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Audemars Piguet Royal Oak Selfwinding 26412PT.OO.A002CR.01 Unworn Platinum 44mm Automatic
TOP
Audemars Piguet ROYAL OAK SELFWINDING CHRONOGRAPH WATCH-BLUE...
RM316,511
Free shipping
Professional dealer
497
US
Audemars Piguet Royal Oak Selfwinding 15450OR.OO.1256OR.01 New Rose gold 37mm Automatic
TOP
Audemars Piguet Royal Oak Selfwinding 37mm Rose Gold Grey Dial...
RM290,505
Free shipping
Professional dealer
497
US
Hublot Classic Fusion 45, 42, 38, 33 mm 582.NX.1170.RX Unworn Titanium 33mm Automatic
TOP
Hublot Classic Fusion Titanium 33 mm
RM20,762
Free shipping
Professional dealer
597
IT
Audemars Piguet Royal Oak 26586IP.OO.1240IP.01 Unworn Titanium 41mm Automatic
TOP
Audemars Piguet Royal Oak Titanium Ultra-Thin Blue Index Dial...
RM1,120,998
Free shipping
Professional dealer
347
US
Breguet Classique Complications 5317BR/12/9V6 New Rose gold 39mm Automatic
TOP
Breguet Classique Tourbillon, new, rose gold, 5-days power-res...
RM338,978
Professional dealer
57
CH
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding Malaysia, Kuala Lumpur
Omega Speedmaster Professional Moonwatch
RM21,000
Private Seller
MY
IWC Portuguese Chronograph IW371605 Unworn Steel 41mm Automatic
IWC Portugieser Chronograph Automatik Stahl Herrenuhr Ref....
RM37,217

Sold by Chrono24

DE
Parmigiani Fleurier Tonda PFC274-0001401-B33002 New Steel 40mm Automatic
TOP
Parmigiani Fleurier Tonda Metrographe 40mm Auto Mens Watch...
RM21,139
Professional dealer
969
US
Omega Speedmaster 36233300 Unworn Rose gold 39mm Automatic
TOP
Omega Speedmaster 39mm Ref#3623.33.01
RM43,491
Professional dealer
842
US
Rolex Submariner Date 126610LN New Steel 41mm Automatic Malaysia
Rolex Submariner Date 41mm 126610 2021
RM64,000
Free shipping
Professional dealer
69
MY
Patek Philippe Travel Time 5524R-001 New Rose gold 42mm Automatic
TOP
Patek Philippe Calatrava Pilot Travel Time 5524r-001 Rose Gold...
RM205,484
Professional dealer
874
CH
Hublot Classic Fusion 45, 42, 38, 33 mm 511.CX.1270.RX.MDM40 New Ceramic 45mm Automatic
TOP
Hublot Classic Fusion No Anniversary
RM41,779
Professional dealer
99
US
Zenith Zenith Silver Schützenuhr Unworn Silver 31mm Manual winding
TOP
Zenith Silver Schützen Ladies Pocket watch taschenuhr 1979
RM4,609
Professional dealer
149
HU
Breguet Classique 5247BR/29/9V6 New Rose gold 39mm Manual winding
TOP
Breguet Classique Chronograph, new, rose gold, tachometer
RM115,076
Professional dealer
57
CH
Rolex Air King 116900-0001 Unworn Steel Automatic Malaysia, Kepong
Rolex Air King 2021 Feb full set
RM40,888
Private Seller
MY
Rolex Submariner (No Date) 124060 Unworn Steel 41mm Automatic
Rolex Submariner No Date 41 Automatik Herrenuhr Ref. 124060...
RM63,618

Sold by Chrono24

DE
Parmigiani Fleurier Tonda PFC273-0061400-HE1421 New Steel 33mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Automatic Diamond...
RM13,954
Professional dealer
969
US
Omega Constellation Ladies 123.20.35.20.58.001 New Gold/Steel 35mm Automatic
TOP
Omega Constellation 123.20.35.20.58.001 CO‑AXIAL 35 MM
RM27,000
Professional dealer
842
US
Tudor Black Bay Chrono M79360N New Steel 41mm Automatic Malaysia
Tudor Black Bay Chronograph 2021 79360N New Model
RM24,900
Free shipping
Professional dealer
69
MY
Omega Seamaster Diver 300 M 210.90.42.20.01.001 Unworn Titanium 42mm Automatic
TOP
Omega Seamaster Diver 300M Master Chronometer 007 Limited Ed.
RM45,107
Professional dealer
5488
IT
Jaquet-Droz J017533270 New Rose gold 43mm Automatic
TOP
Jaquet-Droz Grande Heure Minute Quantieme Meteorite Dial...
RM81,509
Free shipping
Professional dealer
636
LV
TAG Heuer Connected Unworn Steel 45mm Quartz
TOP
TAG Heuer Connected 45mm Steel Touchscreen Quartz Mens Watch...
RM10,567
Professional dealer
198
US
Breguet Marine 8828BR/5D/RM1 DD00 New Rose gold 34.6mm Automatic
TOP
Breguet Marine chronograph, sapphire crown, 170 diamonds on...
RM165,534
Professional dealer
57
CH
Jaquet-Droz Astrale J017030201 Unworn Steel 43mm Automatic Malaysia, Kuala Lumpur
Jaquet-Droz Astrale Grande Heure Minute
RM25,999
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 Unworn Steel 42mm Manual winding
Omega Speedmaster Moonwatch Chronograph Handaufzug Ref....
RM29,835

Sold by Chrono24

DE
Parmigiani Fleurier Tonda PFC283-1062500-XC2521 New Rose gold 33.7mm Automatic
TOP
Parmigiani Fleurier Tonda Metropolitaine Selene 18k Rose Gold...
RM42,282
Professional dealer
969
US
Omega Speedmaster Professional Moonwatch New Steel Manual winding Malaysia
Omega Speedmaster Professional Silver Snoopy Award 50th...
RM126,858
Professional dealer
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.005 New Steel 42mm Manual winding Malaysia
Omega Speedmaster Professional Moonwatch Hexalite 2021...
RM21,000
Free shipping
Professional dealer
69
MY
Baume & Mercier William Baume MOA08841 Unworn Rose gold 43mm Manual winding
TOP
Baume & Mercier William Baume Flying Tourbillon Limited...
RM196,216
Professional dealer
213
DE
Universal Genève Compax 884.425/3150 New Steel 37mm Manual winding
TOP
Universal Genève Compax Chronograph
RM9,612
Professional dealer
1963
ES
Ball NM2028C-L28CJ-BK Unworn Titanium 43mmmm Automatic Malaysia, GEORGETOWN
Ball Engineer ll 'RAINBOW' NM2028C-L28CJ-BK
RM7,590
Private Seller
MY
Kurono Grand Akane by Hajime Asoaka Unworn Steel 37mm Automatic Malaysia
KURONO GRAND:AKANE
RM36,000
Private Seller
MY
Tudor Pelagos 25600TB Unworn Ceramic 42mm Automatic Malaysia, kuala lumpur
Tudor Palagos
RM14,500
Private Seller
MY
Patek Philippe Gondolo 5124G-011 Unworn White gold Manual winding Malaysia, sarawak
Patek Philippe Gondolo Full box and certificates, never worn
RM81,839
Private Seller
MY
Citizen Promaster BN7020-09E Unworn Titanium 52.5mmmm Quartz Malaysia, GEORGETOWN
Citizen Promaster Professional Diver's 1000m
RM6,188
Private Seller
MY
Seiko Monster Unworn Steel 40.5mmmm Automatic Malaysia, GEORGETOWN
Seiko 'FRANKEN MONSTER' SKZ247K1 Automatic Divers Watch
RM1,888
Private Seller
MY
AC6481 Unworn Bronze 48 mmmm Automatic Malaysia, GEORGETOWN
Alexandre Christie Limited Edition 'BRONZIUM' Men's Automatic...
RM2,454
Private Seller
MY
H.Moser & Cie. Endeavour 1343-0302 Unworn Platinum 40.8mm Manual winding Malaysia, Kuching
H.Moser & Cie. Very Rare Endeavour Centre Seconds Concept...
RM211,426
Private Seller
MY
P.2.15.5.088.6 Unworn Steel 45mmmm Quartz Malaysia, GEORGETOWN
Aviator SWISS PROFESSIONAL Limited Edition 150pcs P.2.15.5.088.6
RM2,470
Private Seller
MY
Rolex Oyster Perpetual 276200 Unworn Steel 28mm Automatic Malaysia, Kuala Lumpur
Rolex Oyster Perpetual 28mm Black Dial 2021
RM21,000
Private Seller
MY
Sevenfriday M3/01 Unworn Steel 47.6mm Automatic Malaysia, Old Klang Road
Sevenfriday M3/01 aka Spaceship
RM3,300
Private Seller
MY
Seiko 5 Sports SRPD79K1 Unworn Steel 42.5mmmm Automatic Malaysia, GEORGETOWN
Seiko 5 Sports Full Black SRPD79K1
RM1,128
Private Seller
MY
Omega Speedmaster Professional Moonwatch 311.30.42.30.01.006 Unworn Steel 42mm Manual winding Malaysia, Cyberjaya, Bangi, Putrajaya, Cheras
Omega Speedmaster Professional Moonwatch
RM23,200
Private Seller
MY
Frederique Constant Manufacture Worldtimer FC-718GRWM4H6 Unworn Steel 42mm Automatic Malaysia, SENAI,JOHOR
Frederique Constant Manufacture Worldtimer
RM12,815
Private Seller
MY
RGA703-PBS Unworn Steel 45mmmm Automatic Malaysia, GEORGETOWN
Reef Tiger AURORA AIR BUBBLE SKELETON RGA703-PBS
RM1,444
Private Seller
MY
Seiko 5 Sports SRPE83K1 Unworn Steel 42.5mmmm Automatic Malaysia, GEORGETOWN
Seiko 5 Sports BRIAN MAY Limited Edition
RM3,650
Private Seller
MY
Citizen CC4025-82E Unworn Titanium 47.5mmmm Automatic Malaysia, GEORGETOWN
Citizen Satellite Wave GPS
RM15,609
Private Seller
MY
Rolex Lady-Datejust 179384 Unworn Steel 26mm Automatic Malaysia, KOTA KINABALU
Rolex NEW Lady-Datejust 26MM Diamond Bazel 179384
RM48,480
Private Seller
MY
VSMS 523 Unworn Steel 42mmmm Automatic Malaysia, GEORGETOWN
OceanX Sharkmaster-V VSMS523
RM1,799
Private Seller
MY
Momo Design MD100-01BKBK-MB Unworn Titanium 44mmmm Automatic Malaysia, GEORGETOWN
Momo Design Race Master Chronograph GMT
RM3,965
Private Seller
MY
Vostok 2432.01/5452109 Unworn Steel 47mmmm Automatic Malaysia, GEORGETOWN
Vostok Europe EKRANOPLAN CASPIAN SEA MONSTER 2432.01-5452109 ...
RM2,053
Private Seller
MY
Citizen Promaster Marine NY0099-81X Unworn Steel 42mmmm Automatic Malaysia, GEORGETOWN
Citizen Promaster Marine Green Bezel Fugu Series Diver's 200M...
RM1,462
Private Seller
MY
Invicta 30668 Unworn Steel 51mmmm Automatic Malaysia, GEORGETOWN
Invicta Reserve Collection Venom 'TOURBILLION'
RM5,769
Private Seller
MY
HMSE01-2824-2 Unworn Steel 44mmmm Automatic Malaysia, GEORGETOWN
Heimdallr SharkMaster 300 Swiss ETA2824
RM2,121
Private Seller
MY
Omega Seamaster Railmaster 220.10.38.20.01.002 Unworn Steel 38mm Automatic Malaysia, Gelugor
Omega Seamaster Railmaster
RM23,000
Private Seller
MY
AC6295 Unworn Titanium 48mmmm Automatic Malaysia, GEORGETOWN
Alexandre Christie Fuertes AC6295 Limited Edition
RM1,598
Private Seller
MY
Citizen Promaster Land BN4035-08E Unworn Titanium 49.5mmmm Quartz Malaysia, GEORGETOWN
Citizen Promaster Limited Edition Altichron Cirrus
RM4,676
Private Seller
MY
Tudor Royal 28600-0003 Unworn Steel 41mm Automatic Malaysia, Shah Alam
Tudor Royal
RM12,900
Private Seller
MY
Zenith El Primero Chronomaster 03.2040.4061/69.C802 Unworn Steel 42mm Automatic Malaysia, Gelugor
Zenith El Primero Chronomaster
RM25,000
Private Seller
MY
Glashütte Original Senator Automatic 11-03-30-30-40 Unworn Steel 36mm Automatic Malaysia, Kuala Lumpur
Glashütte Original Senator Automatic A Beautiful Glashutte...
RM10,000
Private Seller
MY
Seiko Prospex SRP580K1 Unworn Steel 44mmmm Automatic Malaysia, GEORGETOWN
Seiko Prospex Limited Edition Gold Sport Watch
RM1,285
Private Seller
MY
Panerai Luminor Marina 8 Days PAM 00510 Unworn Steel 44mm Manual winding Malaysia, Puchong
Panerai Luminor Marina 8 Days
RM27,000
Private Seller
MY
SMS1052 Unworn Steel 44mmmm Automatic Malaysia, GEORGETOWN
OceanX Montre Sharkmaster 1000 SMS1052
RM2,135
Private Seller
MY
Tudor Black Bay GMT 79830RB Unworn Steel 41mm Automatic Malaysia, SENAI,JOHOR
Tudor Black Bay GMT
RM16,000
Private Seller
MY

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.


Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.

Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.

Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.

Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.


Detailed Price Information

Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.

If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.

Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.


Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.

Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.


New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.

One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .


Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.