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Rolex Air King 5500 Very good Steel 34mm Automatic
Promoted
Rolex Air King
5500 Sultan of Oman - Khanjar Logo Dial 1977
RM40,262
+ RM695 for shipping
Rolex Daytona 116520 Very good Steel 39mm Automatic
Promoted
Rolex Daytona
ロレックス デイトナ 116520 SS
RM123,606
Free shipping
Patek Philippe Nautilus 7118/1200A-010 Unworn Steel 35mm Automatic
Promoted
Patek Philippe Nautilus
7118/1200A Diamond Bezel Silver Index Dial
RM428,705
Free shipping
Patek Philippe Aquanaut 5167A-001 Very good Steel 40mm Automatic Malaysia, Kuala Lumpur
Promoted
Patek Philippe Aquanaut
Date Steel 5167A 2016
RM255,000
+ RM100 for shipping
Swatch Moonswatch SO33M100 New Ceramic 42mm Quartz Malaysia, Kuala Lumpur
Swatch Moonswatch
"Mission To The Moon" Swatch x Omega
RM3,100
+ RM100 for shipping
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
Starbucks 126610LV New Unworn December 2020
RM92,662
Free shipping
Patek Philippe Calatrava 5227G-010 Unworn White gold 39mm Automatic Malaysia, Miri
Patek Philippe Calatrava
5227G-010
RM125,000
Excl. shipping
Private Seller
Hublot Spirit of Big Bang 601.NX.0173.LR.1704 Very good Titanium 45mm Automatic
Promoted
Hublot Spirit of Big Bang
Titanium Pavé 45mm 601.NX.0173.LR.1704
RM119,997
Free shipping
Rolex Yacht-Master II 116688 Unworn Yellow gold 44mm Automatic
Promoted
Rolex Yacht-Master II
116688 Oyster 18K Yellow Gold White Dial
RM252,373
Free shipping
Chopard La Strada 433 1 Very good White gold 18mm Quartz
Promoted
Chopard La Strada
Ladies La Strada Curved Rectangular White Gold Diamonds
RM18,414
+ RM485 for shipping
Omega Seamaster Diver 300 M 210.32.42.20.01.001 New Steel 42mm Automatic Malaysia, Petaling Jaya
Omega Seamaster Diver 300 M
Co-Axial Master Chronometer 42mm (New | Complete Set)
RM17,999
Free shipping
Rolex Datejust 31 278274 New Steel 31mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 31
278274
RM52,500
Free shipping
Omega Seamaster Aqua Terra 220.10.41.21.10.001 New Steel 41mm Automatic Malaysia, Kuala Lumpur
Omega Seamaster Aqua Terra
41mm Green 2022
RM19,500
+ RM100 for shipping
Rolex Datejust 36 126233-0037 New Gold/Steel 36mm Automatic Malaysia, Kuala Lumpur
Rolex Datejust 36
Golden Palm-Motif Dial Jubilee
RM55,000
+ RM100 for shipping
Girard Perregaux 39800-32-001-32A New Ceramic Quartz
Promoted
Girard Perregaux
Casquette 2.0 39800 Unworn New 2022
RM31,042
Free shipping
Tudor Black Bay 79230N Good Steel 41mm Automatic Malaysia, Kuala Lumpur
Tudor Black Bay
79230N
RM9,800
Excl. shipping
Private Seller
Omega Speedmaster 310.60.42.50.99.001 Unworn Yellow gold 42mm Manual winding
Promoted
Omega Speedmaster
Apollo 50th Anniversary (Never used Fully Stickered)
RM312,734
+ RM412 for shipping
Rolex Day-Date 36 128238 Unworn Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
128238 President 18K Yellow Gold Champagne Baguette Dial
RM211,973
Free shipping
Jaquet-Droz Grande Seconde J003033203 Very good Rose gold 43mm Automatic Malaysia, Petaling Jaya
Jaquet-Droz Grande Seconde
Circled Rose Gold
RM52,282
+ RM138 for shipping
Oris TT1 01 733 7752 4124-07 4 24 06FC Very good Steel 42mm Automatic Malaysia, Petaling Jaya
Oris TT1
Engine Date 2022 42mm Auto (Used | Complete set)
RM4,299
Free shipping
Audemars Piguet Royal Oak Offshore Diver 15710ST.OO.A002CA.01 Good Steel 42mm Automatic Malaysia, KUALA LUMPUR
Audemars Piguet Royal Oak Offshore Diver
15710ST.OO.A002CA.01
RM136,000
Free shipping
Omega Seamaster Diver 300 M 210.30.42.20.10.001 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Omega Seamaster Diver 300 M
Green 2022 NEW
RM24,300
+ RM100 for shipping
Rolex Daytona 116519LN New White gold 40mm Automatic Malaysia, Kuala Lumpur
Rolex Daytona
Cosmograph Daytona Diamond
RM250,000
+ RM100 for shipping
Rolex Datejust 36 126200 New Steel 36mm Automatic
Promoted
Rolex Datejust 36
126200 Green Palm Dial 36mm Unworn New June 2022
RM58,840
Free shipping
Omega Seamaster Diver 300 M 2551.80.00 Good Steel 36mm Automatic Malaysia, Kuala Lumpur
Omega Seamaster Diver 300 M
Automatic 300 M Midsize
RM8,500
Excl. shipping
Private Seller
Mido Multifort M040.408.11.041.00 New Steel 40mm Automatic Malaysia, Johor
Promoted
Mido Multifort
Powerwind Chronometer Limited Edition M040.408.11.041.00
RM4,940
Free shipping
Rolex Daytona 116520 Very good Steel 40mm Automatic
Promoted
Rolex Daytona
116520 Oyster Steel Black Index Dial
RM136,403
Free shipping
Zenith Defy 95.9000.670/78.R782 Good Titanium 41mm Automatic Malaysia, Petaling Jaya
Zenith Defy
Classic Titanium
RM22,339
+ RM138 for shipping
Maurice Lacroix AIKON AI1018-PVB01-333-1 Very good Steel 44mm Quartz Malaysia, Petaling Jaya
Maurice Lacroix AIKON
Chronograph PVD SE 44mm Quartz (Used | Complete Set)
RM3,599
Free shipping
Rolex Datejust 41 126333 New Gold/Steel 41mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 41
126333
RM67,500
Free shipping

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Omega 511.12.39.21.99.002 New Steel 39mm Manual winding Malaysia, Kuala Lumpur
Omega
Specialities Ck859 2022 Novelties
RM27,900
+ RM100 for shipping
Eterna Kontiki 1290.41.89.1418 New Steel 44mm Automatic Malaysia, Kuala Lumpur
Eterna Kontiki
Diver
RM5,860
+ RM100 for shipping
Richard Mille RM 67 RM67-01 Very good Rose gold Automatic Malaysia, Kuala Lumpur
Richard Mille RM 67
Extra Flat
RM990,000
+ RM894,000 for shipping
Breitling Colt Automatic A17380 Good Steel Automatic Malaysia, Ipoh
Breitling Colt Automatic
41mm Ref. A17380 [FULL SET]
RM5,500
Excl. shipping
Private Seller
Longines HydroConquest L3.781.4.59.6 New Steel 41mm Automatic Malaysia, Johor
Promoted
Longines HydroConquest
XXII Commonwealth Games L3.781.4.59.6
RM7,888
Free shipping
Rolex Daytona 116515LN Very good Rose gold 40mm Automatic
Promoted
Rolex Daytona
116515LN 18K Rose Gold Chocolate Arabic Dial
RM227,183
Free shipping
IWC Big Ingenieur IW500503 Very good Rose gold 45.5mm Automatic Malaysia, Petaling Jaya
IWC Big Ingenieur
Rose Gold
RM60,362
+ RM138 for shipping
Maurice Lacroix AIKON AI1008-SS002-130-1 New Steel 42mm Quartz Malaysia, Petaling Jaya
Maurice Lacroix AIKON
White Roman 42mm Quartz (New | Complete set)
RM2,799
Free shipping
Patek Philippe Calatrava 5022J Good Yellow gold 33mm Manual winding Malaysia, KUALA LUMPUR
Patek Philippe Calatrava
5022J
RM52,000
Free shipping
Ulysse Nardin Marine Torpilleur 1183-310/43 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Ulysse Nardin Marine Torpilleur
2021
RM22,300
+ RM100 for shipping
Franck Muller Vanguard V 41 SC DT New Titanium 41mm Automatic Malaysia, Kuala Lumpur
Franck Muller Vanguard
Brushed Black Titanium Rose Gold
RM32,500
+ RM100 for shipping
Patek Philippe Aquanaut 5167R-001 Very good Rose gold 40mm Automatic Malaysia, Kuala Lumpur
Patek Philippe Aquanaut
5167R-001
RM515,000
+ RM894,000 for shipping
Breitling Aviator 8 M453301A1B1X2 Unworn Steel Automatic Malaysia, JOHOR BAHRU
Breitling Aviator 8
Etihad
RM26,427
Excl. shipping
Private Seller
Tudor Royal M28500-0003 New Steel 38mm Automatic Malaysia, Johor
Promoted
Tudor Royal
Black 38mm M28500-0003
RM9,040
Free shipping
Rolex Explorer 124270 Unworn Steel 36mm Automatic
Promoted
Rolex Explorer
124270 Oyster Steel Black Dial
RM49,425
Free shipping
Chronoswiss Régulateur CH6721R Fair Rose gold 44mm Manual winding Malaysia, Petaling Jaya
Chronoswiss Régulateur
IV Zeitzeichen Benzinger Limited Edition Rose Gold
RM58,936
+ RM138 for shipping
TAG Heuer Carrera WS2113 Very good Steel 35mm Automatic Malaysia, Petaling Jaya
TAG Heuer Carrera
WS2113 GMT Twin Time 1964 Re-Issue 35mm Auto
RM4,999
Free shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 41
126300
RM55,500
Free shipping
Vacheron Constantin Overseas Chronograph 5500V/110A-B481 Very good Steel 42.5mm Automatic Malaysia, Kuala Lumpur
Vacheron Constantin Overseas Chronograph
2019 Complete
RM148,000
+ RM100 for shipping
Eterna Kontiki 1592.41.41.0217 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Eterna Kontiki
Four Hands
RM6,700
+ RM100 for shipping
Chopard Happy Sport 8325 Very good Steel 25mm Quartz
Promoted
Chopard Happy Sport
Square 7 Floating Diamonds Ladies ref. 8325
RM18,069
+ RM695 for shipping
Tudor Prince Oysterdate 90500 Good Steel 34mm Automatic Malaysia, Kuala Lumpur
Tudor Prince Oysterdate
90500
RM4,888
Excl. shipping
Private Seller
Vacheron Constantin 4072 Very good Rose gold 35mm Manual winding
Promoted
Vacheron Constantin
Chrono Chronograph 18K Rose Pink Gold Rotgold Manual Handaufzug French Case extremely rare
RM161,695
+ RM1,390 for shipping
Rolex Yacht-Master 37 268655 Very good Rose gold 37mm Automatic
Promoted
Rolex Yacht-Master 37
268655 Oysterflex 18K Rose Gold Black Dial
RM136,403
Free shipping
Jaeger-LeCoultre Master Memovox Q410848J Very good Steel 40mm Automatic Malaysia, Petaling Jaya
Jaeger-LeCoultre Master Memovox
Control Memovox Timer
RM85,076
+ RM138 for shipping
Maurice Lacroix AIKON AI1018-PVB02-336-1 Very good Steel 44mm Quartz Malaysia, Petaling Jaya
Maurice Lacroix AIKON
Chronograph Camouflage 44mm Quartz (Used | Complete Set)
RM3,999
Free shipping
Rolex Daytona 116503 Very good Gold/Steel 40mm Automatic Malaysia, KUALA LUMPUR
Rolex Daytona
116503
RM143,000
Free shipping
Girard Perregaux Laureato 81010-11-431-11A New Steel 42mm Automatic Malaysia, Kuala Lumpur
Girard Perregaux Laureato
Blue 42mm 2022 New
RM56,300
+ RM100 for shipping
Swatch Moonswatch SO33M101 New Ceramic 42mm Quartz Malaysia, Kuala Lumpur
Swatch Moonswatch
"Mission To Pluto" Swatch x Omega
RM2,000
+ RM100 for shipping
Vacheron Constantin Historiques 47101 Very good Yellow gold 36mm Manual winding
Promoted
Vacheron Constantin Historiques
Full Set 1998 Chronograph Chrono Historiques Yellow gold 18kt
RM110,963
+ RM320 for shipping
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
FINAL BATCH Speedmaster Moonwatch 1861 Chronograph
RM27,329
Excl. shipping
Private Seller
Patek Philippe Nautilus 5711/1R-001 Very good Rose gold 40mm Automatic
Promoted
Patek Philippe Nautilus
5711/1R-001
RM1,046,777
+ RM787 for shipping
Rolex Daytona 116503 Unworn Steel 40mm Automatic
Promoted
Rolex Daytona
116503 Oyster Steel & 18K Yellow Gold White Index Dial
RM141,156
Free shipping

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.