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297,834 listings including promoted listings
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Bovet Dimier Récital DT7-HU-010 Unworn White gold 48mm Automatic
Promoted
Bovet Dimier Récital
1738 Tourbillon Recital 3 Limited Edition
RM389,286
+ RM780 for shipping
Eterna 1948 2951.41.81.1700 New Steel 42mm Automatic
Promoted
Eterna 1948
Turquoise Limited to 99 Pieces Men's Watch Swiss Made
RM10,265
+ RM151 for shipping
Audemars Piguet Code 11.59 15210OR.OO.A002KB.01 New Rose gold 41mm Automatic
Promoted
Audemars Piguet Code 11.59
41mm Rosegold
RM146,060
Free shipping
Bell & Ross New Ceramic 42mm Automatic Malaysia, Kuala Lumpur
Promoted
Bell & Ross
GRAIL WATCH 4: ALAIN SILBERSTEIN × BELL & ROSS TRILOGY BOX SET
RM101,746
+ RM52 for shipping
Breguet Marine 5517BR/G3/9ZU New Rose gold 40mm Automatic
Promoted
Breguet Marine
Automatic 40 Mm
RM115,906
+ RM705 for shipping
Breitling Aviator 8 AB0920131B1X1 New Steel 41mm Manual winding Malaysia, Kuala Lumpur
Promoted
Breitling Aviator 8
Avi Ref. 765 1953 Re-Edition 2022
RM27,300
+ RM100 for shipping
Rolex Daytona 116519LN New White gold 40mm Automatic Malaysia, Kuala Lumpur
Rolex Daytona
Cosmograph Daytona Diamond
RM210,000
+ RM237 for shipping
Rolex Yacht-Master II 116681 Unworn Gold/Steel 44mm Automatic Malaysia, Sri Petaling
Rolex Yacht-Master II
116681 44mm Everose Gold Steel Unworn 2020 Full Set
RM109,999
+ RM100 for shipping
H.Moser & Cie. Endeavour 1343-0302 Unworn Platinum 40.8mm Manual winding Malaysia, Kuching
H.Moser & Cie. Endeavour
Very Rare Endeavour Centre Seconds Concept platinum watch with signature grey fume MASTERPIECE LIMITED EDITION to 6 pieces seven day power reserve
RM189,234
Excl. shipping
Private Seller
Hublot Classic Fusion Blue 511.OX.7180.LR New Rose gold 45mm Automatic Malaysia, Petaling Jaya
Hublot Classic Fusion Blue
King Gold Rose Gold 45mm Auto (New | Complete Set)
RM79,999
Free shipping
Breguet Tradition 7038BR/18/9V6/D00D Unworn Rose gold 37mm Automatic
Promoted
Breguet Tradition
Dame
RM159,284
+ RM509 for shipping
Patek Philippe Chronograph 7150/250R-001 Unworn Rose gold 38mm Manual winding
Promoted
Patek Philippe Chronograph
Complications 7150/250R Chronograph 18K Rose Gold Silver Arabic Dial
RM326,424
Free shipping
Breitling AB0930D31L1P1 New Steel 40mm Manual winding Malaysia, Kuala Lumpur
Breitling
Premier B09 Chronograph 40
RM30,800
+ RM52 for shipping
Audemars Piguet Royal Oak Selfwinding 77450ST.OO.1361ST.01 New Steel 34mm Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
"50th Anniversary"
RM167,945
+ RM705 for shipping
Tudor Glamour Date M51003-0005 New Gold/Steel 26mm Automatic Malaysia, Johor
Promoted
Tudor Glamour Date
M51003-0005
RM12,300
Free shipping
Rolex Daytona 116503 New Gold/Steel 40mm Automatic Malaysia, Kuala Lumpur
Rolex Daytona
Cosmograph Daytona Champagne Dial
RM108,000
+ RM237 for shipping
Rolex GMT-Master II 126715CHNR Unworn Rose gold 40mm Automatic Malaysia, Sri Petaling
Rolex GMT-Master II
Rose Gold 126715CHNR 2020 NFC Card Unworn Full Set
RM189,800
+ RM100 for shipping
1/25 Unworn Titanium 41mm Automatic Malaysia, Kuala Lumpur
Charles Girardier CG 8080 Magic 8 Enamel Cobalt Blue
RM170,933
Excl. shipping
Private Seller
Tudor Black Bay 41 M79540-0011 New Steel 41mm Automatic Malaysia, Petaling Jaya
Tudor Black Bay 41
Silver 79540 2023 41mm Auto (New | Complete Set)
RM10,499
Free shipping
Ming 22.01 New Titanium Automatic Malaysia, Kuala Lumpur
Ming
22.01 GMT Gilt New 2023
RM17,000
+ RM100 for shipping
Patek Philippe Nautilus 7118/1200A-010 Unworn Steel 35mm Automatic
Promoted
Patek Philippe Nautilus
7118/1200A Diamond Bezel Silver Index Dial
RM331,155
Free shipping
Azimuth New Steel 54mm Automatic Malaysia, Kuala Lumpur
Azimuth
Twin Turbo
RM20,900
+ RM52 for shipping
Girard Perregaux Laureato 81005D11A182511A New Steel 38mm Automatic
Promoted
Girard Perregaux Laureato
81005D11A182511A
RM55,824
+ RM705 for shipping
Tudor Glamour Date M53003-0003 New Steel 31mm Automatic Malaysia, Johor
Promoted
Tudor Glamour Date
31mm M53003-0003
RM10,189
Free shipping
Richard Mille RM 016 RM016 New Rose gold 38mm Automatic Malaysia, Kuala Lumpur
Richard Mille RM 016
Rose Gold Full Diamonds
RM605,000
+ RM237 for shipping
Audemars Piguet Royal Oak Selfwinding 77350CE.OO.1266CE.01 New Ceramic 34mm Automatic Malaysia, Sri Petaling
Audemars Piguet Royal Oak Selfwinding
77350CE Full Ceramic 34mm Selfwinding 2022
RM285,000
+ RM100 for shipping
Rolex Sky-Dweller 326933 Unworn Gold/Steel 42mm Automatic Malaysia
Rolex Sky-Dweller
New & Unsized White Dial
RM95,500
Excl. shipping
Private Seller
Seiko Alpinist SPB209J1 New Steel 39.5mm Automatic Malaysia, JOHOR BAHRU
Seiko Alpinist
Prospex SPB209J1 Land Alpinist Compass Brown Dial Gent's Watch
RM3,430
Free shipping
Tudor Royal 28600 New Steel 41mm Automatic Malaysia, Kuala Lumpur
Tudor Royal
Salmon Dial 2023 28600-0009
RM9,100
+ RM100 for shipping
Patek Philippe Aquanaut 5167R-001 Unworn Rose gold 40mm Automatic
Promoted
Patek Philippe Aquanaut
5167R 18K Rose Gold Brown Arabic Dial
RM401,644
Free shipping

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Azimuth New Steel 55mm Automatic Malaysia, Kuala Lumpur
Azimuth
Crazy Rider
RM19,500
+ RM52 for shipping
Chopard Happy Sport 274808-5003 New Rose gold 36mm Automatic
Promoted
Chopard Happy Sport
Automatic 18K Rose Gold Factory Diamond Watch 274808-5003
RM85,155
+ RM710 for shipping
Tudor Black Bay Fifty-Eight M79030B-0001 New Steel 39mm Automatic Malaysia, Johor
Promoted
Tudor Black Bay Fifty-Eight
Blue
RM17,650
Free shipping
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Malaysia, Kuala Lumpur
Rolex GMT-Master II
Oyster
RM98,000
+ RM237 for shipping
Omega Speedmaster 310.32.42.50.02.001 Unworn Steel 42mm Manual winding Malaysia, Sri Petaling
Omega Speedmaster
'Silver Snoopy Award' 50th Anniversary New Unworn 2021 Full Set
RM90,988
+ RM100 for shipping
Girard Perregaux Laureato 81060-41-3071-1CX Aston Martin F1 Unworn Carbon 44mm Automatic Malaysia, Kuala Lumpur
Girard Perregaux Laureato
81060-41-3071-1CX Aston Martin F1
RM96,982
Excl. shipping
Private Seller
Citizen EM0917-81Y New Steel 30mm Quartz Malaysia, JOHOR
Citizen
L EM0917-81Y Eco-Drive Mother Of Pearl Ladies Watch
RM2,839
Free shipping
Omega Seamaster Diver 300 M 210.30.42.20.03.002 New Steel 42mm Automatic Malaysia, Kuala Lumpur
Omega Seamaster Diver 300 M
James Bond 60th Anniversary 2023
RM49,500
+ RM100 for shipping
Girard Perregaux Laureato 81015-52-002-52A Unworn Rose gold 42mm Automatic
Promoted
Girard Perregaux Laureato
81015-52-002-52A 18K Rose Gold Skeleton
RM451,791
Free shipping
H.Moser & Cie. 3200-1214 Unworn Steel 42.8mm Automatic Malaysia, Kuala Lumpur
H.Moser & Cie.
Pioneer Centre Seconds Mega Cool Blue Lagoon
RM60,500
+ RM52 for shipping
Cartier Santos Dumont WH100251 Unworn White gold 38.5mm Quartz
Promoted
Cartier Santos Dumont
18kt White Gold Factory Diamonds Silver Dial NEW Strap ref: WH100251
RM78,059
+ RM710 for shipping
Tudor Glamour Date-Day M56003-0008 New Gold/Steel 39mm Automatic Malaysia, Johor
Promoted
Tudor Glamour Date-Day
M56003-0008
RM14,699
Free shipping
Rolex Datejust 31 278384RBR New Steel 31mm Automatic Malaysia, Kuala Lumpur
Rolex Datejust 31
Diamond Bezel Dark Grey Dial Jubilee
RM79,000
+ RM237 for shipping
Rolex Submariner Date 126610lv Unworn Steel 41mm Automatic Malaysia, Sri Petaling
Rolex Submariner Date
126610LV 41mm Starbucks 2021 Unworn
RM75,800
+ RM100 for shipping
Montblanc 1858 Chronograph Monopusher Unworn Bronze 44mm Manual winding Malaysia, KUALA LUMPUR
Montblanc 1858
Chronograph LE100 Salmon Dial Minerva Calibre
RM96,982
Excl. shipping
Private Seller
Citizen EM0915-86N New Steel 30mm Quartz Malaysia, JOHOR
Citizen
L EM0915-86N Eco-Drive Mother Of Pearl Ladies Watch
RM2,839
Free shipping
Tudor Black Bay 79000N New Steel 37mm Automatic Malaysia, Kuala Lumpur
Tudor Black Bay
54 2023
RM17,300
+ RM100 for shipping
Patek Philippe Gondolo 7099G-001 Unworn White gold 29mm Manual winding
Promoted
Patek Philippe Gondolo
7099G-001 18K White Gold Factory Diamond Dial
RM386,506
Free shipping
Grand Seiko Heritage Collection SBGH279 New Steel 40mm Automatic Malaysia, Kuala Lumpur
Grand Seiko Heritage Collection
SBGH279
RM23,800
+ RM52 for shipping
Zenith Chronomaster Sport 51.3100.3600/69.M3100 New Gold/Steel 41mm Automatic
Promoted
Zenith Chronomaster Sport
41mm Rose Gold Stainless Steel Silver Dial ref: 51.3100.3600/69.M3100
RM73,328
+ RM710 for shipping
Tudor Glamour Date-Day M56003-0004 New Gold/Steel 39mm Automatic Malaysia, Johor
Promoted
Tudor Glamour Date-Day
M56003-0004
RM14,000
Free shipping
Rolex Datejust 41 126334 New Steel 41mm Automatic Malaysia, Kuala Lumpur
Rolex Datejust 41
Azzurro Blue Dial Oyster
RM60,000
+ RM237 for shipping
Rolex Sea-Dweller 126600 New Steel 43mm Automatic Malaysia, Sri Petaling
Rolex Sea-Dweller
126600LN SD43 2023 Full Set
RM67,500
+ RM100 for shipping
Montblanc 1858 114086 Unworn Steel 44mm Manual winding Malaysia, KUALA LUMPUR
Montblanc 1858
Chronograph LE100 Minerva Calibre 2016 GPHG Chronograph Watch Prize
RM92,252
Excl. shipping
Private Seller
Citizen EM0919-85Y New Steel 30mm Quartz Malaysia, JOHOR
Citizen
L EM0919-85Y Eco-Drive Mother Of Pearl Ladies Watch
RM2,839
Free shipping
Patek Philippe Calatrava 5227G-010 New White gold 39mm Automatic Malaysia, Kuala Lumpur
Patek Philippe Calatrava
Date Black Dial White Gold 2023
RM163,800
+ RM100 for shipping
Audemars Piguet Royal Oak Selfwinding 15450BA.OO.1256BA.01 Unworn Yellow gold 37mm Automatic
Promoted
Audemars Piguet Royal Oak Selfwinding
15450BA 18K Yellow Gold White Dial
RM351,497
Free shipping
Kurono Calendrier I New Steel 38mm Automatic Malaysia, Kuala Lumpur
Kurono Tokyo Calendrier Type I
RM15,044
+ RM52 for shipping
Maurice Lacroix Pontos Chronographe PT6178-SS001-330-1 New Steel 43mm Automatic
Promoted
Maurice Lacroix Pontos Chronographe
Automatique Herrenuhr ETA Valjoux 7750 Automatik PT6178-SS001-330-1
RM10,022
Free shipping
Tudor Glamour Date-Day M56003-0006 New Gold/Steel 39mm Automatic Malaysia, Johor
Promoted
Tudor Glamour Date-Day
M56003-0006
RM14,000
Free shipping
Franck Muller Vanguard V45SCDT New Steel 44mm Automatic Malaysia, Kuala Lumpur
Franck Muller Vanguard
V45SCDT
RM50,000
+ RM237 for shipping
Rolex Milgauss 116400GV Unworn Steel 40mm Automatic Malaysia, Sri Petaling
Rolex Milgauss
116400GV Black Dial 2021 New Old Stock Full Set
RM49,980
+ RM100 for shipping
Unworn Steel 40mm Automatic Malaysia, Kuching
NTH Näcken Nacken Renegrade Date
RM2,599
Excl. shipping
Private Seller

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.