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Breitling Superocean Steelfish A17390 Very good Steel 44mm Automatic
Promoted
Breitling Superocean Steelfish
Automatic A17390 Diamond Mens Luxury Watch Ivory Dial
RM34,911
+ RM432 for shipping
Zenith Chronomaster Sport 03.3100.3600/69.M3100 Very good Steel 40mm Automatic
Promoted
Zenith Chronomaster Sport
ゼニス クロノマスター スポーツ 03.3100.3600/69.M3100 SS
RM36,937
Free shipping
Rolex GMT-Master 1675 Good Steel Automatic
Promoted
Rolex GMT-Master
1675 GMT-Master Tropical Gilt O.C.C. Dial
RM254,799
Free shipping
Vacheron Constantin Patrimony 47200/000J Very good Yellow gold 36mm Automatic
Promoted
Vacheron Constantin Patrimony
Classic 47200 Power Reserve guilloché dial gold 18KT Full Set 1996's
RM49,405
+ RM716 for shipping
Omega Seamaster Planet Ocean 2201.50.00 Very good Steel 42mm Automatic Malaysia, Petaling Jaya
Omega Seamaster Planet Ocean
2201.50.00
RM13,000
Excl. shipping
Private Seller
Jaeger-LeCoultre Master Ultra Thin Perpetual Q1308470 Very good Steel 39mm Automatic Malaysia, Petaling Jaya
Jaeger-LeCoultre Master Ultra Thin Perpetual
Q1308470
RM68,959
+ RM127 for shipping
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Pepsi New Unworn January 2023 126710BLRO
RM94,991
Free shipping
Rolex Daytona 116520 Unworn Steel 40mm Automatic
Promoted
Rolex Daytona
Cosmograph Daytona Custom Limited Edition by BV 35 Dlc - Pvd
RM171,590
+ RM1,862 for shipping
Rolex Daytona 116599 RBOW Very good White gold 40mm Automatic
Promoted
Rolex Daytona
Rainbow "Full Set" White Gold
RM1,845,190
+ RM802 for shipping
Audemars Piguet Code 11.59 15210BC.OO.A002KB.01 New White gold Automatic
Promoted
Audemars Piguet Code 11.59
BY SELFWINDING Ref. 15210BC.OO.A002KB.01
RM137,481
+ RM432 for shipping
Breitling Aviator 8 AB0920131B1X1 New Steel 41mm Manual winding Malaysia, Kuala Lumpur
Promoted
Breitling Aviator 8
Avi Ref. 765 1953 Re-Edition 2022
RM27,300
+ RM100 for shipping
Frederique Constant Manufacture Worldtimer FC-718NWWM4H6 New Steel 42mm Automatic Malaysia, JOHOR BAHRU
Frederique Constant Manufacture Worldtimer
FC-718NWWM4H6 CLASSICS WORLDTIMER MANUFACTURE LIMITED EDITION GENT'S WATCH
RM16,912
Free shipping
Vacheron Constantin Malte 82130/000r-9755 Very good Rose gold 36.7mm Manual winding
Promoted
Vacheron Constantin Malte
82130 Small seconds rose gold 18KT Full Set 2013's
RM103,345
+ RM716 for shipping
Tudor Prince Oysterdate 74000 Good Steel 34mm Automatic Malaysia, Petaling Jaya
Tudor Prince Oysterdate
74000
RM8,725
Excl. shipping
Private Seller
IWC Portuguese Perpetual Calendar IW344202 Very good Rose gold 42mm Automatic Malaysia, Petaling Jaya
IWC Portuguese Perpetual Calendar
Portugieser Perpetual Calendar 42mm
RM89,472
+ RM127 for shipping
Omega Speedmaster Professional Moonwatch 310.32.42.50.02.001 New Steel 42mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch
Unworn New December 2022 Silver Snoopy Award 50th
RM107,402
Free shipping
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.002 Very good Steel 42mm Manual winding Malaysia, Petaling Jaya
Omega Speedmaster Professional Moonwatch
Apollo 11 40th Anniversary LE 42mm Manual (Used | Watch Box)
RM26,999
Free shipping
Rolex Daytona 116595RBOW Very good Rose gold 40mm Automatic
Promoted
Rolex Daytona
Rainbow "Full Set"
RM2,273,060
+ RM802 for shipping
Rolex Day-Date 40 228206 New Platinum 40mm Automatic
Promoted
Rolex Day-Date 40
Platinum Olive Green Bevelled Roman Dial Smooth Bezel
RM349,158
+ RM432 for shipping
Rolex Submariner Date 116610LN New Steel 40mm Automatic
Promoted
Rolex Submariner Date
Limited Edition Diamond Emerald Bezel
RM80,623
+ RM4,057 for shipping
Frederique Constant Runabout Automatic FC-303RMN5B4 New Steel 42mm Automatic Malaysia, JOHOR BAHRU
Frederique Constant Runabout Automatic
FC-303RMN5B4 RUNABOUT LIMITED EDITION GENT'S WATCH
RM10,257
Free shipping
Audemars Piguet Royal Oak Offshore Lady 25986CK.ZZ.D065CA.02 Very good White gold 37mm Automatic
Promoted
Audemars Piguet Royal Oak Offshore Lady
25986CK Factory diamonds white gold 18KT Full Set 2004’s
RM208,360
+ RM716 for shipping
Swatch Moonswatch SO33A100 Unworn Ceramic 42mm Quartz Malaysia, Johor Bahru
Swatch Moonswatch
SO33A100
RM2,988
Excl. shipping
Private Seller
Jaeger-LeCoultre Master Compressor Chronograph Ceramic Q205C571 Very good Ceramic 46mm Automatic Malaysia, Petaling Jaya
Jaeger-LeCoultre Master Compressor Chronograph Ceramic
Q205C571
RM37,054
+ RM127 for shipping
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
Starbucks Full Stickers New Unworn November 2022 126610LV
RM90,695
Free shipping
Rolex Cellini 3805 Good White gold 27mm Manual winding Malaysia, Petaling Jaya
Rolex Cellini
3805 White Gold 18K Vintage 31mm Manual (Used | Watch Only)
RM9,299
Free shipping
Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
"Final Green Dial"
RM1,604,245
+ RM802 for shipping
Audemars Piguet Royal Oak Offshore 26238TI.OO.A056CA.01 New Titanium Automatic
Promoted
Audemars Piguet Royal Oak Offshore
42 mm 26238TI.OO.A056CA.01
RM253,139
+ RM432 for shipping
Patek Philippe Twenty~4 4910/1200A-011 New Steel 25.1mm Quartz
Promoted
Patek Philippe Twenty~4
Green Dial Diamond Bezel Quartz Steel 4910/1200A
RM74,192
+ RM650 for shipping
Frederique Constant Vintage Rally FC-397HN5B4 New Steel 42mm Automatic Malaysia, JOHOR BAHRU
Frederique Constant Vintage Rally
FC-397HN5B4 RALLY HEALEY LIMITED EDITION GENT'S WATCH
RM13,093
Free shipping

Worry-Free Watch Purchases

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Richard Mille RM 67 RM67-01 Very good Rose gold Automatic Malaysia, Kuala Lumpur
Richard Mille RM 67
Extra Flat
RM990,000
+ RM894,000 for shipping
Omega Seamaster Diver 300 M 210.22.42.20.01.002 Very good Gold/Steel 42mm Automatic Malaysia, CHERAS
Omega Seamaster Diver 300 M
210.22.42.20.01.002
RM21,814
Excl. shipping
Private Seller
TAG Heuer Autavia CY2110 Very good Steel 42mm Automatic Malaysia, Petaling Jaya
TAG Heuer Autavia
Chronograph Automatic
RM16,149
+ RM127 for shipping
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116508 Black Dial Unworn New March 2022
RM285,928
Free shipping
Swatch Moonswatch SO33J100 Unworn Ceramic 42mm Quartz Malaysia, KUALA LUMPUR
Swatch Moonswatch
SO33J100
RM1,588
Excl. shipping
Private Seller
Rolex Submariner Date 116610LV Good Steel 40mm Automatic Malaysia, SEGAMAT
Rolex Submariner Date
116610LV
RM85,000
Excl. shipping
Private Seller
Patek Philippe Aquanaut 5168G-001 Very good White gold 42.2mm Automatic
Promoted
Patek Philippe Aquanaut
5168G-001
RM371,712
+ RM802 for shipping
Rolex Sky-Dweller M326938 New Yellow gold 42mmmm Automatic
Promoted
Rolex Sky-Dweller
Yellow Gold - Champagne Dial - Oyster Bracelet 326938
RM226,953
+ RM432 for shipping
Ball Engineer Master II Diver DM1020A Good Plastic 35mm Automatic Malaysia, Kuala Lumpur
Ball Engineer Master II Diver
DM1020A
RM5,000
Excl. shipping
Private Seller
Omega Constellation 2852 Good Gold/Steel 35mm Automatic Malaysia, Kuala Lumpur
Omega Constellation
Rare Black Pie Pan C. 505 501 & Gold Arrowhead
RM9,000
Excl. shipping
Private Seller
Omega Speedmaster Professional Moonwatch 311.92.44.51.01.006 Very good Ceramic 44.25mm Automatic Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
311.92.44.51.01.006
RM32,900
Excl. shipping
Private Seller
Rolex Datejust 41 126300 Very good Steel 41mm Automatic Malaysia, SHAH ALAM
Rolex Datejust 41
Blue Dial Jubilee
RM41,000
Excl. shipping
Private Seller
Longines Conquest Heritage L1.641.4.75.2 Good Steel 38mm Automatic Malaysia, Kuala Lumpur
Longines Conquest Heritage
L1.641.4.75.2
RM6,499
Excl. shipping
Private Seller
Rolex Submariner Date 16613 Good Gold/Steel 40mm Automatic Malaysia, Klang
Rolex Submariner Date
16613
RM58,000
Excl. shipping
Private Seller
Tudor Prince Oysterdate 72033 Very good 32mm Automatic Malaysia, Kuala Lumpur
Tudor Prince Oysterdate
14K Solid Gold Bezel | Ori Bracelet | Rolex | Linen Dial
RM8,000
Excl. shipping
Private Seller
Omega Speedmaster Professional Moonwatch 31130423001004 Very good 40mm Automatic Malaysia, JOHOR BAHRU
Omega Speedmaster Professional Moonwatch
Tintin
RM57,000
Excl. shipping
Private Seller
Tudor Prince Oysterdate 90500 Good Steel 34mm Automatic Malaysia, Kuala Lumpur
Tudor Prince Oysterdate
90500
RM5,430
Excl. shipping
Private Seller
Omega Seamaster Aqua Terra 231.10.42.21.02.001 Very good Steel 41.5mm Automatic Malaysia, Petaling Jaya
Omega Seamaster Aqua Terra
231.10.42.21.02.001
RM11,000
Excl. shipping
Private Seller
Longines HydroConquest L3.742.4.96.6 Very good Steel 41mm Automatic Malaysia, Shah Alam
Longines HydroConquest
L3.742.4.96.6
RM4,500
Excl. shipping
Private Seller
Breitling Superocean Heritage 46 A17320 Fair Steel 46mm Automatic Malaysia, Shah Alam
Breitling Superocean Heritage 46
A17320
RM8,000
Excl. shipping
Private Seller
TAG Heuer Monaco Calibre 11 CAW211P.FC6356 Good Steel 39mm Automatic Malaysia, Setia Alam
TAG Heuer Monaco Calibre 11
CAW211P.FC6356
RM20,500
Excl. shipping
Private Seller
Omega Speedmaster 324.30.38.50.01.001 Very good Steel 38mm Automatic Malaysia, PJ
Omega Speedmaster
324.30.38.50.01.001
RM17,181
Excl. shipping
Private Seller
TAG Heuer 2000 169.306 Very good Steel 38mm Automatic Malaysia, Gelugor
TAG Heuer 2000
169.306
RM3,300
Excl. shipping
Private Seller
Rolex Datejust 36 16013 Good Gold/Steel 36mm Manual winding Malaysia, Petaling Jaya
Rolex Datejust 36
16013
RM22,000
Excl. shipping
Private Seller
Jaeger-LeCoultre Master Calendar Q4148480 Very good Automatic Malaysia, Kuala lumpur
Jaeger-LeCoultre Master Calendar
JLC Master Control Calendar Blue Limited Edition
RM56,000
Excl. shipping
Private Seller
Rolex Datejust 31 78274 Good Steel 31mm Automatic Malaysia, Tawau
Rolex Datejust 31
78274
RM24,997
Excl. shipping
Private Seller
Parmigiani Fleurier Kalpa PF005717 Very good Steel Manual winding Malaysia, Kuala Lumpur
Parmigiani Fleurier Kalpa
XL Hebdomadaire 8 Day
RM37,000
Excl. shipping
Private Seller
Jaeger-LeCoultre Reverso Classic Small Q3858522 Very good Steel 45.6mm Manual winding Malaysia, Kuala Lumpur
Jaeger-LeCoultre Reverso Classic Small
Seconds Large
RM30,000
Excl. shipping
Private Seller
Hublot Big Bang 44 mm 301.SX.1170.GR Very good Steel 44mm Automatic Malaysia, petaling jaya
Hublot Big Bang 44 mm
301.SX.1170.GR
RM45,000
Excl. shipping
Private Seller
Rolex Daytona 116515LN Arabic Dial (Ori Rolex Rubber Strap) Very good Rose gold 40mm Automatic Malaysia
Rolex Daytona
116515LN Arabic Dial (Ori Rolex Rubber Strap)
RM156,973
Excl. shipping
Private Seller
Hublot Big Bang Sang Bleu 418.CX.1114.RX.MXM20 Very good Ceramic 45mm Automatic Malaysia, Kuala Lumpur
Hublot Big Bang Sang Bleu
418.CX.1114.RX.MXM20
RM121,047
Excl. shipping
Private Seller
Tissot Seastar 1000 T120.407.37.051.00 Very good Steel 43mm Automatic Malaysia, Petaling Jaya
Tissot Seastar 1000
PVD version
RM2,619
Excl. shipping
Private Seller
Rolex GMT-Master II 16710 Very good Steel 40mm Automatic Malaysia, KUALA LUMPUR
Rolex GMT-Master II
16710T 2 years Rolex Warranty "Like New"
RM67,649
Excl. shipping
Private Seller

Swiss Watches: World-Renowned Timepieces

Swiss watches are synonymous with precision and luxury. The most well-known names in the business, with few exceptions, all hail from this Alpine country. Rolex, Omega, IWC, and Breitling all represent tradition and high quality.


Everything to Know About Swiss Watches in This Article

  • Buying advice for Swiss-made watches
  • Watches in different price ranges
  • Manufacturers, collections, and models
  • History of the Swiss watch industry

Which Swiss Watch Should I Buy?

If you want to buy a Swiss watch, you have a wide range of options. The right way to find out which watch is best for you is to ask yourself the following question: How much do I want to spend?

A new, brand-name Swiss watch with a mechanical movement can cost as little as 1,000 euros. You can find watches from manufacturers such as Chronoswiss, Maurice Lacroix, Oris, and Raymond Weil in this price range. Some series from these manufacturers are more expensive, however. For example, Raymond Weil's Nabucco chronograph costs around 3,000 euros new with a titanium case. TAG Heuer and Tissot also have a large selection of watches available for less than 5,000 euros.

Rolex and Omega are probably the most well-known representatives of Swiss luxury watches. The legendary Omega Speedmaster Professional is available in many different variations for less than 5,000 euros. The version closest to the original Moonwatch chronograph, which you can find under reference number 311.30.42.30.01.005, costs around 3,500 euros and has a stainless steel case. The material certainly influences the price, as cases made of precious metals are much more expensive than those made of stainless steel.

An Omega diving watch from the Seamaster collection with a gold case costs around 15,000 euros. The Rolex Submariner without a date display and a stainless steel case costs around 6,500 euros new. You should be prepared to spend at least 23,000 euros for a yellow gold Submariner, and 25,000 euros for a Rolex Daytona.

Patek Philippe's Nautilus is one of the most sought-after and expensive stainless steel sports watches from Switzerland. Without any complications, the women's version costs 20,000 euros, and the men's 25,000 euros. With a white gold or platinum case, the price jumps to 140,000 euros. The Calatrava, also from Patek Philippe, is the definition of a classic, elegant dress watch. New, the most popular version costs around 15,000 euros.

If you decide to go with a watch from Breguet or Blancpain, expect prices over 100,000 euros. Cases made of precious metals, diamond-set cases and straps, and intricate complications such a tourbillon increase the value of such watches. The newcomer Hublot also has some watches in this price range. The futuristic MP-05 LaFerrari watch usually costs 200,000 euros. The version with a sapphire glass case is over double the price, costing more than 400,000 euros.


Watches: Iconic Exports

Watches are a defining part of Switzerland's cultural image. They're more iconic than the banks and the cheese; only chocolate ranked "more Swiss" than watches according to a survey of participants from 15 different countries.

About 30 million watches leave the production halls of this little Alpine country every year. The variety amongst these watches is impressive. They range from traditional gold watches with complications such as a:

  • Moon phase display
  • Perpetual calendar
  • Minute repeater
  • Double chronograph

to diving and pilot's watches. Some of the Swiss companies even produce high-tech smartwatches. Many of these watches function as status symbols, ignoring their actual intended functions. Many diving watches from the Seamaster and Submariner collections will never go underwater, and only a small number of the pilot's watches sold by IWC or Breitling are actually worn in the cockpit. These watches work equally well as a tool watch or a luxury lifestyle object.

There are also mass market affordable watches, such as the famous quartz-powered Swatch with its bright and colorful plastic case. There are now mechanical versions with a simple 51-piece movement. The typical Swatch looks somewhat cheap and is not taken seriously by many watch fans, but certain models have sold at high prices as vintage watches. Furthermore, the Swatch is significantly responsible for helping the Swiss watch industry survive the Quartz Crisis of the 1970s and 80s. The Swatch watch, trendy and colorful, broke Swiss watches out of their conservative, stuffy image and attracted a new target audience. Above all, young people were attracted to this bright and simple watch.

However, luxury watches are what people think of when they think of Swiss watches. Switzerland leads the world in watch exports if you don't rank by number of timepieces. While only about 2% of watches sold worldwide come from Switzerland, they are worth 60% of the total value.

Many well-known brands with long watchmaking traditions belong to the Swatch Group (market share: 18%) or to luxury goods concerns like Richemont (market share: 16%) or Moët Hennessy Louis Vuitton (LVMH, market share: 5%). Rolex is the largest independent Swiss luxury watch manufacturer (market share: 12%). Their independent status greatly contributes to their outstanding reputation.


Overview of the Most Important Swiss Luxury Watch Manufacturers

Manufacturer Founding year Location of headquarters Parent group
Audemars Piguet 1875 Le Brassus Independent
Blancpain 1735 Le Brassus Swatch Group
Breguet 1775 L'Abbaye Swatch Group
Breitling 1884 Grenchen Independent
Chopard 1860 Geneva Independent
Hublot 1980 Nyon LVMH
IWC 1868 Schaffhausen Richemont
Jaeger-LeCoultre 1833 Le Sentier Richemont
Longines 1832 Saint-Imier Swatch Group
Omega 1848 Biel/Bienne Swatch Group
Patek Philippe 1851 Geneva Independent
Rolex 1905 Geneva Independent
TAG Heuer 1860 La Chaux-de-Fonds LVMH
Vacheron Constantin 1755 Plan-les-Ouates Richemont
Zenith 1865 Le Locle LVMH

Rolex

Rolex is number one amongst the large manufacturers. The Geneva-based manufacturer has been in business since 1905. Rolex produces some of the most famous and beloved watch models in the world, such as the Submariner, Daytona, and Datejust.

The Submariner is the definition of a diving watch, the Daytona is one of the most famous chronographs, and the Datejust embodies elegance. Rolex's pilot's watch is the Air King, and their GMT Master II displays a second time zone. With the invention of the perpetual rotor, Rolex significantly contributed to the breakthrough of the automatic watch in the 1930s. Every year, the manufacturer sells around 800,000 watches featuring their iconic five-point crown. Rolex doesn't publish any official sales numbers. However, since Rolex has their watches certified by the Official Swiss Chronometer Testing Institute (COSC), we can calculate how many Rolex watches are produced based on the COSC's publications.


Omega

The most famous man to wear a Rolex is undoubtedly James Bond. He completes many of his missions with a Submariner on his wrist. However, the British secret agent switched to Omega, a member of the Swatch Group, in 1995. Omega plays a central role in the Swatch Group's company strategy, as they see the brand as a strong competitor for Rolex. Rolex isn't the only manufacturer with legendary watch models; Omega has their own to be proud of. The Seamaster is a diving watch collection that's been in production since 1948. The famous French oceanographer Jacques Cousteau wore a Seamaster. Another iconic Omega watch is the Speedmaster Professional. "Speedy," as it's nicknamed by fans, was the official NASA watch on the Apollo missions, making it the first watch on the Moon in 1969. The so-called Moonwatch is available today, almost unchanged from the original version, but now features a modern Co-Axial caliber and comes in many special limited editions. There's also the De Ville series, which showcases Omega's classic side.


International Watch Company (IWC)

IWC, based in Schaffhausen, also offers elegant Swiss watches, such as the Portugieser. They're even more famous for their pilot's watches, though; their Big Pilot watch and the Mark series are considered excellent pilot's watches. The Mark 11 was the official service watch of Royal Air Force pilots for decades.


Breitling

Breitling is a strong competitor for IWC in the realm of pilot's watches. Breitling's Navitimer is considered one of the most important pilot's watches. The watch, which was introduced in 1952, has a special slide rule function. It has two logarithmic scales on the dial which you can turn to perform various calculations, such as distance and fuel consumption. Breitling also offers powerful diving watches with their Superocean series and some versions of the Avenger. Rolex, Omega, IWC, and Breitling are all considered to be on the same level, thus Breitling also has a conservative, elegant line as well, the Transocean. Besides mechanical timepieces, Breitling also offers quartz watches with refined technology, such as the Emergency with an integrated distress beacon.


Patek Philippe

One rung higher on the luxury watch ladder is Patek Philippe. It's clear from the start that this manufacturer is a bit different: Most of their cases are made of solid gold. In the Swiss watch industry, steel cases are used around 50% of the time. Precious metals like gold and platinum are only used around 2% of the time. Patek's Calatrava collection is a symbol of the company and the epitome of a stylish dress watch. This watch collection debuted in 1932 and was inspired by the Bauhaus art movement. Patek Philippe's Nautilus also has a special position in their portfolio. It's a stainless steel sports watch waterproof to 120 m (12 bar) – all unusual qualities for a Patek watch. The company has a long history of watchmaking. The independent family business has existed under this name since 1851. Until 2009, Patek Philippe used the Geneva Seal as a symbol of high Swiss quality. Now, the company uses their own seal with even stricter standards.


Blancpain, Breguet, Jaeger-LeCoultre

Blancpain and Breguet have been in business even longer. Today, they're both members of the Swatch Group. Abraham-Louis Breguet founded his company in 1775. He's responsible for countless important watchmaking inventions, such as the tourbillon. Blancpain has been around since 1735. Their most famous series is the Fifty Fathoms diving watch. Brands such as Patek Philippe, Breguet, and Blancpain, are representative of the conservative values of the Swiss watch industry. This applies to Jaeger-LeCoultre as well. This manufacturer has been producing high-quality watches since 1833. Their Reverso is one of the most popular rectangular watches.


Hublot

Hublot takes an entirely different approach. This relatively new manufacturer plays the role of the rebel most excellently. One distinctive Hublot feature is their unusual, square-edged porthole design, which occasionally borders on the bizarre. Legibility isn't Hublot's main concern. Instead, they show a preference for the use of unusual materials such as ceramic or titanium. With their patented Magic Gold alloy, Hublot broke new ground. Magic Gold is an incredibly scratch-resistant alloy composed of gold and ceramic. Magic Gold comes quite close to the ideal, everlasting case material. Hublot was founded in 1980. In 2005, under new leadership, they introduced the Big Bang series. The Big Bang caused a sharp increase in sales, catapulting this Genevan manufacturer into the same league as other well-known Swiss brands. The somewhat calmer Hublot alternative to the Big Bang is the Classic Fusion.


Audemars Piguet

Hublot is not without precedent. Audemars Piguet's Royal Oak, introduced in 1972, as well as their Royal Oak Offshore, inspired Hublot's designs. The wide bezel with visible screws was directly influenced by the Royal Oak.


TAG Heuer

When it comes to TAG Heuer, it's all about timing. They patented their first stopwatch mechanism in 1882. TAG Heuer has dedicated themselves to the art of racing ever since – it's not a coincidence that their most well-known series is called the Carrera. Even the rectangularMonaco is a legend amongst racing watches. The actor Steve McQueen wore a Monaco in the film Le Mans.


Tissot

Watches from TAG Heuer are in a moderate price range. This applies to Tissot as well. Aside from classic mechanical watches, Tissot offers modern quartz watches as well. The T-Touch Expert Solar is solar powered. It's a multi-function watch with background lighting, a second time zone display, chronograph function, timer, alarm, compass, barometer function, and many other extras. The watch has a titanium case and is waterproof to 100 m (10 bar). The T-Touch Expert Solar has features that only an electric-powered watch can offer. Such an array of functions is impossible for a mechanical watch, especially one that costs less than 1,000 euros.

Other manufacturers also combine Swiss quality with moderate prices, such as Longines, Raymond Weil, or Maurice Lacroix. These companies often use calibers from the world's largest ébauche manufacturer, ETA SA Manufacture Horlogère Suisse, which is also based in Switzerland. The Swiss company Sellita also offers movements that can be found in the watches of many famous manufacturers. Only a few brands produce their own calibers, such as Rolex and Patek Philippe. !Zenith has some of the most important automatic chronograph movements in watch history. The fast-paced El Primero caused a stir when it was released in 1969; it even had a watch named after it.


Top 10 Swiss Luxury Watch Manufacturers According to Production Numbers

Manufacturer Number of watches produced per year
Rolex 800,000
Omega 700,000
Breitling 170,000
IWC 100,000
Chopard 80,000
Jaeger-LeCoultre 75,000
Patek Philippe 60,000
Hublot 40,000
Audemars Piguet 37,000
Zenith 35,000

Post-Quartz Crisis Revival

The Swiss watch industry began in the 18th century. Up until the second half of the 19th century, Switzerland was considered a place where it was easy to produce watches affordably. IWC, with roots in the United States, based their business model on this concept.

After many successful years, the industry suffered in the 1970s and 80s during the Quartz Crisis. Cheap, mass-produced quartz watches produced in Asia endangered traditional Swiss production. Some manufacturers disappeared forever and many workers lost their jobs. Yet surprisingly, Swiss watches later experienced a renaissance which has lasted to this day. The fascination with the technical genius that goes into mechanical watches enthralls watch lovers all over the world. Many manufacturers with longer histories are no longer independent, however. Merging with a large concern, such as the Swatch Group, Richemont, or LVMH, saved many of these manufacturers from going under.

Unexpected competition has popped up since then. The German town of Glashütte was trapped behind the Iron Curtain in East Germany until 1990. Watches have been produced in Glashütte since the mid-19th century, but they were far from being luxury watches when Germany was divided. Now, other manufacturers such as A. Lange & Söhne and Glashütte Original have established themselves in Glashütte, making Glashütte watches true competition for Swiss manufacturers.