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Rolex

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Rolex has been the world's quintessential luxury watchmaker for over 100 years. The timepieces from this independent Swiss manufacturer are visually in a class of their own and synonymous with top performance, prestige, and precision. More

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Rolex Datejust Pearlmaster
TOP
Rolex Datejust Pearlmaster
RM102,153
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex Air King Automatic Mens gold vintage watch Ref 5520 + Box
TOP
Rolex Air King Automatic Mens gold vintage watch Ref 5520 + Box
RM16,015
Seller
Fine Auction Club
256
UK
Rolex Rare 1950s Rolex Diamond Set 18kt White Gold Bracelet Watch
TOP
Rolex Rare 1950s Rolex Diamond Set 18kt White Gold Bracelet Watch
RM69,837
Free shipping
Seller
Ye Olde Timekeepers, Inc.
22
US
Rolex up to RM4,000
Rolex RM4,000 - RM10,000
Rolex Submariner 14060 (No Date) 2-liner 2000 w/ Ghost Bezel
Rolex Submariner 14060 (No Date) 2-liner 2000 w/ Ghost Bezel
RM26,623
Seller
Private Seller
MY
Rolex Sea-Dweller Deepsea
Rolex Sea-Dweller Deepsea
RM54,853
Seller
Private Seller
MY
Rolex Datejust 116234 Diamond dial Jubile Stahl Weißgold...
TOP
Rolex Datejust 116234 Diamond dial Jubile Stahl Weißgold...
RM35,036
Seller
Uhrenkapital
368
DE
Rolex Datejust II 41mm [2016]
Rolex Datejust II 41mm [2016]
RM25,000
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex Datejust Pearlmaster
TOP
Rolex Datejust Pearlmaster
RM96,182
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex Submariner Date 116613LB, Blue Dial, Half Yellow Gold
Rolex Submariner Date 116613LB, Blue Dial, Half Yellow Gold
RM46,500
Seller
Private Seller
MY
Vintage
Offers from Germany, Austria, and Switzerland
Offers from Germany
Offers from Europe
Rolex Oyster Perpetual Datejust 18K Bracelet (Excellent)
Rolex Oyster Perpetual Datejust 18K Bracelet (Excellent)
RM29,586
Seller
Collector's Time Gallery
MY
Rolex Sea-Dweller Deepsea Black Dial, 44mm, Stainless Steel
Rolex Sea-Dweller Deepsea Black Dial, 44mm, Stainless Steel
RM40,500
Seller
Private Seller
MY
Rolex Datejust II, 41mm, Stainless Steel, White Index
Rolex Datejust II, 41mm, Stainless Steel, White Index
RM28,900
Seller
Private Seller
MY
Rolex Early 1603 with rare black gloss dial
TOP
Rolex Early 1603 with rare black gloss dial
RM35,041
Seller
Cosimo Superior Rare Wrist Watches
9
NL
Rolex Oyster Perpetual Date 18k Gold
Rolex Oyster Perpetual Date 18k Gold
RM13,967
Seller
Private Seller
MY
Rolex Submariner Date
Rolex Submariner Date
RM126,630
Seller
Secoo Garden Trading Sdn Bhd
MY
Rolex Lady-Datejust 31mm Oyster [NEW] Multiple Dials
Rolex Lady-Datejust 31mm Oyster [NEW] Multiple Dials
RM20,500
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex Submariner Date
TOP
Rolex Submariner Date
RM59,000
Seller
Private Seller
MY
Rolex Lady-Datejust
TOP
Rolex Lady-Datejust
RM68,159
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex 1990s 18K/SS Datejust White Dial w/ Rolex Box & Papers...
TOP
Rolex 1990s 18K/SS Datejust White Dial w/ Rolex Box & Papers...
RM22,411
Seller
Austins Watches Inc.
231
US
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
TOP
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
RM331,210
Seller
MMC RIVIERA
6
MC
Rolex GMT-Master Concorde 1675/8 yellow gold
TOP
Rolex GMT-Master Concorde 1675/8 yellow gold
RM507,301
Free shipping
Seller
A Collected Man
14
UK
Rolex Submariner
Rolex Submariner
RM29,500
Seller
Wing Wah Watch Shop
MY
Rolex Oyster Perpetual
TOP
Rolex Oyster Perpetual
RM20,065
Seller
8TIME
8
IT
Rolex Submariner Date
Rolex Submariner Date
RM47,700
Seller
Swiss Hour Timepiece
MY
Rolex Air King [2018]
Rolex Air King [2018]
RM23,800
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex GMT-Master II 116758SARU
Rolex GMT-Master II 116758SARU
RM614,102
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
269
UK
Rolex Lady-Datejust
TOP
Rolex Lady-Datejust
RM77,841
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex 14K Gold Ladies Oyster Perpetual w/ Original Box & Papers
TOP
Rolex 14K Gold Ladies Oyster Perpetual w/ Original Box & Papers
RM21,142
Seller
Austins Watches Inc.
231
US
Rolex GMT-Master II 116758SARU with 2 years warranty
TOP
Rolex GMT-Master II 116758SARU with 2 years warranty
RM331,210
Seller
MMC RIVIERA
6
MC
Rolex GMT-Master 1675 steel with gilt dial - full set
TOP
Rolex GMT-Master 1675 steel with gilt dial - full set
RM106,533
Free shipping
Seller
A Collected Man
14
UK
Rolex Sea-Dweller
Rolex Sea-Dweller
RM33,800
Seller
Wing Wah Watch Shop
MY
Rolex Oyster Perpetual 39
Rolex Oyster Perpetual 39
RM21,841
Seller
Juwelier Burger, since 2001
822
NL
Rolex Sea-Dweller Deepsea
Rolex Sea-Dweller Deepsea
RM34,700
Seller
Swiss Hour Timepiece
MY
Rolex Sky-Dweller Steel Gold [2018] 326933
Rolex Sky-Dweller Steel Gold [2018] 326933
RM58,000
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex GMT-Master Vintage UAE Air Force 1675
Rolex GMT-Master Vintage UAE Air Force 1675
RM507,301
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
269
UK
Rolex Lady-Datejust
TOP
Rolex Lady-Datejust
RM24,653
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex 1991 18K/SS DATEJUST Black Jubilee Arabic - Leather - 16233
TOP
Rolex 1991 18K/SS DATEJUST Black Jubilee Arabic - Leather - 16233
RM15,639
Seller
Austins Watches Inc.
231
US
Rolex GMT Master 1675/8 PCG Cornino
TOP
Rolex GMT Master 1675/8 PCG Cornino
RM187,205
Seller
MMC RIVIERA
6
MC
Rolex 34mm Airking Oyster Perpetual, BLUE DIAL, UNGETRAGEN,...
Rolex 34mm Airking Oyster Perpetual, BLUE DIAL, UNGETRAGEN,...
RM19,153
Free shipping
Seller
chronopark GmbH
 
DE
Rolex Oyster Perpetual
Rolex Oyster Perpetual
RM16,200
Seller
Wing Wah Watch Shop
MY
Rolex Submariner No-Date Unpolished
Rolex Submariner No-Date Unpolished
RM26,881
Seller
Juwelier Burger, since 2001
822
NL
Rolex Submariner Date
Rolex Submariner Date
RM25,700
Seller
Swiss Hour Timepiece
MY
Rolex Lady-Datejust 31 Jubilee [NEW] Multiple Dials
Rolex Lady-Datejust 31 Jubilee [NEW] Multiple Dials
RM24,500
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
Rolex S/S Black Dial Submariner Date Gents NOS B&P 16610
RM50,730
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
269
UK
Rolex Lady-Datejust
TOP
Rolex Lady-Datejust
RM22,393
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex Daydate
Rolex Daydate
RM44,401
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
365
DE
Rolex Daytona Ice
Rolex Daytona Ice
RM648,019
Seller
FIRST ONE SRLS
27
IT
Rolex Yachtmaster Herrenuhr Rolesium Dark Rhodium, Service,...
Rolex Yachtmaster Herrenuhr Rolesium Dark Rhodium, Service,...
RM37,873
Free shipping
Seller
chronopark GmbH
 
DE
Rolex Submariner
Rolex Submariner
RM35,800
Seller
Wing Wah Watch Shop
MY
Rolex Submariner Date Full Iced Diamonds
Rolex Submariner Date Full Iced Diamonds
RM133,924
Seller
Juwelier Burger, since 2001
822
NL
Rolex Yacht-Master 116655 18k Rose Gold 40mm
Rolex Yacht-Master 116655 18k Rose Gold 40mm
RM81,700
Seller
Swiss Hour Timepiece
MY
Rolex Yacht-Master Steel Everose Chocolate [2018]
Rolex Yacht-Master Steel Everose Chocolate [2018]
RM52,800
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex Comex Sea-Dweller1665
Rolex Comex Sea-Dweller1665
RM480,601
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
269
UK
Rolex Lady-Datejust
TOP
Rolex Lady-Datejust
RM27,255
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Rolex Submariner
Rolex Submariner
RM34,801
Free shipping
Seller
A. Grimmeissen Uhren An- und Verkauf
365
DE
Rolex Day-Date II / President II 41MM
Rolex Day-Date II / President II 41MM
RM117,603
Seller
FIRST ONE SRLS
27
IT
Rolex 35mm Vintage Herrenuhr in 18kt. Rotgold & Stahl,...
Rolex 35mm Vintage Herrenuhr in 18kt. Rotgold & Stahl,...
RM15,792
Free shipping
Seller
chronopark GmbH
 
DE
Rolex Datejust 28
Rolex Datejust 28
RM48,000
Seller
Wing Wah Watch Shop
MY
Rolex Sea-Dweller
Rolex Sea-Dweller
RM30,961
Seller
Juwelier Burger, since 2001
822
NL
Rolex Submariner Date 116610ln
Rolex Submariner Date 116610ln
RM35,700
Seller
Swiss Hour Timepiece
MY
Rolex Daytona
Rolex Daytona
RM57,139
Seller
Shreve, Crump & Low
 
US
Rolex Marconi Digital Jump Hour
Rolex Marconi Digital Jump Hour
RM26,433
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
269
UK
Rolex Cellini Prince
TOP
Rolex Cellini Prince
RM40,520
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
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  • Rolex up to RM4,000
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Rolex: World-Renowned Luxury and Precision

Rolex has been the world's quintessential luxury watchmaker for over 100 years. The timepieces from this independent Swiss manufacturer are visually in a class of their own and synonymous with top performance, prestige, and precision.

Highlights: Luxury Watches from Rolex

  • Most famous luxury watch manufacturer in the world
  • High quality in-house calibers
  • First choice of celebrities, CEOs, and heads of state
  • Outstanding value – suitable as an investment
  • Legendary models: Submariner, Daytona, Explorer
  • Rolex Submariner

    Rolex Submariner

  • Rolex Daytona

    Rolex Daytona

  • Rolex Day Date

    Rolex Day Date

  • Rolex Datejust

    Rolex Datejust

  • Rolex Oyster Perpetual

    Rolex Oyster Perpetual

Rolex: A Status Symbol Since 1905

Rolex watches are icons of luxury like a Porsche, Chanel dress, or Louis Vuitton bag. The secret to this manufacturer's success lies in their consistency: The design of the Rolex Oyster series has barely changed over the decades. Improvements to minute details are often only noticeable upon second glance. This strategy has allowed the watches to become classics, making them easily recognizable and raising their collector's value. These watches retain their value in large part due to this timeless and consistent design. The situation is similar for other well-known Rolex models such as the Daytona, Day-Date, Datejust, and Submariner.

Rumor has it that the Geneva-based manufacturer sells approximately one million watches each year, meaning they turn over almost two and a half billion USD. They also introduce more gold into circulation than any other watch manufacturer.

Rolex's reputation is also supported by the fact that they've remained independent and their watches are almost fully crafted in-house. Many other well-known watch manufacturers belong to large concerns. Another secret to their success is their discreet company policy: Tours of their factory workshop are rare, the CEOs seldom give interviews, and their annual profits are kept private.

  • Rolex Day Date 18038

    Rolex Day Date 18038

  • Rolex Daytona Paul Newman

    Rolex Daytona Paul Newman

Record Setters: Up to 17.75 Million USD

If you view luxury watches as an investment, Rolex is the right brand for you. The Genevan manufacturer sits as the pinnacle of the Swiss luxury watch industry and embodies power and prestige like no other manufacturer. A Rolex is a safe bet. Well-kept models only increase in value over time. Rare, vintage models go for five, six, or even seven figures at auction. In 2017, Paul Newman's own Daytona sold for a record price of 17.75 million USD, or about 15.3 million EUR, at an auction in New York. Even though it was not in the best condition, it is still one of the most important collector's watches from the last century.

How much does a Rolex cost?

Model Reference number Price (approx.) Type
Day-Date Ref. 228238 29,000 USD Sporty dress watch
Daytona Ref. 116500LN 20,500 USD Chronograph
Cellini Date Ref. 50515 15,500 USD Dress watch
Sea-Dweller Ref. 126600 14,700 USD Diving watch
GMT-Master II Ref. 116710BLNR 10,700 USD GMT watch
Submariner Date Ref. 116610LN 9,300 USD Diving watch
Submariner Ref. 114060 7,900 USD Diving watch
Milgauss Ref. 116400GV 7,800 USD Anti-magnetic tool watch
Datejust Ref. 12630 7,300 USD Sporty dress watch
Air-King Ref. 116900 6,500 USD Pilot's watch
Explorer Ref. 214270 6,400 USD Tool watch
Oyster Perpetual 39 Ref. 114300 5,400 USD Sports watch

How much does a Rolex Submariner cost?

The Rolex Submariner ref. 114060 is one of the most famous watches in the world. The three-hand model without a date display costs around 7,900 USD in mint condition. Pre-owned pieces cost about 500 USD less. A never-worn Submariner Date with a date display and the reference number 116610LN comes in at around 9,300 USD. Pre-owned models cost about 8,600 USD. The "Red Sub" with the reference number 1680 is a highly-coveted vintage Submariner and demands prices of about 18,500 USD pre-owned. The COMEX Version, developed by Rolex for the French company Compagnie martitime d'expertises, is also sought-after. Prices for this model often reach sums of 37,000 USD.

Watch collectors aren't just enamored with vintage Rolexes, but also with the green Submariner models known as "Hulk" and "Kermit". The Hulk ref. 116610LV has a green bezel and green dial. It costs about 11,100 USD in mint condition and about 10,200 USD pre-owned. Only the bezel is green on the Kermit with the reference number 16610LV . The dial is black, which is in line with the standard Submariner dials. Set aside around 16,000 USD for a never-worn Kermit model. Pre-owned watches are markedly more affordable at about 11,000 USD, though this is still more expensive than the stainless steel Submariner Date with a black bezel.

Is the Rolex Daytona a good investment?

The stainless steel Rolex Cosmograph Daytona is one of the best investments you could make in the watch sector. Released in 2016, the model with the reference number 116500LN is so popular among watch fans that long wait times are par for the course when purchasing from offline retailers. Purchasing online is faster, though it is also more expensive. The official list price is 14,000 USD, whereas a never-worn stainless steel Daytona on Chrono24 demands around 20,500 USD. Pre-owned models are only slightly less expensive, making them a solid investment. The ref. 116500LN has a black Cerachrom ceramic bezel. Thanks to its use of the in-house caliber 4130, it also boasts a 72-hour power reserve.

Its predecessor ( ref. 116520) has a stainless steel bezel and is powered by the same in-house 4130 movement. Before the introduction of the new Daytona in 2016, it officially cost 13,500 USD. Only a few years after its production ended, this sports watch with a stopwatch function was already selling for 15,400 USD pre-owned. If you are looking for a never-worn model, plan to spend over 19,100 USD.

Prices for Vintage and Gold Daytonas

The model released in 1988 is also highly sought-after. It is powered by the caliber 4030, based on the Zenith El Primero. The price for a pre-owned Rolex Cosmograph Daytona with the reference number 16520 comes in at almost 23,400 USD. The so-called "Paul Newman" Daytona is especially rare. The only difference to other Daytonas from the 1960s and 1970s is the dial. In terms of technology, watches from this time period are all identical. You will need to have at least 123,400 USD on hand for a Paul Newman Daytona. If you're not particularly interested in the famous dial, you can get a Daytona from the 1960s starting at 55,500 USD.

Models with 18-karat yellow, white, or rose gold — also called Everose gold by Rolex — (ref. 116508) are generally more expensive than the stainless steel models due to their material value. That being said, they are significantly more affordable online than their list price. The official list price is around 42,500 USD, but you can get a mint-condition gold Rolex Daytona on Chrono24 for as little as 30,200 USD. The bicolor models in stainless steel and gold are a bit of an insider's tip. You can find pre-owned watches with the reference number 116503 starting at 14,700 USD, while those in mint condition cost around 15,800 USD. Older versions from the 1990s can even be purchased for under 11,200 USD.

What are the prices for a Rolex Sea-Dweller?

Anyone who bought a Rolex Sea-Dweller in the last few years can look forward to appreciating prices. This is due to the fact that certain reference numbers are no longer in production, thus making them harder to find. The ref. 16600 was manufactured for a relatively long period of time, from 1988 to 2008. It was then replaced by the much larger 44-mm Sea-Dweller Deepsea.

Over the last 10 years, prices for a ref. 16600 have consistently increased. A pre-owned model that demanded 4,900 USD in 2008 now goes for around 7,800 USD. New watches are even rarer and therefore cost about 11,500 USD. The Deepsea with the reference number 116660 is water resistant to 3,900 m (390 bar, 12,795 ft) and has a list price of 13,600 USD. However, the same watch only costs around 12,700 USD online. Even though this is less than the official list price, its value has still skyrocketed in the last five years.

In 2014, Rolex released yet another 40-mm model with the ref. 116600. It was only in production for three years before it was replaced by the 43-mm 50th anniversary model with the ref. 126600 in 2017. This resulted in an abrupt spike in prices for the former model. Never-worn models that had cost 10,500 USD prior to Baselworld 2017, quickly rose in price to around 13,200 USD in October 2017. The most recent Sea-Dweller now features the Cyclops lens over the date display, a characteristic of the Submariner, and costs almost 14,700 USD in mint condition. If you'd rather buy your watch online to avoid the long wait times in offline retailers, be prepared to spend a good 1,800 USD more.

Information on Buying Your Rolex Watch

  • Retains and possibly increases in value
  • Top investments: Rolex Daytona in stainless steel, Rolex Sea-Dweller ref. 116600
  • Five to six-figure asking prices for rare models (e.g., "Red Sub", "COMEX" Submariner, Paul Newman Daytona)
  • A more affordable Rolex watch: Oyster Perpetual starting at 5,400 USD

Rolex Oyster: Top Performance Under Extreme Conditions

A Rolex is more than just a piece of jewelry on your wrist. These watches represent a long tradition of technical developments. The history of this unique watch manufacturer reads more like an encyclopedia of horology. The original Oyster model was introduced in 1926 and was the world's first water-resistant and dustproof wristwatch. It remains the ultimate classic to this day.

The watch is water resistant thanks to a hermetically sealed case, screw-down crown, and synthetic watch glass that fits firmly in the case. To prove its water resistance, the manufacturer decided to display the Oyster ticking away in a fishbowl filled with goldfish. In 1927, another marketing opportunity presented itself: British swimmer Mercedes Gleitze swam for more than 10 hours through the English Channel with an Oyster. Although she failed to complete her swim, the watch survived.

Surviving the Mariana Trench: Water Resistant to 39,370 ft

On January 23rd, 1960, the deep-diving bathyscaphe Trieste reached the bottom of the Challenger Deep with a special passenger on board: Rolex's Deep Sea Special . The watch had been specially designed for the dive and was attached to the outside of the bathyscaphe. It handled the extreme conditions of the ocean floor impressively well, functioning perfectly even at a depth of 10,916 meters (35,814 ft) . This proved the Swiss watch manufacturer's capabilities. Rolex repeated this test in 2012, attaching the experimental Rolex Deepsea Challenge diving watch to the robotic arm of the Deepsea Challenger. It reached a depth of 10,908 meters (35,787 ft). This watch is water resistant up to 12,000 meters (39,370 ft) and can withstand up to 1,500 bar of pressure.

A Pioneer Among Diving Watches: the Rolex Submariner

Rolex's watch designers had already expressed their passion for the sea in 1953. That year, the company presented one of the first diving watches, the highly sought-after Submariner. The original watch, nicknamed "the diver's friend," was water resistant to 100 meters (328 ft) thanks to its Twinlock crown. It featured a black matte dial and a bi-directional rotating bezel. The bezel allowed divers to time their dives to the minute. At the time, Rolex was a pioneer in the field of diving watches, as recreational diving wasn't yet widespread.

Former Rolex director René-Paul Jeanneret was an avid recreational diver and gave valuable input regarding the design of the hands, dial, and case. The watch survived various tests and a total of 132 dives. Supposedly, the watch was even dropped from a height of two meters onto a concrete dock. The watch still functioned; the drop only caused a piece of the luminous material to fall off one of the hands. The successor to the first Submariner was water resistant to 200 meters (656 ft) and was made the official watch of the English, Canadian, and Australian marines.

Another milestone in Rolex's history occurred in the same year that the Submariner was introduced. Mountain climbers Sir Edmund Hillary and Tenzing Norgay struggled over rubble and ice to reach the top of Mt. Everest at a height of 8,848 meters (29,029 ft). According to reports, both climbers wore the Oyster Perpetual. Whether they had them on at the top or not is disputed. However, Rolex was one of the official sponsors of this Everest expedition led by Colonel Sir John Hunt. The manufacturer presented the Oyster Perpetual Explorer in 1953 in celebration of the undertaking and to honor the summiteers.

For Race Drivers and Actors: the Rolex Daytona

The Rolex Daytona quickly established itself as one of the manufacturer's most sought-after and successful automatic watches. However, the sports chronograph was a slow seller at the beginning of its career in the early 1960s. Actor and car racer Paul Newman and Formula One racing driver Jackie Stewart both helped transform the watch into an icon in no time at all. Versions with a contrasting second subdial received the nickname "Paul Newman" in the 1980s and are considered particularly valuable collector's items. The watch's name comes from the legendary Daytona Beach circuit in Florida. The city is the capital of record-breaking speeds: Between 1904 and 1935, 14 speed records were recorded there. Five of them were made by Sir Malcolm Campbell, who wore a Rolex on his wrist.

Overview: Rolex Models

  • Air-King
  • Cellini Time, Cellini Date, Cellini Dual Time, and Cellini Moonphase
  • Cosmograph Daytona
  • Datejust, Datejust II, and Datejust 41
  • Day-Date
  • Explorer and Explorer II
  • GMT-Master and GMT-Master II
  • Lady-Datejust
  • Milgauss
  • Oyster Perpetual
  • Pearlmaster
  • Sea-Dweller, Sea-Dweller 4000, and Sea-Dweller Deepsea
  • Sky-Dweller
  • Submariner and Submariner Date
  • Yacht-Master and Yacht-Master II

A Unique Story: the Five-Point Crown

The history of this watch manufacturer began back in 1905. Hans Wilsdorf, a German, founded the watch wholesaler Wilsdorf & Davis in London together with Alfred Davis. Davis oversaw the production of watch cases, while Wilsdorf obtained the necessary movements from the Biel-based company Aegler. In 1908, they trademarked the name Rolex. The catchy name most likely comes from "rolling export," but there is no solid proof of this. Gradually, the company began to add their name to the dials — an unusual practice at the time. Instead, it was customary to only include the retailer's name on the dial, if anything at all. The short brand name allowed enough space for the name of the retailer, enabling Wilsdorf to bring more watches bearing their own company name into circulation. It would be 19 years before Rolex was the sole writing found on the dials, cases, and movements.

The five-point crown became a symbol of the brand in 1925. The story behind the development of the logo remains a secret. Experts suspect that the five-pointed crown stands for the five fingers of a watchmaker or the letters in Rolex. The crown logo and the name Rolex have appeared on every dial, crown, and clasp since 1939.

Revolutionaries Che Guevara and Fidel Castro also recognized and appreciated the qualities of Rolex. It's not known whether the robustness of the watch helped the Cuban Revolution of 1959, but Che and Fidel certainly contributed to the brand's myth. No other watch manufacturer has managed to appeal to such a wide variety of customers as Rolex. These range from the Dalai Lama to television host and comedian Ellen DeGeneres.

Certified Precision Since 1910

Rolex calibers made in-house are considered to be especially precise. Each watch comes with a certificate from the Official Swiss Chronometer Testing Institute (COSC). The COSC measures the precision of a movement in five different positions and three different temperatures based on a standardized testing method. The entire testing process lasts 15 days. In addition to the COSC tests, Rolex tests all of their watches in-house once the movement is in its case. A watch can only pass their test if it has a maximum deviation of +/- 2 seconds per day .

Rolex founder Wilsdorf also valued precision back at the beginning of the 20th century. In 1910, he sent a watch to a local watchmaking school in Biel so it could be evaluated. The movement was subjected to a 14-day test, which it passed. At the end of this two-week procedure, the testers issued the world's first wristwatch chronometer certificate and sent it to London.

The next sensation followed only four years later: Wilsdorf sent an Aegler movement to the National Physical Laboratory in London. The caliber passed their tests with flying colors. It was subjected to three different temperature conditions and five different positions: crown facing up, left, and right, and dial face down and face up. After 45 days, the watch, with its golden case and blue enamel bezel, was named the first wristwatch in history to receive a class A certification. This type of certification was previously only awarded to larger watches, such as navy chronometers.

Rolex's Robust Automatic Watches

By the beginning of the 1950s, Rolex had proven that robust movements and watch cases were part of their repertoire. An impressive example of this is the Milgauss from 1956. Like its name suggests, it can withstand magnetic fields up to 1,000 gauss. Its name is a combination of the abbreviation for the French word for a thousand, "mille," and the last name of the German physicist Carl Friedrich Gauss. The European Center for Nuclear Research (CERN) officially confirmed this resistance on August 10th, 1970. Thanks to the automatic caliber 1065 M, with its soft iron inner case and other anti-magnetic components, the watch functioned well despite the presence of magnetic fields. The watch was a blessing for engineers, power plant operators, and many others who worked in close contact with magnetic fields. This highly coveted collector's watch features green shimmering sapphire glass, a red triangle on the bezel, and a distinctive lightning bolt-shaped second hand.

Rolex's Social Commitment

Whoever buys a Rolex is simultaneously doing a good deed. Wilsdorf never had any children of his own, and after his wife's death, he left all of his Rolex shares to the newly established Hans Wilsdorf Foundation. The foundation belongs to Rolex and receives a large part of their annual profits. This money is used to support social initiatives, environmental protection programs, and scientific, artistic, and cultural projects.

The Perfect Combination of Financial Investment, Prestige, and Technology

Whether new or vintage, whenever you buy a Rolex, you're buying more than just a watch. Rolex has been the undisputed number one in the world of luxury watches for decades and is among the most well-known brands. Rolex stands for top quality Swiss watchmaking, harmonious designs, and stable value – qualities that are highly valued in the watchmaking scene. Rolex has something for everyone's taste. Platinum, 18-karat solid gold, and an aesthetic design represent the prestige embodied by Rolex. The stainless steel models are perfect for those searching for robustness, simple functionality, and a companion for years to come.

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