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Richard Mille RM 011 RM11-03 Unworn Carbon 44mm Automatic
TOP
Richard Mille RM11-03 Ultimate Edition Carbon Covered Turquois...
Price on request
Free shipping
Professional dealer
328
US
Audemars Piguet Royal Oak 26586IP.OO.1240IP.01 Unworn Titanium 41mm Automatic
TOP
Audemars Piguet Royal Oak Titanium Ultra-Thin Blue Index Dial...
RM1,150,166
Free shipping
Professional dealer
328
US
Audemars Piguet Royal Oak Perpetual Calendar 26579CB.OO.1225CB.01 Unworn Ceramic 41mm Automatic
TOP
Audemars Piguet Royal Oak Ceramic Perpetual Calendar Index...
RM976,602
Free shipping
Professional dealer
328
US
Panerai PAM01036 or PAM1036 New Titanium 44mm Automatic
TOP
Panerai Luminor Luna Rossa GMT 44mm
RM48,325
Free shipping
Professional dealer
62
AU
Rolex Daytona 116519LN New White gold 40mm Automatic Malaysia
Rolex Daytona White Gold Oysterflex [2021]
RM168,800
Free shipping
Professional dealer
63
MY
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 Unworn Steel Manual winding Malaysia, Telok Panglima Garang
Omega Speedmaster Moonwatch Apollo 11 50th Anniversary
RM50,000
Private Seller
MY
Rolex Milgauss 116400 New Steel 40mm Automatic
TOP
Rolex Milgauss - Rainbow MK2 - Limited Edition /5 Black Venom...
RM76,775
Professional dealer
91
IT
Sinn 103 103.172 New Steel 41mm Automatic
TOP
Sinn 103 Sa G (Limited Edition)
RM16,258
Free shipping
Professional dealer
607
LV
Rolex Oyster Perpetual 124300 Unworn Steel 41mm Automatic
Rolex Oyster Perpetual 41 Automatik Edelstahl Herrenuhr Ref....
RM55,929

Sold by Chrono24

DE
Rolex Lady-Datejust 179179 New White gold 26mm Automatic
TOP
Rolex Lady-Datejust President Mother or Pearl 179179 White Gold
RM58,069
Professional dealer
817
US
Audemars Piguet Royal Oak Chronograph 26320BA.OO.1220BA.02 New Yellow gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Chronograph Yellow Gold 41MM Blue Dial
Price on request
Professional dealer
16
US
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
RM4,497
Professional dealer
130
HU
Vacheron Constantin Overseas 4500V/110A-B126 New Steel 41mm Automatic Malaysia, Penang
Vacheron Constantin Overseas
RM138,000
Professional dealer
 
MY
Rolex Submariner Date 126610LN New Steel 41mm Automatic Malaysia
Rolex Submariner Date 41mm 126610 2021
RM62,000
Free shipping
Professional dealer
63
MY
Rolex Air King 116900-0001 Unworn Steel Automatic Malaysia, Kepong
Rolex Air King 2021 Feb full set
RM36,888
Private Seller
MY
Rolex Daytona 116520 New Steel 40mm Automatic
TOP
Rolex Cosmograph Daytona - skeleton - Limited edition /5 -...
RM136,546
Professional dealer
91
IT
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic Malaysia, KUALA LUMPUR
Rolex GMT-Master II 126711CHNR | RootBeer
RM86,888
Free shipping
Professional dealer
 
MY
Rolex Yacht-Master 126655 Unworn Yellow gold 40mm Automatic
Rolex Yacht-Master 18K Gold Automatik Herrenuhr Oyster...
RM136,822

Sold by Chrono24

DE
Omega Seamaster Planet Ocean 522.32.40.20.04.001 522.32.40.20.04.002 522.32.40.20.04.003 522.32.40.20.04.004 New Steel 39.5mm Automatic
TOP
Omega Olympic 2008 Beijing China 522.32.40.20.04.001
RM124,090
Professional dealer
817
US
JeanRichard Paramount Unworn 38mm Automatic
TOP
JeanRichard Paramount Pack 3 watches
RM93,799
Professional dealer
240
ES
Patek Philippe Nautilus 5980R-001 New Rose gold 40.5mm Automatic
TOP
Patek Philippe Nautilus Rose Gold Chronograph "New"
RM475,248
Professional dealer
576
ES
Rolex Submariner Date 126613LN Unworn Gold/Steel 41mm Automatic Malaysia, Penang
Rolex Submariner Date Black Dial 41mm
RM95,000
Professional dealer
 
MY
Rolex Datejust 126334 New Steel 41mm Automatic Malaysia
Rolex Datejust 41 Silver Oyster 2021
RM44,500
Free shipping
Professional dealer
63
MY
Casio G-Shock Unworn Carbon 56.7mm Quartz Malaysia, Petaling Jaya
Casio G-Shock Frogman “Borneo Rainbow Toad” Limited Edition...
RM5,800
Private Seller
MY
Parmigiani Fleurier PFA160-1023600-B10200 New Rose gold 19mm Quartz
TOP
Parmigiani Fleurier Boa 18k Rose Gold Bracelet Diamond Ladies...
RM145,324
Professional dealer
890
US
Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic Malaysia, KUALA LUMPUR
Rolex GMT-Master II 126710BLNR | BatGirl
RM76,888
Free shipping
Professional dealer
 
MY
Rolex Datejust 126234 Unworn Gold/Steel 36mm Automatic
Rolex Datejust 36 Stahl / Weissgold Diamanten Oyster Perpetual...
RM61,082

Sold by Chrono24

DE
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
RM42,706
Professional dealer
817
US
New Steel Automatic Malaysia
Kurono Mori Hajime Asaoka
RM30,104
Professional dealer
MY
Patek Philippe Twenty~4 4910/1200A-001 New Steel 25,1mm Quartz
TOP
Patek Philippe Twenty 4 "Blue dial" New
RM52,527
Professional dealer
576
ES
Orient Sport RA-EL0001B00B Unworn Steel 43.4mm Automatic Malaysia, Shah Alam
Orient Triton Men Sports Automatic ORRA-EL0001B
RM1,487
Private Seller
MY
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic Malaysia, Kuching
Rolex Submariner (No Date) 114060 40mm 2016
RM55,500
Private Seller
MY
Blancpain Fifty Fathoms 5015d-1140-52b Unworn Steel 45mm Automatic Malaysia, Kuala Lumpur
Blancpain Fifty Fathoms
RM51,000
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 Unworn Steel 42mm Manual winding Malaysia, Cyberjaya
Omega Speedmaster Professional Moonwatch
RM23,000
Private Seller
MY
Rolex Oyster Perpetual 34 124200-0002 Unworn Steel 34mm Automatic Malaysia, Kuching
Rolex Oyster Perpetual 34
RM25,000
Private Seller
MY
Seiko SPB183J1 Unworn Steel 42.7mm Automatic Malaysia, Petaling Jaya
Seiko 55th Anniversary Limited Edition 5500 pieces SPB183J1...
RM5,500
Private Seller
MY
Rolex Oyster Perpetual 276200 Unworn Steel 28mm Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual 28mm Black Dial 2021
RM21,000
Private Seller
MY
Ball Fireman Storm Chaser CM3090C-S3J-BE Unworn Steel 42mm Automatic Malaysia, Jelutong
Ball Storm Chaser Pro MOP CM3090C-S3J-BE
RM9,000
Private Seller
MY
Tudor Black Bay S&G 79363N Unworn Gold/Steel Automatic Malaysia, Telok Panglima Garang
Tudor Black Bay S&G
RM22,000
Private Seller
MY
Casio Edifice Unworn 45mm Automatic Malaysia, Seremban
Casio EDIFICE x HONDA Racing Limited ECB-10HR-1A / ECB-10HR
RM1,200
Private Seller
MY
Citizen Promaster Sky JY8085-14H Unworn Steel 45mm Quartz Malaysia, Wangsa Maju
Citizen Promaster Sky
RM1,900
Private Seller
MY
Panerai Luminor Marina 8 Days PAM 00510 Unworn Steel 44mm Manual winding Malaysia, Puchong
Panerai Luminor Marina 8 Days
RM27,000
Private Seller
MY
Casio G-Shock DW-8201WC-2T Unworn Malaysia, Johor Bahru
Casio G-shock Frogman DW-8201WC-2T Limited Edition W.C.C.S....
RM3,322
Private Seller
MY
Rolex Lady-Datejust 179384 Unworn Steel 26mm Automatic Malaysia, KOTA KINABALU
Rolex NEW Lady-Datejust 26MM Diamond Bazel 179384
RM48,480
Private Seller
MY
Ball Engineer Master II Diver DC1028C-S2J-BK Unworn Steel 43.8mm Automatic Malaysia, Petaling Jaya
Ball DC1028C-S2J-BK
RM9,500
Private Seller
MY
Patek Philippe Nautilus 5712g Unworn White gold 40mm Automatic Malaysia, kuala lumpur
TOP
Patek Philippe Nautilus
RM284,149
Private Seller
MY
Longines Présence L4.636.2 Unworn Gold/Steel Quartz Malaysia, Kuala Lumpur
Longines Présence
RM6,083
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
RM22,900
Private Seller
MY
TAG Heuer Aquaracer 300M CAP2110.BA0833 Unworn Steel 42mm Automatic Malaysia, kuala lumpur
TAG Heuer Aquaracer 300M
RM7,000
Private Seller
MY
B.R.M 054P01 Unworn Steel 44mm Automatic Malaysia, Petaling Jaya
B.R.M V6-SA Gulf Special Edition
RM21,000
Private Seller
MY
Maurice Lacroix Masterpiece mp6707-ss001-112 Unworn Steel 40mm Automatic Malaysia, 43300
Maurice Lacroix Masterpiece
RM6,888
Private Seller
MY
Panerai Special Editions PAM 00634 Unworn Steel 44mm Manual winding Malaysia, Tg Bungah
Panerai Special Editions
RM29,000
Private Seller
MY
TAG Heuer Carrera Calibre 16 CV201AR.BA0715 Unworn Steel Automatic Malaysia, kota bharu
TAG Heuer Carrera Calibre 16
RM12,999
Private Seller
MY
Tudor Black Bay GMT M79830RB-0001 Unworn Steel Automatic Malaysia, KL
Tudor Black Bay GMT
RM18,888
Private Seller
MY
Casio G-Shock MTG-B1000B-1A4JF Unworn Malaysia, klang
Casio G-Shock
RM6,607
Private Seller
MY
Swatch S027Z700 Unworn 47mm Quartz Malaysia, Kuala Lumpur
Swatch x BAPE, global world edition
RM945
Private Seller
MY
Maurice Lacroix Masterpiece MP6707-SS001-111 Unworn Steel 40mm Automatic Malaysia, 43300
Maurice Lacroix Masterpiece
RM6,288
Private Seller
MY
Rolex Sea-Dweller Deepsea 126660 D-BLUE New Steel 44mm Automatic Malaysia
Rolex Sea-Dweller Deepsea 2021 DBLUE 126660DBLUE
RM69,990
Free shipping
Professional dealer
63
MY
Rolex Oyster Perpetual Date 115234 Unworn Gold/Steel 34mm Automatic
Rolex Date 34 Stahl / Weissgold Herrenuhr Oyster Perpetual...
RM45,624

Sold by Chrono24

DE
Seiko Grand Seiko SBGA407 Unworn Steel 40.2mm Automatic Malaysia, Penang
Seiko Grand Seiko
RM24,300
Professional dealer
 
MY
Patek Philippe Nautilus 7118/1200R-010 New Rose gold 35.2mm Automatic Malaysia, KUALA LUMPUR
Patek Philippe Nautilus 7118/1R-010
RM258,888
Free shipping
Professional dealer
 
MY
Patek Philippe Twenty~4 7300/1200A-010 New Steel 36mm Automatic
TOP
Patek Philippe Twenty~4 Automatic "New"
RM107,556
Professional dealer
576
ES
Chopard Happy Diamonds 205904-0001 Unworn Yellow gold Quartz
TOP
Chopard Happy Diamonds /Chopard Service/Rare Reference/Service...
RM33,907
Professional dealer
6
CH
Corum Admiral's Cup AC-One 277.101.04/F373 AB12 New Titanium 45mm Automatic
TOP
Corum Admiral's Cup AC-One
RM32,517
Professional dealer
99
ES

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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