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TOP
Chopard 278559-6003 HAPPY SPORT
RM73,196
Verified Dealer
7
HK
TOP
Omega 130.33.39.21.03.001 Globemaster
RM22,078
Verified Dealer
7
HK
TOP
Omega 123.10.27.60.52.001 Constellation Quartz
RM9,479
Verified Dealer
7
HK
TOP
Bulgari BVLGARI SERPENTI LADIES SP.35.S
RM27,215
Verified Dealer
7
HK
Omega Seamaster Diver Ceramic 300 M 210.92.44.20.01.002
RM29,354
Verified Dealer
465
US
Armand Nicolet HS2 JUMPING HOUR NR-P974NR2
RM12,181
Free shipping
Verified Dealer
MY
Bell & Ross Instruments BR 03-92 Black Matte Men's Watch -...
RM10,236
Verified Dealer
377
JP
Edox Les Vauberts Chronograph Men's Watch
RM2,079
Free shipping
Verified Dealer
332
US
TOP
Rolex Lady-Datejust Pearlmaster 29
RM84,709
Verified Dealer
25
CH
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM208,760
Private Seller
MY
Rolex Cellini Dual Time Everose Chocolate [2019]
RM58,600
Verified Dealer
MY
Rolex 2019 Rolex Sky-Dweller Stainless White 42mm
RM73,671
Free shipping
Verified Dealer
257
US
Bell & Ross BR 03-94 Chronographe
RM16,970
Free shipping
Verified Dealer
90
UK
Rolex Datejust 36mm - Steel and Gold Datejust 36mm - Steel and...
RM77,216
Verified Dealer
52
US
Junghans Meister Chronoscope 027/4526 Blue Dial
RM6,599
Free shipping
Verified Dealer
MY
TOP
Corum Bubble 47 Dice (Casino) Limited Edition 76/88
RM13,071
Verified Dealer
75
BG
TOP
Urwerk UR-105 TA CC
RM212,347
Verified Dealer
8
MC
TOP
Rolex Datejust Pearlmaster 34
RM86,881
Verified Dealer
25
CH
Grand Seiko SBGA403 [Limited edition - 500 units worldwide]...
RM44,943
Private Seller
MY
Bell & Ross BR-X1 Hyperstellar BR X1-AI-TL-BLU Limited Edition...
RM48,000
Verified Dealer
MY
Maurice Lacroix Pontos S PT6018-SS002-330-1
RM6,599
Verified Dealer
95
US
Union Glashütte Viro Datum
RM3,987
Verified Dealer
5317
DE
Rolex Datejust 36mm - Steel and Gold Datejust 36mm - Steel and...
RM55,598
Verified Dealer
52
US
Citizen ASIA LIMITED EDITION PROMASTER FUGU NY0082-17X
RM2,467
Free shipping
Verified Dealer
MY
Swiss Military Hanowa 06-7231.04.003 Swiss Soldier Lady Prime...
RM604
Verified Dealer
6151
DE
Omega Seamaster Diver 300 M
RM22,155
Verified Dealer
60
ES
TOP
Rolex Lady-Datejust Pearlmaster 29
RM215,063
Verified Dealer
25
CH
Tudor Fastrider Chrono
RM10,000
Private Seller
MY
Panerai Submersible 1950 3 Days Bronzo PAM 671 Special Edi Bronze
RM100,000
Verified Dealer
MY
Tudor Prince Oysterdate
RM7,550
Verified Dealer
37
IT
Omega Speedmaster Moonwatch CK2998 Pulsometer Limited Edition
RM28,301
Verified Dealer
356
UK
Rolex Daytona White Gold - Bracelet
RM135,630
Verified Dealer
52
US
Citizen ECO-DRIVE PROMASTER MARINE BJ7110-11E
RM1,743
Free shipping
Verified Dealer
MY
Hamilton American Classic Spirit Liberty Auto Chrono Black...
RM5,866
Verified Dealer
126
HK
TOP
Arnold & Son Nebula
RM41,526
Verified Dealer
5
BE
TOP
Rolex Datejust 31
RM130,333
Verified Dealer
25
CH
Ball DC1028C-S2J-BK
RM9,500
Private Seller
MY
Rolex Submariner Date Steel Gold [2019] NEW
RM56,500
Verified Dealer
MY
Longines Conquest V.H.P. 43mm L3.726.4.76.6
RM3,312
Verified Dealer
94
UK
TOP
Sinn 910 Jubiläum (Limited Edition)
RM25,954
Free shipping
Verified Dealer
246
LV
Rolex Day Date 40 Yellow Gold Diamond Bezel
RM184,326
Verified Dealer
52
US
Citizen 100TH ANNIVERSARY LIMITED EDITION SATELLITE WAVE...
RM10,647
Free shipping
Verified Dealer
MY
TOP
Festina Lady Gold Diamonds
RM23,122
Verified Dealer
14
ES
Tissot Racing-Touch
RM2,100
Verified Dealer
MY
TOP
Breguet Classique
RM73,846
Verified Dealer
25
CH
Frederique Constant Vintage Rally Healey Chronograph
RM8,963
Private Seller
MY
Rolex Sea-Dweller Steel Rolesor 2019 NEW
RM76,000
Verified Dealer
MY
TOP
Corum Romulus Bicolor
RM21,726
Verified Dealer
39
CH
TOP
Sinn Diving Watch U1 B
RM8,588
Verified Dealer
246
LV
Rolex Day Date 40 Yellow Gold Diamond Bezel
RM184,326
Verified Dealer
52
US
Junghans Meister Chronoscope 027/7323
RM7,579
Free shipping
Verified Dealer
MY
TOP
Jaeger-LeCoultre Rendez vous Date Q3512120 NEW
RM71,679
Verified Dealer
628
LI
TOP
Eberhard & Co. Chrono 120 ÉME Aniversario Edicion Limitada
RM41,054
Verified Dealer
50
ES
TOP
Jaquet-Droz Majestic Beijing "The Times Zones", unique piece -...
RM95,571
Verified Dealer
25
CH
Salvatore Ferragamo MINUETTO LADIES’ WATCHES
RM4,000
Private Seller
MY
Rolex Yacht-Master 42 White Gold Oysterflex
RM130,000
Verified Dealer
MY
TOP
Longines Dolce Vita
RM10,428
Verified Dealer
39
CH
Hamilton Khaki Navy Automatic Silver Dial Stainless Steel...
RM2,893
Free shipping
Verified Dealer
1168
US
Rolex Day Date 40 Yellow Gold Diamond Bezel
RM184,326
Verified Dealer
52
US
Bulova 98A162 Curv Chronograph
RM3,106
Free shipping
Verified Dealer
MY
TOP
Chopard Imperiale 18K Redgold 4238 bracelet NEW
RM62,713
Verified Dealer
628
LI
TOP
Corum Admiral's Cup AC-One
RM27,605
Verified Dealer
50
ES
TOP
Breguet Secret de la Reine, new, official retail price 90.000 CHF
RM225,057
Verified Dealer
25
CH
Seiko Latest New Seiko Prospex Army Green Turtle SRPD45k1 Asia...
RM3,404
Private Seller
MY
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.