261,253 listings including promoted listings
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Seiko Presage
SRPB43J1 Automatic Men Watch
RM1,264
Free shipping
Popular
Tudor Pelagos Ultra
[June 2025] Full Set Without White Tag and Stickers - Pelagos Ultra 43mm
RM24,148
+ RM131 for shipping
Bulova
Super Seville Bulova Super Seville Gold (Full Set)
RM2,000
Plus shipping
Private Seller
Rolex Datejust 36
Black Index Jubilee 2025 New
RM51,000
+ RM100 for shipping
Rolex GMT-Master II
126711CHNR Rootbeer Rose Gold Steel Unworn 2019 Full Stickers
RM84,047
+ RM100 for shipping
Promoted
Panerai Luminor
Pre Vendome Luminor Daylight Slytech
RM183,761
+ RM848 for shipping
Hublot Classic Fusion
511.NX.1171.LR
RM25,739
+ RM213 for shipping
Rolex GMT-Master II
126713GRNR 2024 NEW
RM97,373
+ RM5,019 for shipping
Rolex Datejust 41
126331
RM79,845
Free shipping
Massena Lab Raul Pages Margraph
RM41,409
+ RM126 for shipping
Seiko
5 SPORT SUPERMAN 5KX PEPSI SRPD53K1
RM1,155
Free shipping
Promoted
Seiko Presage
Sharp Edged Series Limited Edition Presage Gmt Seiko "Dawn" 1 of 2000
RM5,923
Plus shipping
Private Seller
Popular
Frederique Constant
[June 2025] Full Set - Classics Heart Beat Moonphase Date
RM6,582
+ RM218 for shipping
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Seiko 5
7009 Caliber 1995 New Old Stock Full set New Old Stock 100% unworn
RM959
Plus shipping
Private Seller
Cartier Ballon Bleu 40mm
De Cartier Automatic 40mm 2023 Unworn
RM24,300
+ RM100 for shipping
Tudor Pelagos
Titanium 25600TB 42mm Blue Dial Unworn Stickers Intact 2021 Full Set
RM15,749
+ RM100 for shipping
Franck Muller
Long Island Evolution
RM62,829
+ RM213 for shipping
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Cartier Ballon Bleu 36mm
Diamond 36mm Automatic Full Set
RM196,148
Plus shipping
Private Seller
Panerai Luminor Base
GMT Bucherer Blue Limited Edition
RM50,563
+ RM126 for shipping
Girard Perregaux Laureato
81010-11-431-11A
RM42,024
Free shipping
Ming
27.01
RM19,615
+ RM126 for shipping
Citizen
AW1780-84A Eco Drive Silver Dial Mineral Crystal Glass Stainless Steel Case
RM1,090
Free shipping
Tudor Royal
[June 2025] Full Set Without White Tag and Stickers - Royal 28mm
RM7,454
+ RM218 for shipping
Promoted
Rolex Datejust 31
(2025 New) Datejust 31 Mother of Pearl Diamond Jubilee
RM69,410
Free shipping
Seiko 5 Sports
SRPE80 Full set
RM808
Plus shipping
Private Seller
Rolex Day-Date 40
Blue Ombre 2025
RM215,000
+ RM100 for shipping
Panerai Radiomir 1940 3 Days
PAM00736 1940 3 Days Radiomir 47mm Green Dial Unworn New 2017 Full Set Limited 300pc
RM47,158
+ RM100 for shipping
Ming
GMT
RM16,755
+ RM213 for shipping
Bulgari Octo
Finissimo Salmon Dial
RM42,281
+ RM126 for shipping
Promoted
Seiko Prospex
SPB153J1 Turtle Captain Willard Automatic Japan Made Diver Watch
RM3,570
+ RM118 for shipping

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Tudor Style
M12103-0002
RM10,296
Free shipping
Ming
27.02
RM23,974
+ RM126 for shipping
Seiko Premier Kinetic Perpetual
Calendar SNP049P1 Discontinued Model Mens Watch
RM2,615
Free shipping
Frederique Constant Manufacture Slimline Perpetual Calendar
[June 2025] Full Set - Limited Edition Manufacture Slimline Perpetual Calendar
RM39,230
+ RM131 for shipping
Seiko 5
Automatic Brand New Full Set JDM Made in Japan 7009 movement
RM2,315
Plus shipping
Private Seller
Promoted
Seiko Prospex
Automatic Divers SPB317J1 Men's Watch Seiko Prospex Turtle 6R35
RM3,525
+ RM118 for shipping
Rolex Oyster Perpetual 31
Black 2025 New
RM31,500
+ RM100 for shipping
Ulysse Nardin Diver
42mm Stainless Steel Blue Dial New 2025 Full Set
RM24,048
+ RM100 for shipping
Azimuth
Back In Time Series 2 Pilot
RM15,635
+ RM213 for shipping
Rolex Oyster Perpetual 36
126000
RM59,934
+ RM1,308 for shipping
Tudor Black Bay GMT
M79830RB-0010
RM19,436
Free shipping
Promoted
Quartz 2025 Steel Like new & unworn
RM6,182
Plus shipping
Private Seller
Kudoke K2 The Limited Edition British Heritage
RM52,306
+ RM126 for shipping
Seiko Marinemaster
Prospex SBEX001G Marine Master 50th Anniversary Diver Men's Watch
RM57,973
Free shipping
Tudor
[June 2025] Full Set Without White Tag and Stickers - BB Pro Black 39mm
RM14,384
+ RM262 for shipping
Seiko 5
Seamaster Blue SNK029 New Old Stock Full Set 100% unworn
RM959
Plus shipping
Private Seller
Tudor Black Bay GMT
58 GMT 2025
RM18,100
+ RM100 for shipping
Promoted
Patek Philippe Perpetual Calendar
(2025 New) Grand Complications Rose Gold
RM313,732
Free shipping
Rolex Submariner Date
"Kermit" 16610LV V Series Unworn Partial Stickers Full Set
RM74,475
+ RM100 for shipping
Omega Constellation Quartz
Manhattan
RM22,906
+ RM213 for shipping
Omega Speedmaster Professional Moonwatch
Apollo 17 Limited Edition
RM37,486
+ RM126 for shipping
Carl F. Bucherer
Heritage
RM47,276
Free shipping
Corum Admiral's Cup
Admiral Limited Edition 395.201.20/V800 AK50
RM19,615
+ RM126 for shipping
Promoted
Rolex Yacht-Master II
full set , in box as new condition
RM178,104
Plus shipping
Private Seller
Seiko 5 Sports
SSK025K1 GMT 39mm Black Dial Automatic Men Watch
RM1,569
Free shipping
Popular
Tudor Black Bay
[June 2025] Full Set Without White Tag and Stickers - Black Bay 58 Burgundy
RM17,653
+ RM305 for shipping
Seiko
5 SKX797K Military Watch Full set Military Watch Brand New
RM894
Plus shipping
Private Seller
Blancpain Fifty Fathoms
70th Anniversary Act 3 2024
RM118,000
+ RM100 for shipping
Oris Aquis Date
Calibre 400 41.5mm 2024 New Full Set
RM10,387
+ RM100 for shipping
Promoted
Rolex Oyster Perpetual 28
2025 Full set and Unworn (Does not include delivery costs)
RM27,706
Plus shipping
Private Seller

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

ModelPrice (approx.)Features
Rolex Submariner No Date, Ref. 1140606,200 eurosWithout a date display
Rolex Submariner Date, Ref. 116610LN7,300 eurosDate display with Cyclops lens
Rolex Daytona, Ref. 116500LN15,700 eurosIn-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 11660011,500 eurosModel no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 12660011,500 euros2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A13380123,500 eurosChronograph, very rare in new condition
Breitling Avenger II, Ref. A13381113,500 eurosChronograph feature
Breitling Superocean, Ref. A17365C92,200 eurosDiving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C93,200 eurosDiving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW3270013,200 eurosClassic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW3777094,000 eurosPilot's chronograph
IWC Portugieser Chronograph, Ref. IW3714465,000 eurosClassic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX13,000 eurosTitanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold25,000 eurosScratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.