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Panerai

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Panerai Steel 42mm Automatic PAM 01250 new
Promoted
Panerai
Luminor Due PAM01250 42mm Unworn New 2022
RM25,019
Free shipping
Panerai Steel 44mm Manual winding PAM 00111 pre-owned Malaysia, Subang
Panerai Luminor Marina
PAM 00111
RM20,800
Excl. shipping
Private Seller
Panerai Steel 44mm Automatic PAM01033 new
Promoted
Panerai Luminor 1950 3 Days GMT Automatic
PAM01033 1950 3 Days GMT Steel Blue Dial
RM43,246
Free shipping
Panerai Steel 44mm Automatic PAM 00359 pre-owned Malaysia, Kuala Lumpur
Panerai Luminor Marina 1950 3 Days Automatic
PAM 359 2013
RM18,500
+ RM100 for shipping
Panerai Steel Automatic PAM00852 new
Promoted
Panerai Special Editions
LUMINOR SEALAND LIMITED EDITION 99 PCS PAM852
RM98,852
+ RM695 for shipping
Panerai Steel 47mm Manual winding PAM 00424 pre-owned Malaysia, Petaling Jaya
Panerai Radiomir 3 Days 47mm
California 3 Days
RM27,519
+ RM138 for shipping
Panerai Ceramic 45mm Manual winding Radiomir Black Seal pre-owned
Promoted
Panerai Radiomir Black Seal
45mm Ceramic Hand Wind Mens Watch PAM00292
RM21,383
+ RM471 for shipping
Panerai Steel 44mm Automatic PAM 00653 pre-owned
Panerai Luminor 1950 3 Days Chrono Flyback
PAM 00653
RM45,868
+ RM927 for shipping
Panerai Steel 44mm Manual winding PAM 00004 pre-owned
Panerai Luminor Marina
PVD Vintage Vendome full set PAM 004A
RM64,400
+ RM695 for shipping
Panerai Steel 44mm Automatic PAM 01218 new
Promoted
Panerai
Luminor Chrono 44 Mm Pam01218
RM37,418
+ RM1,210 for shipping
Panerai Steel 44mm Automatic PAM 00104 pre-owned Malaysia, Kuala Lumpur
Panerai Luminor Marina Automatic
PAM 00104
RM20,500
Excl. shipping
Private Seller
Panerai Steel 45mm Manual winding PAM00380 pre-owned
Promoted
Panerai Radiomir Black Seal
PAM00380 Black Seal Steel Black Dial
RM22,809
Free shipping
Panerai Carbon 42mm Automatic PAM 00960 pre-owned Malaysia, Kuala Lumpur
Panerai Luminor Submersible
Carbotech 42mm PAM 960 2020
RM57,700
+ RM100 for shipping
Panerai Steel 44mm Automatic OP6561 pre-owned
Panerai Luminor Submersible
OP6561
RM23,860
+ RM320 for shipping
Panerai Carbon 42mm Automatic PAM 00960 new
Panerai Luminor Submersible
Carbotech 42mm - PAM00960
RM74,125
+ RM459 for shipping
Panerai Ceramic 44mm Automatic PAM 01441 new
Panerai Luminor 1950 3 Days GMT Automatic
PAM01441
RM48,717
+ RM1,188 for shipping
Panerai Steel 45mm Automatic PAM 00998 pre-owned
Panerai Radiomir GMT
PAM 00998
RM45,868
+ RM927 for shipping
Panerai Titanium 47mm Automatic PAM 00614 pre-owned
Panerai Luminor Submersible 1950 3 Days Automatic
614 Luminor Submersible 47 Mm 00614 Chrono Flyback
RM51,569
+ RM1,426 for shipping
Panerai Steel 44mm Automatic PAM 00312 pre-owned Malaysia, Kuala Lumpur
Panerai Luminor Marina 1950 3 Days Automatic
PAM 00312
RM18,000
Excl. shipping
Private Seller
Panerai Steel Automatic pam01243 new
Promoted
Panerai
Radiomir Eilean - 45mm PAM01243
RM37,418
+ RM1,210 for shipping
Panerai Steel 40mm Automatic PAM 00186 pre-owned Malaysia, Kuching
Panerai
PAM 00186
RM30,000
Excl. shipping
Private Seller
Panerai Steel 47mm Manual winding PAM00663 pre-owned Malaysia, Kuala Lumpur
Panerai Special Editions
Luminor 1950 3 Days Special Edition PAM 663
RM35,000
+ RM100 for shipping
Panerai Steel 45mm Manual winding PAM00183 pre-owned
Promoted
Panerai Radiomir Black Seal
PAM00183 Black Seal Steel Black Dial
RM38,018
Free shipping
Panerai Titanium 44mm Automatic PAM 00025 pre-owned
Panerai Luminor Submersible
PAM00025
RM32,200
+ RM320 for shipping
Panerai Steel 45mm Manual winding PAM00380 / PAM380 pre-owned
Panerai Radiomir Black Seal
PAM00380 Piece Unique Mattia Pasini
RM18,301
+ RM463 for shipping
Panerai Steel 44mm Automatic PAM 00986 pre-owned
Panerai Luminor 1950 10 Days GMT
Pam00986 Luminor
RM53,281
+ RM1,158 for shipping
Panerai Steel 44mm Automatic PAM 01033 pre-owned
Panerai
Luminor Gmt Pam01033
RM36,122
+ RM1,426 for shipping
Panerai Steel 44mm OP6553 pre-owned
Panerai Luminor Marina Automatic
44MM OP 6553
RM21,312
+ RM412 for shipping
Panerai Steel 44mm Automatic PAM 01110 new
Panerai Luminor Marina
Chrono 44 mm - Pam01110 - BLUE DIAL
RM45,400
+ RM459 for shipping
Panerai Steel 47mm Manual winding PAM 00687 pre-owned
Panerai Special Editions
Radiomir 3 Days Acciaio 47mm Limited Edition
RM42,771
+ RM471 for shipping

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Panerai Steel 44mm Automatic PAM 00320 pre-owned Malaysia, Kuala Lumpur
Panerai Luminor 1950 3 Days GMT Automatic
PAM 320 2012
RM19,500
+ RM100 for shipping
Panerai Steel 47mm Manual winding PAM00449 pre-owned
Promoted
Panerai Special Editions
Radiomir PAM00449 SLC 3 Day Steel Black Dial
RM44,672
Free shipping
Panerai Titanium 47mm Automatic PAM 01389 pre-owned
Panerai Luminor Submersible 1950 3 Days Automatic
Amagnetic 1950 3 Days Titanium
RM46,578
+ RM594 for shipping
Panerai Steel 44mm Manual winding PAM 003 pre-owned
Panerai Luminor Marina
PAM 003
RM19,876
+ RM690 for shipping
Panerai Steel PAM219 pre-owned
Panerai Luminor Base
HISTORIC LUMINOR BASE LEFT HANDED PAM00219
RM24,092
+ RM927 for shipping
Panerai Steel 44mm Automatic PAM 01320 pre-owned
Panerai Luminor 1950 3 Days GMT Automatic
Pam01320
RM36,122
+ RM1,426 for shipping
Panerai Titanium Manual winding PAM 00349 new
Panerai
Exceptionally Rare RADIOMIR TITANIO Unique Edition of 1 of 12 Titanium Mens Watches B&Ps
RM236,115
+ RM315 for shipping
Panerai Steel 44mm Automatic PAM 01312 new
Panerai Luminor Marina 1950 3 Days Automatic
44 - PAM01312
RM37,060
+ RM459 for shipping
Panerai Steel 44mm Automatic PAM 00090 pre-owned
Panerai Luminor Power Reserve
PAM 00090
RM23,119
+ RM417 for shipping
Panerai Steel 44mm Manual winding PAM 01085 new Malaysia, Kuala Lumpur
Panerai Special Editions
Luminor Blu Mare 3 Days PAM 1085 New 2022
RM21,500
+ RM100 for shipping
Panerai Steel 47mm Automatic PAM00790 new
Promoted
Panerai Special Editions
Radiomir PAM00790 1940 3 Day Art Deco Steel Black Dial
RM35,642
Free shipping
Panerai Rose gold 44mm Automatic PAM 01111 new
Panerai Luminor Marina
Goldtech Blu Notte 2022 Pam01111 Luminor
RM113,774
+ RM1,069 for shipping
Panerai Steel 44mm Manual winding PAM 00233 pre-owned
Panerai Luminor 1950 8 Days GMT
Full set
RM48,648
+ RM834 for shipping
Panerai Titanium 47mm Automatic PAM 00652 pre-owned
Panerai Luminor 1950 Regatta 3 Days Chrono Flyback
PAM 00652
RM56,559
+ RM471 for shipping
Panerai Bronze 47mm Automatic PAM 00968 new
Panerai Luminor Submersible
Bronzo Luminor Submersible 06/2022 unworn box papers VAT
RM92,657
+ RM922 for shipping
Panerai Titanium 44mm Manual winding PAM 00036 pre-owned
Panerai Special Editions
Marina Militare Luminor | Special Edition | 1998 | FullSet
RM106,098
+ RM1,390 for shipping
Panerai Ceramic 44mm Automatic PAM 00335 new
Panerai Luminor 1950 10 Days GMT
PAM00335 - Black Ceramic
RM78,758
+ RM459 for shipping
Panerai Steel 45mm Manual winding PAM 00210 pre-owned
Panerai Radiomir
Steel Mens Watch Sandwich Dial B&Ps
RM23,612
+ RM315 for shipping
Panerai Steel 44mm Manual winding PAM 01084 pre-owned Malaysia, Kuala Lumpur
Panerai Special Editions
Luminor Logo 3 Days 44mm PAM 1084 2020
RM19,100
+ RM100 for shipping
Panerai Steel 44mm Manual winding PAM00660 new
Promoted
Panerai Luminor Marina
PAM00660 Marina Bianco Steel White Arabic Dial
RM25,661
Free shipping
Panerai Ceramic 44mm Automatic PAM 00441 pre-owned
Panerai Luminor 1950 3 Days GMT Automatic
Ceramica PAM00441 - Full set Superb condition
RM40,303
+ RM199 for shipping
Panerai Steel 45mm Automatic PAM 00674 pre-owned
Panerai Luminor Due
PAM00674
RM34,748
+ RM320 for shipping
Panerai Steel PAM 00050 pre-owned
Panerai Luminor Marina Automatic
PAM00050
RM30,889
Free shipping
Panerai Titanium 44mm Automatic PAM 01117 new
Panerai Luminor Marina
44mm 270 pieces 12/2021 unworn box papers
RM88,024
+ RM922 for shipping
Panerai Steel 47mm Manual winding PAM00423 pre-owned
Panerai Luminor 1950 3 Days Power Reserve
47mm PAM00423
RM36,833
+ RM463 for shipping
Panerai Steel 38mm Automatic PAM 01247 new
Panerai Luminor Due
38mm - PAM01247 - Grey Amazing Dial
RM29,184
+ RM459 for shipping
Panerai Steel 42mm Automatic PAM01068 new
Panerai Luminor Submersible
Blue Notte PAM 1068
RM41,652
+ RM927 for shipping
Panerai Steel 44mm Automatic PAM 00236 pre-owned
Panerai Luminor Chrono
Daylight Chronograph 44mm Pam 236 K - Discontinued
RM30,775
+ RM162 for shipping
Panerai Steel 44mm Automatic PAM00186 new
Promoted
Panerai
Luminor PAM00186 Submersible Arktos GMT Stainless Steel
RM43,246
Free shipping
Panerai Rose gold 42mm Automatic PAM 01164 new
Panerai
Luminor Marina Automatic Submersible Rosegold PAM01164
RM96,832
+ RM417 for shipping

Panerai: Traditional Italian Watches

Panerai skillfully combines Italian style with Swiss watchmaking. Cushion-shaped cases and large crown guards make Panerai timepieces unmistakable. Highly complicated in-house calibers earn this company a top spot in the world of haute horlogerie.

By Chrono24

From a Military Watch to a Luxury Icon

The history of Officine Panerai, an Italian luxury watch manufacturer, stretches all the way back to 1860. However, their extravagant watches first became available to the public over 130 years later in 1993. Up until then, this Florentine company was a supplier to the Royal Italian Navy and very secretive about their products.

Today, Panerai creates some of the industry's most highly coveted timepieces. Cushion-shaped cases and massive sizes of 47 mm and above lend these watches a rather masculine feel and make them truly unmistakable. Thanks to luminous hands and indices, the large round dials are always tidy and easy to read under all lighting conditions.

The Radiomir and Luminor collections get their inspiration from historical models from the 1930s, 40s, and 50s. On the other hand, the diving watches in the Submersible series pair retro details with modern design and generally appeal to younger audiences.

Despite their fondness for retro designs, Panerai keeps up with the times when it comes to materials. In addition to the usual suspects like stainless steel, gold, and titanium, the manufacturer has developed their own proprietary materials, including the composites Carboech and Fibratech and special alloys like Goldtech and Platinumtech. Beyond that, Panerai is dedicated to sustainability and has produced several watches made almost entirely of recycled materials in recent years.

Panerai has been equipping certain models with in-house calibers since 2005. These movements are produced at the company's facilities in Neuchâtel, Switzerland, and vary in their complications. Some calibers feature a second time zone, split-seconds chronograph, tourbillon, or minute repeater. What's more, many of these movements boast astonishing 10-day power reserves. All watches produced before 2005 get their power from calibers from different ébauche suppliers, such as ETA.

5 Reasons to Buy a Panerai Watch

  • Distinctive cushion-shaped cases
  • Imposing crown-protecting bridge on the Luminor
  • Innovative technology and the finest in-house calibers
  • Power reserve up to 10 days (240 hours)
  • Originally developed for elite Italian combat divers
3:08
PANERAI explained in 3 minutes | Short on Time

Prices at a Glance: Panerai Watches

Model, reference number Price (approx.) Material, features
Radiomir 1940 Minute Repeater Carillon Tourbillon GMT, PAM00600 400,000 USD Goldtech, minute repeater, tourbillon, GMT, 4-day power reserve
Luminor 1950 Tourbillon Lo Scienziato, PAM00767 141,000 USD Titanium, tourbillon, second time zone
Lo Scienziato – Luminor 1950 Tourbillon GMT, PAM00578 112,000 USD Titanium, tourbillon, GMT, power reserve indicator, 6-day power reserve
Luminor Submersible 1950 3 Days Automatic Bronzo, PAM00382 31,500 USD Bronze, rotatable bezel, small seconds, date, 3-day power reserve
Submersible Bronzo Blu Abisso, PAM01074 21,000 USD Bronze, rotatable bezel, small seconds, date
Radiomir 3 Days Automatic Oro Rosso, PAM00573 19,500 USD Rose gold, small seconds, 3-day power reserve
Luminor Submersible 1950 Carbotech 3 Days Automatic, PAM00616 14,500 USD Carbon, small seconds, rotatable bezel, date, 3-day power reserve
Luminor 1950 Regatta 3 Days Chrono Flyback Automatic, PAM00526 13,500 USD Titanium, flyback chronograph, regatta countdown, 3-day power reserve
Luminor 1950 3 Days, PAM00372 7,200 USD Stainless steel, hours, minutes, 3-day power reserve
Luminor Submersible Automatic, PAM00024 5,500 USD Stainless steel, automatic, small seconds, date, rotatable bezel
Luminor Marina Logo Acciaio, PAM01005 4,900 USD Stainless steel, small seconds, 56-hour power reserve
Radiomir Base Logo, PAM00753 4,400 USD Stainless steel, hours, minutes, 72-hour power reserve
Radiomir Black Seal Logo Acciaio, PAM00380 4,100 USD Stainless steel, small seconds, 56-hour power reserve

How much do Panerai watches cost?

You can find Panerai watches on Chrono24 for as little as 4,000 or 4,500 USD. For that price, you can purchase a Radiomir Black Seal or Luminor Base Logo. Be sure to have between 5,400 and 6,500 USD on hand for a Luminor Marina. Models with a chronograph or second time zone change hands starting at around 6,800 USD. A series of Submersible timepieces falls in a similar price range.

A major jump in price occurs when you look into gold or bronze timepieces. For example, a Submersible 1950 Bronzo or Radiomir 1940 in rose gold will set you back about 33,000 USD.

Prices for Panerai's top models easily reach six figures. For example, the skeletonized Luminor Tourbillon GMT Lo Scienziato demands roughly 141,000 USD, and a Luminor Tourbillon Equation of Time in 18-karat gold costs upwards of 225,000 USD.

Vintage watches from the 1940s are great options for collectors. Models with the Rolex caliber 3646 are particularly highly coveted and regularly sell for more than 110,000 USD in good condition.


Detailed Price and Model Information for the Radiomir

The Radiomir was the very first Panerai watch. The company began producing models for the Italian Navy all the way back in 1936. Its name comes from the luminous material patented by Panerai in 1916. This material is based on radium, a radioactive element.

This timepiece's design has changed very little since its introduction. It still has a cushion-shaped case, tidy dial, two hands, and luminous indices and numerals at 3, 6, 9, and 12 o'clock. Most models come with a "sandwich" dial, i.e., a dial with two layers. The manufacturer cuts the numbers and indices out of the top layer and then places it over the lower layer, which is coated with luminous material. The result lends these timepieces a stunning sense of depth.

The different models range from 42 to 49 mm in diameter. Most have a stainless steel case; however, the manufacturer also offers a few Radomir timepieces in rose gold or black ceramic. The collection is also home to a few different dial designs, including the popular "California" dial. This dial type has hours marked by Roman numerals on its upper half and Arabic numerals on the lower half. Then there's the Radiomir S.L.C., which does without numerals altogether. Instead, it uses dot and line indices to mark the hours.

Panerai has added several more dial varieties in recent years. The collection has included models with green dials since 2017. There are also versions with blue or brown dials. Among the latter group, you'll find the Radiomir Venti. The manufacturer launched this model in 2020 to celebrate 20 years since the foundation of the online "Paneristi" community. The Radiomir Eilean followed in 2021. This watch also has a brown dial but features a vertical teak pattern reminiscent of the deck on the yacht "Eilean." Built in 1936, Panerai helped restore the "Eilean" and get it back in working order in 2006.

The collection is also home to watches with small seconds, power reserve indicators, or GMT functions. The top model is the Radiomir 1940 Minute Repeater Tourbillon GMT. Panerai only produces this 49-mm rose gold watch upon request. It displays the time in two time zones using a central set of hands. By pressing the push-piece at 8 o'clock, the watch will acoustically relay the time in either time zone. Sapphire crystal on both the front and back offers a view of the intricately skeletonized in-house caliber P.2005/MR at work. Officially, this timepiece sells for 400,000 USD.

Entry-level models, such as the Radiomir Base Logo and Radiomir Black Seal Logo, sell for 4,000 to 4,400 USD. Collector's items like the Venti or Eilean will set you back roughly 7,900 USD. If you'd prefer a watch with a second time zone, be prepared to spend anywhere from 9,200 to 12,500 USD. Prices for a Radiomir with a gold case fall between 10,000 and 17,000 USD.

Features of the Panerai Radiomir

  • A cushion-shaped case in stainless steel, ceramic, or gold
  • Top models featuring a tourbillon, GMT, or minute repeater
  • Case sizes ranging from 42 to 49 mm

Luminor: A Diving Watch With a Distinctive Crown Guard

The Luminor collection is an evolution of the Radiomir. Both models share a cushion-shaped case and a clean sandwich dial. The most noticeable difference is the massive crown-protecting bridge that guards the Luminor's crown against impacts and jolts. It also keeps the crown firmly pressed into the case, keeping water out of the delicate interior.

Stainless steel is the most prominent material in the Luminor collection. However, you'll also find models in rose gold, titanium, or ceramic. In recent years, Panerai has put a lot of time and effort into researching and developing materials, resulting in proprietary alloys like Goldtech and Platinumtech. Both are more durable than conventional precious-metal alloys. Other materials to arise out of Panerai's laboratories include Carbotech and Fibratech. These composites are made of carbon and basalt fibers, respectively, and are robust, corrosion-resistant, and up to 60% lighter than stainless steel. In spring 2021, the brand launched the Luminor Marina Steel with a case crafted from recycled steel.

Beyond the many materials, there is a wide array of complications to choose from. This includes models with a tourbillon and a second time zone in addition to a flyback chronograph, perpetual calendar, or equation of time. There are even watches for lefties with the crown on the left-hand side.

Prices for a Panerai Luminor

Simple models like the Luminor Base Logo change hands for as little as 4,700 USD. More complex watches, such as the Luminor GMT Power Reserve with a second time zone and power reserve indicator or the Luminor 8 Days GMT with an impressive eight-day power reserve, cost between 8,900 and 12,000 USD. There's also the Luminor Equation of Time 8 Days GMT, which requires an investment of roughly 19,000 USD. For another 3,500 USD, you can call the Luminor Regatta Chrono Flyback your own.

You'll have to dig quite a bit deeper in your pockets for highly-complicated special editions like the Luminor L'Astronomo Tourbillon Moon Phase Equation of Time GMT. As its name implies, this timepiece boasts a second time zone, an equation of time function, a tourbillon, and a moon phase indicator that also shows sunrise and sunset times. Prices for this model begin around 248,000 USD.

Features of the Panerai Luminor

  • A cushion-shaped case
  • Stainless steel, gold, titanium, ceramic, and composite materials like Carbotech and Fibratech
  • Distinctive crown-protecting bridge
  • In-house calibers, some with a tourbillon, flyback chronograph, or second time zone

Luminor Due: An Elegant Dress Watch

The Luminor Due is an elegant take on the classic Luminor. Its flatter case makes it a fantastic sporty dress watch. At 38 to 45 mm in diameter, there are also plenty of options for smaller wrists. Panerai outfits these models with sunburst dials in silver, graphite, black, or blue, further heightening their elegant aesthetic. The three-hand editions with a small seconds dial at 9 o'clock are available in stainless steel, titanium, or rose gold. Beautiful alligator leather straps hold these timepieces securely on the wrist. As of 2019, these watches get their power from the in-house caliber P.900.

Depending on the size, plan to spend between 5,800 and 8,500 USD for a stainless steel model. The same timepieces in titanium sell for anywhere from 6,600 to 9,900 USD. Finally, the gold editions are much more expensive at 13,000 to 22,500 USD.

Features of the Panerai Luminor Due

  • Cushion-shaped case in gold, stainless steel, or titanium
  • Especially flat: works well as a dress watch
  • Distinctive crown-protecting bridge
  • Sizes ranging from 38 to 45 mm, possible women's watch

Luminor Submersible: A Diving Bezel and Modern Design

The Submersible collection is a modern version of the Luminor. It also features Panerai's characteristic crown-protecting bridge. However, unlike the Luminor, this timepiece comes with a unidirectional diving bezel. With 300 m (30 bar, 984 ft) of water resistance, the Submersible is also suited for diving.

Applied dot and line indices add a fresh touch to the dial. Panerai also turns to contemporary materials for the case. In addition to classic stainless steel, you'll find titanium, ceramic, and carbon editions. The collection also contains models constructed from the company's proprietary materials Carbotech and Goldtech. There are even several sustainable models, such as the Submersible eLAB-ID, which Panerai makes out of 98.6% recycled materials.

Prices for three-hand Submersibles largely depend on the exact edition. Older stainless steel models like the ref. PAN00024 change hands for as little as 5,500 USD on Chrono24. More recent versions like the Submersible Blu Notte or the Azzurro – both made of titanium – cost roughly 11,500 USD. Carbotech and Goldtech watches will set you back anywhere from 16,000 to 28,500 USD. As of writing, the eco-friendly eLAB-ID is hard to come by on the Chrono24 marketplace. However, Panerai officially lists this model for 61,700 USD.

If you're on the market for a Submersible with a flyback chronograph, be sure to have between 14,000 and 33,000 USD. Those who can do without a flyback chronograph may prefer an older Submersible chronograph like the ref. PAM00187. These watches cost about 10,000 USD.

One of the most spectacular Submersible models is the Submersible Bronzo. Its 47-mm case is made of bronze and will develop its own unique patina over time, making every timepiece truly one of a kind. Anticipate prices of around 19,500 USD for a never-worn watch with a brown dial and brown ceramic bezel inlay. A Submersible Bronzo 1950 3 Days Power Reserve with a green dial demands roughly 31,500 USD. In 2021, Panerai released the Submersible Bronzo Blu Abisso, a 42-mm bronze timepiece. As its name implies, it features a blue dial with a matching leather strap. Prices for this watch sit around 21,000 USD.

Features of the Panerai Submersible

  • Cushion-shaped case in steel, titanium, ceramic, bronze, or carbon
  • Diving watch with unidirectional rotatable bezel
  • Water-resistant to 300 m (30 bar, 984 ft)
  • In-house calibers, some with a GMT or flyback function

Tradition Since 1860

The history of Panerai began in 1860, when Giovanni Panerai opened a small watchmaking workshop and school in Florence, Italy. However, because a flood in 1966 destroyed all original documents from this time, it's difficult to reconstruct the company's exact history. What is known for sure is that the company's sign bore the words "Orologeria Svizzera" (Swiss watchmaking) at the beginning of the 20th century.

Initially, the company focused on importing and selling Swiss watches from companies like Jaeger-LeCoultre, Ulysse Nardin, Vacheron Constantin, and Rolex. To keep import taxes as low as possible, the watches were delivered disassembled. Once the components reached the workshop, they were reassembled and adjusted by professionals who had trained at Panerai's watchmaking school. The brand's customers included prominent, rich Florentines and the Italian royal family.

Working with the Royal Italian Navy

The Italian military has belonged to Panerai's clientele since 1910, and initially, they delivered pocket chronographs. Between 1910 and 1914, Panerai teamed up with Lieutenant Carlo Ronconi to research glow-in-the-dark devices using a radium-based luminous material. The term "Radiomir" first appeared in 1916 on a French registered patent. The word is a combination of the Italian words "radio" (radium) and "mira" (sight or goal). In the years that followed, Panerai delivered compasses, barometers, depth gauges, underwater lamps, and other instruments to the Italian military.

Over the course of the 1940s, Panerai developed their iconic crown-protecting bridge. It remains an unmistakable trademark of every Luminor model to this day. Panerai invented the luminous material Luminor in the late 1940s. This material is made from tritium and replaced radioactive Radiomir.

Panerai's cooperation with the Italian Navy meant that their products were subject to strict military secrecy starting in 1936. Thus, they weren't available for purchase by the general public. This would remain the case until the early 1990s and the lifting of the confidentiality provisions.

Panerai's Success

Large and distinctive timepieces define the luxury watch manufacturer Panerai. Consistent designs and their crown-protecting bridge create a steadfast image that every watch enthusiast recognizes at first glance. The watches impress with their functionality and easy-to-read dials. They take their inspiration from the demands of the military, and more recently, action stars like Sylvester Stallone and Arnold Schwarzenegger have helped the watches achieve cult status. The company received new financial resources after joining the Richemont Group in 1997. These funds opened doors to new marketing and technological development possibilities that led to Panerai's first in-house calibers. Today, the Radiomir and Luminor models are no longer pure military watches: They're beloved by city dwellers, creative minds, star chefs, and managers of all kinds.