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288,836 listings including promoted listings
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Promoted
Eterna Kontiki
New Model 2023 - KonTiki 4 Hands Blue Dial Automatic Limited Edition 99 Pieces
RM11,587
+ RM153 for shipping
Promoted
Cartier Ballon Bleu 42mm
Aftermarket Iced Out 12.8Ct Diamonds
RM37,364
+ RM474 for shipping
Promoted
Corum Golden Bridge
39mm White Gold Full Diamonds NEW UNWORN
RM152,811
+ RM474 for shipping
Promoted
Blancpain Fifty Fathoms
New Unworn June 2021 No Rads Limited Edition
RM127,632
Free shipping
Rolex GMT-Master II
126720VTNR
RM98,000
+ RM1,500 for shipping
Promoted
Rolex Sky-Dweller
Yellow Gold White Index Dial Oyster Bracelet 326938
RM253,886
+ RM474 for shipping
Ulysse Nardin
Diver Chronometer Black Titanium 44mm Auto (New | Complete Set)
RM44,999
Free shipping
Promoted
Patek Philippe Nautilus
5723/1R-010
RM4,742,405
+ RM1,437 for shipping
Hublot Spirit of Big Bang
Carbon White Limited Edition
RM112,000
+ RM240 for shipping
Octo EG00-004-1-2EB
RM1,198
Excl. shipping
Private Seller
Promoted
Omega Speedmaster
'Silver Snoopy Award' 310.32.42.50.02.001 31032425002001 2023 9692
RM91,160
Free shipping
Jaeger-LeCoultre Geophysic Universal Time
true second
RM50,800
Free shipping
Promoted
Tudor Black Bay GMT
New Unworn November 2023
RM20,056
Free shipping
Panerai Radiomir
1936
RM43,000
+ RM1,500 for shipping
Promoted
Patek Philippe Complications
Salmon 18K White Gold 5172G
RM373,644
+ RM474 for shipping
Jaquet-Droz Petite Heure Minute
35mm Auto (New | Complete Set)
RM27,999
Free shipping
Promoted
F.P.Journe
Linesport Centigraphe
RM934,110
+ RM1,437 for shipping
Hublot Big Bang Unico
Sapphire Limited Edition
RM252,000
+ RM240 for shipping
Parmigiani Fleurier Tonda
Micro-Rotor
RM140,000
Excl. shipping
Private Seller
Promoted
Patek Philippe Nautilus
Tiffany & Co Nautilus Grey Dial Full Set 5712G-001
RM620,345
+ RM1,198 for shipping
Rolex Oyster Perpetual 31
277200
RM34,251
Free shipping
Promoted
Blancpain Fifty Fathoms
70th Anniversary Act 1 Limited Edition 70pz New Stickers 2023 FullSet 5010
RM150,553
+ RM781 for shipping
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary
RM88,000
+ RM1,500 for shipping
Promoted
Rolex Yacht-Master II
18k Yellow Gold 44mm White Mercedes Dial 116688
RM232,330
+ RM474 for shipping
Omega Seamaster Diver 300 M
Co-Axial Chronometer Chronograph 44mm Auto (Used | Complete Set)
RM23,599
Free shipping
Promoted
Hublot
Fifa Argentina 2022
RM47,903
+ RM1,437 for shipping
TAG Heuer Aquaracer 300M
Professional 300 43mm
RM12,000
+ RM240 for shipping
Audemars Piguet Royal Oak Chronograph
26240OR.OO.D404CR.02
RM420,862
Excl. shipping
Private Seller
Promoted
Rolex Submariner Date
Black PVD/DLC Coated Stainless Steel Watch 116610LN
RM88,621
+ RM474 for shipping
Omega Speedmaster Professional Moonwatch
310.30.42.50.01.002
RM31,500
Free shipping

Chrono24 Buyer Protection

The Safest Path to Your Dream Watch

More information

Promoted
Bulgari Octo
Finissimo Chronograph GMT 43mm Silver Dial Stainless Steel ref: 103661
RM71,855
Free shipping
Louis Vuitton
Stainless Steel Escale Time Zone
RM26,800
+ RM1,500 for shipping
Promoted
Rolex Sky-Dweller
42mm Rose Gold Chocolate Index Dial Oysterflex Bracelet (326235)
RM225,144
+ RM474 for shipping
Popular
Ulysse Nardin Dual Time
Blast Dual Time Blue 42mm Auto (New | Complete Set)
RM22,999
Free shipping
Promoted
Audemars Piguet Royal Oak Jumbo
Extra-thin 15202BC Jumbo Factory Diamonds Pave Dial In Stock
RM1,032,072
+ RM2,156 for shipping
Corum Golden Bridge
Round 43
RM320,000
+ RM240 for shipping
ALBA AL4321X1
RM800
Excl. shipping
Private Seller
Promoted
Rolex Yacht-Master 40
40mm PVD/DLC Coated Stainless Steel and Platinum Watch Blue Dial 116622
RM81,430
+ RM474 for shipping
Ming
Gmt Kyoto
RM16,500
Free shipping
Promoted
Bulgari Lucea
Skeleton 33mm Rose Gold Stainless Red Alligator ref: 103373
RM59,879
Free shipping
Mb&f
HMX 10th anniversary in 2015 Horological Machine Limited Edition
RM200,000
+ RM1,500 for shipping
Promoted
Audemars Piguet Royal Oak
50th Anniversary Green Dial 15510ST.OO.1320ST.04
RM349,693
+ RM474 for shipping
Tudor Black Bay Chrono
Chronograph 79360N 2022 41mm Auto (New | Complete Set)
RM17,999
Free shipping
Suunto 9 Baro SUSS050683000 Titanium Red Bull X-ALPS Limited Edition Premium GPS Sports Watch
RM5,461
Free shipping
Corum Golden Bridge
Classic White Gold Baguette
RM330,000
+ RM240 for shipping
Long Island Watch Islander Manhasset 36mm Automatic Watch with Salmon Dial ISL-146
RM800
Excl. shipping
Private Seller
Promoted
Rolex Explorer II
Black PVD/DLC Coated Stainless Steel Watch White Numerals Bezel 216570
RM77,124
+ RM474 for shipping
Promoted
Patek Philippe Annual Calendar
5205r-011 In Rose Gold 40mm New Full Set 2022
RM329,912
+ RM323 for shipping
Promoted
Ulysse Nardin Marine Chronometer 43mm
Annual Calendar 43mm Blue Dial Stainless ref: 1133-210/E3
RM47,903
Free shipping
Rolex Sea-Dweller
126600
RM68,800
+ RM1,500 for shipping
Promoted
Rolex Day-Date 40
Yellow Gold Champagne Roman Dial Fluted Bezel 228238
RM222,749
+ RM474 for shipping
Tudor Pelagos
FXD MN23 Blue 25707B 42mm Auto (New | Complete Set)
RM16,899
Free shipping
Suunto Race SS050929000 Amoled Multisport Performance All Black Sports Watch
RM3,257
Free shipping
Rolex Daytona
Sundust Baguette Diamond Dial Rose Gold Oysterflex
RM230,000
+ RM240 for shipping
Breitling Aviator 8
Etihad
RM26,427
Excl. shipping
Private Seller
Promoted
Rolex Explorer
214270 Black PVD/DLC Coated Stainless Steel Watch
RM71,376
+ RM474 for shipping
Promoted
Omega Speedmaster
31060425010001 / 310.60.42.50.10.001 Yellow Gold 18kt Full Set New 2023 42mm
RM170,032
+ RM323 for shipping
Promoted
Bulgari Lucea
33mm Red Factory Diamond Dial Steel Rose Gold Diamond Bezel ref: 103123 (LUP33SG)
RM43,113
Free shipping
Bell & Ross BR 01-92
Bronze Skull
RM23,800
+ RM1,500 for shipping
Promoted
Rolex Sky-Dweller
42mm Yellow Gold and Steel Two Tone Black Index Dial 326933
RM114,967
+ RM474 for shipping
Kurono Tokyo Toki 2021 Anniversary 37mm Auto (New | Complete Set)
RM9,999
Free shipping
Suunto Race SS050932000 Amoled Multisport Performance Titanium Charcoal Sports Watch
RM3,736
Free shipping
Rolex Daytona
Cosmograph Daytona Black Diamond Dial Oysterflex
RM200,000
+ RM240 for shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.