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Panerai PAM01036 or PAM1036 New Titanium 44mm Automatic
TOP
Panerai Luminor Luna Rossa GMT 44mm
RM43,214
Free shipping
Verified Dealer
37
AU
Casio G-Shock New Plastic 45mm Quartz
TOP
Casio Reloj Casio G-Shock Hombre GW-3000M-4AER
RM1,365
Verified Dealer
71
ES
Cartier Rotonde de Cartier W1556243 New Rose gold 43mm Automatic
TOP
Cartier Rotonde De Cartier Jour & Nuit W1556243 Rose Gold 43.5mm
RM119,108
Verified Dealer
652
CH
Harry Winston Ocean OCEATZ44ZZ007 New 44mm Automatic
TOP
Harry Winston Ocean Dual Time Black Edition
RM67,616
Verified Dealer
304
HK
Seiko Marinemaster SBBN035 Unworn Steel Quartz Malaysia, Malaysia
Seiko Marinemaster
RM3,900
Free shipping
Verified Dealer
 
MY
Blancpain Fifty Fathoms 5008B-1130-B52A Unworn Steel 40.30mm Automatic Malaysia, Kuala Lumpur
Blancpain Fifty Fathoms Barakuda
RM84,409
Private Seller
 
MY
Bell & Ross BR V2 BRV294-BU-G-ST/SST New Steel 41mm Automatic
TOP
Bell & Ross BR V2-94 AERONAVALE
RM15,064
Verified Dealer
59
NL
Rolex Submariner Date 116610LN New Steel 40mm Automatic Malaysia, Kuala Lumpur
Rolex Submariner Date NEW 2020
RM48,000
Verified Dealer
52
MY
Rolex Datejust 126200 New Steel 36mm Automatic
TOP
Rolex Datejust "Blue" New 2020 with Stickers
RM33,034
Verified Dealer
457
ES
Rolex GMT-Master II 126710BLNR-0002 New Steel 40mm Automatic Malaysia, Kuala Lumpur
TOP
Rolex GMT-Master II
RM59,500
Verified Dealer
 
MY
Hermès Dressage DR1.785 Unworn Yellow gold 40  case without crownmm Automatic
TOP
Hermès Dressage 1928 18K Gold New Box Papers
RM63,132
Free shipping
Verified Dealer
414
PL
Frederique Constant Ladies Automatic Double Heart Beat FC-303LGD3BD2B New Gold/Steel 36mm Automatic
TOP
Frederique Constant Ladies Automatic Double Heart Beat...
RM10,008
Free shipping
Verified Dealer
23
FR
Montblanc 1858 117832 New Steel 40mm Automatic
TOP
Montblanc Ungetragene 1858 Automatic 40 mm
RM10,718
Verified Dealer
135
DE
Frederique Constant Horological Smartwatch FC-285V5B4 Unworn Steel 42mm Quartz Malaysia, Malaysia
Frederique Constant Horological Smartwatch
RM4,384
Free shipping
Verified Dealer
 
MY
Patek Philippe Aquanaut 5167A-012 Unworn Steel 40.8mm Automatic Malaysia
Patek Philippe Aquanaut Singapore limited edition
RM450,000
Private Seller
MY
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 in New Old Stock Condition with Box & Papers
RM119,950
Free shipping
Verified Dealer
45
US
Blancpain Air Command AC01 1130 63A New Steel Automatic Malaysia, Kuala Lumpur
Blancpain Air Command Flyback Chronograph Limited Edition 2020
RM86,000
Verified Dealer
52
MY
Breitling Chronomat Colt A17388101C1S1 New Steel 44mm Automatic
TOP
Breitling Colt Automatic A17388101C1S1 blue dial unworn
RM12,186
Free shipping
Verified Dealer
163
FR
Dugena 7090211 New Steel 41mm Quartz
Dugena Sinor
RM729
Verified Dealer
 
DE
Rado HyperChrome Chronograph R32038152 New Steel 38.7mm Quartz
TOP
Rado Hyperchrome Chronograph Steel/ Ceramic | 38.7MM
RM7,096
Verified Dealer
365
NL
Breitling Transocean Unitime Pilot AB0510U6/BC26/159A New Steel 46mm Automatic
TOP
Breitling Transocean Unitime Pilot
RM33,622
Verified Dealer
1539
ES
Romain Jerome Moon-DNA RJ.M.AU.IN.004.01 New Gold/Steel 46mm Automatic
TOP
Romain Jerome Moon Invader Speed Metal (Limited Edition)
RM43,703
Free shipping
Verified Dealer
480
LV
Hamilton Khaki Navy Sub H78615985 New Steel 42mm Automatic Malaysia, Malaysia
Hamilton Khaki Navy Sub
RM4,500
Free shipping
Verified Dealer
 
MY
Baume & Mercier Classima MOA08686 Unworn Steel 39mm Automatic Malaysia, Petaling Jaya
Baume & Mercier Classima Executive
RM3,900
Private Seller
MY
Rolex Daytona 116520 Unworn Steel 40mm Automatic
TOP
Rolex Daytona 116520 Oman Crest in New Old Stock with Box &...
Price on request
Free shipping
Verified Dealer
45
US
Omega Globemaster 130.30.39.21.02.001 New Steel 39mm Automatic Malaysia, Kuala Lumpur
Omega Globemaster Co-Axial 39mm [2019] NEW
RM19,300
Verified Dealer
52
MY
Eberhard & Co. Gilda 61008CP New Steel 32mm Quartz
TOP
Eberhard & Co. Gilda Quadrante Black Dial with Diamonds
RM7,341
Free shipping
Verified Dealer
219
RO
Franck Muller Cintrée Curvex 7502 QZ New Steel Quartz
TOP
Franck Muller Cintrée Curvex New B&P
RM48,450
Verified Dealer
423
IT
Rado DiaMaster R14064725 New Ceramic 33mm Quartz
TOP
Rado Diamaster Diamonds | 33mm
RM7,889
Verified Dealer
365
NL
Bell & Ross BR 03-94 Chronographe BR0394-HERI-CE New Steel 42mm Automatic
TOP
Bell & Ross BR 03-94 Chronograph Heritage (SPECIAL OFFER)
RM19,062
Verified Dealer
1539
ES
Baume & Mercier Capeland M0A10106 New Steel 44mm Automatic
TOP
Baume & Mercier Capeland Worldtimer
RM20,799
Free shipping
Verified Dealer
480
LV
Rolex Submariner (No Date) 114060 New Steel 40mm Automatic Malaysia, Malaysia
Rolex Submariner (No Date)
RM44,032
Free shipping
Verified Dealer
 
MY
Casio G-Shock GMW-B5000TFG-9DR Unworn 49.3mm Quartz Malaysia, Sungai Besi
Casio GMW-B5000TFG-9DR
RM11,000
Private Seller
MY
Swiss Military 05-5184.55.001 New Steel 42mm Automatic
TOP
Swiss Military (HANOWA) NAUTICA Automatic Silver/Gold
RM3,186
Verified Dealer
10
BG
TAG Heuer Link Quartz CJ1111.BA0576 Unworn Steel Automatic Malaysia, Ampang
TAG Heuer Link Quartz CJ1111
RM3,500
Private Seller
MY
Rolex Sky-Dweller 326933 New Gold/Steel 42mm Automatic Malaysia, Kuala Lumpur
Rolex Sky-Dweller 2020
RM71,000
Verified Dealer
52
MY
TAG Heuer Monaco CAW211R.FC6401 New Steel 39mm Automatic
TOP
TAG Heuer Monaco
RM19,478
Verified Dealer
189
IT
Tudor 1926 Tudor 1926 91551-0002 Unworn Manual winding Malaysia, Ampang
Tudor 91551-0002
RM6,000
Private Seller
MY
Rado Coupole R22860023 New Steel 37.7mm Automatic
TOP
Rado Coupole Classic Silver | 37.7MM
RM5,134
Verified Dealer
365
NL
Eterna Kontiki 1291.78.49.1422 New Bronze 44mm Automatic
TOP
Eterna Kontiki Bronze Ltd. Edition of 300 Manufacture
RM13,336
Verified Dealer
1539
ES
Rolex Datejust 126300 New Steel 41mm Automatic Malaysia, Malaysia
Rolex Datejust
RM37,196
Free shipping
Verified Dealer
 
MY
Hanhart Primus 742.270-1320 New Steel 44mm Automatic
TOP
Hanhart Primus Diver Blue
RM12,431
Free shipping
Verified Dealer
480
LV
U-Boat Classico 8051 New Steel 45mm Automatic
TOP
U-Boat Classico 45 BE GMT Tungsteno Anatholite Self-Winding 10ATM
RM17,618
Verified Dealer
10
BG
Frederique Constant Manufacture Classic Moonphase FC-712MGNL4H6 New Steel 42mm Automatic
TOP
Frederique Constant Classic Moonphase Manufacture Fratello...
RM12,700
Free shipping
Verified Dealer
 
NL
Rolex Daytona 116518LN New Yellow gold 40mm Automatic Malaysia, Kuala Lumpur
Rolex Daytona Oysterflex 2020
RM126,000
Verified Dealer
52
MY
Tissot T1031101103300 New Steel 27mm Quartz
Tissot Ladies T103.110.11.033.00 Bella Ora Piccola Watch
RM1,639
Free shipping
Verified Dealer
2874
CH
Swatch S027Z700 Unworn 47mm Quartz Malaysia, Kuala Lumpur
Swatch x BAPE, global world edition
RM979
Private Seller
MY
Jaeger-LeCoultre Reverso (submodel) Q3832420 Unworn Rose gold 47mm Automatic
TOP
Jaeger-LeCoultre Reverso Duo Face/ An Lager/In Stock
RM61,615
Verified Dealer
347
CH
Parmigiani Fleurier Pershing PFC528-0010100-X01402 New Steel 42mm Automatic
TOP
Parmigiani Fleurier Pershing 002 (SPECIAL OFFER 50%)
RM38,907
Verified Dealer
1539
ES
Panerai Luminor Marina Automatic PAM 00299 New Steel 44mm Automatic Malaysia, Malaysia
Panerai Luminor Marina Automatic
RM26,000
Free shipping
Verified Dealer
 
MY
B.R.M MK44 New 44mm Automatic
TOP
B.R.M MK 44
RM32,300
Verified Dealer
53
FR
Zeno-Watch Basel OS Retro 11554 DD-Pgr-F2 New 42mm
TOP
Zeno-Watch Basel Clou De Paris Automatic Retro Day Date IP...
RM4,052
Verified Dealer
10
BG
Citizen Promaster PROMASTER 1000M BN7020-09E New Titanium 52.5mm Quartz Malaysia, Negeri Sembilan
Citizen Promaster Professional Diver 1000M BN7020-09E
RM6,000
Free shipping
Verified Dealer
55
MY
Rolex Daytona 116519LN New White gold 40mm Automatic Malaysia, Kuala Lumpur
Rolex Daytona White Gold Oysterflex [2020]
RM138,000
Verified Dealer
52
MY
Seiko Kinetic SRN051P1 New Steel 42mm Quartz
Seiko Weitere Modelle Kinetic SRN051P1
RM852
Verified Dealer
2304
DE
Ball Engineer Master II Diver DC1028C-S2J-BK Unworn Steel 43.8mm Automatic Malaysia, Petaling Jaya
Ball DC1028C-S2J-BK
RM9,500
Private Seller
MY
Poljot Moscow Nights 2427.1540961 New Steel 43mm Automatic
TOP
Poljot Moscow Nights Automatik
RM2,442
Verified Dealer
103
DE
Universal Genève Compax U-901 Unworn White gold 39mm Automatic
TOP
Universal Genève Compax Chronograph White and Yellow Gold
RM35,334
Verified Dealer
1539
ES
Rolex Submariner Date 116613LB New Yellow gold 40mm Automatic Malaysia, Malaysia
Rolex Submariner Date
RM63,560
Free shipping
Verified Dealer
 
MY
Jaquet-Droz Grande Seconde J003033338 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Seconde
RM71,236
Verified Dealer
347
CH
Zeno-Watch Basel X-Large Retro P590-g4 New Steel 44mm Automatic
TOP
Zeno-Watch Basel X-Large Retro Big Date Power Reserve LTD/50
RM8,897
Verified Dealer
10
BG
Citizen CC7005-16E New Titanium Quartz Malaysia, Kuala Lumpur
Citizen 100th Anniversary Limited Edition Satellite Wave...
RM9,388
Free shipping
Verified Dealer
55
MY
Rolex Yacht-Master 37 268621 New Gold/Steel 37mm Automatic Malaysia, Kuala Lumpur
Rolex Yacht-Master 37 Chocolate 37mm 2020
RM55,000
Verified Dealer
52
MY
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic Malaysia, Kuala Lumpur
Rolex GMT-Master II PEPSI
RM78,000
Verified Dealer
 
MY

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.


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