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Omega and James Bond: A Perfect Match
James Bond, the most famous secret agent in film history, has been a loyal patron of Omega watches since 1995. He is particularly fond of the Seamaster collection. The Swiss manufacturer also offers special-edition watches for fans of the series.
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Bond's Companion Since 1995
In the mid-1990s, Jean-Claude Biver had a stroke of genius. The then-CEO of Omega, one of the Swiss luxury watch industry's most storied companies, reached out to the producers of the James Bond films and proposed having the famed secret agent wear Omega watches. Up until then, Bond had generally stuck to the Rolex Submariner and quartz Seiko watches. The filmmakers accepted his proposal, and the rest is history. Omega is a fitting choice for a Commander in the Royal Naval Reserve, seeing as the company has been one of the British military's top watch suppliers since the First World War.
Played by Pierce Brosnan, 007 first wore an Omega watch in 1995's "GoldenEye." More specifically, he wore a quartz-powered Seamaster Professional 300M. Her Majesty's secret agent has remained loyal to the Seamaster collection ever since. However, he has explored different models in the series, including the classic Seamaster 300, the Diver 300M, the Planet Ocean, and the Seamaster Aqua Terra.
With each new movie, Omega has released special editions of Bond's watch for fans and collectors, including models with limited production runs. These timepieces are extremely popular and often appreciate in value rather quickly. One example is the Seamaster 300 Spectre, which Omega created in 2015 for the film of the same name. Limited to a run of 7,007 pieces, prices for this model have increased by a staggering 75% since its release. This trend is showing no signs of slowing down, and as of July 2022, you will need over 10,000 USD to call one of these watches your own.
The latest 007 watch was released alongside the 2021 flick "No Time to Die." This time around, they created a Diver 300M with retro tan luminous material and a light titanium case.
Reasons to Buy an Omega Bond Watch
- A wide range of models
- Limited-edition collector's items
- Highly likely to appreciate in value
How much do Omega James Bond watches cost?
Model, reference number | Value appreciation,* price (approx.) | Features |
Diver 300M Casino Royale, 2226.80.00 | +86%, 7,100 USD | 10,007 pieces, date, caliber 2500 |
Planet Ocean Quantum of Solace, 222.30.46.20.01.001 | +60%, 8,800 USD | Water-resistant to 600 m (60 bar, 1,969 ft), date, caliber 2500, 5,007 pieces |
Seamaster Professional 300M Quartz, 2541.80.00 | +48%, 2,200 USD | Quartz caliber, date |
Diver 300M 40th Anniversary James Bond, 2537.80.00 | +33%, 4,400 USD | 10,007 pieces, date, caliber 1120 |
Aqua Terra 150M James Bond Edition, 231.10.42.21.03.004 | +32%, 7,300 USD | 15,007 pieces, date, caliber 8507, water-resistant to 150 m (15 bar, 492 ft) |
Seamaster 300M Spectre, 233.32.41.21.01.001 | +18%, 10,500 USD | 7,007 pieces, caliber 8400, lollipop second hand |
Planet Ocean Skyfall, 232.30.42.21.01.004 | +11%, 7,000 USD | Water-resistant to 600 m (60 bar, 1,969 ft), date, caliber 8507 |
Diver 300M No Time to Die, 210.90.42.20.01.001 | +3%, 8,800 USD | Titanium case, retro design, caliber 8806 |
*between July 2020 and July 2022 |
Bond Watches: 1995-2002
Pierce Brosnan became the first Bond to wear an Omega watch on the silver screen in 1995. He wore a quartz-powered Seamaster Professional 300M ref. 2541.80.00. You can buy one of these watches in good condition for around 2,300 USD. In the subsequent film, "Tomorrow Never Dies," Brosnan switched to the Seamaster Diver 300M ref. 2531.80. This reference sells for around 3,500 USD new.
The Seamaster Planet Ocean sported by Daniel Craig in "Skyfall" changes hands for around 7,000 USD in mint condition, while the model seen in "Quantum of Solace" demands closer to 8,800 USD. Prices for Craig's Seamaster Diver 300M from "No Time to Die" also sit at around 8,800 USD.
Celebrating 40 Years of Bond Films
Omega released the Seamaster Diver 300M 40th Anniversary James Bond Edition in 2002. It was the first watch the manufacturer officially dedicated to the iconic secret agent. That year marked 40 years since the premiere of the first Bond film: 1962's "Dr. No." This model bears the reference number 2537.80.00 and is technologically identical to the ref. 2531.80.00. Unlike its sibling model, this Bond edition has a dial covered in small 007 logos. The logo also appears above 6 o'clock and as an engraving on the stainless steel case back, which resembles the gun barrel from the opening sequence of every Bond movie.
The Swiss manufacturer produced 10,007 copies of this watch. Between July 2020 and July 2022, this Bond watch appreciated by 33% and prices for never-worn models now come in at around 4,400 USD.
Features of the ref. 2537.80.00
- The first true Omega Bond watch
- Limited run of 10,007 pieces
- 007 logo on the dial and stainless steel case back
- Chronometer-certified automatic caliber 1120
Watches from the Daniel Craig Era
Daniel Craig made his debut as 007 in 2006's "Casino Royale." Omega celebrated the occasion with two special Bond watches: the Seamaster Diver 300M 007 Limited Edition (ref. 2226.80.00) and the limited-edition Casino Royale Planet Ocean 600M (ref. 2907.50.91). Both models use the 007 logo as the second hand's counterweight. They also share the automatic caliber 2500. This movement boasts a co-axial escapement and 48-hour power reserve.
The Diver 300M is 41 mm in diameter and has a dark blue dial with the famous gun barrel spiral from the film's opening sequence. The unidirectional diving bezel is also dark blue. A large engraving of the 007 logo occupies much of the stainless steel case back. This model was limited to a run of 10,007 pieces. Today, mint-condition pieces sell for around 7,000 USD. As recently as mid-2020, prices sat at "only" 3,800 USD.
At 45.5 mm, the Planet Ocean Casino Royale (ref. 2907.50.91) has a much more imposing appearance. It shares much of its design and technology with the standard edition, including a black dial, large luminous indices, and wide arrow hands. Only the 007 logo on the second hand, the Casino Royale engraving on the case back, and the special rubber strap indicate that you're looking at a Bond watch. Plan to spend around 5,900 USD for a new timepiece. This model appreciated by roughly 50% between July 2020 and July 2022.
Quantum of Solace
Omega commemorated the 2008 release of "Quantum of Solace" with a limited edition Planet Ocean model. It features the same technology as the ref. 222.30.46.20.01.001, but sets itself apart from its predecessor with a new dial design. While still black, the dial's texture resembles the grip of a Walther PPK – Bond's service weapon. Omega also used a laser to engrave the movie's title into the sapphire crystal. When viewed from the right angle, you'll see "Quantum of Solace" and the 007 logo in the middle of the sapphire crystal. The logo also appears engraved on the stainless steel case back.
Omega only made 5,007 copies of this timepiece, making it a popular collector's item. Never-worn models change hands for around 8,800 USD. This model has also performed well, appreciating by 76% between July 2020 and July 2022.
Skyfall
The movie "Skyfall" debuted in 2012, coinciding with the 50th anniversary of the first Bond film. Omega used this opportunity to make two special editions in honor of 007. Like many of its predecessors, the Skyfall Limited Edition ref. 232.30.42.24.01.004 belongs to the Planet Ocean family. However, it has a more manageable 42-mm case. It also comes with the then-new Co-Axial caliber 8507, which you can view through the sapphire crystal case back. The matte black dial features an attractive geometric grid pattern. The use of the 007 logo as an hour index at 7 o'clock marks this model as a Bond watch. What's more, the word "Skyfall" is engraved on the movement's rotor. This timepiece requires an investment of roughly 7,400 USD new.
The Seamaster Diver 300M James Bond 50th Anniversary ref. 212.30.41.20.01.005 is available in a 41-mm men's or 36-mm women's edition. Both versions have a black dial covered in small 007 logos. They also share a black diving bezel with a 50-minute marker in red instead of white. The stainless steel case back is equally exciting with its gun barrel pattern and central opening made of sapphire crystal. This hole reveals the center of the winding rotor, which resembles the bottom of a firearm cartridge. The men's model demands around 7,100 USD new. Two years ago, however, it was selling for significantly less at around 4,000 USD.
The women's edition (ref. 212.30.36.20.51.001) is somewhat more affordable at around 5,900 USD new, although this is still an increase of a good 1,000 USD compared to mid-2020.
Spectre
In 2015's "Spectre," you'll see Bond wearing both a Seamaster 300 and an Seamaster Aqua Terra. These watches went on sale as limited editions soon after the movie's release. Of the two models, the Seamaster 300 Spectre (ref. 233.32.41.21.01.001) is especially coveted. The original Seamaster from 1957 inspired much of the Spectre's design. However, its power comes from the decidedly modern Co-Axial Master Chronometer caliber 8400. This movement comes with a silicon balance spring, which can withstand magnetic fields of up to 15,000 gauss.
While the Seamaster 300 Spectre has many similarities to the standard edition, it's still easy to tell the two apart. For one, the special edition has a black ceramic bezel with a 0 to 11 scale. The bezel can also rotate in both directions. This design is perfectly suited to display an additional time zone. Furthermore, the second hand is a "lollipop hand," meaning it has a round tip. Finally, the dial only features the numerals 3, 6, and 9, with a large Omega logo at 12 o'clock. Just like in the movie, a black and gray striped NATO strap holds this timepiece securely on the wrist. Only 7,007 copies of this watch exist, and it demands around 10,500 USD in mint condition. This is good news for investors, as this timepiece has increased in value by almost 20% since mid-2020.
Compared to other Bond watches, the 41.5-mm Aqua Terra 150M James Bond Edition (ref. 231.10.42.21.03.004) exudes elegance. This sporty stainless steel dress watch comes on a matching stainless steel bracelet. Inspired by the Bond family coat of arms, the blue dial has a unique woven-like texture. This combined with wedge-shaped indices lends the dial a sense of depth. The "Seamaster" inscription, minute scale numerals, ">15'007 GAUSS" inscription, and second hand pop in a bright yellow hue. The chronometer-certified caliber 8507 powers this special edition. You can watch this movement at work through the sapphire crystal case back. Omega has skeletonized its rotor in the shape of the famous gun barrel spiral with a firearm cartridge in the middle.
As of May 2022, you can purchase the Aqua Terra James Bond Edition for roughly 7,300 USD new. Taking a look back at prices in 2020, the value of this Omega model has risen by around 1,800 USD.
No Time to Die
The 25th Bond film, "No Time to Die," premiered in fall 2021, accompanied by yet another special-edition Bond watch from Omega. For this movie, the secret agent returned to the Seamaster Diver 300M. However, this model has undergone some major changes. Omega crafted the 42-mm case out of grade 2 titanium, resulting in a lighter watch than its steel or gold counterparts. The dial and bezel inlay are made of matte brown aluminum. Beige luminous material on the numerals, indices, and hands adds a beautiful sense of contrast and lends this timepiece its unmistakably retro charm.
An arrowhead on the dial above 6 o'clock and on the case back hints at this watch's military nature. Known as a Broad Arrow, the British government has been using this symbol to mark government-owned property since the 16th century. The case back is also engraved with an inventory number, just as you'd find on authentic military watches. The code's final numbers, 6 and 2, stand for "1962" – the year the first Bond film, "Dr. No", debuted.
The Co-Axial Master Chronometer caliber 8806 ticks away inside this timepiece. This automatic movement boasts a 55-hour power reserve, and, like all Master Chronometers, it is extremely precise and protected against magnetic fields of up to 15,000 gauss. The Diver 300M No Time to Die 007 Edition is available on a titanium Milanese bracelet (ref. 210.90.42.20.01.001) or a black, gray, and beige striped NATO strap (ref. 210.92.42.20.01.001). The version with a metal bracelet costs around 8,800 USD, while the model on a textile strap comes in at around 8,000 USD. Prices for this timepiece have been mostly stable since its launch and has not seen the same value appreciation as other models. This comes down to the fact that it is not a limited edition, meaning greater supply.
The Commander's Watch and Other Special Editions
In summer 2017, Omega released the most colorful Bond watch to date: the Seamaster Diver 300M Commander's Watch. It features a bright white ceramic dial with blue hour and minute hands, as well as blue indices. Both the hands and indices are filled with white luminous material. The rotatable diving bezel features a blue ceramic inlay. However, the first 15 minutes have a bright red background for improved readability. The same red hue appears on the second hand with a 007 logo and the number "7" in the date display. A striped NATO strap in blue, red, and gray completes the look.
Omega's designers chose this color combination in a nod to Bond's past in the British Royal Navy. Three gold stripes on the automatic movement's rotor reflect Bond's rank as Commander. The caliber 2507's rotor is also engraved with the series' famous logo.
Omega only produced 7,007 units of the 41-mm ref. 212.32.41.20.02.001. You can find new models on Chrono24 for around 6,900 USD. This model has appreciated by 57% since mid-2020.
Tribute Models From 2019
The 6th Bond film, "On Her Majesty's Secret Service," turned 50 years old in 2019. Omega marked the occasion with several special editions.
First, there was the James Bond Set with a limited run of 257 pieces. It contains two versions of the Seamaster Diver 300M: one with an 18-karat yellow gold case and another with a stainless steel case. Otherwise, the two timepieces are nearly identical. Omega has equipped both with a black ceramic dial with a gun barrel pattern, as well as hands and indices in 18-karat yellow gold. White luminous material on the hands and indices guarantees optimal readability under all lighting conditions. One particularly nice detail is a small "50" hidden in the luminous material at 10 o'clock. What's more, the 12 o'clock index bears the Bond family coat of arms.
A small gold plate with the watch's production number is screwed into the left side of the case. A sapphire crystal case back reveals the automatic caliber 8806 or 8807 beneath. Both are Master Chronometers and identical in their construction. The only difference is that the 8806 has a stainless steel rotor, while the 8807's rotor is made of rose gold.
Omega presents the watches in a "Globe-Trotter" suitcase, including interchangeable NATO straps and a stainless steel bracelet. The set also comes with a strap-changing tool and a watchmaker's loupe. If you'd like to call this rare set your own, be sure to have at least 50,000 USD on hand.
Omega released another Bond Limited Edition in conjunction with the James Bond Set. This model comes with a much friendlier price tag. The ref. 210.22.42.20.01.004 also belongs to the Diver 300M family. Its design is nearly identical to the stainless steel watch from the Bond Set except for one small detail: The Master Chronometer caliber 8800 lends this timepiece a date display at 6 o'clock.
Omega produced 7,007 copies of this edition. They deliver the watch in a box with both a rubber strap and stainless steel bracelet. Prices for this watch come in at around 10,500 USD. By comparison, this watch cost about 27% less in July 2020.