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Audemars Piguet Royal Oak Selfwinding
TOP
Audemars Piguet Royal Oak Selfwinding
RM127,283
Seller
LUXE WARE (HK) LIMITED
99
HK
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
TOP
Doxa GRANDE METRE BLUE PLANET LIMITED EDITION 800PCS WORLD
RM14,557
Free shipping
Seller
Przedsiębiorstwo Handlowe Usługowe
174
PL
Vacheron Constantin Overseas Automatic
TOP
Vacheron Constantin Overseas Automatic
RM74,429
Seller
Ronald Grob, Exklusive Zeitmesser
171
CH
Rolex Rare 1950s Rolex Diamond Set 18kt White Gold Bracelet Watch
TOP
Rolex Rare 1950s Rolex Diamond Set 18kt White Gold Bracelet Watch
RM69,837
Free shipping
Seller
Ye Olde Timekeepers, Inc.
22
US
Omega Moonwatch Speedmaster APOLLO XVII  45th Anniversary
TOP
Omega Moonwatch Speedmaster APOLLO XVII 45th Anniversary
RM37,681
Free shipping
Seller
SORELLE RONCO
1022
IT
Richard Mille Rm022
Richard Mille Rm022
RM2,401,916
Seller
Private Seller
MY
Steinhart ST 10 Anniversary limited edition
Steinhart ST 10 Anniversary limited edition
RM6,480
Seller
Private Seller
MY
Omega Ultraman ST2 Speedmaster Professional Speedy Tuesday 2
Omega Ultraman ST2 Speedmaster Professional Speedy Tuesday 2
RM33,900
Seller
Private Seller
MY
Cartier Santos Medium New [2018]
Cartier Santos Medium New [2018]
RM21,500
Seller
Swiss Connection Watches Pte Ltd
MY
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM207,395
Seller
Private Seller
MY
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
TOP
Corum Admiral´s Cup Regatta 18k Rose Gold Edición Limitada
RM66,722
Seller
CANTELI JOYEROS SL
22
ES
Chopard Happy Sport Snowflake White gold and steel
TOP
Chopard Happy Sport Snowflake White gold and steel
RM31,201
Seller
Fernando Monge SA
142
ES
A. Lange & Söhne Langematik Perpetual English dial
TOP
A. Lange & Söhne Langematik Perpetual English dial
RM249,415
Seller
WatchesofMayfair.com
511
UK
Baume & Mercier Clifton Automatic GMT Power Reserve
Baume & Mercier Clifton Automatic GMT Power Reserve
RM8,000
Seller
Collector's Time Gallery
MY
Hublot Big Bang Tutti Frutti
TOP
Hublot Big Bang Tutti Frutti
RM85,092
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Casio G-Shock Frogman 35th Anniversary Gold Tornado
Casio G-Shock Frogman 35th Anniversary Gold Tornado
RM7,200
Seller
Private Seller
MY
Rado 56-H Chronometre, 1st Version, Very Rare
TOP
Rado 56-H Chronometre, 1st Version, Very Rare
RM33,056
Seller
Plus Ultra AG
5
CH
Ball DC1028C-S2J-BK
Ball DC1028C-S2J-BK
RM9,500
Seller
Private Seller
MY
Cartier Santos Large New [2018]
Cartier Santos Large New [2018]
RM23,600
Seller
Swiss Connection Watches Pte Ltd
MY
Longines
Longines
RM5,502
Seller
Private Seller
MY
Chronoswiss Répétition à quarts
TOP
Chronoswiss Répétition à quarts
RM105,363
Seller
Fernando Monge SA
142
ES
Montblanc 1858 Geosphere
TOP
Montblanc 1858 Geosphere
RM19,201
Seller
WatchesofMayfair.com
511
UK
Ulysse Nardin Marine Dive
TOP
Ulysse Nardin Marine Dive
RM26,161
Seller
CANTELI JOYEROS SL
22
ES
Corum Pendulette Bubble Casino Table Clock
Corum Pendulette Bubble Casino Table Clock
RM5,883
Seller
Collector's Time Gallery
MY
Rolex Datejust Pearlmaster
TOP
Rolex Datejust Pearlmaster
RM96,182
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Tissot Le Locle
TOP
Tissot Le Locle
RM2,054
Seller
First Advanced Watches
55
ES
Graham Tourbillograph Silverstone Retail 112.000,-
TOP
Graham Tourbillograph Silverstone Retail 112.000,-
RM175,205
Seller
Juwelier Pieter Jacobs
186
NL
Omega Speedmaster Professional Moonwatch 42mm Sapphire [2018]
Omega Speedmaster Professional Moonwatch 42mm Sapphire [2018]
RM17,800
Seller
Swiss Connection Watches Pte Ltd
MY
Rado R30180162
TOP
Rado R30180162
RM6,000
Seller
Private Seller
MY
Parmigiani Fleurier Tonda Quator
TOP
Parmigiani Fleurier Tonda Quator
RM70,202
Seller
Fernando Monge SA
142
ES
Cartier Ballon Bleu De Cartier Watch
TOP
Cartier Ballon Bleu De Cartier Watch
RM28,561
Seller
WatchesofMayfair.com
511
UK
Rolex Submariner Date
Rolex Submariner Date
RM126,630
Seller
Secoo Garden Trading Sdn Bhd
MY
Frederique Constant Flyback Chronograph Manufacture
Frederique Constant Flyback Chronograph Manufacture
RM9,269
Seller
Collector's Time Gallery
MY
Rolex Lady-Datejust
TOP
Rolex Lady-Datejust
RM68,159
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Oris Aquis Small Second
TOP
Oris Aquis Small Second
RM6,552
Seller
First Advanced Watches
55
ES
Breitling CHRONOMAT 44 GMT AUTOMATIC AB042011
TOP
Breitling CHRONOMAT 44 GMT AUTOMATIC AB042011
RM27,505
Free shipping
Seller
RIVIERAWATCH
105
FR
Rolex Lady-Datejust 31mm Oyster [NEW] Multiple Dials
Rolex Lady-Datejust 31mm Oyster [NEW] Multiple Dials
RM20,500
Seller
Swiss Connection Watches Pte Ltd
MY
Epos Oeuvre D'Art 3429
Straight from the manufacturer
Epos Oeuvre D'Art 3429
RM9,936
Seller
EPOS Uhren
Jaeger-LeCoultre Master Compressor Chrono Lady
TOP
Jaeger-LeCoultre Master Compressor Chrono Lady
RM46,081
Seller
Fernando Monge SA
142
ES
IWC Big Pilot’s Heritage
TOP
IWC Big Pilot’s Heritage
RM48,961
Seller
WatchesofMayfair.com
511
UK
F.P.Journe Chronometre a Resonance gold movement platinum 40mm
TOP
F.P.Journe Chronometre a Resonance gold movement platinum 40mm
RM272,341
Free shipping
Seller
A Collected Man
14
UK
Frederique Constant Slim Line Moonphase Steel Rose Gold Plated
Frederique Constant Slim Line Moonphase Steel Rose Gold Plated
RM7,576
Seller
Collector's Time Gallery
MY
Rolex Yacht-Master
TOP
Rolex Yacht-Master
RM40,520
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Tissot Luxury  Automático Gent
TOP
Tissot Luxury Automático Gent
RM2,544
Seller
First Advanced Watches
55
ES
IWC Pilot Chronograph limited The Last Flight 8000ht
TOP
IWC Pilot Chronograph limited The Last Flight 8000ht
RM45,601
Free shipping
Seller
RIVIERAWATCH
105
FR
Panerai Luminor Marina 1950 3 Days Auto PAM 1312
Panerai Luminor Marina 1950 3 Days Auto PAM 1312
RM24,300
Seller
Swiss Connection Watches Pte Ltd
MY
Epos Oeuvre D'Art 3435 Verso 2
Straight from the manufacturer
Epos Oeuvre D'Art 3435 Verso 2
RM8,856
Seller
EPOS Uhren
Parmigiani Fleurier Ionica 8 days power reserve gold
TOP
Parmigiani Fleurier Ionica 8 days power reserve gold
RM44,881
Seller
Fernando Monge SA
142
ES
Jaeger-LeCoultre Polaris Automatic
TOP
Jaeger-LeCoultre Polaris Automatic
RM31,969
Seller
WatchesofMayfair.com
511
UK
Girard Perregaux 1966
Girard Perregaux 1966
RM84,651
Seller
Secoo Garden Trading Sdn Bhd
MY
Baume & Mercier Capeland Shelby Cobra 1963 “Legendary Drivers...
Baume & Mercier Capeland Shelby Cobra 1963 “Legendary Drivers...
RM9,269
Seller
Collector's Time Gallery
MY
Hublot Zebra Bang, limited edition: No. 66/250
TOP
Hublot Zebra Bang, limited edition: No. 66/250
RM106,419
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Jaeger-LeCoultre Reverso Classic Small/ An Lager/In Stock
TOP
Jaeger-LeCoultre Reverso Classic Small/ An Lager/In Stock
RM18,980
Seller
Ronald Grob, Exklusive Zeitmesser
171
CH
Hublot Iconic Big Bang Earl Grey Steel ref 342.ST.5010.LR Watch
TOP
Hublot Iconic Big Bang Earl Grey Steel ref 342.ST.5010.LR Watch
RM55,023
Free shipping
Seller
Ye Olde Timekeepers, Inc.
22
US
Tudor Black Bay Fifty-Eight 79030 Bracelet 2018 NEW
Tudor Black Bay Fifty-Eight 79030 Bracelet 2018 NEW
RM14,900
Seller
Swiss Connection Watches Pte Ltd
MY
Epos Sophistiquée 3423SK
Straight from the manufacturer
Epos Sophistiquée 3423SK
RM8,616
Seller
EPOS Uhren
Chopard Classic diamonds rose gold
TOP
Chopard Classic diamonds rose gold
RM36,001
Seller
Fernando Monge SA
142
ES
Jaeger-LeCoultre Polaris Chronograph 42 mm
TOP
Jaeger-LeCoultre Polaris Chronograph 42 mm
RM44,065
Seller
WatchesofMayfair.com
511
UK
Cartier Pasha Seatimer
Cartier Pasha Seatimer
RM20,299
Seller
Secoo Garden Trading Sdn Bhd
MY
Corum Bubble GMT World Dial
Corum Bubble GMT World Dial
RM15,872
Seller
Collector's Time Gallery
MY
Hublot King Power
TOP
Hublot King Power
RM70,377
Free shipping
Seller
Chronometrie Stäuble AG
 
CH
Poljot Gorbatchov
TOP
Poljot Gorbatchov
RM4,795
Seller
Classic Watch
29
DE
Patek Philippe Minute Repeater Perpetual Calendar
TOP
Patek Philippe Minute Repeater Perpetual Calendar
Price on request
Free shipping
Seller
Fine Watch Bank
34
US
Rolex Air King [2018]
Rolex Air King [2018]
RM23,800
Seller
Swiss Connection Watches Pte Ltd
MY
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Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.

Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.

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