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Chopard L' Heure de Diamant
TOP
Chopard L' Heure de Diamant
RM220,301
Seller
GMT Watches And Jewellery Trading
AE
Tudor Heritage Black Bay Automatik Bronze 79250BM Leder
TOP
Tudor Heritage Black Bay Automatik Bronze 79250BM Leder
RM15,334
Seller
Uhren2000 GmbH
311
DE
Pequignet Ligne Moorea Ronde
TOP
Pequignet Ligne Moorea Ronde
RM92,192
Seller
Uhren Schmuck Kunst
 
DE
Ateliers deMonaco Tourbillon Oculus 1297 Titane
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297 Titane
RM276,860
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Datejust Rose Gold MOP Diamonds
TOP
Rolex Datejust Rose Gold MOP Diamonds
RM56,490
Seller
Harley's Time LLC
63
US
JeanRichard Paramount Pack 3 watches
TOP
JeanRichard Paramount Pack 3 watches
RM88,737
Seller
Fernando Monge SA
102
ES
Richard Mille RM11-03 FQTPT
Richard Mille RM11-03 FQTPT
RM748,000
Seller
Private Seller
MY
Rolex Yacht-Master II
Rolex Yacht-Master II
RM55,888
Seller
Private Seller
MY
Richard Mille RM 011-03
Richard Mille RM 011-03
RM528,940
Seller
Private Seller
MY
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM202,111
Seller
Private Seller
MY
Rolex DAYTONA  COSMOGRAPH  116508 Green Dial 40mm Yellow Gold...
TOP
Rolex DAYTONA COSMOGRAPH 116508 Green Dial 40mm Yellow Gold...
RM125,410
Free shipping
Seller
Plus Watch - Luxury Watches
2562
IT
Seiko BFS Big Freakin Seiko
Seiko BFS Big Freakin Seiko
RM4,042
Seller
Private Seller
MY
A. Lange & Söhne Saxonia Thin
TOP
A. Lange & Söhne Saxonia Thin
RM61,524
Seller
WatchesofMayfair.com
383
UK
Seiko Prospex Black Series
Seiko Prospex Black Series
RM3,600
Seller
Private Seller
MY
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
TOP
Maurice Lacroix Eliros Blue EL1118-SS001-410-1
RM2,400
Seller
WatchNation Limited
54
UK
Ulysse Nardin Maxi Marine 8006-102-3A/926
TOP
Ulysse Nardin Maxi Marine 8006-102-3A/926
RM76,798
Free shipping
Seller
Iceberg Jewelers
138
US
Seiko Prospex Limited Edition
TOP
Seiko Prospex Limited Edition
RM10,434
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
84
PL
Rolex GMT-Master II ROLEX BLACK VENOM DLC T-GOLD LIMITED...
TOP
Rolex GMT-Master II ROLEX BLACK VENOM DLC T-GOLD LIMITED...
RM51,586
Seller
Paradiso Luxury Srl
40
IT
Frederique Constant Classic Heartbeat
Frederique Constant Classic Heartbeat
RM4,907
Seller
Private Seller
MY
Rolex Daytona Cosmograph Oysterflex 40MM Gold
TOP
Rolex Daytona Cosmograph Oysterflex 40MM Gold
RM112,869
Free shipping
Seller
Plus Watch - Luxury Watches
2562
IT
Montblanc Star Steel Collection 39mm
Montblanc Star Steel Collection 39mm
RM8,004
Seller
Private Seller
MY
Arnold & Son DBG Skeleton
TOP
Arnold & Son DBG Skeleton
RM113,583
Seller
WatchesofMayfair.com
383
UK
Ateliers deMonaco Tourbillon Oculus 1298
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1298
RM330,812
BrandBoutique Member
Les Ateliers deMonaco SARL
Maurice Lacroix AI1018-PVB01-334-1
TOP
Maurice Lacroix AI1018-PVB01-334-1
RM4,967
Seller
WatchNation Limited
54
UK
Sinn 103 St Sa RB Classic Watch Sondermodell
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
RM11,595
Seller
Classic Watch
16
DE
Frederique Constant Runabout Automatic Limited Edition
Frederique Constant Runabout Automatic Limited Edition
RM6,899
Seller
Private Seller
MY
Corum Admiral's Cup AC-One
TOP
Corum Admiral's Cup AC-One
RM30,762
Seller
Kaloudis & Sons
23
GR
H.Moser & Cie. Endeavour Perpetual Weissgold
TOP
H.Moser & Cie. Endeavour Perpetual Weissgold
RM189,069
Seller
chronostars
5
AT
Raymond Weil Maestro The Beatles “Abbey Road” Limited Edition
Raymond Weil Maestro The Beatles “Abbey Road” Limited Edition
RM5,200
Seller
Private Seller
MY
Rolex Oyster Perpetual Datejust Rhodium 41MM 126303 RA
TOP
Rolex Oyster Perpetual Datejust Rhodium 41MM 126303 RA
RM45,665
Free shipping
Seller
Plus Watch - Luxury Watches
2562
IT
Jaeger-LeCoultre Geophysic True Second Stainless Steel 39.6mm
TOP
Jaeger-LeCoultre Geophysic True Second Stainless Steel 39.6mm
RM33,223
Seller
WatchesofMayfair.com
383
UK
Ateliers deMonaco Ronde de Monte-Carlo La Sirène Diamant
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte-Carlo La Sirène Diamant
RM448,181
BrandBoutique Member
Les Ateliers deMonaco SARL
Ball DC1028C-S2J-BK
Ball DC1028C-S2J-BK
RM9,500
Seller
Private Seller
MY
Hamilton Pan Europ
TOP
Hamilton Pan Europ
RM3,794
Seller
WatchNation Limited
54
UK
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
TOP
Hublot Big Bang Carbon Bezel Baguette 24000€ HT
RM136,300
Seller
RIVIERAWATCH
77
FR
Chronoswiss Opus Skeleton Chronograph Date
Chronoswiss Opus Skeleton Chronograph Date
RM24,213
Seller
collector's time gallery
MY
Breguet 8068BB Classique Automatic Diamonds White Gold 30mm...
TOP
Breguet 8068BB Classique Automatic Diamonds White Gold 30mm...
RM56,924
Free shipping
Seller
Dagassan Watchionary
52
CH
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
RM17,900
Seller
Swiss Connection Watches Pte Ltd
MY
Bulgari Carbon Gold Oro Rosa Via Dei Condotti 10 Roma 102248
TOP
Bulgari Carbon Gold Oro Rosa Via Dei Condotti 10 Roma 102248
RM8,987
Free shipping
Seller
Plus Watch - Luxury Watches
2562
IT
Panerai Radiomir 3 Days Acciaio 47 mm
TOP
Panerai Radiomir 3 Days Acciaio 47 mm
RM38,618
Seller
WatchesofMayfair.com
383
UK
Ateliers deMonaco Tourbillon Oculus 1297
Straight from the manufacturer
Ateliers deMonaco Tourbillon Oculus 1297
RM314,721
BrandBoutique Member
Les Ateliers deMonaco SARL
U-Boat U-1942 Very Limited Edition special No
TOP
U-Boat U-1942 Very Limited Edition special No
RM111,217
Seller
Trendpartners
12
NL
Bulova Diamond 96R212
TOP
Bulova Diamond 96R212
RM1,727
Seller
WatchNation Limited
54
UK
Stowa Fliegeruhr Klassik Sport Baumuster B
Stowa Fliegeruhr Klassik Sport Baumuster B
RM4,884
Seller
STOWA Uhren
5
DE
Maurice Lacroix Les Classiques Day Date Chronograph 18K/Steel
Maurice Lacroix Les Classiques Day Date Chronograph 18K/Steel
RM9,661
Seller
collector's time gallery
MY
Vostok Automatic 2416 Diver watch 10 ATM Vintage watch Bestseller
TOP
Vostok Automatic 2416 Diver watch 10 ATM Vintage watch Bestseller
RM1,510
Seller
Moscow Classic
48
PL
Panerai Radiomir 1940 3 Days Green Boutique Edition PAM 736...
Panerai Radiomir 1940 3 Days Green Boutique Edition PAM 736...
RM43,000
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex DAYTONA WHITE GOLD ORO BIANCO - WHITE GOLD
TOP
Rolex DAYTONA WHITE GOLD ORO BIANCO - WHITE GOLD
RM130,616
Free shipping
Seller
Plus Watch - Luxury Watches
2562
IT
A. Lange & Söhne Zeitwerk
TOP
A. Lange & Söhne Zeitwerk
RM236,916
Seller
WatchesofMayfair.com
383
UK
Ateliers deMonaco Admirale Chronographe Flyback Classique
Straight from the manufacturer
Ateliers deMonaco Admirale Chronographe Flyback Classique
RM113,583
BrandBoutique Member
Les Ateliers deMonaco SARL
Davosa Ternos Ceramic Green
Davosa Ternos Ceramic Green
RM3,540
Seller
Toptime, s.r.o.
22
SK
Seiko Astron SSE021J1
TOP
Seiko Astron SSE021J1
RM6,995
Seller
WatchNation Limited
54
UK
Stowa Partitio Klassik weiß Automatik
Stowa Partitio Klassik weiß Automatik
RM2,754
Seller
STOWA Uhren
5
DE
Hautlence Invictus Morphos Limited Edition by Eric Cantona
Hautlence Invictus Morphos Limited Edition by Eric Cantona
RM32,297
Seller
collector's time gallery
MY
Vostok Watch Company Poljot Time Aviation watch Roland Garros
TOP
Vostok Watch Company Poljot Time Aviation watch Roland Garros
RM1,557
Seller
Moscow Classic
48
PL
Tudor Black Bay Harrods Special Edition
Tudor Black Bay Harrods Special Edition
RM29,900
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex Lady-Datejust 28mm Everose Jubilee Diamond Olive Green RA
TOP
Rolex Lady-Datejust 28mm Everose Jubilee Diamond Olive Green RA
RM44,482
Free shipping
Seller
Plus Watch - Luxury Watches
2562
IT
Chopard Imperiale 36 mm
TOP
Chopard Imperiale 36 mm
RM142,405
Seller
WatchesofMayfair.com
383
UK
Ateliers deMonaco Ronde de Monte Carlo La Sirène Rubis
Straight from the manufacturer
Ateliers deMonaco Ronde de Monte Carlo La Sirène Rubis
Price on request
BrandBoutique Member
Les Ateliers deMonaco SARL
Rolex Daytona
Rolex Daytona
Price on request
Seller
Chronorelojes, S.L.
9
ES
Swatch svur100
TOP
Swatch svur100
RM409
Seller
WatchNation Limited
54
UK
Stowa Fliegeruhr TESTAF TO1
Stowa Fliegeruhr TESTAF TO1
RM5,641
Seller
STOWA Uhren
5
DE
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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