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Patek Philippe Nautilus 5712/1A-001 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
5712/1A-001
RM660,650
Free shipping
Bruno Söhnle 17-11100-228 New Steel 42mm Automatic
Promoted
Bruno Söhnle
Mechanik Edition X - limitiert auf 125 Stück
RM13,575
+ RM463 for shipping
Rolex Daytona 116518LN-0040 New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
40mm Yellow Gold Black Diamond Dial Rubber Strap 116518LN
RM247,150
+ RM1,426 for shipping
Breitling Aviator 8 AB0920131B1X1 New Steel 41mm Manual winding Malaysia, Kuala Lumpur
Promoted
Breitling Aviator 8
Avi Ref. 765 1953 Re-Edition 2022
RM27,300
+ RM100 for shipping
Swatch Moonswatch SO33M100 New Ceramic 42mm Quartz Malaysia, Kuala Lumpur
Swatch Moonswatch
"Mission To The Moon" Swatch x Omega
RM3,100
+ RM100 for shipping
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
Starbucks 126610LV New Unworn December 2020
RM92,662
Free shipping
Patek Philippe Calatrava 5227G-010 Unworn White gold 39mm Automatic Malaysia, Miri
Patek Philippe Calatrava
5227G-010
RM125,000
Excl. shipping
Private Seller
Rolex Yacht-Master II 116688 Unworn Yellow gold 44mm Automatic
Promoted
Rolex Yacht-Master II
116688 Oyster 18K Yellow Gold White Dial
RM252,373
Free shipping
Chaumet Khesis W19633-34C New Steel Quartz
Promoted
Chaumet Khesis
black mop-dial 16 diamonds 83 black sapphire crystal cabochons - ALSO IN WHITE
RM14,513
Free shipping
Seiko Grand Seiko SBGJ259 New Steel 39.5mm Automatic
Promoted
Seiko Grand Seiko
SBGJ259 Green Bamboo GMT 2022 US Exclusive BNIB
RM30,371
+ RM642 for shipping
Omega Seamaster Diver 300 M 210.32.42.20.01.001 New Steel 42mm Automatic Malaysia, Petaling Jaya
Omega Seamaster Diver 300 M
Co-Axial Master Chronometer 42mm (New | Complete Set)
RM17,999
Free shipping
Rolex Datejust 31 278274 New Steel 31mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 31
278274
RM52,500
Free shipping
Omega Seamaster Aqua Terra 220.10.41.21.10.001 New Steel 41mm Automatic Malaysia, Kuala Lumpur
Omega Seamaster Aqua Terra
41mm Green 2022
RM19,500
+ RM100 for shipping
Eterna Kontiki 1222.41.41.0217 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Eterna Kontiki
Date
RM5,860
+ RM100 for shipping
Girard Perregaux 39800-32-001-32A New Ceramic Quartz
Promoted
Girard Perregaux
Casquette 2.0 39800 Unworn New 2022
RM31,042
Free shipping
Breitling Aviator 8 M453301A1B1X2 Unworn Steel Automatic Malaysia, JOHOR BAHRU
Breitling Aviator 8
Etihad
RM26,427
Excl. shipping
Private Seller
Rolex Day-Date 36 128238 Unworn Yellow gold 36mm Automatic
Promoted
Rolex Day-Date 36
128238 President 18K Yellow Gold Champagne Baguette Dial
RM211,973
Free shipping
Seiko 5 Sports SRPJ41K1 New Steel 42.5mm Automatic Malaysia, Johor
Promoted
Seiko 5 Sports
SRPJ41K1 Kosuke Kawamura Limited Edition
RM3,288
Free shipping
Omega Speedmaster 310.60.42.50.99.001 Unworn Yellow gold 42mm Manual winding
Promoted
Omega Speedmaster
Apollo 50th Anniversary (Never used Fully Stickered)
RM312,734
+ RM412 for shipping
Seiko Grand Seiko SBGW283 New Steel 37.3mm Manual winding Malaysia, Petaling Jaya
Seiko Grand Seiko
Elegance Kishun SBGW283 37mm Manual (New | Complete Set)
RM16,299
Free shipping
Rolex Datejust 41 126333 New Gold/Steel 41mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 41
126333
RM67,500
Free shipping
Omega Seamaster Diver 300 M 210.30.42.20.10.001 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Omega Seamaster Diver 300 M
Green 2022 NEW
RM24,300
+ RM100 for shipping
Franck Muller Cintrée Curvex 8880 SC DT AC Black New Steel 39.6mm Automatic Malaysia, Kuala Lumpur
Franck Muller Cintrée Curvex
Black Platinum Rotor
RM30,000
+ RM100 for shipping
Panerai PAM 01250 New Steel 42mm Automatic
Promoted
Panerai
Luminor Due PAM01250 42mm Unworn New 2022
RM25,019
Free shipping
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
FINAL BATCH Speedmaster Moonwatch 1861 Chronograph
RM27,329
Excl. shipping
Private Seller
Rolex Explorer 124270 Unworn Steel 36mm Automatic
Promoted
Rolex Explorer
124270 Oyster Steel Black Dial
RM49,425
Free shipping
Casio G-Shock MRG-B5000BA-1JR New Titanium 49.4mm Quartz Malaysia, Johor
Promoted
Casio G-Shock
MRG-B5000BA-1 Ao-Zumi
RM18,500
Free shipping
Panerai Special Editions PAM00852 New Steel Automatic
Promoted
Panerai Special Editions
LUMINOR SEALAND LIMITED EDITION 99 PCS PAM852
RM98,852
+ RM695 for shipping
GM1086C-L3-BK New Steel 44mm Automatic Malaysia, Petaling Jaya
Ball Engineer II Navigator GMT LE 1000 44mm Auto
RM5,999
Free shipping
Rolex Datejust 41 126300 New Steel 41mm Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 41
126300
RM55,500
Free shipping

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Omega 511.12.39.21.99.002 New Steel 39mm Manual winding Malaysia, Kuala Lumpur
Omega
Specialities Ck859 2022 Novelties
RM27,900
+ RM100 for shipping
Franck Muller Cintrée Curvex 5850 SC New Steel 34mm Automatic Malaysia, Kuala Lumpur
Franck Muller Cintrée Curvex
5850 SC
RM22,500
+ RM100 for shipping
Rolex Datejust 36 126200 New Steel 36mm Automatic
Promoted
Rolex Datejust 36
126200 Green Palm Dial 36mm Unworn New June 2022
RM58,840
Free shipping
Zenith El Primero Chronomaster 03.3200.3600/21.M3200 Unworn Steel Automatic Malaysia, Kajang
Zenith El Primero Chronomaster
03.3200.3600/21.M3200
RM30,894
Excl. shipping
Private Seller
Rolex Daytona 116503 Unworn Steel 40mm Automatic
Promoted
Rolex Daytona
116503 Oyster Steel & 18K Yellow Gold White Index Dial
RM141,156
Free shipping
Mido Multifort M040.408.11.041.00 New Steel 40mm Automatic Malaysia, Johor
Promoted
Mido Multifort
Powerwind Chronometer Limited Edition M040.408.11.041.00
RM4,940
Free shipping
Raymond Weil 10.701 New Yellow gold 36,6mm Quartz
Promoted
Raymond Weil
gold WEIGHT: 73,5 GRAMS
RM31,968
+ RM232 for shipping
Maurice Lacroix AIKON AI1008-SS002-130-1 New Steel 42mm Quartz Malaysia, Petaling Jaya
Maurice Lacroix AIKON
White Roman 42mm Quartz (New | Complete set)
RM2,799
Free shipping
Rolex Datejust 41 126331-0001 New Gold/Steel Automatic Malaysia, KUALA LUMPUR
Rolex Datejust 41
126331-0001
RM70,500
Free shipping
17.06 Slate Unworn Steel Automatic Malaysia, Kuala Lumpur
17.06 Slate 2020 New Old Stock
RM18,000
+ RM100 for shipping
Eterna Super Kontiki 7770.41.49.1382 New Steel 45mm Automatic Malaysia, Kuala Lumpur
Eterna Super Kontiki
Chronograph Manufacture
RM14,420
+ RM100 for shipping
Maurice Lacroix ML-WALL CLOCK New Malaysia, Petaling Jaya
Maurice Lacroix
Roue Carree Wall Clock
RM6,131
+ RM138 for shipping
Seiko 5 Sports Unworn Automatic Malaysia, BANDAR ENSTEK
Seiko 5 Sports
NEW SEIKO 5 Sports Kosuke Kawamura LIMITED EDITION (SRPJ43K1) [500 Pieces]
RM6,500
Excl. shipping
Private Seller
Rolex Day-Date 40 228235 Unworn Rose gold 40mm Automatic
Promoted
Rolex Day-Date 40
228235 President 18K Rose Gold Green Roman Dial
RM327,944
Free shipping
Tudor Glamour Date M55000-0008 New Steel 36mm Automatic Malaysia, Johor
Promoted
Tudor Glamour Date
M55000-0008
RM12,186
Free shipping
Longines New Yellow gold 34mm Quartz
Promoted
Longines
Planetarium gold 96,3 grams
RM41,235
+ RM232 for shipping
B.R.M SK6 marlin edition 15/50 New Steel 44mm Automatic
Promoted
B.R.M
SKIPPER 6 MARLIN EDITION Edition limitée 50ex PROMO FLASH
RM9,220
Free shipping
Rolex Datejust 41 126334 New Malaysia, KUALA LUMPUR
Rolex Datejust 41
126334
RM77,800
Free shipping
Ulysse Nardin Marine Torpilleur 1183-310/43 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Ulysse Nardin Marine Torpilleur
2021
RM22,300
+ RM100 for shipping
Ernest Borel GBR608-2599 New Steel 41mm Quartz Malaysia, Kuala Lumpur
Ernest Borel
Harmonic Collection
RM2,600
+ RM100 for shipping
Piaget Altiplano G0A45032 Unworn Rose gold 41mm Manual winding Malaysia, Petaling Jaya
Piaget Altiplano
Tourbillon Diamond Limited Edition 18K
RM285,173
+ RM138 for shipping
H.Moser & Cie. Endeavour 1343-0302 Unworn Platinum 40.8mm Manual winding Malaysia, Kuching
H.Moser & Cie. Endeavour
Very Rare Endeavour Centre Seconds Concept platinum watch with signature grey fume MASTERPIECE LIMITED EDITION to 6 pieces seven day power reserve
RM237,639
Excl. shipping
Private Seller
Rolex Day-Date 40 228238 Unworn Yellow gold 40mm Automatic
Promoted
Rolex Day-Date 40
228238 President 18K Yellow Gold Black Diamond Dial
RM262,354
Free shipping
Casio G-Shock MRG-B5000B-1DR New Titanium 49.4mm Quartz Malaysia, Johor
Promoted
Casio G-Shock
Kiwami MRG-B5000B-1
RM18,500
Free shipping
Longines DolceVita Longines  L5 655 6 New Yellow gold 26mm Quartz
Promoted
Longines DolceVita
Dolce vita man 125,6 gr gold
RM55,134
+ RM232 for shipping
Porsche Design 1919 6020.2.01.001.06.2 New Titanium 42mm Automatic
Promoted
Porsche Design 1919
Globetimer GMT Titanium
RM10,424
+ RM278 for shipping
Rolex Sea-Dweller Deepsea M126660-0001 New Steel 44mm Automatic Malaysia, KUALA LUMPUR
Rolex Sea-Dweller Deepsea
M126660-0001
RM83,000
Free shipping
Panerai Special Editions PAM 01085 New Steel 44mm Manual winding Malaysia, Kuala Lumpur
Panerai Special Editions
Luminor Blu Mare 3 Days PAM 1085 New 2022
RM21,500
+ RM100 for shipping
Ernest Borel LB5680-25111 New Steel 34.5mm Automatic Malaysia, Kuala Lumpur
Ernest Borel
Yally Collection
RM3,570
+ RM100 for shipping
Zenith Pilot Type 20 03.2434.679/20.I010 New Steel 45mm Automatic Malaysia, Petaling Jaya
Zenith Pilot
Type 20 Rescue Automatic Grey Dial Stainless Pilot
RM20,390
+ RM138 for shipping
Unworn Steel 40mm Automatic Malaysia, Kuching
Näcken Nacken Renegrade Date
RM3,260
Excl. shipping
Private Seller
Rolex Daytona 116505 Unworn Rose gold 40mm Automatic
Promoted
Rolex Daytona
116505 18K Rose Gold Black Diamond Dial
RM353,134
Free shipping
Casio G-Shock MRG-B5000D-1JR New Titanium 49.4mm Quartz Malaysia, Johor
Promoted
Casio G-Shock
MRG-B5000D-1
RM15,500
Free shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.