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Patek Philippe Perpetual Calendar 5059P-001 Very good Platinum 36mm Automatic
TOP
Patek Philippe Perpetual Calendar
RM188,963
Professional dealer
108
NL
Ulysse Nardin Marine Torpilleur 1183-310 Very good Steel 42mm Automatic
TOP
Ulysse Nardin MARINE CHRONOMETER TORPILLEUR 42MM FULL SET
RM27,154
Professional dealer
233
PL
Hublot Big Bang Tutti Frutti 341.PV.2010.LR.1905 Very good Rose gold 41mm
TOP
Hublot Big Bang Tutti Frutti 341.pv.2010.lr.1905 Rose Gold
RM81,546
Professional dealer
306
US
Vacheron Constantin Fiftysix 4400E/000A-B437 New Steel 40mm Automatic
TOP
Vacheron Constantin Fiftysix Day-Date
RM70,244
Free shipping
Professional dealer
60
AU
Zenith El Primero Chronomaster 97.T384.4061/21.C822 New Titanium 37mm Automatic Malaysia, Petaling Jaya
TOP
Zenith Chronomaster Revival Shadow El Primero
RM24,898
Professional dealer
51
MY
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine chronograph, chronograph, blue sapphire...
RM60,249
Professional dealer
56
CH
Jaeger-LeCoultre Grande Reverso Q3038420 Very good Steel 47mm Automatic Malaysia, Petaling Jaya
Jaeger-LeCoultre JLC Grande Reverso GMT Day Night Auto (Used |...
RM22,999
Free shipping
Professional dealer
 
MY
Girard Perregaux Sea Hawk 7300 Very good Steel 36mm Automatic
TOP
Girard Perregaux Sea Hawk Diver
RM14,109
Professional dealer
73
DE
Omega 2486-2 Fair Rose gold 37mm Manual winding Malaysia, KUALA LUMPUR
Omega Cosmic 2486-2 Triple Calendar Moon Phase - Rose Gold - 37mm
RM11,619
Private Seller
MY
Hublot Big Bang 41 mm 341.PE.230.RW.174 Very good Rose gold 41mm Automatic
TOP
Hublot Big Bang Porto Cervo Diamonds Pave 18K Rose Gold B&P
RM120,432
Free shipping
Professional dealer
464
PL
Baume & Mercier Clifton M0A10059 New Rose gold 38.8mm Automatic
TOP
Baume & Mercier Clifton Rose Gold
RM19,904
Free shipping
Professional dealer
584
LV
Rolex Daytona 116519 Very good White gold Automatic
TOP
Rolex DAYTONA GOLD 116519 Mother pearl NEW 99%
RM130,258
Free shipping
Professional dealer
14
ES
Rolex Submariner (No Date) 5513 Very good Steel 40mm Automatic
TOP
Rolex Submariner 5513 rare PCG gilt cornino chapter ring
RM133,534
Professional dealer
59
IT
Frederique Constant Vintage Rally FC-397HN5B4 New Steel 42mm Automatic Malaysia, Petaling Jaya
Frederique Constant Vintage Rally Healey Chronograph
RM7,428
Professional dealer
MY
Hublot King Power 771.CI.1170.RX New Ceramic 48mm Automatic
TOP
Hublot King Power, black ceramic, different time zones
RM77,530
Professional dealer
56
CH
TAG Heuer Carrera Calibre 5 WV211B.BA0787 Very good Steel 39mm Automatic Malaysia, Petaling Jaya
TAG Heuer Carrera Caliber 5 Auto 39mm (Used | Complete Set)
RM4,199
Free shipping
Professional dealer
 
MY
Vacheron Constantin Historiques 49003 Very good Yellow gold 38mm Automatic
Vacheron Constantin Historiques Chronograph 18K Gold Automatik...
RM39,556

Sold by Chrono24

DE
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A028CR.01 Very good Steel 42mm Automatic Malaysia, Cheras
Audemars Piguet Royal Oak Offshore Chronograph
RM96,408
Private Seller
MY
Ulysse Nardin Marine Chronometer 41mm 263-66 New Steel 41mm Automatic
TOP
Ulysse Nardin Maxi Marine Chronometer New Box & Papers
RM25,699
Free shipping
Professional dealer
464
PL
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
RM19,904
Free shipping
Professional dealer
584
LV
Rolex Sea-Dweller 1665 Very good Steel Automatic
TOP
Rolex 1665 Double Red Sea Dweller MK IV
RM222,321
Free shipping
Professional dealer
14
ES
Omega Constellation 168.005 Good Gold/Steel 34mm Automatic
TOP
Omega Constellation
RM9,804
Professional dealer
81
SE
Zenith Defy 95.9000.670/51.R584 New Titanium 41mm Automatic Malaysia, Petaling Jaya
Zenith Defy Classic 41mm Titanium
RM17,429
Professional dealer
51
MY
Breguet Classique 5287BR/92/9ZU New Rose gold 43mm Manual winding
TOP
Breguet Classique Chronograph, rose gold, double seconds...
RM147,121
Professional dealer
56
CH
Rolex Datejust 116234 Very good Steel 36mm Automatic Malaysia, Petaling Jaya
Rolex Datejust 36 White Roman D Series 2006 (Used | Complete Set)
RM26,499
Free shipping
Professional dealer
 
MY
Vacheron Constantin Patrimony 81180 Very good White gold 40mm Manual winding
Vacheron Constantin Patrimony 18K Weissgold Handaufzug...
RM49,634

Sold by Chrono24

DE
Frederique Constant Classics FC-975N4H6 Very good Steel 42mm Automatic Malaysia, Kuala Lumpur
Frederique Constant Classics Tourbillion with Perpetual Calendar
RM66,000
Private Seller
MY
Jaeger-LeCoultre Ideale 460.1.08 Very good Yellow gold 17mm Quartz
TOP
Jaeger-LeCoultre Ideale Box & Papers
RM49,886
Free shipping
Professional dealer
464
PL
Oris Aquis 01 743 7734 4187-Set New Steel 43mm Automatic
TOP
Oris Aquis Hangang (Limited Edition)
RM10,834
Free shipping
Professional dealer
584
LV
TAG Heuer Grand Carrera CAV5185 Very good Titanium 43mm Automatic
TOP
TAG Heuer Men's CAV5185.FT6020 Grand Carrera Automatic...
RM19,647
Free shipping
Professional dealer
868
NL
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
RM58,034
Professional dealer
804
US
Girard Perregaux Ferrari 8020 Good Steel 38mm Automatic Malaysia, KL
Girard Perregaux Ferrari Chronograph Carbon Fiber Bracelet
RM6,972
Professional dealer
51
MY
Rolex Pearlmaster 81208 New Yellow gold 34mm Automatic
TOP
Rolex Datejust Pearlmaster, yellow gold, white mop dial with...
RM110,224
Professional dealer
CH
Rolex Oyster Perpetual 124200 Unworn Steel 34mm Automatic Malaysia, Petaling Jaya
Rolex Oyster Perpetual OP34 124200 (Used | Complete Set)
RM22,999
Free shipping
Professional dealer
 
MY
Jaeger-LeCoultre Reverso Lady 261.8.86 Very good Steel 28mm Manual winding
Jaeger-LeCoultre Reverso Handaufzug Edelstahl Damenuhr Ref....
RM15,369

Sold by Chrono24

DE
Rolex Submariner Date 116610LV Good Steel 40mm Automatic Malaysia, Negri sembilan
Rolex Submariner Date
RM76,753
Private Seller
MY
Rolex GMT-Master 1675 Very good Steel 40mm Automatic
TOP
Rolex GMT-Master
RM70,985
Professional dealer
263
UK
Ulysse Nardin Freak Cruiser 2050-131/03 Very good White gold 45mm Manual winding
TOP
Ulysse Nardin Freak Cruiser 2050-131/03
RM198,979
Free shipping
Professional dealer
1336
US
Hublot Classic Fusion 45, 42, 38, 33 mm 585.NX.891L.NX.1204 Very good Titanium 33mm Automatic
TOP
Hublot Classic Fusion Titanium Light Blue Bracelet Automatic...
RM30,184
Free shipping
Professional dealer
868
NL
Audemars Piguet Edward Piguet 25925OR.OO.D001CR.01 Very good Rose gold 29mm Automatic
TOP
Audemars Piguet Edward Piguet
RM39,422
Professional dealer
13
US
Frederique Constant Manufacture FC-760MC4H6 New Steel 42mm Automatic Malaysia, Petaling Jaya
Frederique Constant Flyback Chronograph Manufacture (White Dial)
RM8,258
Professional dealer
51
MY
Hublot Big Bang Tutti Frutti 341.SL.5190.LR.1901 New Steel 41mm Automatic
TOP
Hublot Big Bang Tutti Frutti, blue ceramic, white gold bezel...
RM88,272
Professional dealer
56
CH
IWC Pilot Spitfire Chronograph IW387903 New Steel 41mm Automatic Malaysia, Petaling Jaya
IWC Pilot Spitfire Chronograph Auto 41mm (New | Complete Set)
RM18,999
Free shipping
Professional dealer
 
MY
Tudor 73290 Very good Steel 34mm Automatic
Tudor Prince Date Mini-Sub Automatik Datum Edelstahl Herrenuhr...
RM12,346

Sold by Chrono24

DE
Rolex Oyster Perpetual Date 15203 Good Gold/Steel Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual Date 18k Gold
RM13,694
Private Seller
MY
Frederique Constant Manufacture Worldtimer FC-718WM4H6 New Steel 42mm Automatic
TOP
Frederique Constant Worldtimer Automatic FC-718WM4H6
RM8,548
Professional dealer
378
US
Omega Speedmaster 522.30.42.30.03.001 Very good Steel 42mm Manual winding
TOP
Omega Speedmaster Tokyo 2020 Olympics Collection Limited...
RM36,310
Free shipping
Professional dealer
1336
US
Jaeger-LeCoultre Reverso Squadra Hometime 230.8.77 Very good Steel 35mm Automatic
TOP
Jaeger-LeCoultre Reverso Squadra Hometime PM/AM Automatic -...
RM21,663
Free shipping
Professional dealer
868
NL
Frederique Constant Slimline Moonphase FC-206MPWD1S2B New Steel 30mm Quartz
TOP
Frederique Constant Slimline Moonphase
RM3,970
Professional dealer
207
CH
Omega Speedmaster Day Date 3520.53.00 Good Steel 39mm Automatic Malaysia, Petaling Jaya
Omega Speedmaster Day Date
RM14,483
Professional dealer
51
MY
Rolex Lady-Datejust Pearlmaster 80319 New White gold 29mm Automatic
TOP
Rolex Lady-Datejust Pearlmaster, white gold, bezel set with 12...
RM103,685
Professional dealer
56
CH
Oris 01-735-7706-4494-set-ls New Steel 44mm Automatic Malaysia, Petaling Jaya
Oris Artix GT Calobra Day Date LE II (New | Complete Set)
RM4,999
Free shipping
Professional dealer
 
MY
Patek Philippe Calatrava 4819 Very good Yellow gold 25mm Quartz
Patek Philippe Calatrava 18K (0,750) Gelbgold Damenuhr Gold...
RM23,935

Sold by Chrono24

DE
Patek Philippe Aquanaut 5167A-012 Unworn Steel 40.8mm Automatic Malaysia, Kuala Lumpur
Patek Philippe Aquanaut Singapore limited edition
RM449,000
Private Seller
MY
Chopard L.U.C 161934-5001 New Rose gold 40mm Automatic
TOP
Chopard L.U.C. Lunar Twin
RM64,920
Professional dealer
113
CH
Zenith Academy 18.2210.4810/01.C713 Very good Rose gold 45mm Manual winding
TOP
Zenith Academy Georges Favre-Jacot Limited Edition 18.2210.481...
RM186,530
Free shipping
Professional dealer
1336
US
Chronoswiss Lunar CH 7523 Very good Steel 38mm Automatic
TOP
Chronoswiss Lunar Chronograph Automatic Caliber C.755 Ref;...
RM19,400
Free shipping
Professional dealer
868
NL
Rolex Sea-Dweller 1665 Good Steel 40mm Automatic
TOP
Rolex Sea-Dweller Double Red 1665 Never Polished 1977
RM244,392
Free shipping
Professional dealer
596
ES
Omega Speedmaster Professional Moonwatch 311.30.42.30.99.002 Very good Steel 42mm Manual winding Malaysia, Petaling Jaya
Omega Speedmaster Apollo XVII 40th Anniversary Limited
RM21,952
Professional dealer
51
MY
Breguet Classique 8788BR12986DD00 New Rose gold 36mm Automatic
TOP
Breguet Classique, moon phase, power-reserve indicator, 96...
RM87,805
Professional dealer
56
CH
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic Malaysia, Kuching
Rolex Submariner (No Date) 114060 40mm 2016
RM55,500
Private Seller
MY
TAG Heuer Kirium WL111E Very good Steel 38mm Quartz Malaysia, Petaling Jaya
TAG Heuer Kirium Professional Black 38mm Quartz (Used | Watch...
RM1,899
Free shipping
Professional dealer
 
MY
Maurice Lacroix Pontos Day Date 09329 Very good Gold/Steel 36mm Automatic Malaysia, Shah Alam
Maurice Lacroix Pontos Day Date
RM2,696
Private Seller
MY
Franck Muller Conquistador 8001SC Very good Steel 40.5mm Automatic
Franck Muller Conquistador Automatik Edelstahl Herrenuhr Ref....
RM16,377

Sold by Chrono24

DE

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.


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