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Richard Mille RM 055 RM055 Very good Titanium 42mm Automatic
TOP
Richard Mille RM055 Bubba Watson Black Ceramic Asia Edition...
Price on request
Free shipping
Professional dealer
358
US
Richard Mille RM 011 RM011 Very good Titanium 42mm Automatic
TOP
Richard Mille RM011 Felipe Massa Titanium Skeleton Arabic Dial...
Price on request
Free shipping
Professional dealer
358
US
Audemars Piguet Royal Oak Perpetual Calendar 26574ST.OO.1220ST.01 Unworn Steel 41mm Automatic
TOP
Audemars Piguet Royal Oak Perpetual Calendar Stainless Steel...
RM500,614
Free shipping
Professional dealer
505
US
Audemars Piguet Royal Oak Concept 26560IO.OO.D002CA.01.A New
TOP
Audemars Piguet Royal Oak Concept
RM807,634
Professional dealer
126
CH
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Complications Tourbillon, new, 5-days power-reserve...
RM334,115
Professional dealer
58
CH
Zenith Pilot Type 20 03.2434.679/20.I010 New Steel 45mm Automatic Malaysia
TOP
Zenith Type 20 Rescue Automatic Grey Dial Stainless Pilot
RM22,019
Professional dealer
52
MY
Tudor Black Bay Fifty-Eight M79030N-0001 Good Steel 39mm Automatic Malaysia, SUBANG JAYA
Tudor Black Bay Fifty-Eight
RM12,000
Private Seller
MY
Rolex Day-Date 36 118238 Yellow gold 36mm
TOP
Rolex M36146: Rolex "Sultan of Oman" Day-Date, Ref. 118238,...
RM148,487
Professional dealer
189
US
Vacheron Constantin Patrimony 81180 Very good White gold 40mm Manual winding
Vacheron Constantin Patrimony 18K Weissgold Handaufzug...
RM44,672

Sold by Chrono24

DE
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
RM27,088
Professional dealer
850
US
Tudor Submariner 9411/0 Very good Steel 40mm Automatic
TOP
Tudor Submariner Snowflake Ref. 9411/0 Excellet Condition Just...
RM44,925
Professional dealer
152
IT
Patek Philippe Nautilus 7011/1G-001 Good White gold Quartz Malaysia
Patek Philippe Nautilus
RM113,500
Free shipping
Professional dealer
10
MY
Parmigiani Fleurier Tonda PFC273-0061400-HE1421 New Steel 33mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Automatic Diamond...
RM12,723
Professional dealer
1025
US
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
TOP
Breguet Classique Chronograph, new, rose gold, hand-guilloched...
RM113,425
Professional dealer
58
CH
Zenith 03.3100.3600/69.M3100 New Steel 41mm Automatic Malaysia
Zenith Chronomaster Sport 41mm
RM46,243
Professional dealer
52
MY
Audemars Piguet Royal Oak Offshore Chronograph 26470ST.OO.A028CR.01 Very good Steel 42mm Automatic Malaysia, Cheras
Audemars Piguet Royal Oak Offshore Chronograph
RM96,408
Private Seller
MY
Patek Philippe Perpetual Calendar 5050J Good Yellow gold 36mm
TOP
Patek Philippe 36047: Retrograde Perpetual Calendar, Ref....
RM210,003
Professional dealer
189
US
Blancpain Fifty Fathoms 5008B.11.30-B52A Very good Steel 40mm Automatic
Blancpain Fifty Fathoms Barakuda Automatik Stahl Herrenuhr...
RM99,036

Sold by Chrono24

DE
Tudor Black Bay Fifty-Eight 79030B Very good Steel 39mm Automatic
TOP
Tudor Black Bay Fifty-Eight 79030B
RM16,758
Free shipping
Professional dealer
1550
US
Tudor Black Bay Fifty-Eight 79010SG New Silver Automatic Malaysia
Tudor Black Bay Fifty-Eight 925 Silver BB58 79010SG 2021
RM19,500
Free shipping
Professional dealer
77
MY
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Malaysia
Rolex GMT-Master II
RM104,500
Free shipping
Professional dealer
10
MY
Franck Muller Casablanca 8885 C CC DT Very good Steel 39mm Automatic
TOP
Franck Muller Casablanca 8885 C CC DT Full Set
RM32,810
Professional dealer
140
SI
Breguet Marine 8827ST/59/586 New Steel 35mm Automatic
TOP
Breguet Marine, chronograph, blue sapphire cabochon crown,...
RM59,746
Professional dealer
58
CH
Omega Seamaster Diver 300 M 2254.50 Very good Steel 41mm Automatic Malaysia, Bayan Lepas
Omega Seamaster Diver 300 M
RM10,800
Private Seller
MY
Rolex Submariner (No Date) 114060 Very good Steel 40mm Automatic Malaysia, cheras
Rolex Submariner (No Date)
RM45,000
Private Seller
MY
Audemars Piguet Royal Oak Offshore Chronograph 26176FO.OO.D101CR.02 Very good Carbon 42mm Automatic Malaysia, kuala lumpur
Audemars Piguet Royal Oak Offshore Chronograph
RM78,000
Private Seller
MY
Tudor Submariner 7928 Good Steel 40mm Automatic Malaysia, Kuala Lumpur
Tudor Submariner
RM39,999
Private Seller
MY
Jaeger-LeCoultre Master Hometime Q1628430 Very good Steel 40mm Automatic Malaysia, Penang
Jaeger-LeCoultre Master Hometime
RM20,788
Private Seller
MY
Rolex Dayjust Good White gold 36mm Automatic Malaysia, klang
Rolex 1601
RM11,858
Private Seller
MY
Tudor Black Bay 79220B Good Steel 41mm Automatic Malaysia, Kuala Lumpur
Tudor Black Bay
RM12,888
Private Seller
MY
Audemars Piguet Royal Oak Selfwinding 15400st.oo.1220st.01 Very good Steel 41mm Automatic Malaysia, PETALING JAYA
Audemars Piguet Royal Oak Selfwinding
RM148,687
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
RM21,000
Private Seller
MY
Vacheron Constantin Overseas 4500V/110A-B483 Unworn Steel 41mm Automatic Malaysia, SENAI,JOHOR
Vacheron Constantin Overseas
RM150,000
Private Seller
MY
Tudor Black Bay Bronze 79250BM Good Bronze 43mm Automatic Malaysia, Petaling Jaya
Tudor Black Bay Bronze
RM12,680
Private Seller
MY
Hublot Big Bang Unico 441.CI.1170.RX Good Ceramic 42mm Automatic Malaysia, Wilayah Persekutuan ,Kuala Lumpur
Hublot Big Bang Unico
RM50,000
Private Seller
MY
Omega Seamaster Aqua Terra 231.10.42.22.03.001 Very good Steel Automatic Malaysia, kuching
Omega Seamaster Aqua Terra Day Date (blue)
RM32,000
Private Seller
MY
Tudor Prince Oysterdate 72033 Fair Steel 32mm Automatic Malaysia, Klang
Tudor Prince Oysterdate
RM5,060
Private Seller
MY
Mido Ocean Star M042.430.11.041.00 Very good 42.5mm Automatic Malaysia, Cyberjaya
Mido Ocean Star Ceramic bezel
RM4,200
Private Seller
MY
Rolex GMT-Master II 116710BLNR Very good Steel Automatic Malaysia, Johor Bahru
Rolex GMT-Master II Rolex GMT Master II 116710BLNR “Batman” 40mm
RM71,000
Private Seller
MY
Tudor Black Bay GMT 79830RB Unworn Steel 41mm Automatic Malaysia, SENAI,JOHOR
Tudor Black Bay GMT
RM15,500
Private Seller
MY
Rolex Datejust 16233 Good Steel 36mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 16233 18K Yellow Gold Stainless Steel Case...
RM23,474
Private Seller
MY
Audemars Piguet Royal Oak Offshore Chronograph 26170ST.OO.D101CR.03 Very good Steel 42mm Automatic Malaysia, Kota Kinabalu
Audemars Piguet Royal Oak Offshore Chronograph
RM86,632
Private Seller
MY
Rolex Datejust 16013 Fair Steel 36mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 16013 18K Yellow Gold Stainless Steel Case...
RM20,589
Private Seller
MY
Tudor Pelagos 25600TB Unworn Ceramic 42mm Automatic Malaysia, kuala lumpur
Tudor Palagos
RM13,500
Private Seller
MY
Rolex Oyster Perpetual 276200 Unworn Steel 28mm Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual 28mm Black Dial 2021
RM21,000
Private Seller
MY
Longines Présence L4.821.2.11.2 Good Steel 34.5mm Malaysia, Kuala Lumpur
Longines Présence
RM2,800
Private Seller
MY
Omega Seamaster Diver 300 M 210.30.42.20.03.001 Very good Steel 42mm Automatic Malaysia, Nusajaya
Omega Seamaster Diver 300 M
RM18,990
Private Seller
MY
Rolex Datejust 16233 Good Steel 36mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 16233 18k YG on SS case Roman White Dial - 36mm
RM23,474
Private Seller
MY
Zenith Pilot Type 20 GMT 03.2430.693/21.C723 Very good Steel Automatic Malaysia, Bukit Mertajam
Zenith Pilot Type 20 GMT Ref: 03.2430.693/21.C723
RM16,575
Private Seller
MY
Rolex Lady-Datejust 179174 Very good Steel 26mm Automatic Malaysia, 50480
Rolex Lady-Datejust
RM23,000
Private Seller
MY
Rolex Oyster Precision 6694 Good Steel 34mm Manual winding Malaysia, petaling Jaya
Rolex vintage rolex
RM11,000
Private Seller
MY
TAG Heuer Formula 1 Quartz CA1211 Good Steel 38mm Quartz Malaysia, kota kinabalu
TAG Heuer Formula 1
RM2,949
Private Seller
MY
Omega Seamaster Railmaster 220.10.40.20.03.001 Very good Steel 40mm Automatic Malaysia, Subang Jaya
Omega Seamaster Railmaster
RM13,500
Private Seller
MY
Rolex Daytona 116506-0002 Unworn Platinum 40mm Automatic Malaysia, kl
Rolex Daytona
RM660,000
Private Seller
MY
Tissot T-Race T092.427.27.201.00 Good Steel 43mm Automatic Malaysia, kota bharu
Tissot T-Race Tissot T-Race Moto GP Limited Edition
RM3,500
Private Seller
MY
Rolex Oyster Perpetual Date 1500 Very good Steel Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual Date Beautiful timepiece. In mint...
RM14,500
Private Seller
MY
Rolex Submariner Date 116613LB Very good Gold/Steel 40mm Automatic Malaysia, kuala lumpur
Rolex Submariner Date
RM80,259
Private Seller
MY
Rolex Daytona 116500LN Unworn Steel Automatic Malaysia, Puchong
Rolex Daytona
RM149,000
Private Seller
MY
Rolex Sky-Dweller 326933 Unworn Gold/Steel 42mm Automatic Malaysia, SHAH ALAM
Rolex Sky-Dweller
RM101,820
Private Seller
MY
Rolex Datejust 16014 Fair Steel 36mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 16014 18K White Gold Stainless Steel Case Black...
RM21,352
Private Seller
MY
Tudor Royal 28600-0003 Unworn Steel 41mm Automatic Malaysia, Shah Alam
Tudor Royal
RM12,900
Private Seller
MY
Omega Seamaster Railmaster 220.10.38.20.01.002 Unworn Steel 38mm Automatic Malaysia, Gelugor
Omega Seamaster Railmaster
RM22,500
Private Seller
MY
Mido Ocean Star M026.807.11.051.00 Very good Steel 40.5mm Automatic Malaysia, Nusajaya
Mido Star Ocean Decompression Timer 1961
RM9,589
Private Seller
MY
Zenith El Primero 36'000 VpH 03.2040.400/69.C494 Unworn Steel 42mm Automatic Malaysia, Kuala Lumpur
Zenith El Primero 36'000 VpH
RM30,000
Private Seller
MY

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


This page contains information about:


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.