Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Your selection
Clear selection

Sorry, your search did not match any items

Basic information
Type of watch
Categories
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
More...
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

Zenith CAPTAIN WINSOR
TOP
Zenith CAPTAIN WINSOR
RM94,646
Seller
LUXE WARE (HK) LIMITED
79
HK
Patek Philippe Perpetual Calendar Rose Gold Oro Rosa
TOP
Patek Philippe Perpetual Calendar Rose Gold Oro Rosa
RM242,996
Seller
WWatch SA
27
IT
Jaeger-LeCoultre Gyrotourbillon 2 Platinum seems unworn full set
TOP
Jaeger-LeCoultre Gyrotourbillon 2 Platinum seems unworn full set
Price on request
Free shipping
Seller
M J GILLAN LTD
10
UK
Breguet Classique La Musical 7800BB/11/9YV
TOP
Breguet Classique La Musical 7800BB/11/9YV
RM254,200
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
235
UK
Richard Mille RM 011 03 Rose Gold TI
TOP
Richard Mille RM 011 03 Rose Gold TI
RM969,451
Free shipping
Seller
Express Watches
6
US
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
RM255,146
Seller
Mall of the Watch
864
MC
Longines legend diver
Longines legend diver
RM5,500
Seller
Private Seller
MY
Ulysse Nardin Marine Chronograph
TOP
Ulysse Nardin Marine Chronograph
RM38,636
Seller
CANTELI JOYEROS SL
13
ES
Patek Philippe Calatrava Oman 18K Gold Manual Service 04.2018
TOP
Patek Philippe Calatrava Oman 18K Gold Manual Service 04.2018
RM36,401
Seller
Timeless Watches GmbH
247
DE
Rolex Oysterdate Precision 6694
Rolex Oysterdate Precision 6694
RM6,744
Seller
Private Seller
MY
Zenith ACADEMY CHRISTOPHE COLOMB EQUATION OF TIME
TOP
Zenith ACADEMY CHRISTOPHE COLOMB EQUATION OF TIME
RM638,594
Seller
ZEGG & CERLATI
53
MC
Omega Tropical Speedmaster 145.022-68 Transitional 861...
Omega Tropical Speedmaster 145.022-68 Transitional 861...
RM27,313
Seller
Private Seller
MY
Rolex Sea-Dweller Deepsea
Rolex Sea-Dweller Deepsea
RM54,853
Seller
Private Seller
MY
Audemars Piguet Royal Oak Offshore Chronograph
Audemars Piguet Royal Oak Offshore Chronograph
RM450,000
Seller
Private Seller
MY
Richard Mille RM 055 Bubba Watson Asia Edition
TOP
Richard Mille RM 055 Bubba Watson Asia Edition
RM632,249
Free shipping
Seller
Express Watches
6
US
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
RM17,700
Seller
Swiss Connection Watches Pte Ltd
MY
Oris Flight Timer
Oris Flight Timer
RM3,800
Seller
Private Seller
MY
TAG Heuer Aquaracer Chronograph CAY1111.BA0927 BNIB
TAG Heuer Aquaracer Chronograph CAY1111.BA0927 BNIB
RM4,164
Seller
Private Seller
MY
Patek Philippe Calatrava 18K Gold Very Rare Blue Dial +...
TOP
Patek Philippe Calatrava 18K Gold Very Rare Blue Dial +...
RM36,206
Free shipping
Seller
Pawndeluxe
187
NL
Frederique Constant Manufacture Classic Moonphase [ALMOST NEW]
Frederique Constant Manufacture Classic Moonphase [ALMOST NEW]
RM10,538
Seller
Private Seller
MY
Ball DC1028C-S2J-BK
Ball DC1028C-S2J-BK
RM9,500
Seller
Private Seller
MY
Zenith EL PRIMERO CHRONOMASTER 1969
TOP
Zenith EL PRIMERO CHRONOMASTER 1969
RM61,235
Seller
ZEGG & CERLATI
53
MC
Rolex Oyster Perpetual Date 18k Gold
Rolex Oyster Perpetual Date 18k Gold
RM13,910
Seller
Private Seller
MY
Rolex Yacht-Master 168623 35mm Box & Paper
Rolex Yacht-Master 168623 35mm Box & Paper
RM27,200
Seller
Private Seller
MY
Maurice Lacroix Masterpiece
Maurice Lacroix Masterpiece
RM12,900
Seller
Private Seller
MY
TAG Heuer aqua racer chronograph 300m 44mm
TAG Heuer aqua racer chronograph 300m 44mm
RM3,900
Seller
Private Seller
MY
Longines Flagship Heritage 60th Anniversary Limited Edition
Longines Flagship Heritage 60th Anniversary Limited Edition
RM6,350
Seller
Private Seller
MY
Breitling Navitimer World
Breitling Navitimer World
RM18,759
Seller
Private Seller
MY
Richard Mille RM 011 Ivory
TOP
Richard Mille RM 011 Ivory
RM843,000
Free shipping
Seller
Express Watches
6
US
Tudor Black Bay Fifty Eigth 39mm [New Release]
Tudor Black Bay Fifty Eigth 39mm [New Release]
RM14,100
Seller
Swiss Connection Watches Pte Ltd
MY
Audemars Piguet Royal Oak Chronograph
TOP
Audemars Piguet Royal Oak Chronograph
RM77,978
Seller
Private Seller
MY
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
RM153,817
Seller
ZEGG & CERLATI
53
MC
Rolex GMT Master II NEW 126710 BLRO "Pepsi"
TOP
Rolex GMT Master II NEW 126710 BLRO "Pepsi"
RM77,516
Seller
Filipucci Juweliers
449
NL
Breguet Reine de Naples
TOP
Breguet Reine de Naples
RM37,821
Seller
Private Seller
MY
Jaeger-LeCoultre Master GMT Compressor Diving - Box & inhouse...
TOP
Jaeger-LeCoultre Master GMT Compressor Diving - Box & inhouse...
RM25,515
Free shipping
Seller
Pawndeluxe
187
NL
Rolex 36mm SS DATEUST Matte Black Dial Leather Strap w/ Rolex Box
TOP
Rolex 36mm SS DATEUST Matte Black Dial Leather Strap w/ Rolex Box
RM14,732
Seller
Austins Watches Inc.
210
US
Jaeger-LeCoultre Reverso Grande Taille
TOP
Jaeger-LeCoultre Reverso Grande Taille
RM47,419
Seller
Private Seller
MY
Omega Speedmaster Professional Moonwatch
TOP
Omega Speedmaster Professional Moonwatch
RM17,885
Seller
WatchesofMayfair.com
467
UK
Rolex Air King [2018]
Rolex Air King [2018]
RM23,800
Seller
Swiss Connection Watches Pte Ltd
MY
Maurice Lacroix Masterpiece Calendrier Retrograde Automatic
Maurice Lacroix Masterpiece Calendrier Retrograde Automatic
RM11,338
Seller
Collector's Time Gallery
MY
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
TOP
Zenith PILOT AERONEF 48 MM TYPE XX TOURBILLON
RM195,952
Seller
ZEGG & CERLATI
53
MC
Rolex GMT Master II BLNR NEW 116710BLNR
TOP
Rolex GMT Master II BLNR NEW 116710BLNR
RM49,814
Seller
Filipucci Juweliers
449
NL
Rolex Cellini Danaos Ladies 18K White Gold Box & Pap
TOP
Rolex Cellini Danaos Ladies 18K White Gold Box & Pap
RM15,989
Free shipping
Seller
NOS 1969
279
PL
Girard Perregaux 18K Chronograph 24K Gold Rotor Porcelain Dial
TOP
Girard Perregaux 18K Chronograph 24K Gold Rotor Porcelain Dial
RM23,085
Free shipping
Seller
Pawndeluxe
187
NL
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
RM62,936
Seller
Fernando Monge SA
131
ES
Hublot Big Bang King
Hublot Big Bang King
RM88,800
Seller
Swiss Hour Timepiece
MY
Omega Seamaster 300 Co-Axial The 1957 Trilogy 60th Anniversary
TOP
Omega Seamaster 300 Co-Axial The 1957 Trilogy 60th Anniversary
RM29,889
Seller
WatchesofMayfair.com
467
UK
Audemars Piguet Royal Oak Offshore Chronograph Safari [26470st]
Audemars Piguet Royal Oak Offshore Chronograph Safari [26470st]
RM68,000
Seller
Swiss Connection Watches Pte Ltd
MY
Frederique Constant Flyback Chronograph Manufacture
Frederique Constant Flyback Chronograph Manufacture
RM9,231
Seller
Collector's Time Gallery
MY
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
TOP
Chopard Mille Miglia Monaco Historique 2010 box & papers complete
RM19,866
Seller
Vintage & Prestige
23
UK
Omega Constellation
TOP
Omega Constellation
RM30,764
Seller
Plus Ultra AG
 
CH
Audemars Piguet Jules Audemars Equation of Time
TOP
Audemars Piguet Jules Audemars Equation of Time
RM257,576
Free shipping
Seller
superstudio
 
CH
Baume & Mercier Capeland Worldtimer - MOA 10106
TOP
Baume & Mercier Capeland Worldtimer - MOA 10106
RM14,337
Free shipping
Seller
Pawndeluxe
187
NL
Patek Philippe Chronograph 5070P-001 platinum blue dial
TOP
Patek Philippe Chronograph 5070P-001 platinum blue dial
RM773,653
Free shipping
Seller
A Collected Man
12
UK
Hublot Big Bang Tantalum Mat 45mm with Original Diamonds Bezel
Hublot Big Bang Tantalum Mat 45mm with Original Diamonds Bezel
RM48,800
Seller
Swiss Hour Timepiece
MY
Breitling Bentley Mark VI  P19362  NEW 2018
TOP
Breitling Bentley Mark VI P19362 NEW 2018
RM29,038
Free shipping
Seller
WatchesNorte
98
ES
Omega Seamaster 300 Trilogy 1957 Limited Edition
Omega Seamaster 300 Trilogy 1957 Limited Edition
RM28,000
Seller
Swiss Connection Watches Pte Ltd
MY
Omega Speedmaster Mark 40 Triple Date Chronograph (Good)
Omega Speedmaster Mark 40 Triple Date Chronograph (Good)
RM7,966
Seller
Collector's Time Gallery
MY
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
TOP
Rolex GMT-Master II 116759SARU june 2020 Rolex warranty
RM311,035
Seller
MMC RIVIERA
6
MC
Rolex Oman Cellini, Diamonds & Sapphire, Super Rare
TOP
Rolex Oman Cellini, Diamonds & Sapphire, Super Rare
RM74,259
Seller
Plus Ultra AG
 
CH
Tudor Heritage Advisor 79620TN
TOP
Tudor Heritage Advisor 79620TN
RM16,578
Seller
Chase Hattan
26
UK
Chopard Mille Miglia Gran Turismo XL - Limited Edition Box &...
TOP
Chopard Mille Miglia Gran Turismo XL - Limited Edition Box &...
RM16,524
Free shipping
Seller
Pawndeluxe
187
NL
Patek Philippe Nautilus 3700-001 Beyer-signed
TOP
Patek Philippe Nautilus 3700-001 Beyer-signed
RM607,870
Free shipping
Seller
A Collected Man
12
UK
Hublot Ferrari Tourbillon 408.NI.0123.RX
Hublot Ferrari Tourbillon 408.NI.0123.RX
RM406,168
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
235
UK
  • 30
  • 60
  • 120

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.

Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.

Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.

Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.

Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.

International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.

Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.

Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.

Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.

Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.

Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.

TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.

Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.

Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.

Do you have any questions?
We'd be glad to help.

+1 646-887-3560

Contact

?