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Audemars Piguet Royal Oak Lady 15451ST.ZZ.1256ST.03 Unworn Steel 37mm Automatic
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Audemars Piguet Royal Oak Stainless Steel Blue Dial Diamond Bezel
RM358,626
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4.95 (292)
US
Audemars Piguet Royal Oak Lady 15454OR.GG.1259OR.03 Unworn Rose gold 37mm Automatic
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Audemars Piguet Royal Oak Frosted Gold 37MM Rose Gold 15454OR....
RM689,304
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4.78 (400)
US
Rolex Cellini Time 50605RBR New Rose gold 39mm Automatic
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Rolex Cellini Time K18 Everose Gold 50605RBR
RM90,798
+ RM524 for shipping
Professional dealer
4.93 (20)
JP
Audemars Piguet Royal Oak Tourbillon 26530ST.OO.1220ST.01 Unworn Steel Automatic
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Audemars Piguet Royal Oak Tourbillon Stainless Steel Flying...
RM1,552,557
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4.95 (292)
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Maurice Lacroix AIKON AI6006-SS002-450-1 New Steel 35mm Automatic Malaysia, Johor
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Maurice Lacroix Aikon Automatic 35mm AI6006-SS002-450-1
RM5,999
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4.90 (32)
MY
Maurice Lacroix AIKON AI6028-SS001-030-1 New Steel 45mm Automatic Malaysia, Petaling Jaya
Maurice Lacroix Aikon Skeleton 45mm Auto (New | Complete Set)
RM16,999
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4.90 (23)
MY
Omega Seamaster Diver 300 M 210.30.42.20.06.001 Unworn Steel 42mm Automatic
Omega Seamaster Stainless Steel 210.30.42.20.06.001 - Manufact...
RM20,152
+ RM532 for shipping
Sold by Chrono24
UK
TAG Heuer Connected SBG8A13.EB0238 Unworn Steel 45mm Quartz Malaysia, Kuala Lumpur
TAG Heuer Connected
RM18,000
Excl. shipping
Private Seller
MY
Rolex Yacht-Master II 116688 Unworn Yellow gold 44mm Automatic
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Rolex Yacht-Master II Yellow Gold White Index Dial Watch 116688
RM272,572
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Professional dealer
4.95 (292)
US
Tudor Black Bay Fifty-Eight M79030N-0001 Unworn Steel 39mm Automatic Malaysia, Petaling Jaya
Tudor Black Bay Fifty-eight
RM20,725
+ RM131 for shipping
Professional dealer
4.94 (57)
MY
Rolex Submariner Date 126610LV Unworn Steel 41mm Automatic
Rolex Submariner Date "Starbucks" Stahl Herrenuhr Oyster...
RM116,392
+ RM759 for shipping
Sold by Chrono24
DE
Parmigiani Fleurier Kalpa PF005717 Unworn Steel Manual winding Malaysia, Selangor
Parmigiani Fleurier Kalpa Xl Hebdomadaire 8days
RM46,000
+ RM350 for shipping
Professional dealer
MY
Rolex Day-Date 40 Unworn Rose gold 40mm Automatic
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Rolex Day Date 40mm 18K Rose Gold Diamond Baguette Chocolate...
RM322,132
+ RM446 for shipping
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4.86 (233)
US
Casio G-Shock GST-B300WLP-1A New Steel 51mm Quartz Malaysia, Johor
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Casio G-Shock GST-B300WLP-1A Wild Life Promising Special Edition
RM1,799
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4.90 (32)
MY
Maurice Lacroix Les Classiques Tradition LC6007-PG101-110 New Rose gold 38mm Automatic Malaysia, Petaling Jaya
Maurice Lacroix Les Classiques Pink Gold 38mm Auto (NOS |...
RM7,999
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4.90 (23)
MY
Tudor 1926 91350 Unworn Steel 29mm Automatic
Tudor Oyster 1926 Stainless Steel 91350 - Just Serviced 24...
RM7,834
+ RM532 for shipping
Sold by Chrono24
UK
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega FINAL BATCH Speedmaster Moonwatch 1861 Chronograph
RM26,582
Excl. shipping
Private Seller
MY
Rolex Yacht-Master 42 226659 Unworn White gold 42mm Automatic
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Rolex Yacht-Master 42 Oysterflex White Gold Black Dial Watch
RM191,475
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4.95 (292)
US
Maurice Lacroix ML-WALL CLOCK New Malaysia, Petaling Jaya
Maurice Lacroix Roue Carree Wall Clock
RM5,812
+ RM131 for shipping
Professional dealer
4.94 (57)
MY
Rolex Sea-Dweller 126600 Unworn Steel 43mm Automatic
Rolex Sea-Dweller "Single Red" Herrenuhr Oyster Perpetual Ref....
RM87,946
+ RM759 for shipping
Sold by Chrono24
DE
Gérald Genta ABC.Y.80.290.CN.BD Unworn Titanium 45mm Automatic Malaysia, Selangor
Gérald Genta Arena Chronograph Quattro Retro Jumping Hours
RM41,000
+ RM350 for shipping
Professional dealer
MY
Rolex Datejust 36 Unworn Steel 36mm Automatic
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Rolex Datejust 36 18K Yellow Gold Steel Palm Motif Dial...
RM67,577
+ RM446 for shipping
Professional dealer
4.86 (233)
US
Tudor Black Bay Bronze M79250BA-0001 New Bronze 43mm Automatic Malaysia, Johor
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Tudor Black Bay
RM16,580
Free shipping
Professional dealer
4.90 (32)
MY
Montblanc Heritage Spirit 110696 New Steel 41mm Automatic Malaysia, Petaling Jaya
Montblanc Heritage Spirit Gold Index 41mm Auto (New | Complete...
RM4,999
Free shipping
Professional dealer
4.90 (23)
MY
Doxa Unworn Steel 48mm Manual winding
Doxa Pocket Watch NOS Stainless Steel - COM002651
RM7,554
+ RM532 for shipping
Sold by Chrono24
UK
Glashütte Original Senator Automatic 11-03-30-30-40 Unworn Steel 36mm Automatic Malaysia, Kuala Lumpur
Glashütte Original Senator Automatic A Beautiful Glashutte...
RM10,000
Excl. shipping
Private Seller
MY
Rolex Submariner Date 126610LV Unworn Steel 41mm Automatic
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Rolex Submariner Stainless Steel Starbucks Black Index Dial Watch
RM124,345
Free shipping
Professional dealer
4.95 (292)
US
Frederique Constant Manufacture Slimline Moonphase FC-705S4S6B New Steel 42mm Automatic Malaysia, Petaling Jaya
Frederique Constant Slim Line Moonphase Steel (Silver Dial)
RM7,884
+ RM131 for shipping
Professional dealer
4.94 (57)
MY
Rolex Submariner (No Date) 124060 Unworn Steel 41mm Automatic
Rolex Submariner 41 "No Date" Herrenuhr Oyster Perpetual Ref....
RM73,723
+ RM759 for shipping
Sold by Chrono24
DE
Unworn Steel Automatic Malaysia, Kuala Lumpur
Grand Seiko SBGH031 Hi Beat Limited
RM27,032
+ RM131 for shipping
Professional dealer
4.92 (36)
MY

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TAG Heuer Carrera Unworn Steel 41mm Automatic
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TAG Heuer Carrera 41mm Day-Date Steel Case Blue Dial Mens...
RM9,006
+ RM446 for shipping
Professional dealer
4.86 (233)
US
Casio G-Shock MTG-B1000WLP-1A New Steel 55.8mm Quartz Malaysia, Johor
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Casio G-Shock MTG-B1000WLP-1A African Rock Python Limited Edition
RM5,499
Free shipping
Professional dealer
4.90 (32)
MY
Seiko Credor Signo 8J81 New Steel 32mm Quartz Malaysia, Petaling Jaya
Seiko Credor Signo 32mm Quartz (New | Complete Set)
RM3,699
Free shipping
Professional dealer
4.90 (23)
MY
Rolex Datejust 36 126233-0027 New Gold/Steel Automatic Malaysia, Georgetown, penang
Rolex Datejust 36
RM58,000
Free shipping
Professional dealer
4.71 (11)
MY
Omega Speedmaster Professional Moonwatch 311.33.42.30.01.001 Unworn Steel Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch 1861
RM28,000
Excl. shipping
Private Seller
MY
Patek Philippe Perpetual Calendar 5140P-013 Unworn Platinum 37mm Automatic
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Patek Philippe Grand Complications Platinum Black Factory...
RM437,470
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Professional dealer
4.95 (292)
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Tudor Black Bay Bronze M79012M-0001 New Bronze 39mm Automatic Malaysia, Petaling Jaya
Tudor Black Bay 58 Bronze Boutique
RM29,736
+ RM131 for shipping
Professional dealer
4.94 (57)
MY
Omega Seamaster Diver 300 M 210.92.42.20.01.001 Unworn Titanium 42mm Automatic
Omega Seamaster Diver 300M 'James Bond 007' 210.92.42.20.01.00...
RM37,217
+ RM759 for shipping
Sold by Chrono24
DE
Blancpain Fifty Fathoms Unworn Steel Automatic Malaysia, Kuala Lumpur
Blancpain Fifty Fathoms Big Blue 5015D-1140-52B
RM54,065
+ RM131 for shipping
Professional dealer
4.92 (36)
MY
Concord C1 0320005 Unworn Steel 45mm Automatic
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Concord C1 Chronograph
RM24,415
+ RM452 for shipping
Professional dealer
4.93 (261)
CH
Tudor Royal M28500-0005 New Steel 38mm Automatic Malaysia, Johor
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Tudor Royal Blue 38mm M28500-0005
RM9,599
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Professional dealer
4.90 (32)
MY
H.Moser & Cie. Endeavour 1343-0302 Unworn Platinum 40.8mm Manual winding Malaysia, Kuching
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM225,266
Excl. shipping
Private Seller
MY
Omega Seamaster Planet Ocean 215.30.44.21.01.002 Unworn Steel 43.5mm Automatic Malaysia, Georgetown, penang
Omega Seamaster Planet Ocean
RM23,500
Free shipping
Professional dealer
4.71 (11)
MY
Cartier Santos Dumont W2SA0025 Unworn Gold/Steel 46.6mm Manual winding
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Cartier W2SA0025 Limited Edition Santos Dumont XL Salmon Rose...
RM47,595
+ RM560 for shipping
Professional dealer
4.97 (10)
GI
Rolex Oyster Perpetual Date 115200 Unworn Steel 34mm Automatic
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Rolex Oyster Perpetual Steel Black Dial Date 34MM Watch 115200
RM45,500
Free shipping
Professional dealer
4.95 (292)
US
Blancpain Fifty Fathoms Bathyscaphe 5000-0130-B52A New Ceramic Automatic Malaysia, Petaling Jaya
Blancpain Fifty Fathoms Bathyscaphe
RM46,406
+ RM131 for shipping
Professional dealer
4.94 (57)
MY
Audemars Piguet Royal Oak Selfwinding 15450ST.OO.1256ST.03 Unworn Steel 37mm Automatic
Audemars Piguet Royal Oak Automatik Edelstahl Herrenuhr Ref...
RM335,428
+ RM360 for shipping
Sold by Chrono24
DE
Daniel Roth New Steel Automatic Malaysia, Kuala Lumpur
Daniel Roth Masters Chronograph S247 New Old Stock
RM99,119
+ RM131 for shipping
Professional dealer
4.92 (36)
MY
Meistersinger S-AS918 New Steel 40mm Automatic
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Meistersinger Special model Astroscope S-AS918 - Limited...
RM9,909
+ RM327 for shipping
Professional dealer
4.87 (131)
NL
Seiko Prospex SSC819P1 New Steel 39mm Quartz Malaysia, Johor
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Seiko Prospex Speed ​​timer SSC819P1 39mm Solar Chronograph
RM2,780
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Professional dealer
4.90 (32)
MY
Patek Philippe Nautilus 5990/1A-001 Unworn Steel Automatic Malaysia, Kepong
Patek Philippe Nautilus
RM998,000
Excl. shipping
Private Seller
MY
Orient SEV0J002BY New Steel 36mm Automatic Malaysia, SELANGOR
Orient Oyster Automatic Sapphire Collection SEV0J002B
RM2,699
+ RM135 for shipping
Professional dealer
4.86 (99)
MY
Rolex Oyster Perpetual 36 116000 New Steel 36mm Automatic
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Rolex 116000 Dominos Oyster Perpetual OP 36 Domino Special...
RM37,516
+ RM560 for shipping
Professional dealer
4.97 (10)
GI
Patek Philippe Chronograph 7150/250R-001 Unworn Rose gold 38mm Manual winding
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Patek Philippe Complications Rose Gold Diamond Bezel Silver...
RM324,835
Free shipping
Professional dealer
4.95 (292)
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Corum Bubble 082.310.98/0176 BL01 New Malaysia, KL
Corum Bubble Lucifer Limited Edition 2016
RM17,121
+ RM131 for shipping
Professional dealer
4.94 (57)
MY
Rolex Datejust 36 126200 Unworn Steel 36mm Automatic
Rolex Datejust 36 Wimbledon Dial Stahl Herrenuhr Oyster...
RM53,811
+ RM759 for shipping
Sold by Chrono24
DE
Roger Dubuis Unworn Rose gold Automatic Malaysia, Kuala Lumpur
Roger Dubuis Homage 37
RM126,151
+ RM131 for shipping
Professional dealer
4.92 (36)
MY
IWC 536 Unworn Yellow gold 34mm Automatic
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IWC Vintage Octagonal with Diamonds on Onyx Dial, Full Set, NOS
RM54,256
+ RM452 for shipping
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4.94 (75)
CH
Casio G-Shock GM-110NE-1A New Steel 51.9mm Quartz Malaysia, Johor
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Casio G Shock GM-110NE-1A NEW ERA 100th Anniversary Collaborat...
RM1,599
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4.90 (32)
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Omega SO33L100 Unworn 42mm Quartz Malaysia
Omega x Swatch moonSwatch: Mission To Uranus (Tiffany Blue)
RM19,824
Excl. shipping
Private Seller
MY
Seiko Prospex SSC807J1 New Steel 44.5mm Quartz Malaysia, SELANGOR
Seiko Prospex 2021 "140th Anniversary" Limited Edition 200m...
RM3,600
+ RM135 for shipping
Professional dealer
4.86 (99)
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Daniel Roth 857.X.10 Unworn Steel 38mm Automatic
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Daniel Roth 857.X.10 Metropolitan 857 World Time 24 Zones...
RM33,037
+ RM560 for shipping
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4.97 (10)
GI
Rolex GMT-Master II 126715CHNR Unworn Rose gold 40mm Automatic
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Rolex GMT-Master II Rose Gold Root Beer Bezel Black Dial Watch
RM284,286
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4.95 (292)
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Zenith Pilot Type 20 03.2434.679/20.I010 New Steel 45mm Automatic Malaysia, Petaling Jaya
Zenith Type 20 Rescue Automatic Grey Dial Stainless Pilot
RM23,383
+ RM131 for shipping
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4.94 (57)
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.