Log in
Brand
Model
Price
Case diameter
Year
Location
More
Your selection
Clear selection

Your selection
Clear selection

Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Your selection
Clear selection

Sorry, your search did not match any items
Basic information
Type of watch
Categories
More...
Reference number
More...
New/Pre-owned
Offer type
Gender
Availability
Condition
Scope of delivery
Characteristics & functions
Movement
Case material
More...
Dial
More...
Glass
More...
Functions
More...
Thickness
More...
Bezel material
More...
Dial numerals
Water resistance
More...
Others
More...
Bracelet/strap
Bracelet material
More...
Clasp
More...
Lug width
More...
Bracelet color
More...
Clasp material
More...
Save this search Cancel

View

Sort by

TOP
Panerai PAM00671 LUMINOR
RM118,389
Verified Dealer
12
HK
TOP
Louis Moinet Mechnograph Steel Blue Limited 12 pieces
RM34,966
Verified Dealer
 
AE
TOP
Cartier W6701011 RONDE SOLO DE CARTIER
RM12,021
Verified Dealer
12
HK
TOP
Patek Philippe 5961P Platinum Diamond Annual Calendar Chronogr...
RM490,376
Free shipping
Verified Dealer
26
US
Seiko Latest New Seiko Prospex Army Green Turtle SRPD45k1 Asia...
RM3,407
Private Seller
MY
TOP
Richard Mille Alexander Zverev Edition Watch RM67-02
RM746,224
Free shipping
Verified Dealer
12
US
Seiko PROSPEX "Blue Butterfly Fish" Limited Edition 2200pcs...
RM2,772
Private Seller
MY
Rolex Datejust
RM33,000
Private Seller
MY
Squale 1521 50 ATMOS BLUE OPACO/BLASTED
RM3,750
Private Seller
MY
Patek Philippe Nautilus
RM440,000
Private Seller
MY
Citizen PROMASTER NY0096-12L FUGU
RM1,200
Private Seller
MY
Grand Seiko SBGA403 [Limited edition - 500 units worldwide]...
RM44,982
Private Seller
MY
Baume & Mercier Classima Executive
RM4,100
Private Seller
MY
Tudor Fastrider Chrono
RM10,000
Private Seller
MY
Frederique Constant Vintage Rally Healey Chronograph
RM9,096
Private Seller
MY
Rado Black Pearl Automatic Watch Men's 70's NOS
RM1,706
Private Seller
MY
Swatch Mirror Spot Mickey X Damien Hirst (Limited Edition)
RM1,399
Private Seller
MY
Ball DC1028C-S2J-BK
RM9,500
Private Seller
MY
Rolex Daytona
RM103,800
Verified Dealer
 
MY
TOP
Tissot Seastar 1000
RM2,454
Verified Dealer
115
ES
TOP
Vacheron Constantin Overseas Chronograph 42mm Silver Dial NEW
RM57,124
Verified Dealer
788
BE
TOP
IWC Schaffhausen Pocket Gold Watch 14K UNUSED 1916 Savonette
RM13,621
Free shipping
Verified Dealer
36
PL
Swatch x BAPE, NYE edition
RM1,139
Private Seller
MY
Hamilton Khaki Field Automatic Black Dial Stainless steel...
RM2,981
Free shipping
Verified Dealer
1395
US
Hublot Classic Fusion Black Magic Bracelet 45mm Automatic
RM43,713
Verified Dealer
5526
DE
Panerai Luminor Marina Auto 40mm PAM 1048 [2019]
RM21,800
Verified Dealer
35
MY
Breitling Premier Chronograph 40
RM14,064
Free shipping
Verified Dealer
1168
UK
TOP
Rolex Datejust Pearlmaster 39, closing sale - o.p. 112.000 CHF
RM309,620
Verified Dealer
28
CH
TOP
Casio Gravitymaster GWR-B1000X-1AER LIm-Edition
RM4,407
Verified Dealer
115
ES
TOP
Panerai Luminor Daylight set pam785 Blackseal and Daylight NEW
RM64,318
Verified Dealer
788
BE
Straight from the manufacturer
Porsche Design Chronograph Titanium Limited Edition
RM23,583
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
TOP
Maurice Lacroix Masterpiece Squelette MP7138-SS001-030
RM20,463
Verified Dealer
69
NL
Longines DolceVita Quartz White Mother of Pearl Dial Ladies...
RM5,667
Free shipping
Verified Dealer
1395
US
TOP
Blancpain Villeret Large Date Jour Retrograde 6668-1127-55B
RM43,212
Verified Dealer
457
DE
Rolex Yacht-Master 37mm Rhodium 2019
RM42,000
Verified Dealer
35
MY
TOP
Sinn Diving Watch U1 B
RM8,671
Free shipping
Verified Dealer
294
LV
TOP
Rolex Lady-Datejust, new, closing sale - official price 32.000...
RM86,604
Verified Dealer
28
CH
TOP
Tissot T-RACE MARC MARQUEZ 2019 LIMITED EDITION
RM2,859
Verified Dealer
115
ES
TOP
Cartier Drive rose gold Grey dial NEW
RM61,888
Verified Dealer
788
BE
TOP
Rado Ceramica Quartz
RM6,789
Verified Dealer
719
UK
TOP
TAG Heuer Carrera Day Date Calibre 16
RM17,199
Free shipping
Verified Dealer
283
PL
Omega Seamaster Aqua Terra 150M Co‑Axial Master Chronometer 41 mm
RM18,545
Free shipping
Verified Dealer
1395
US
TOP
Sinn 903 ST
RM14,055
Verified Dealer
65
DE
Bell & Ross BR-X1 Hyperstellar BR X1-AI-TL-BLU Limited Edition...
RM48,000
Verified Dealer
35
MY
TOP
Sinn 903 ST Navigation Chronograph
RM15,008
Free shipping
Verified Dealer
294
LV
TOP
Hublot King Power 48, new, closing sale - official price...
RM71,447
Verified Dealer
28
CH
Mido M005.430.11.030.00
RM3,390
Free shipping
Verified Dealer
 
MY
TOP
TAG Heuer Connected Smart Watch Pink Gold 46mm NEW
RM28,538
Verified Dealer
788
BE
Straight from the manufacturer
Porsche Design 911 Chronograph Timeless Machine Limited Edition
RM23,398
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
TOP
Panerai Luminor Submersible 1950 BMG-Tech 3 Days Automatic...
RM52,884
Verified Dealer
457
DE
Baume & Mercier Clifton Automatic GMT Power Reserve
RM8,059
Verified Dealer
16
MY
TOP
Maurice Lacroix Les Classiques Automatic Lady Watch LC6063
RM7,123
Verified Dealer
69
NL
Omega Constellation Ladies 35mm New [2019]
RM11,000
Verified Dealer
35
MY
TOP
Sinn 104St Sa I B Pilot watch with Dark Blue dial
RM5,479
Free shipping
Verified Dealer
294
LV
TOP
Breguet Classique 40, new, closing sale - official price...
RM51,961
Verified Dealer
28
CH
TOP
Sinn 103 St Sa RB Classic Watch Sondermodell
RM11,673
Verified Dealer
65
DE
TOP
Omega Trilogy Set Limited Edition 557 60th Anniversary 1957 NEW
RM95,239
Verified Dealer
788
BE
Straight from the manufacturer
Porsche Design 1919 Chronotimer Flyback Brown & Leather
RM28,348
Free shipping
Porsche Lizenz- und Handelsgesellschaft mbH & Co. KG
57
DE
Tissot Racing-Touch
RM2,100
Free shipping
Verified Dealer
 
MY
Frederique Constant Slimline Moonphase Gold Plated (Silver D
RM6,780
Verified Dealer
16
MY
Hamilton Khaki Field Automatic Black Dial Stainless Steel...
RM1,526
Verified Dealer
430
JP
Cartier Ballon Bleu 42mm [2018]
RM20,500
Verified Dealer
35
MY
TOP
Sinn 104 St Sa I The classic pilot watch
RM6,432
Free shipping
Verified Dealer
294
LV
TOP
Rolex Lady-Datejust, new, closing sale - official price 16.700...
RM45,465
Verified Dealer
28
CH
  • 30
  • 60
  • 120

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.