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Gérald Genta 48 month perpetual calendar moon phase
TOP
Gérald Genta 48 month perpetual calendar moon phase
RM136,930
Seller
Shiva's Gold and Gems
 
AN
B.R.M Skipper 6 Marlin edition
TOP
B.R.M Skipper 6 Marlin edition
RM17,186
Free shipping
Seller
Solexport International
MU
Zenith EL PRIMERO TOURBILLON
TOP
Zenith EL PRIMERO TOURBILLON
RM159,173
Seller
ZEGG & CERLATI
49
MC
Rolex [NEW+EU] GMT-Master II 126710BLRO - 2018
TOP
Rolex [NEW+EU] GMT-Master II 126710BLRO - 2018
RM83,770
Free shipping
Seller
S&A Watches
93
AT
Glashütte Original Glashutte Original PanomaticReserve...
TOP
Glashütte Original Glashutte Original PanomaticReserve...
RM103,634
Seller
Metals In Time
5
US
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM208,101
Seller
Private Seller
MY
Hublot Classic Fusion Fuente Titanium (Limited Edition)
TOP
Hublot Classic Fusion Fuente Titanium (Limited Edition)
RM64,626
Free shipping
Seller
Istock LTD
99
LV
Seiko Prospex Black Series
Seiko Prospex Black Series
RM3,600
Seller
Private Seller
MY
Chopard L’heure Du Diamant Medium Oval – 139383-1001
TOP
Chopard L’heure Du Diamant Medium Oval – 139383-1001
RM251,325
Seller
Mall of the Watch
753
MC
Glycine Lagunare L1000 Automatic
Glycine Lagunare L1000 Automatic
RM2,705
Seller
Private Seller
MY
Tudor Black Bay Fifty Eigth 39mm [New Release]
Tudor Black Bay Fifty Eigth 39mm [New Release]
RM14,000
Seller
Swiss Connection Watches Pte Ltd
MY
Montblanc Star Steel Collection 39mm
Montblanc Star Steel Collection 39mm
RM6,901
Seller
Private Seller
MY
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
TOP
Girard Perregaux CAT’S EYE TOURBILLON WITH GOLD BRIDGE
RM532,809
Seller
ZEGG & CERLATI
49
MC
Breguet Classique Automatico Brillantes
TOP
Breguet Classique Automatico Brillantes
RM61,994
Seller
Fernando Monge SA
123
ES
Casio G-Shock Frogman 35th Anniversary Gold Tornado
Casio G-Shock Frogman 35th Anniversary Gold Tornado
RM7,200
Seller
Private Seller
MY
Ball DC1028C-S2J-BK
Ball DC1028C-S2J-BK
RM9,500
Seller
Private Seller
MY
Frederique Constant Classic Heartbeat
Frederique Constant Classic Heartbeat
RM4,703
Seller
Private Seller
MY
Perrelet Turbine Macau  (Limited Edition)
TOP
Perrelet Turbine Macau (Limited Edition)
RM19,627
Free shipping
Seller
Istock LTD
99
LV
Rado R30180162
TOP
Rado R30180162
RM4,000
Seller
Private Seller
MY
Rado Diamaster XL Skeleton
TOP
Rado Diamaster XL Skeleton
RM13,000
Seller
Private Seller
MY
Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
TOP
Corum ADMIRALS CUP ACOUSTICA MINUTE REPEATER
RM249,305
Seller
Melvyn Franks Luxury Watches
13
US
Rolex GMT-Master II Everose Root Beer 2018 [NEW]
Rolex GMT-Master II Everose Root Beer 2018 [NEW]
RM139,900
Seller
Swiss Connection Watches Pte Ltd
MY
Chopard L.U.C Lunar One 161927-1001
TOP
Chopard L.U.C Lunar One 161927-1001
RM157,736
Seller
Watchdeals
169
NL
Ulysse Nardin Marine Chronometer Torpilleur
TOP
Ulysse Nardin Marine Chronometer Torpilleur
RM22,883
Seller
CANTELI JOYEROS SL
5
ES
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
RM74,201
Seller
Timepiece Bank
382
BE
Rolex Submariner Date Hulk.NEW. Box&Documens 8/2018
TOP
Rolex Submariner Date Hulk.NEW. Box&Documens 8/2018
RM53,975
Free shipping
Seller
WatchesNorte
73
ES
Richard Mille RM 030 TI
TOP
Richard Mille RM 030 TI
RM418,854
Seller
TimeWorld
32
CH
Hublot Unico Red Sapphire
TOP
Hublot Unico Red Sapphire
RM252,761
Seller
WatchesofMayfair.com
432
UK
Nomos Zurich World Time - refurbished
Straight from the manufacturer
Nomos Zurich World Time - refurbished
RM18,287
BrandBoutique Member
NOMOS Glashütte
Sinn 104 St Sa I W
TOP
Sinn 104 St Sa I W
RM6,463
Seller
Classic Watch
19
DE
Panerai Radiomir 1940 3 Days Special Edition PAM 662
Panerai Radiomir 1940 3 Days Special Edition PAM 662
RM26,000
Seller
Swiss Connection Watches Pte Ltd
MY
Breguet 6190AG12 desk clock chronograph  6190 breguet
TOP
Breguet 6190AG12 desk clock chronograph 6190 breguet
RM100,530
Seller
Watchdeals
169
NL
Corum AdmiralS.C.One
TOP
Corum AdmiralS.C.One
RM26,329
Seller
CANTELI JOYEROS SL
5
ES
Ulysse Nardin Maxi Marine Diver 200m 45mm NEW
TOP
Ulysse Nardin Maxi Marine Diver 200m 45mm NEW
RM28,675
Seller
Timepiece Bank
382
BE
Breguet Marine Chronograph/In Stock/An Lager
TOP
Breguet Marine Chronograph/In Stock/An Lager
RM83,981
Seller
Ronald Grob, Exklusive Zeitmesser
114
CH
Cvstos Jetliner
TOP
Cvstos Jetliner
RM60,349
Seller
VI Watch Guy
80
VI
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
RM56,967
Seller
WatchesofMayfair.com
432
UK
Tudor Heritage Advisor 79620TN
TOP
Tudor Heritage Advisor 79620TN
RM16,003
Seller
Chase Hattan
21
UK
Cartier ank Americaine WB7072K2 18K Yellow Gold Quartz Ladies...
TOP
Cartier ank Americaine WB7072K2 18K Yellow Gold Quartz Ladies...
RM79,074
Free shipping
Seller
AB Time Inc.
153
US
Panerai Luminor Paneristi 10th Anniversary Limited Edition PAM...
Panerai Luminor Paneristi 10th Anniversary Limited Edition PAM...
RM21,300
Seller
Swiss Connection Watches Pte Ltd
MY
Charriol St Tropez 028LP540326
Charriol St Tropez 028LP540326
RM3,579
Seller
Gemnation
329
US
Rolex Yacht-master Ii 116680 Black Venom Limited Edition /35...
TOP
Rolex Yacht-master Ii 116680 Black Venom Limited Edition /35...
RM71,328
Seller
Paradiso Luxury Srl
42
IT
Patek Philippe Perpetual Calendar
TOP
Patek Philippe Perpetual Calendar
RM334,024
Seller
上海天仪轩钟表有限公司
CN
Hublot Spirit of Big Bang All Black 42mm
TOP
Hublot Spirit of Big Bang All Black 42mm
RM83,981
Seller
Ronald Grob, Exklusive Zeitmesser
114
CH
Porsche Design Huawei Smartwatch -UK
Straight from the manufacturer
Porsche Design Huawei Smartwatch -UK
RM2,370
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
IWC Big Pilot’s Annual Calendar  "Antoine De Saint Exupery"
TOP
IWC Big Pilot’s Annual Calendar "Antoine De Saint Exupery"
RM172,337
Seller
WatchesofMayfair.com
432
UK
Corum Admirals Cup Challenger 44
TOP
Corum Admirals Cup Challenger 44
RM25,388
Seller
Shiva's Gold and Gems
 
AN
Hamilton Pan Europ
TOP
Hamilton Pan Europ
RM3,761
Seller
WatchNation Limited
76
UK
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
RM17,700
Seller
Swiss Connection Watches Pte Ltd
MY
Van Cleef & Arpels 18 Kt Yellow Gold Fine Rope Braided Watch
TOP
Van Cleef & Arpels 18 Kt Yellow Gold Fine Rope Braided Watch
RM11,446
Free shipping
Seller
Ye Olde Timekeepers, Inc.
16
US
Franck Muller Vanguard
Franck Muller Vanguard
RM48,000
Seller
Swiss Hour Timepiece
MY
U-Boat CHIMERA 43 BRONZE CHRONO Limited Edition
U-Boat CHIMERA 43 BRONZE CHRONO Limited Edition
RM31,404
Seller
LUX-Timepieces GmbH
639
DE
Ulysse Nardin Diver Deep Dive Ltd. Edition
TOP
Ulysse Nardin Diver Deep Dive Ltd. Edition
RM41,464
Seller
Ronald Grob, Exklusive Zeitmesser
114
CH
Porsche Design Huawei Smartwatch - EU
Straight from the manufacturer
Porsche Design Huawei Smartwatch - EU
RM2,370
BrandBoutique Member
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
Blancpain Ultraplate
TOP
Blancpain Ultraplate
RM28,723
Seller
WatchesofMayfair.com
432
UK
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
RM1,712
Seller
WatchNation Limited
76
UK
Rolex Lady-Datejust 31 Jubilee [NEW] Multiple Dials
Rolex Lady-Datejust 31 Jubilee [NEW] Multiple Dials
RM24,500
Seller
Swiss Connection Watches Pte Ltd
MY
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
Audemars Piguet Royal Oak Custom Diamond (VERY FLASHY)
RM432,849
Free shipping
Seller
In Time NYC
 
US
Accurist Schockmaster
Accurist Schockmaster
RM3,954
Seller
S.Song Ltd.
MY
Junghans FORM C Chronoscope
Junghans FORM C Chronoscope
RM1,771
Seller
LUX-Timepieces GmbH
639
DE
Jaeger-LeCoultre Rendez-Vous Night & Day
TOP
Jaeger-LeCoultre Rendez-Vous Night & Day
RM136,601
Seller
Ronald Grob, Exklusive Zeitmesser
114
CH
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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