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Richard Mille RM 011 RM11-03 Unworn Carbon 50mm Automatic
TOP
Richard Mille NTPT Carbon Flyback Chronograph Jean Todt...
RM1,637,774
Free shipping
Verified Dealer
215
US
Jaeger-LeCoultre Rendez-Vous Q3578430 New Steel 34mm Automatic
TOP
Jaeger-LeCoultre Q3578430 Rendez-Vous
RM49,931
Verified Dealer
19
HK
Patek Philippe Aquanaut 5167R New Rose gold 40mm Automatic
TOP
Patek Philippe 5167R-001 Men's Aquanaut 18K Rose Gold Men's Watch
RM225,972
Free shipping
Verified Dealer
268
US
Rolex Day-Date 40 228239 New White gold 40mm Automatic
TOP
Rolex Day-Date 40
RM158,802
Free shipping
Verified Dealer
268
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new official retail price:...
RM336,365
Verified Dealer
36
CH
Omega Speedmaster Professional Moonwatch 311.92.44.30.01.001 New Carbon 44.25mm Manual winding
TOP
Omega Speedmaster Moonwatch Dark Side Of The Moon NEW
RM35,036
Verified Dealer
32
US
Audemars Piguet Royal Oak Jumbo 15202ST.OO.1240ST.01 Very good Steel 39mm Automatic Malaysia, Kuala Lumpur
Audemars Piguet Royal Oak Jumbo
RM169,583
Private Seller
MY
Rado HyperChrome Captain Cook R32500305 New Steel 37mm Automatic
TOP
Rado HyperChrome Captain Cook Limited Edition - Box & Papers 2020
RM8,249
Verified Dealer
262
UK
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179White Gold
RM45,505
Verified Dealer
604
US
Jaeger-LeCoultre Reverso (submodel) Q3908420 Very good Steel 42.9mm Manual winding
TOP
Jaeger-LeCoultre Reverso Tribute Duo Q3908420
RM37,109
Free shipping
Verified Dealer
721
US
Patek Philippe Calatrava 3426 Very good White gold 32mm Manual winding
TOP
Patek Philippe Vintage White Gold Linen Dial Calatrava
RM35,665
Verified Dealer
21
CH
Hublot Big Bang 320.UI.440.RX Very good 44mm Automatic
TOP
Hublot Big Bang Mag Bang Limited Edition 320.UI.440.RX
RM68,402
Verified Dealer
719
NL
H.Moser & Cie. Endeavour 1321-0101 New Rose gold 38.5mm Manual winding Malaysia, Petaling Jaya
H.Moser & Cie. Endeavour (Mayu) Small Seconds
RM30,641
Verified Dealer
MY
Rolex Lady-Datejust Pearlmaster 80319 New White gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster, official retail price: 32.600...
RM92,901
Verified Dealer
36
CH
Rolex Oyster Perpetual 39 114300 New Steel 39mm Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual 39 Black
RM22,000
Verified Dealer
MY
Audemars Piguet Royal Oak Chronograph 26331ST.OO.1220ST.02 Good Steel 41mm Automatic Malaysia, Johor Bahru
Audemars Piguet Royal Oak Chronograph
RM99,900
Private Seller
MY
Franck Muller Master Banker 6850mb Very good Steel 35mm Automatic
TOP
Franck Muller Master Banker on Steel Triple Time Zone Date -...
RM21,733
Free shipping
Verified Dealer
566
NL
Breitling Bentley Flying B R4436512/B874 Very good Rose gold 38mm Automatic
TOP
Breitling 18 K. Bentley Flying B Jumbo Chrono. Full set
RM54,447
Verified Dealer
277
NL
Rolex GMT-Master II 126710BLNR Very good Steel 40mm Automatic
TOP
Rolex GMT-Master II "Batman" 126710BLNR
RM66,133
Free shipping
Verified Dealer
721
US
Vacheron Constantin Patrimony 4066 Very good Rose gold 34mm Manual winding
TOP
Vacheron Constantin Vintage Rose Pink Gold Dress Watch, Patrimony
RM25,628
Verified Dealer
21
CH
IWC Big Pilot IW500402 Very good White gold 46.2mm Automatic
TOP
IWC Big Pilot IW500402 White Gold
RM66,344
Verified Dealer
719
NL
Rolex Sea-Dweller 126600 Very good Steel 43mm Automatic Malaysia, Petaling Jaya
Rolex Sea-Dweller
RM53,487
Verified Dealer
MY
Hublot Big Bang 342.CH.230.RW New Ceramic 41mm Automatic
TOP
Hublot Big Bang Aspen, new, official retail price: 13.900 CHF
RM36,285
Verified Dealer
36
CH
Tudor Black Bay Bronze 79250BB Good Bronze 43mm Automatic Malaysia, Kuala Lumpur
Tudor Black Bay Bronze 2018
RM15,500
Verified Dealer
MY
Oris TT1 01 733 7752 4124-07 8 24 08 Very good Steel 42mm Automatic Malaysia, Kuala Lumpur
Oris TT1 Engine Date
RM4,142
Private Seller
MY
Chopard Happy Sport 27/6137-23 Very good Yellow gold Quartz
TOP
Chopard Happy Sport Orginal Besatz 679 Diamanten
RM104,777
Verified Dealer
19
DE
Patek Philippe Gondolo 2488 Very good Yellow gold 30mm Manual winding
TOP
Patek Philippe Gondolo Tank Yellow Gold - 2488
RM27,224
Free shipping
Verified Dealer
566
NL
Rolex Daytona 16520 Very good Steel 40mm Automatic
TOP
Rolex Daytona 16520 4 Lines dial 225 Bezel Full Set 1989
Price on request
Verified Dealer
189
IT
Vacheron Constantin 2021 Good Yellow gold 27mm Manual winding
TOP
Vacheron Constantin Vintage Ellipse Legendary Manual Caliber
RM16,017
Verified Dealer
21
CH
Patek Philippe Twenty~4 4910/10A-001 Unworn Steel 30mm Quartz
TOP
Patek Philippe Twenty-4 stahl Ref. 4910/10A-001 Zifferblatt...
RM47,356
Verified Dealer
489
DE
Frederique Constant Manufacture FC-760MC4H6 New Steel 42mm Automatic Malaysia, Petaling Jaya
Frederique Constant Flyback Chronograph Manufacture (White Dial)
RM8,251
Verified Dealer
MY
Breguet Héritage 5400BB/12/9V6 New White gold 42mm Automatic
TOP
Breguet Héritage Chronograph, official retail price: 43.000 CHF
RM118,529
Verified Dealer
36
CH
Blancpain Fifty Fathoms 5008B-1130-B52A New Steel Automatic Malaysia, Kuala Lumpur
Blancpain Fifty Fathoms Barakuda Limited Edition 2019
RM69,000
Verified Dealer
MY
Rolex GMT-Master II 116710BLNR Very good Steel 40mm Automatic Malaysia, Kuala Lumpur
Rolex Batman Full Set & Links GMT-Master II 2017 116710BLNR
RM56,900
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.12.42.30.01.001 New Steel 43mm Manual winding
TOP
Omega Speedmaster Ultraman
RM35,665
Verified Dealer
73
CH
Breitling Transocean Chronograph 1915 AB141112/G799/740P/A20D.1 Very good Steel 43mm Manual winding
TOP
Breitling Transocean Limited Edition 100th Anniversary - ...
RM18,988
Free shipping
Verified Dealer
566
NL
Zenith El Primero 03.A384.400/21.C815 New Steel 37mm Automatic
TOP
Zenith 50th El Primero Anniversary El Primero A384 Revival/In...
RM28,404
Verified Dealer
302
CH
Audemars Piguet Royal Oak 6005 Good Gold/Steel 33mm Quartz
TOP
Audemars Piguet Royal Oak Rectangular
RM20,289
Verified Dealer
21
CH
Patek Philippe Aquanaut 5068R-001 Unworn Rose gold 35,6mm Automatic
TOP
Patek Philippe Aquanaut Luce Ref. 5068R-001 VAT refound p
RM216,371
Verified Dealer
489
DE
Piaget Altiplano GOA39110 Very good Rose gold 38mm Manual winding Malaysia, Petaling Jaya
Piaget Altiplano
RM50,999
Verified Dealer
MY
Hublot Classic Fusion Ultra-Thin 545.OX.2210.LR New Rose gold 45mm Manual winding
TOP
Hublot Classic Fusion Ultra-Thin, official retail price:...
RM68,127
Verified Dealer
36
CH
IWC Portuguese Perpetual Calendar IW502307 Good White gold Automatic Malaysia, Kuala Lumpur
IWC Portuguese Perpetual Calendar
RM76,000
Verified Dealer
MY
Baume & Mercier Classima MOA08686 Unworn Steel 39mm Automatic Malaysia, Petaling Jaya
Baume & Mercier Classima Executive
RM3,900
Private Seller
MY
Rolex Day-Date 36 1803 Good Yellow gold 36mm Automatic
TOP
Rolex 1803 Unpolished 18K Gold Day-Date Champagne w/ original box
RM29,832
Free shipping
Verified Dealer
US
Franck Muller Long Island 952 QZ D Very good 36.5mm Quartz
TOP
Franck Muller Long Island 952 QZ D-Factory Diamond 18k White...
RM72,974
Verified Dealer
107
US
Rolex Oyster Precision 6694 Good Gold/Steel 34mm Manual winding Malaysia, KUALA LUMPUR
Rolex Oysterdate Precision
RM7,671
Private Seller
MY
Piaget Polo 7131 C 701 Very good White gold 25mm Quartz
TOP
Piaget Polo, White & Yellow Gold, Onyx Dial, Full Set
RM42,713
Verified Dealer
21
CH
Rolex Datejust 126300-0017 Unworn Steel 41mm Automatic Malaysia, SELANGOR
Rolex Datejust
RM33,000
Private Seller
MY
Patek Philippe Nautilus 5712/1A-001 Very good Steel 40mm Automatic Malaysia, KUALA LUMPUR
Patek Philippe Nautilus
RM288,166
Private Seller
MY
Oris Chronoris 01 672 7564 4154-Set Good Steel Automatic Malaysia, Johor Bahru
Oris Chronoris
RM5,000
Private Seller
MY
Rolex Cellini 4014 Very good Yellow gold 23mm Manual winding Malaysia, Kuala Lumpur
Rolex Cellini
RM10,000
Private Seller
MY
Rolex Lady-Datejust 179138 New Yellow gold 26mm Automatic
TOP
Rolex Lady-Datejust 26, new, official retail price: 33.600 CHF
RM93,926
Verified Dealer
36
CH
TAG Heuer Formula 1 Calibre 16 CAZ2012.BA0876 Very good Steel 44mm Automatic Malaysia, MUAR
TAG Heuer Formula 1 Calibre 16
RM6,500
Private Seller
MY
IWC Da Vinci Perpetual Calendar IW376204 Very good Steel Automatic Malaysia, Ipoh
IWC Da Vinci Perpetual Calendar
RM45,000
Private Seller
MY
Patek Philippe Nautilus 5711/1R-001 Unworn Rose gold 40mm Automatic Malaysia
Patek Philippe Nautilus
RM440,000
Private Seller
MY
IWC Pilot Chronograph IW377701 Very good Steel 43mm Automatic Malaysia, Kuala Lumpur
IWC PILOT CHRONOGRAPH
RM16,800
Private Seller
MY
Tissot T-Sport T116.617.36.037.00 Very good Rose gold 45mm Quartz Malaysia, Kuala Lumpur
Tissot T-Sport
RM1,195
Private Seller
MY
IWC 1830 Very good Steel 35mm Automatic
TOP
IWC Vintage Steel Bracelet Golf Club, cal 8541 B, Full Set
RM18,580
Verified Dealer
21
CH
Hublot King Power 701.CO.0180.RX Very good Ceramic 48mm Automatic Malaysia, Sabah
Hublot King Power
RM57,388
Private Seller
MY
Tudor Black Bay Fifty-Eight M79030N-0001 New Steel 39mm Automatic Malaysia, Kuala Lumpur
Tudor Black Bay Fifty-Eight 2019
RM14,300
Verified Dealer
MY
Rolex Oyster Perpetual Date 15203 Good Gold/Steel Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual Date 18k Gold
RM13,683
Private Seller
MY
Rolex Datejust 126334 Very good Steel 41mm Automatic Malaysia, Puchong, Selangor
TOP
Rolex Datejust 41 | 2019 | Wimbledon Dial | White Rolesor |...
RM44,000
Private Seller
MY
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine chronograph, new, official retail price: 19.000...
RM55,313
Verified Dealer
36
CH
Frederique Constant Manufacture FC-760N4H6 New Steel 42mm Automatic Malaysia, Petaling Jaya
Frederique Constant Flyback Chronograph Manufacture (Blue)
RM9,080
Verified Dealer
MY
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Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.