290,142 listings including promoted listings
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Promoted
Blancpain Villeret Ultra-Slim
6223c-1529-55a
RM50,444
Free shipping
Promoted
Eterna Kontiki
2022 New Model KonTiki Voyage Swiss Made
RM6,878
+ RM156 for shipping
Promoted
Eterna 1948
Legacy Brown Dial Automatic Men's Watch Swiss Made
RM3,439
+ RM156 for shipping
Popular
Seiko 5
SNXJ89 Rare SCWJ89 7009 Caliber
RM2,204
Excl. shipping
Private Seller
Swatch Moonswatch
SO33J100
RM1,400
Excl. shipping
Private Seller
Orient Bambino
1st Gen New Old Stock
RM1,224
Excl. shipping
Private Seller
Swatch Scuba Fifty Fathoms
SO35A100
RM1,890
Excl. shipping
Private Seller
ALBA AL4321X1
RM800
Excl. shipping
Private Seller
Swatch Moonswatch
Mission to the moon phase snoopy (white)
RM2,504
Excl. shipping
Private Seller
Swatch Moonswatch
Omega swatch mission to the moonphase snoopy (black)
RM2,320
Excl. shipping
Private Seller
Swatch
Blancpain X Swatch ocean of storm
RM2,123
Excl. shipping
Private Seller
Tudor Black Bay Fifty-Eight
M79030B-0001
RM15,600
Excl. shipping
Private Seller
Tudor Black Bay GMT
M79830RB-0001
RM17,400
Excl. shipping
Private Seller
Citizen
Automatic Eagle 7 New Old Stock
RM980
Excl. shipping
Private Seller
Seiko 5
Lumibrite SCWX65X (Cal 7009)
RM1,347
Excl. shipping
Private Seller
Seiko 5
SCWL13K Cal. 7009 Year 1995
RM1,219
Excl. shipping
Private Seller
Octo EG00-004-1-2EB
RM1,122
Excl. shipping
Private Seller
Seiko
1997 SKX140K Old Stock
RM1,224
Excl. shipping
Private Seller
Orient
Vintage Automatic World Time NOS Red Black
RM1,714
Excl. shipping
Private Seller
Orient
Datejust Jubilee BEM16009W
RM1,567
Excl. shipping
Private Seller
Cartier Santos
WHSA0009
RM93,800
Excl. shipping
Private Seller
Orient
President Day Date Champagne Two Tone
RM4,408
Excl. shipping
Private Seller
Popular
Tudor Black Bay Chrono
Panda
RM18,366
Excl. shipping
Private Seller
Orient
FEMT16W9
RM1,450
Excl. shipping
Private Seller
Seiko
90’s SUPER RARE DEADSTOCK NOS
RM1,790
Excl. shipping
Private Seller
Popular
Breitling Aviator 8
Etihad
RM26,427
Excl. shipping
Private Seller
Seiko
Seamaster SNK027
RM1,371
Excl. shipping
Private Seller
Seiko
SNZ 309
RM1,077
Excl. shipping
Private Seller
H.Moser & Cie.
Streamliner Perpetual Calendar
RM220,387
+ RM142 for shipping
Seiko
Seamaster SNK029
RM1,371
Excl. shipping
Private Seller

The Secure Path to Your Dream Watch

Chrono24 Buyer Protection Has Your Back

More information

Seiko 5
SNZ315
RM1,200
Excl. shipping
Private Seller
Swatch Moonswatch
SO33W700
RM4,544
Excl. shipping
Private Seller
Citizen
71-2078
RM980
Excl. shipping
Private Seller
Popular
Orient
Datejust Jubilee (Rolex Homage)
RM2,350
Excl. shipping
Private Seller
Breitling Aviator 8
B01 Chronograph 43
RM25,815
Excl. shipping
Private Seller
Citizen
71-1811-10A
RM931
Excl. shipping
Private Seller
Sinn 556
(Limited 400pc) - Carnelian Red
RM8,130
Excl. shipping
Private Seller
Popular
Omega Seamaster Diver 300 M
2552.80.00
RM10,467
Excl. shipping
Private Seller
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary
RM88,000
+ RM1,200 for shipping
Orient Bambino
RA-AK0701S
RM1,004
Excl. shipping
Private Seller
Longines
Ultra-chron Box Edition
RM11,999
Excl. shipping
Private Seller
Seiko 5 Sports
Bruce Lee Limited Edition
RM2,352
Excl. shipping
Private Seller
Popular
Seiko Alpinist
Green Alpinist SPB121
RM2,498
Excl. shipping
Private Seller
Popular
Seiko Chronograph
SSC813P1
RM2,146
Excl. shipping
Private Seller
Popular
Longines HydroConquest
L3.790.4.96.6
RM6,856
Excl. shipping
Private Seller
Zenith Pilot
big fly back
RM38,000
Excl. shipping
Private Seller
Popular
Cartier Santos
de Cartier Smoky Green Large WSSA0062 2024
RM32,990
+ RM100 for shipping
Rolex GMT-Master II
126713GRNR Ceramic Jubilee New 2024 Full Set
RM100,500
+ RM100 for shipping
Rolex Milgauss
Blue Dial Oyster
RM58,000
Free shipping
Promoted
Rolex Datejust 41
Grey Slate Wimbledon Green Roman Dial Oyster Bracelet 126334
RM71,013
+ RM485 for shipping
Swatch Moonswatch
Neptun
RM3,140
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
41mm NEW/UNWORN
RM69,985
+ RM2,204 for shipping
Promoted
Rolex Submariner Date
16800
RM93,047
+ RM485 for shipping
Swatch Moonswatch
SO33M100
RM1,705
Excl. shipping
Private Seller
Popular
Casio G-Shock
MRG-G1000HT 20th Anniversary
RM69,990
Excl. shipping
Private Seller
Popular
Cartier Santos
De Cartier Medium Smoky Green 2024
RM30,400
+ RM100 for shipping
Girard Perregaux
Casquette 2.0
RM22,000
+ RM196 for shipping
Seiko 5 Sports
SRPG47K1
RM882
Excl. shipping
Private Seller
Audemars Piguet Royal Oak Offshore Diver
42mm
RM139,000
Free shipping
Promoted
Rolex Submariner Date
41mm Black Dial NEW RELEASE 2023 MKII Bezel 126610LV
RM78,751
+ RM485 for shipping
Rolex Datejust 41
41mm 126300 Blue Dial Jubilee 2024 New
RM52,500
+ RM100 for shipping
Omega Seamaster Diver 300 M
Co-axial Summer Blue Seamaster
RM28,800
+ RM1,200 for shipping
Omega Speedmaster Professional Moonwatch
310.30.42.50.01.002
RM32,981
Excl. shipping
Private Seller

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.