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Audemars Piguet Royal Oak Chronograph 26331BC.GG.1224BC.03 Unworn White gold 41mm Automatic
TOP
Audemars Piguet Royal Oak Limited Edition Frosted White Gold...
RM1,054,352
Free shipping
Professional dealer
365
US
A. Lange & Söhne Unworn Yellow gold 53mm Manual winding
TOP
A. Lange & Söhne Ungetragene neuwertige Savonette Taschenuhr...
RM35,602
Free shipping
Professional dealer
29
DE
Patek Philippe Nautilus 5980/1R-001 Unworn Rose gold 40mm Automatic
TOP
Patek Philippe Sealed Nautilus 18K Rose Gold Chronograph Watch...
RM1,466,758
Free shipping
Professional dealer
365
US
Patek Philippe Annual Calendar 5396R-012 Unworn Rose gold 38.5mm Automatic
TOP
Patek Philippe Complications Annual Calendar 38.5mm
RM213,219
Free shipping
Professional dealer
521
US
Rolex Datejust 126334 New Steel 41mm Automatic Malaysia
Rolex Datejust
RM47,000
Free shipping
Professional dealer
13
MY
Bulgari 103219 New Steel Automatic
TOP
Bulgari Special Edition ROMA 103219
RM22,335
Professional dealer
156
IT
Tudor Black Bay Fifty-Eight M79030N-0001 Unworn Steel 39mm Automatic Malaysia
Tudor Black Bay Fifty-eight BB58 2019 Unworn
RM14,200
Free shipping
Professional dealer
83
MY
Nova 38mm Unworn Gold/Steel 38mm Manual winding Malaysia, Johor Bahru
Zelos Nova Teal Meteorite dial 38mm ETA Peseux 7001
RM5,700
Private Seller
MY
Rolex Explorer II 216570 New Steel 42mm Automatic
TOP
Rolex Explorer II Polar White Unworn New 2021 Full Stickers
RM60,959
Free shipping
Professional dealer
345
ES
Audemars Piguet Royal Oak Offshore 26262OK.00.D002CA.01 Unworn Rose gold 42mm Automatic
TOP
Audemars Piguet Restivo NOS Royal Oak Offshore Quantieme...
RM916,953
Professional dealer
223
DE
Omega Speedmaster Professional Moonwatch Unworn Steel Manual winding Malaysia
Omega Speedmaster Professional Silver Snoopy Award 50th...
RM116,718
Professional dealer
30
MY
Panerai Luminor Due PAM 00755 New Steel 38mm Automatic Malaysia
Panerai Luminor Due PAM00755 Piccolo 38mm Auto (New | Complete...
RM23,499
Free shipping
Professional dealer
14
MY
Audemars Piguet Royal Oak 15500OR.OO.1220OR.01 New Rose gold 41mm Automatic
TOP
Audemars Piguet Royal Oak - UNWORN- Oro Rosa (NEW 2021)
RM437,520
Professional dealer
116
IT
Rolex Datejust 126234 New Steel 36mm Automatic Malaysia
Rolex Datejust 36
RM48,500
Free shipping
Professional dealer
13
MY
Blancpain Fifty Fathoms 5015 12B40 052A Unworn Titanium 45mm Automatic
Blancpain Fifty Fathoms Automatik Titan Ref. 5015 12B40 052A...
RM57,630
Sold by Chrono24
DE
Rolex Oyster Perpetual 36 126000 New Steel 36mm Automatic Malaysia
Rolex Oyster Perpetual 36 Bright Black 2021
RM32,300
Free shipping
Professional dealer
83
MY
Nova 38mm Unworn Gold/Steel 38mm Manual winding Malaysia, Johor Bahru
Zelos Nova Teal whirlpool 38mm ETA Peseux 7001
RM3,800
Private Seller
MY
Audemars Piguet Code 11.59 15210CR.OO.A002CR.01 New White gold Automatic
TOP
Audemars Piguet Code 11.59 Selfwiding Unworn New April 2021...
RM122,431
Free shipping
Professional dealer
345
ES
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
RM28,466
Professional dealer
862
US
Blancpain Fifty Fathoms Unworn Steel Automatic Malaysia
Blancpain Fifty Fathoms Big Blue 5015D-1140-52B
RM51,875
Professional dealer
30
MY
IWC Pilot Spitfire Chronograph IW387903 New Steel 41mm Automatic Malaysia
IWC Pilot Spitfire Chronograph Auto 41mm (New | Complete Set)
RM18,999
Free shipping
Professional dealer
14
MY
IWC IW371815 New Automatic
TOP
IWC Aviator Chrono Top Gun
RM69,206
Free shipping
Professional dealer
430
CH
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
RM21,000
Private Seller
MY
Rolex Oyster Precision 6694 Unworn Steel 34mm Manual winding Malaysia, Sungai Besi
Rolex Oyster Precision
RM11,800
Private Seller
MY
Patek Philippe Twenty~4 7300/1200A-001 New Steel 36mm Automatic Malaysia
Patek Philippe Twenty~4
RM100,500
Free shipping
Professional dealer
13
MY
Blancpain Air Command AC01 1130 63A New Steel Automatic Malaysia
Blancpain Air Command Flyback Chronograph Limited Edition 2020
RM87,000
Free shipping
Professional dealer
83
MY
Omega Speedmaster 522.30.42.30.06.001 Unworn Steel 42mm Manual winding
Omega Speedmaster Olympic Tokyo 2020 Rising Sun 522.30.42.30.0...
RM42,774
Sold by Chrono24
DE
Jaeger-LeCoultre Geophysic True Second Q8018480 Unworn Steel 39.6mm Automatic Malaysia, Kuala Lumpur
Jaeger-LeCoultre Geophysic True Second Limited Edition 100pcs
RM46,800
Private Seller
MY
Unworn Steel Automatic Malaysia
Grand Seiko SBGH031 Hi Beat Limited
RM25,937
Professional dealer
30
MY
Rado Coupole R22894153 New Steel 41mm Automatic Malaysia
Rado Coupole Classic Open Heart Automatic 42mm (New | Complete...
RM5,299
Free shipping
Professional dealer
14
MY
Rolex GMT-Master II 116713LN New Gold/Steel 40mm Automatic
TOP
Rolex GMT-Master II Black Men's Watch 116713LN-0001
RM77,791
Free shipping
Professional dealer
641
US
Glashütte Original PanoMaticLunar 1-90-02-45-35-05 New Rose gold 40mm Automatic
TOP
Glashütte Original PanoMaticLunar
Price on request
Professional dealer
799
DE
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
RM45,074
Free shipping
Professional dealer
5788
IT
Omega Speedmaster Professional Moonwatch 310.20.42.50.01.001 New Steel 42mm Manual winding Malaysia
Omega Speedmaster Professional Moonwatch Apollo 11 50th
RM61,000
Free shipping
Professional dealer
13
MY
Rolex Explorer 124270 New Steel Automatic Malaysia
Rolex Explorer 1 36mm 2021 New Model
RM43,000
Free shipping
Professional dealer
83
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 Unworn Steel 42mm Manual winding Malaysia, Cyberjaya, Bangi, Putrajaya, Cheras
Omega Speedmaster Professional Moonwatch
RM23,200
Private Seller
MY
Seiko Presage Unworn Steel 40mm Automatic Malaysia, Johor Bahru
Seiko Presage SRPC97J1 Fuyugeshiki Snow Scenery Limited Edition
RM2,200
Private Seller
MY
Rolex Submariner Date 116613 Unworn Gold/Steel 40mm Automatic
Rolex Submariner Date Stahl / Gold Automatik Herrenuhr Ref....
RM79,657
Sold by Chrono24
DE
Vacheron Constantin Overseas 4500V/110A-B483 Unworn Steel 41mm Automatic Malaysia, SENAI,JOHOR
Vacheron Constantin Overseas
RM120,000
Private Seller
MY
Maurice Lacroix Masterpiece MP7268-SS001-110 New Steel 46mm Manual winding Malaysia
Maurice Lacroix Masterpiece Calendrier Manual 46mm (New |...
RM10,999
Free shipping
Professional dealer
14
MY
Omega Museum Unworn White gold Manual winding Malaysia
Omega Museum Collection 1941 Officers Chronograph
RM47,552
Professional dealer
30
MY
Parmigiani Fleurier Tonda PFC228-0000100-XA1442-000000E New Steel 43mm Automatic
TOP
Parmigiani Fleurier Transforma Chronograph Automatic Mens...
RM38,690
Professional dealer
1081
US
Audemars Piguet Royal Oak Offshore 26480TI.OO.A027CA.01 New Titanium 42mm Automatic Malaysia
Audemars Piguet Royal Oak Offshore
RM144,500
Free shipping
Professional dealer
13
MY
Invicta invicta venom marvel Unworn Steel Quartz Malaysia, johor bahru
Invicta 30628
RM2,800
Private Seller
MY
Parmigiani Fleurier Tonda PFC267-1200300-HA1441 Unworn White gold 39mm Automatic Malaysia, Kuala Lumpur
Parmigiani Fleurier Tonda 1950 18k White Gold
RM31,000
Private Seller
MY
Rolex Submariner Date 126610LN New Steel 41mm Automatic Malaysia
Rolex Submariner Date 41mm 126610 2021
RM65,000
Free shipping
Professional dealer
83
MY
Omega Seamaster Diver 300 M 210.30.42.20.04.001 Unworn Steel 42mm Automatic
Omega Seamaster Diver 300M Co-Axial Automatik Stahl 210.30.42....
RM20,747
Sold by Chrono24
DE
H.Moser & Cie. Endeavour 1343-0302 Unworn Platinum 40.8mm Manual winding Malaysia, Kuching
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM216,141
Private Seller
MY
Hublot Big Bang Sang Bleu 418.FX.8007.RX.MXM21 Unworn 45mm Automatic Malaysia, SENAI,JOHOR
Hublot Sang bleu ll
RM120,000
Private Seller
MY
Zenith El Primero 36'000 VpH 03.2040.400/69.C494 Unworn Steel 42mm Automatic Malaysia, Kuala Lumpur
Zenith El Primero 36'000 VpH
RM30,000
Private Seller
MY
Rolex Daytona 116506-0002 Unworn Platinum 40mm Automatic Malaysia, kl
Rolex Daytona
RM664,000
Private Seller
MY
Zenith Pilot Type 20 Extra Special 05.2430.4069/17.I011 Unworn Silver Automatic Malaysia, Kajang
Zenith Pilot Type 20 Extra Special
RM30,260
Private Seller
MY
Rolex GMT-Master II 126711CHNR New Gold/Steel 40mm Automatic Malaysia
Rolex GMT-Master II
RM97,000
Free shipping
Professional dealer
13
MY
Invicta invicta marvel Unworn Steel Quartz Malaysia, johor bahru
Invicta 30552
RM2,800
Private Seller
MY
Omega De Ville Ladymatic 425.30.34.20.55.002 New Steel 34mm Automatic Malaysia
Omega De Ville Ladymatic 34mm 2021 NEW
RM19,500
Free shipping
Professional dealer
83
MY
Rolex GMT-Master II 126715CHNR Unworn Red gold 40mm Automatic
Rolex GMT-Master II 18K Everose-Gold Automatik Herrenuhr Ref....
RM204,137
Sold by Chrono24
DE
Seiko Prospex SRPE39K1 Unworn Steel 45mm Automatic Malaysia, Klang
Seiko Prospex
RM1,950
Private Seller
MY
Seiko Prospex SRPE35K1 Unworn Steel 43.8mm Automatic Malaysia, Klang
Seiko Prospex
RM1,950
Private Seller
MY
Seiko Prospex SPB103J1 Unworn Steel 45mm Automatic Malaysia, Klang
Seiko Prospex
RM2,920
Private Seller
MY
Maurice Lacroix LC7008-SS001-330 New Steel 40mm Automatic Malaysia
Maurice Lacroix Les Classiques Reserve De Marche 40mm Manual...
RM4,799
Free shipping
Professional dealer
14
MY
Richard Mille RM 005 RM005 Unworn Titanium 38mm Automatic Malaysia
Richard Mille RM005-FM
RM533,683
Professional dealer
 
MY
Rolex Yacht-Master 40 116621 New Gold/Steel 40mm Automatic Malaysia
Rolex Yacht-Master
RM67,300
Free shipping
Professional dealer
13
MY
Hamilton Khaki Navy Scuba H82505140 New Steel 43mm Automatic
TOP
Hamilton Khaki Navy Scuba Auto
RM4,021
Professional dealer
284
ES
Rolex Daytona 116500LN New Steel 40mm Automatic Malaysia
Rolex Daytona Ceramic Bezel 116500LN
RM139,000
Free shipping
Professional dealer
83
MY

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.