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Davosa Argonautic Lumis 161.576.40 New Steel 43mm Automatic
TOP
Davosa Argonautic Lumis T25 Automatic
RM4,349
Verified Dealer
29
PL
Cartier Calibre de Cartier Diver WGCA0009 New Rose gold 42mm Automatic
TOP
Cartier WGCA0009 CALIBRE DE CARTIER DIVER BLUE WATCH
RM93,125
Verified Dealer
22
HK
Louis Moinet LM-51.70.20.AI/26 New White gold 44mm Automatic
TOP
Louis Moinet - Freedom of Russia - Ref.: LM-51.70.20.AI/26 |...
RM275,185
Verified Dealer
 
RU
TAG Heuer Aquaracer 300M WAY201F.BA0927 New Steel 43mm Automatic
TOP
TAG Heuer Aquaracer Gmt WAY201F.BA0927
RM9,095
Verified Dealer
22
HK
Seiko SPB183J1 Unworn Steel 42.7mm Automatic Malaysia, Petaling Jaya
Seiko 55th Anniversary Limited Edition 5500 pieces SPB183J1...
RM6,050
Private Seller
MY
Rolex Submariner Date 116613LN Unworn Gold/Steel 40mm Automatic Malaysia, Puchong
Rolex Submariner Date Two-Tone Black 116613LN New Unworn 2020
RM66,000
Private Seller
MY
Rolex Submariner (No Date) 114060 Unworn Steel 40mm Automatic Malaysia, Kuching
Rolex Submariner (No Date) 114060 40mm 2016
RM58,500
Private Seller
MY
Maurice Lacroix Masterpiece Squelette MP6028-PVC01-002-1 Unworn Steel 45mm Automatic Malaysia, Kuala Lumpur
Maurice Lacroix Masterpiece Skeleton MP6028-PVC01-002-1
RM27,000
Private Seller
MY
Mido Ocean Star M026.807.11.051.00 Unworn Steel 40.5mm Automatic Malaysia, Kuala Lumpur
Mido Ocean Star Decompression Timer 1961 Limited Edition
RM8,999
Private Seller
MY
Breitling Navitimer 01 (46 MM) AB0127211C1A1 Unworn Steel Automatic Malaysia, Seri kembangan
Breitling Navitimer 01 (46 MM)
RM21,000
Private Seller
MY
Certina DS Action C036.407.18.040.00 Unworn Steel 43mm Automatic Malaysia, Johor Bahru
Certina DS Action
RM3,500
Private Seller
MY
Breitling Navitimer Heritage A1332412/BF27 Unworn Steel 42mm Automatic Malaysia, Seri kembangan
Breitling Navitimer Heritage
RM15,100
Private Seller
MY
Jaeger-LeCoultre Master Compressor Chronograph 175.8.C1 Unworn Steel 42mm Automatic
TOP
Jaeger-LeCoultre Master Compressor Chronograph
RM32,292
Verified Dealer
107
CH
Hublot Classic Fusion Aerofusion 525.CF.0130.RX.ORL19 New Ceramic 44mm Automatic
TOP
Hublot 200 PCS. LIMITED EDITION - Classic Fusion Aerofusion...
RM91,260
Verified Dealer
67
CH
Rolex Datejust 126334-0026 Unworn Gold/Steel 41mm Automatic Malaysia, Kajang
Rolex Datejust
RM46,800
Private Seller
MY
Breitling Chronomat 44 AB0134101G1A1 Unworn Steel Automatic Malaysia, Seri kembangan
Breitling Chronomat 44 Unworn Dated October 2020
RM21,000
Private Seller
MY
Breitling Superocean Héritage II Chronographe A13313121B1S1 Unworn Steel Automatic Malaysia, Seri kembangan
Breitling Superocean Héritage Chronograph Breitling Super...
RM14,100
Private Seller
MY
Seiko Prospex SKX007K2 Unworn Steel 42mm Automatic Malaysia, Johor Bahru
Seiko Prospex
RM1,431
Private Seller
MY
Blancpain Fifty Fathoms 5015d-1140-52b Unworn Steel 45mm Automatic Malaysia, Kuala Lumpur
Blancpain Fifty Fathoms
RM51,000
Private Seller
MY
Rolex Datejust 126300 Unworn Steel 41mm Automatic
Rolex Datejust 41 Automatik Stahl Herrenuhr Oyster Perpetual...
RM39,791

Sold by Chrono24

DE
Ball for BMW GM3010C-P1CFJ-BK Unworn Steel Automatic Malaysia, Jelutong
Ball for BMW GM3010C-P1CFJ-BK Special Edition
RM14,175
Private Seller
MY
Patek Philippe Aquanaut 5167A-012 Unworn Steel 40.8mm Automatic Malaysia, klang
Patek Philippe Aquanaut Singapore limited edition
RM428,000
Private Seller
MY
Junghans max bill Automatic 027/3500.00 Unworn Steel 38mm Automatic Malaysia, 43300
Junghans max bill Automatic
RM3,218
Private Seller
MY
IWC Portofino Chronograph IW391029 Unworn Steel 42mm Automatic Malaysia, Petaling Jaya
IWC Portofino Chronograph
RM19,500
Private Seller
MY
Seiko Prospex SPB125J1 Unworn Steel 45mm Automatic Malaysia, Sibu
Seiko Prospex
RM3,300
Private Seller
MY
Gérald Genta G3374. 7 Unworn White gold 36mm Automatic Malaysia, Cyberjaya
Gérald Genta Success Perpetual Calendar 36mm Octagon
RM75,600
Private Seller
MY
Rolex Datejust 126283RBR Unworn Gold/Steel 36mm Automatic Malaysia, Petaling Jaya
Rolex Datejust
RM78,000
Private Seller
MY
TAG Heuer Formula 1 CAZ201A. BA0641 Unworn Steel 44mm Automatic Malaysia, Tanah merah
TAG Heuer FORMULA 1
RM45,000
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 Unworn Steel 42mm Manual winding Malaysia, Seri Kembangan
Omega Speedmaster Professional Moonwatch
RM22,700
Private Seller
MY
Corum Admiral's Cup (submodel) 982.633.30 Unworn Steel 44mm Automatic Malaysia, Cyberjaya
Corum Admiral's Cup 44mm Blue PVD Chronometer
RM12,600
Private Seller
MY
Zenith Pilot Type 20 Extra Special 29.2430.679/21.C753 Unworn 45mm Automatic Malaysia, Petaling Jaya
Zenith pilot type 20 cohiba edition 18k rose gold
RM32,798
Private Seller
MY
Breitling A13311C9/BE93 Unworn Steel Automatic Malaysia, Seri kembangan
Breitling Superocean Héritage II 42 unworn Dated October 2020
RM13,000
Private Seller
MY
Seiko Presage SSA392J1 Unworn Steel 40.5mm Automatic Malaysia, Jelutong
Seiko Presage
RM3,113
Private Seller
MY
Breitling Chronomat 44 AB011011 Unworn Steel Automatic Malaysia, Seri kembangan
Breitling Chronomat 44
RM19,000
Private Seller
MY
Orient Sport RA-EL0001B00B Unworn Steel 43.4mm Automatic Malaysia, Shah Alam
Orient Triton Men Sports Automatic ORRA-EL0001B
RM1,487
Private Seller
MY
Rolex Sea-Dweller Deepsea 116660 Unworn Steel Automatic Malaysia, semenyih
Rolex Sea-Dweller Deepsea BLUE
RM68,000
Private Seller
MY
Oris Carlos Coste Limited Edition 01 743 7709 7184-Set RS Unworn Titanium Automatic Malaysia, Subang jaya
Oris Carlos Coste Limited Edition
RM9,000
Private Seller
MY
Ball Fireman Storm Chaser CM3090C-S3J-BE Unworn Steel 42mm Automatic Malaysia, Jelutong
Ball Storm Chaser Pro MOP CM3090C-S3J-BE
RM7,700
Private Seller
MY
TAG Heuer Carrera Calibre HEUER 01 CAR2A1W.BA0703 Unworn Steel Automatic Malaysia, Seri kembangan
TAG Heuer Carrera Calibre HEUER 01
RM14,600
Private Seller
MY
Graham Silverstone 2BLCH.B33A New Steel 46mm Automatic
TOP
Graham Stowe GMT Flyback EDITION LIMITEE
RM20,999
Verified Dealer
107
CH
Seiko Presage SRPE47J1 Unworn Steel 38.5mm Automatic Malaysia, Jelutong
Seiko PRESAGE
RM2,900
Private Seller
MY
Franck Muller 8880 SC DT Unworn White gold 39mm Automatic Malaysia, Kuala Lumpur
Franck Muller Curvex platinum rotor 8880 large steel
RM37,000
Private Seller
MY
Panerai Luminor Marina 8 Days PAM 00510 Unworn Steel 44mm Manual winding Malaysia, Puchong
Panerai Luminor Marina 8 Days
RM27,000
Private Seller
MY
Tudor Black Bay GMT 79830RB Unworn Steel Automatic Malaysia, KUALA LUMPUR
Tudor Black Bay GMT
RM17,000
Private Seller
MY
Casio 201D232J Unworn Plastic 52.8mm Quartz Malaysia, Kuala Lumpur
Casio GWF-1000TM
RM82,000
Private Seller
MY
Longines Présence L4.636.2 Unworn Gold/Steel Quartz Malaysia, Kuala Lumpur
Longines Présence
RM5,890
Private Seller
MY
Ball Engineer Hydrocarbon DG2018C-PCJ-BE Unworn Steel Automatic Malaysia, Jelutong
Ball Engineer Hydrocarbon Aero GMT II
RM11,029
Private Seller
MY
Swatch S027Z700 Unworn 47mm Quartz Malaysia, Kuala Lumpur
Swatch x BAPE, global world edition
RM958
Private Seller
MY
TAG Heuer Aquaracer Lady WBD1311.BA0740 Unworn Steel 32mm Quartz Malaysia, Kuala Lumpur
TAG Heuer Aquaracer Lady
RM4,700
Private Seller
MY
Casio GPW-2000-1A2JF Unworn 66.0mm Quartz Malaysia, Seri Kembangan
Casio 5502
RM2,500
Private Seller
MY
Ball Engineer Master II Diver DC1028C-S2J-BK Unworn Steel 43.8mm Automatic Malaysia, Petaling Jaya
Ball DC1028C-S2J-BK
RM9,500
Private Seller
MY
Breitling Navitimer 8 AB0117131B1P1 Unworn Steel Automatic Malaysia, Seri kembangan
Breitling Navitimer 8
RM19,000
Private Seller
MY
Graham Silverstone RS 2STEA.B15A New Steel 46mm Automatic
TOP
Graham Silverstone RS Racing
RM18,252
Verified Dealer
107
CH
Casio G-Shock Unworn 56.7mm Quartz Malaysia, Petaling Jaya
Casio G-Shock Frogman “Borneo Rainbow Toad” Limited Edition...
RM6,350
Private Seller
MY
Ball Engineer Hydrocarbon DG2018C-S4C-BK Unworn Steel Automatic Malaysia, Jelutong
Ball Engineer Hydrocarbon AeroGMT II
RM12,903
Private Seller
MY
Baume & Mercier Clifton 10340 Unworn Steel Automatic Malaysia, Cheras
Baume & Mercier Clifton
RM4,999
Private Seller
MY
Swatch S027Z702S Unworn 47mm Quartz Malaysia, Kuala Lumpur
Swatch x BAPE, NYE edition
RM1,059
Private Seller
MY
Breitling Superocean Héritage II Chronographe M13313 Unworn Steel 44mm Automatic
Breitling Superocean Héritage II Outerknown Chronograph Ref....
RM23,571

Sold by Chrono24

DE
Panerai Special Editions PAM 00634 Unworn Steel 44mm Manual winding Malaysia, Tg Bungah
Panerai Special Editions
RM29,000
Private Seller
MY
Vulcain VU210129.192LF Unworn Steel 42mm Automatic Malaysia, Jelutong
Vulcain VU210129.192LF
RM38,000
Private Seller
MY
Doxa Unworn Gold/Steel 41mm Malaysia, BUKIT MERTAJAM
Doxa D124RIY
RM3,500
Private Seller
MY
Arnold & Son True Moon 1TMAS.U03A.C42B New Steel 46mm Automatic
TOP
Arnold & Son True Moon
RM39,780
Verified Dealer
107
CH
Patek Philippe Nautilus 5712g Unworn White gold 40mm Automatic Malaysia, kuala lumpur
TOP
Patek Philippe Nautilus
RM287,915
Private Seller
MY
Frederique Constant Manufacture Slimline Perpetual Calendar FC-775V4S4 New Steel 42mm Automatic
TOP
Frederique Constant Manufacture Slimline Perpetual Calendar...
RM25,852
Free shipping
Verified Dealer
58
FR

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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