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Omega Speedmaster Professional Moonwatch 311.92.44.30.01.001 New Ceramic 44.25mm Manual winding
TOP
Omega Speedmaster Dark Side Of The Moon Apollo 8 NEW
RM38,749
Professional dealer
907
JP
Richard Mille RM 011 RM11-05 Unworn Carbon 42mm Automatic
TOP
Richard Mille Carbon Automatic Flyback Chronograph Skeleton...
Price on request
Free shipping
Professional dealer
373
US
Junghans Meister Driver 027/3608.00 Unworn Steel 37.7mm
TOP
Junghans Meister Driver
RM3,876
Free shipping
Professional dealer
807
IT
Rolex Sky-Dweller 326933 New Yellow gold 42mm Automatic
TOP
Rolex Sky-Dweller 326933 Two-Tone Jubilee Unworn 2021
RM109,574
Professional dealer
 
AE
Seiko Prospex SNE577P1 New Steel 46.7mm Quartz Malaysia, Johor
TOP
Seiko Prospex Black Series Limited Edition Tuna SNE577P1
RM1,629
Free shipping
Professional dealer
6
MY
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Malaysia, KUALA LUMPUR
Rolex GMT-Master II
RM105,000
Free shipping
Professional dealer
14
MY
Chronoswiss Régulateur CH2823 Unworn Steel Automatic Malaysia, Petaling Jaya
Chronoswiss Régulateur Chronoswiss Jumping Hour Flying Regulator
RM18,000
Private Seller
MY
Blancpain Fifty Fathoms Unworn Steel Automatic Malaysia, Kuala Lumpur
Blancpain Fifty Fathoms Big Blue 5015D-1140-52B
RM51,064
Professional dealer
35
MY
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 Unworn Gold/Steel 42mm Manual winding
Omega Speedmaster Moonwatch Apollo 11 Co-Axial Stahl / Gold ...
RM73,814
Sold by Chrono24
DE
Jacob & Co. CL100.40.RD.AA.A New Rose gold Automatic
TOP
Jacob & Co. Caligula Rose Gold (Limited of 69 Pieces)
RM382,977
Professional dealer
39
US
Arnold & Son HMS1 1LCBS.S02A.C111S New Steel 40mmmm Manual winding Malaysia, Petaling Jaya
Arnold & Son HMS1 Anthracite 40mm
RM22,128
Professional dealer
56
MY
F.P.Journe Octa Octa Unworn Platinum 42mm Automatic
TOP
F.P.Journe OCTA QUANTIEME PERPETUEL PLATINUM Full Set
Price on request
Professional dealer
333
CZ
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
TOP
Cartier Santos De Cartier WSSA0018 Custom Diamond Stainless...
RM140,425
Professional dealer
849
US
Longines HydroConquest L3.781.3.58.9 New Steel 41mm Automatic Malaysia, Johor
TOP
Longines HydroConquest L3.781.3.58.9
RM6,373
Free shipping
Professional dealer
6
MY
Rolex Explorer II 216570 New Steel 42mm Automatic Malaysia, KUALA LUMPUR
Rolex Explorer II
RM62,500
Free shipping
Professional dealer
14
MY
Unworn Steel 37mm Automatic Malaysia, Kuala Lumpur
Kurono Tokyo Seiji
RM23,800
Private Seller
MY
Omega Museum Unworn White gold Manual winding Malaysia, Kuala Lumpur
Omega Museum Collection 1941 Officers Chronograph
RM46,808
Professional dealer
35
MY
A. Lange & Söhne Saxonia 216.032 Unworn Red gold 37mm Manual winding
A. Lange & Söhne Saxonia 18K Rosegold Handaufzug Herrenuhr...
RM78,752
Sold by Chrono24
DE
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
RM25,468
Professional dealer
894
US
Tudor Black Bay Bronze M79012M-0001 New Bronze 39mm Automatic Malaysia, Petaling Jaya
Tudor Black Bay 58 Bronze Boutique
RM28,085
Professional dealer
56
MY
Rolex Datejust 126333-0010 New Gold/Steel 41mm Automatic Malaysia, Georgetown, penang
Rolex Datejust 41
RM59,800
Free shipping
Professional dealer
6
MY
Cartier Santos (submodel) WHSA0007 Unworn Steel 39.8mm Manual winding
TOP
Cartier Santos De Cartier Skeleton Custom Diamond Stainless...
RM234,042
Professional dealer
849
US
Longines PrimaLuna L8.115.4.71.6 New Steel 30.5mm Quartz Malaysia, Johor
TOP
Longines PrimaLuna L8.115.4.71.6
RM4,019
Free shipping
Professional dealer
6
MY
Patek Philippe Twenty~4 7300/1200R-001 New Rose gold 36mm Automatic Malaysia, KUALA LUMPUR
Patek Philippe Twenty~4
RM189,000
Free shipping
Professional dealer
14
MY
Audemars Piguet Royal Oak Chronograph 26315ST.OO.1256ST.01 Unworn Steel 38mm Automatic Malaysia, Kuala Lumpur
Audemars Piguet Royal Oak Chronograph 38mm (26315ST) Full...
RM285,000
Private Seller
MY
Unworn Steel Automatic Malaysia, Kuala Lumpur
Grand Seiko SBGH031 Hi Beat Limited
RM25,532
Professional dealer
35
MY
Rolex Submariner Date 116610LN Unworn Steel 40mm Automatic
Rolex Submariner Automatik Herrenuhr Oyster Perpetual Ref....
RM66,902
Sold by Chrono24
DE
Patek Philippe Chronograph 7150/250R-001 Unworn Rose gold 38mm Manual winding
TOP
Patek Philippe Complications Rose Gold Diamond Bezel Silver...
RM382,522
Free shipping
Professional dealer
373
US
Maurice Lacroix ML-WALL CLOCK New Malaysia, Petaling Jaya
Maurice Lacroix Roue Carree Wall Clock
RM5,489
Professional dealer
56
MY
Oris Carl Brashear 01 771 7744 3185-Set LS Unworn Bronze 43mm Automatic Malaysia, Georgetown, penang
Oris Bronze Carl Brashear Chronograph Limited edition
RM13,500
Free shipping
Professional dealer
6
MY
Cartier Santos (submodel) WSSA0018 Unworn Steel 39.5mm Automatic
TOP
Cartier Santos De Cartier Large Model WSSA0018 Custom Diamond...
RM127,659
Professional dealer
849
US
Longines Conquest L3.258.0.89.6 New Steel 29.5mm Quartz Malaysia, Johor
TOP
Longines Conquest Classic L32580896
RM7,399
Free shipping
Professional dealer
6
MY
Tudor Black Bay GMT 79830RB New Steel 41mm Automatic Malaysia, KUALA LUMPUR
Tudor Black Bay Gmt
RM19,500
Free shipping
Professional dealer
14
MY
Zenith Chronomaster Sport 03.3100.3600/69.M3100 Unworn Steel 41mm Automatic Malaysia, Shah Alam
Zenith Chronomaster Sport
RM39,500
Private Seller
MY

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.