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Rolex GMT-Master II 126710BLNR New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
2022 Gmt-master II "batgirl" Jubilee(New) full set.
RM91,654
Free shipping
Eterna 1948 2951.41.51.1322 New Steel 42mm Automatic
Promoted
Eterna 1948
2022 New Model - 1948 Pine Green Men's Watch Swiss Made
RM4,172
+ RM139 for shipping
Audemars Piguet 4239-498 Unworn
Promoted
Audemars Piguet
18kt full gold and diamonds Cobra ref. 4239-498 RARE
RM143,203
+ RM716 for shipping
Bell & Ross BR 05 BR05A-BLU-SKST/SRB New Steel 40mm Automatic
Promoted
Bell & Ross BR 05
SKELETON BLUE Limited Edition - BR05A-BLU-SKST/SRB
RM26,165
+ RM563 for shipping
Glashütte Original Senator Observer 100-14-02-02-04 Unworn Steel 44mm Automatic Malaysia, Petaling Jaya
Glashütte Original Senator Observer
100-14-02-02-04
RM24,005
+ RM127 for shipping
Orient FEB03002BY Unworn Steel 37mm Automatic Malaysia, Kota Bharu
Orient
President Day Date
RM3,500
Excl. shipping
Private Seller
Rolex GMT-Master II 126710BLRO New Steel 40mm Automatic
Promoted
Rolex GMT-Master II
Pepsi New Unworn January 2023 126710BLRO
RM94,991
Free shipping
NOMOS Club Automat 753.S2 New Steel 40mm Automatic
Promoted
NOMOS Club Automat
Navy Limited Edition 175 Years - 753.S2
RM15,748
+ RM473 for shipping
Seiko 5 Sports SRPJ11K1 New Steel 39mm Automatic Malaysia, JOHOR BAHRU
Seiko 5 Sports
SRPJ11K1 MILITARY AUTOMATIC STEALTH BLACK GENT'S WATCH
RM1,069
Free shipping
Rolex Daytona 116520 Unworn Steel 40mm Automatic
Promoted
Rolex Daytona
Cosmograph Daytona Custom Limited Edition by BV 35 Dlc - Pvd
RM171,590
+ RM1,862 for shipping
Audemars Piguet Code 11.59 15210BC.OO.A002KB.01 New White gold Automatic
Promoted
Audemars Piguet Code 11.59
BY SELFWINDING Ref. 15210BC.OO.A002KB.01
RM137,481
+ RM432 for shipping
Patek Philippe Nautilus 5711/1A-014 Unworn Steel 40mm Automatic
Promoted
Patek Philippe Nautilus
"Final Green Dial"
RM1,604,245
+ RM802 for shipping
Parmigiani Fleurier Tonda PFH279-1062500-HA2121 Unworn Rose gold 40.2mm Automatic
Promoted
Parmigiani Fleurier Tonda
Moonbow Tourbillon - PFH279-1062500-HA2121
RM519,372
+ RM2,178 for shipping
Hublot Classic Fusion 505.CI.1170.RX.ORL19 New Ceramic 45mm Manual winding Malaysia, Petaling Jaya
Hublot Classic Fusion
Tourbillon Orlinski Limited Edition 5 Days
RM243,974
+ RM127 for shipping
1/25 Unworn Titanium 41mm Automatic Malaysia, Kuala Lumpur
Charles Girardier CG 8080 Magic 8 Enamel Cobalt Blue
RM280,986
Excl. shipping
Private Seller
Rolex Submariner Date 126610lv New Steel 41mm Automatic
Promoted
Rolex Submariner Date
Starbucks Full Stickers New Unworn November 2022 126610LV
RM90,695
Free shipping
NOMOS Club Automat 753.S3 New Steel 40mm Automatic
Promoted
NOMOS Club Automat
175 Years Olive Limited Edition - 753.S3
RM16,225
+ RM473 for shipping
Seiko Prospex SSC911P1 New Steel 41.4mm Quartz Malaysia, JOHOR BAHRU
Seiko Prospex
SSC911P1 SPEEDTIMER SOLAR CHRONOGRAPH GENT'S WATCH
RM2,313
Free shipping
Breitling Aviator 8 AB0920131B1X1 New Steel 41mm Manual winding Malaysia, Kuala Lumpur
Promoted
Breitling Aviator 8
Avi Ref. 765 1953 Re-Edition 2022
RM27,300
+ RM100 for shipping
Rolex Day-Date 40 228206 New Platinum 40mm Automatic
Promoted
Rolex Day-Date 40
Platinum Olive Green Bevelled Roman Dial Smooth Bezel
RM349,158
+ RM432 for shipping
Swatch Moonswatch SO33A100 Unworn Ceramic 42mm Quartz Malaysia, Johor Bahru
Swatch Moonswatch
SO33A100
RM2,988
Excl. shipping
Private Seller
Patek Philippe Chronograph 5070R Unworn Rose gold 42mm Manual winding
Promoted
Patek Philippe Chronograph
5070R-001 "Unworn & Oxidised"
RM344,970
+ RM802 for shipping
Swatch Moonswatch SO33J100 Unworn Ceramic 42mm Quartz Malaysia, KUALA LUMPUR
Swatch Moonswatch
SO33J100
RM1,588
Excl. shipping
Private Seller
Jaquet-Droz Grande Seconde J007020350 Unworn Steel 41mm Automatic Malaysia, Petaling Jaya
Jaquet-Droz Grande Seconde
Quantième Grey
RM32,297
+ RM127 for shipping
Rolex Daytona 116508 New Yellow gold 40mm Automatic
Promoted
Rolex Daytona
116508 Black Dial Unworn New March 2022
RM285,928
Free shipping
Rolex Submariner Date 116610LN New Steel 40mm Automatic
Promoted
Rolex Submariner Date
Limited Edition Diamond Emerald Bezel
RM80,623
+ RM4,057 for shipping
Seiko 5 SNXJ92K Unworn Steel 37mm Automatic Malaysia, Kota Bharu
Seiko 5
Datejust (Rolex Homage)
RM2,500
Excl. shipping
Private Seller
Seiko Prospex SPB153J1 Unworn Steel 42.7mm Automatic Malaysia, Kuching
Seiko Prospex
SPB153J1
RM3,100
Excl. shipping
Private Seller
Unworn Steel 40mm Automatic Malaysia, Kuching
NTH Näcken Nacken Renegrade Date
RM3,260
Excl. shipping
Private Seller
SZ 2757 Unworn Steel 41mm Quartz Malaysia, 68000
Szanto Heritage Aviator Small Seconds
RM935
Excl. shipping
Private Seller

The Secure Path to Your Dream Watch

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Seiko Prospex SBDX043 Unworn Steel 44.3mm Automatic Malaysia, Kuching
Seiko Prospex
SBDX043
RM8,400
Excl. shipping
Private Seller
Orient Star RE-AY0116A00B New Steel 41mm Automatic Malaysia, JOHOR BAHRU
Orient Star
RE-AY0116A00B MOON PHASE LIMITED EDITION GENT'S WATCH
RM14,337
Free shipping
Bell & Ross BR 05 BR05C-BL-ST/SRB Unworn Steel 42mm Automatic Malaysia, Georgetown
Bell & Ross BR 05
BR05C-BL-ST/SRB
RM18,000
Excl. shipping
Private Seller
Ulysse Nardin Classico 3203-136-2/E3 New Steel 40mm Automatic Malaysia, Petaling Jaya
Ulysse Nardin Classico
3203-136-2/E3
RM24,005
+ RM127 for shipping
Ebel Classic 1215438 Unworn Steel Quartz Malaysia, Sarawak
Ebel Classic
1215438
RM3,309
Excl. shipping
Private Seller
Omega Speedmaster Professional Moonwatch 310.32.42.50.02.001 New Steel 42mm Manual winding
Promoted
Omega Speedmaster Professional Moonwatch
Unworn New December 2022 Silver Snoopy Award 50th
RM107,402
Free shipping
Audemars Piguet Royal Oak Offshore 26238TI.OO.A056CA.01 New Titanium Automatic
Promoted
Audemars Piguet Royal Oak Offshore
42 mm 26238TI.OO.A056CA.01
RM253,139
+ RM432 for shipping
Orient SEV0J007BH Unworn Gold/Steel 37mm Automatic Malaysia, Kota Bharu
Orient
President Oyster
RM3,500
Excl. shipping
Private Seller
Rolex Datejust 36 126234 Unworn Steel 36mm Automatic Malaysia, Kuala Lumpur
Rolex Datejust 36
126234
RM53,888
Excl. shipping
Private Seller
Rolex Daytona 116508 Unworn Yellow gold 40mm Automatic Malaysia, Miri
Rolex Daytona
116508
RM325,000
Excl. shipping
Private Seller
Seiko Presage SPB165J1 New Steel 39.3mm Automatic Malaysia, JOHOR BAHRU
Seiko Presage
SPB165J1 SHARP EDGED SERIES GENT'S WATCH
RM3,710
Free shipping
Patek Philippe Twenty~4 4910/1200A-011 New Steel 25.1mm Quartz
Promoted
Patek Philippe Twenty~4
Green Dial Diamond Bezel Quartz Steel 4910/1200A
RM74,192
+ RM650 for shipping
Seiko Prospex SLA043J1 Unworn Steel 39.9mm Automatic Malaysia, Kuching
Seiko Prospex
SLA043J1
RM14,800
Excl. shipping
Private Seller
Ulysse Nardin Executive Skeleton Tourbillon 1713-139/02-BQ Unworn Titanium 45mm Manual winding Malaysia, Petaling Jaya
Ulysse Nardin Executive Skeleton Tourbillon
1713-139/02-BQ
RM99,946
+ RM127 for shipping
Rolex Day-Date 40 228238 New Yellow gold 40mm Automatic
Promoted
Rolex Day-Date 40
Unworn New March 2022 Black Dial
RM202,871
Free shipping
Bell & Ross BR 05 BR05G-BL-ST/SRB Unworn Steel 41mm Automatic Malaysia, Shah Alam
Bell & Ross BR 05
GMT
RM16,500
Excl. shipping
Private Seller
Seiko 5 SNXJ89 Unworn Steel 37mm Automatic Malaysia, Kota Bharu
Seiko 5
Datejust (Rolex Homage
RM2,500
Excl. shipping
Private Seller
Jaeger-LeCoultre Master Ultra Thin Moon Q1368480 Unworn Steel 39mm Automatic Malaysia, SENAI,JOHOR
Jaeger-LeCoultre Master Ultra Thin Moon
Q1368480
RM42,500
Excl. shipping
Private Seller
Rolex Sky-Dweller M326938 New Yellow gold 42mmmm Automatic
Promoted
Rolex Sky-Dweller
Yellow Gold - Champagne Dial - Oyster Bracelet 326938
RM226,953
+ RM432 for shipping
Seiko Presage SRPF39J1 New Steel 38.5mm Automatic Malaysia, JOHOR BAHRU
Seiko Presage
SRPF39J1 COCKTAIL MARGARITA GENT'S WATCH
RM1,846
Free shipping
Unworn 38mm Automatic Malaysia, Kuala Lumpur
Kurono Tokyo Chronograph II
RM17,240
Excl. shipping
Private Seller
Patek Philippe Calatrava 5226G-001 New White gold 40mm Automatic Malaysia, Petaling Jaya
Patek Philippe Calatrava
5226G 40mm Auto
RM225,000
Free shipping
Unworn Steel 37mm Automatic Malaysia, Subang Jaya
Kurono Tokyo Seiji Limited Edition
RM21,500
Excl. shipping
Private Seller
Girard Perregaux Laureato 81020-11-431-11A Unworn Steel 42mm Automatic Malaysia, Miri
Girard Perregaux Laureato
81020-11-431-11A
RM78,000
Excl. shipping
Private Seller
Swatch Moonswatch SO33R100 Unworn Ceramic 42mm Quartz Malaysia, KUALA LUMPUR
Swatch Moonswatch
SO33R100
RM1,588
Excl. shipping
Private Seller
Citizen Promaster NB6004-08E Unworn Titanium 46mm Automatic Malaysia, Kuching
Citizen Promaster
NB6004-08E
RM2,500
Excl. shipping
Private Seller
Vacheron Constantin Traditionnelle X40G3090 Unworn White gold 41mm Automatic Malaysia, Kuala Lumpur
Vacheron Constantin Traditionnelle
Complete Calendar Openface 18k 4020T/000G-B655
RM233,000
Excl. shipping
Private Seller
Maurice Lacroix ML-WALL CLOCK New Malaysia, Petaling Jaya
Maurice Lacroix
Roue Carree Wall Clock
RM5,630
+ RM127 for shipping
Seiko Prospex SPB321J1 New Steel 45mm Automatic Malaysia, JOHOR BAHRU
Seiko Prospex
SPB321J1 SUMO SEA BLUE DIAL AUTOMATIC GENT'S WATCH
RM4,408
Free shipping
Omega Speedmaster Professional Moonwatch 311.33.42.30.01.001 Unworn 42mm Manual winding Malaysia, Kuching
Omega Speedmaster Professional Moonwatch
311.33.42.30.01.001
RM25,216
Excl. shipping
Private Seller
Rolex Day-Date 36 128345RBR New Rose gold 36mm Automatic
Promoted
Rolex Day-Date 36
Rose Gold Diamond Bezel Eisenkiesel Diamond Dial
RM296,784
+ RM432 for shipping
Tudor Style Tudor Style Ladies M12110-0001 28mm Silver Dial New Steel 28mm Automatic Malaysia, Johor
Promoted
Tudor Style
Ladies M12110-0001
RM7,509
Free shipping
Baume & Mercier Capeland M0A10094 Unworn Steel 44mm Automatic
Promoted
Baume & Mercier Capeland
Flyback Chronograph (Limited Edition)
RM23,390
Free shipping

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.