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Bulgari Steel 15mm Quartz BZ23BSS.S pre-owned Malaysia, Ipoh
Bulgari B Zero 1
RM8,166
Private Seller
MY
Bulgari Steel 41mm Automatic BG041S pre-owned
Bulgari Octo Automatik Edelstahl Herrenuhr Ref. BG041S B&P
RM17,965

Sold by Chrono24

DE
Bulgari Steel 42mm Automatic SD42S pre-owned Malaysia
Bulgari Diagono
RM10,569
Professional dealer
 
MY
Bulgari Titanium 40mm Manual winding 102714 BGO40TLXTSK new
Bulgari Octo Finissimo
RM75,856
Professional dealer
54
BE
Bulgari Steel 30mm Quartz BZ30S pre-owned
Bulgari B.Zero1 MOP Diamonds Dial BZ30S
RM6,073
Professional dealer
291
RO
Bulgari Gold/Steel 35mm Quartz 102236 SP35C6SPG.2T pre-owned
Bulgari Serpenti
RM37,837
Professional dealer
143
US
Bulgari Yellow gold 40mm Automatic SC 40 G pre-owned
Bulgari DIAGONO CHRONOGRAPH YELLOW GOLD RUBBER STRAP 40MM SC 40 G
RM49,674
Professional dealer
262
US
Bulgari Ceramic 40mm Automatic 103077 BGO40BCCXTAUTO new
Bulgari Octo Finissimo
RM53,690
Professional dealer
276
US
Bulgari Yellow gold 23mm Quartz BB232T pre-owned
Bulgari Bvlgari Bulgari 18Kt Gold Tubogas Flex Band Watch BB232T
RM10,988
Professional dealer
10
US
Bulgari White gold 38mm Manual winding BB W38 GL TB pre-owned
Bulgari Tourbillon BB W38 GL TB - 18K White Gold - Box & Papers
RM169,161
Professional dealer
307
UK
Bulgari Aluminum 38mm Automatic AC38TA pre-owned
Bulgari Diagono Chronograph Aluminium Automatik Herrenuhr Ref....
RM11,892

Sold by Chrono24

DE
Bulgari White gold Quartz 102005 pre-owned
Bulgari Serpenti Tubogas Diamond
RM114,145
Professional dealer
5
US
Bulgari Aluminum 32mm Quartz AL 32 TA pre-owned
Bulgari Aluminium Diagono AL32TA "Full Set"
RM4,301
Professional dealer
603
ES
Bulgari Steel 41mm Automatic 102031 BGO41BSSD new
Bulgari Octo
RM26,820
Professional dealer
7
SI
Bulgari Steel Automatic 102308 DG42C9SMCVDCH new
Bulgari Diagono 40mm Magnesium Red DG 42 SMC CH NEW Full Set 2018
RM14,670
Professional dealer
1040
DE
Bulgari Rose gold 42mm Automatic DGP42GCCH
Bulgari DIAGONO CHRONGRAPH ROSE GOLD TITANIUM AND RUBBER 42MM...
RM38,048
Professional dealer
262
US
Bulgari Steel 40mm Automatic GMT40S pre-owned
Bulgari Diagono Gmt
RM13,101
Professional dealer
393
US
Bulgari Rose gold 27mm Quartz 102726 SPP27C4PGL new
Bulgari Serpenti
RM23,040
Professional dealer
158
US
Bulgari Aluminum 32mm Quartz AL32A pre-owned
Bulgari Bvlgari Diagono Aluminium ref Al32TA
RM4,807
Professional dealer
113
NL
Bulgari Steel 35mm Automatic LCV35S pre-owned
Bulgari Diagono Automatik Datum Edelstahl Herrenuhr Ref. LCV35S
RM7,186

Sold by Chrono24

DE
Bulgari Yellow gold 38mm Automatic SD 38 G pre-owned
Bulgari Chronometer, Automatic 750/- von 8/2000
RM49,896
Professional dealer
36
DE
Bulgari Steel 35mm Quartz N/A pre-owned
Bulgari Diagono Chronograph Quartz Watch Stainless Steel 35
RM7,229
Professional dealer
 
US
Bulgari Steel Quartz bz22bsl/12/100908 new
Bulgari B01
RM12,145
Professional dealer
7
SI
Bulgari Titanium 42mm Automatic 103068 new
Bulgari Octo Finissimo Chrono GMT - Referenz 103068 HAMMER
RM65,077
Professional dealer
524
DE
Bulgari Steel 42mm Automatic DG42C14SWG pre-owned
Bulgari Diagono Calibro 303
RM18,977
Professional dealer
16
NL
Bulgari White gold 26mm Quartz 101787 SPW26WGD1GD1.1T new
Bulgari Serpenti Scaglie 26mm Jewelery White Gold with...
RM177,115
Professional dealer
243
IT
Bulgari Gold/Steel 42mm Automatic DG42SWGCH pre-owned
Bulgari Diagono
RM16,020
Free shipping
Professional dealer
189
JP
Bulgari Ceramic 40mm Automatic 103534 new
Bulgari Tadao Ando x Bulgari Octo Finissimo in Ceramic 2021...
RM96,433
Professional dealer
591
JP
Bulgari Steel 35.5mm Automatic DG35SCH pre-owned
Bulgari Diagono Diamanten Automatik Edelstahl Herrenuhr Ref....
RM12,398

Sold by Chrono24

DE
Bulgari White gold 38mm Automatic ACW38G
Bulgari DIAGONO CHRONOGRAPH 38MM WHITE GOLD RUBBER STRAP GRAY...
RM29,593
Professional dealer
262
US
Bulgari Steel 22mm N/A pre-owned
Bulgari Bvlgari B.Zero 1 Quartz Watch Stainless Steel and...
RM2,198
Professional dealer
 
US
Bulgari Steel 41mm Automatic 102485 BGO41BBSPGVD new
Bulgari Octo
RM35,423
Professional dealer
7
SI
Bulgari Titanium 40mm Automatic 102711 BGO40C14TLXTAUTO new
Bulgari Octo Finissimo - 102711-BGO40C14TLXTAUTO - MEGA PREIS...
RM47,062
Professional dealer
524
DE
Bulgari Steel 35mm Quartz Serpenti pre-owned
Bulgari Serpenti Tubogas Edelstahl Diamanten 102736 Lady...
RM35,372
Professional dealer
794
DE
Bulgari Steel Automatic Octo new
Bulgari Octo Ultranero 102581
RM21,117
Professional dealer
123
US
Bulgari Steel 35mm Automatic AA44S pre-owned Malaysia
Bulgari Assioma AA44S Auto 38mm (Used | Watch Only)
RM5,999
Free shipping
Professional dealer
6
MY
Bulgari Yellow gold 29.5mm Automatic LCV 29 G pre-owned
Bulgari Diagono
RM32,893
Professional dealer
46
PT
Bulgari Steel 38mm Automatic BB38SLCH pre-owned
Bulgari Chronograph Automatik Edelstahl Herrenuhr Ref. BB38SLCH
RM10,374

Sold by Chrono24

DE
Bulgari Steel 37mm Automatic BBL37S new
Bulgari
RM20,748
Professional dealer
70
DE
Bulgari Steel 40mm Automatic 103011 BGO40C14SSXTAUTO pre-owned
Bulgari Octo Finissimo 103011 full set from 2019 perfect...
RM50,351
Professional dealer
112
LU
Bulgari Steel Automatic 102396 BB41C3SSD pre-owned
Bulgari
RM20,242
Professional dealer
7
SI
Bulgari Titanium 40mm Automatic 102713 BGO40C14TTXTAUTO new
Bulgari Octo - verschraubte Krone - 2021 - HIT
RM51,105
Professional dealer
524
DE
Bulgari Steel 42mm Automatic BB42SL pre-owned
Bulgari Bulgari
RM10,627
Professional dealer
162
IT
Bulgari Yellow gold 36mm Quartz CH 35 G pre-owned
Bulgari Chrono Diagono CH 35 G 35,5 mm Unisex 18k Gold Bvlgari...
RM17,706
Professional dealer
 
DE
Bulgari Steel 38mm Automatic SD38SGMT pre-owned Malaysia
Bulgari Diagono Scuba GMT 3 Timer Auto 38mm (Used | Complete Set)
RM6,599
Free shipping
Professional dealer
6
MY
Bulgari Yellow gold 23mm Quartz BB232T pre-owned
Bulgari
RM21,476
Professional dealer
393
US
Bulgari Yellow gold 33mm Automatic BB33GLGMT pre-owned
Bulgari GMT 18K Gelbgold Automatik Damenuhr Gold Ref. BB33GL GMT
RM12,904

Sold by Chrono24

DE
Bulgari Steel 35mm Quartz 101817 new
Bulgari Serpenti
RM18,813
Professional dealer
88
US
Bulgari Steel 29mm Quartz RTC 49 S pre-owned
Bulgari Rettangolo
RM6,073
Professional dealer
145
BE
Bulgari Ceramic 41mm Automatic 102427 DG41C6SMCVD new
Bulgari Diagono
RM13,663
Professional dealer
7
SI
Bulgari Steel 41mm Automatic 102705 OC41C1SLD new
Bulgari Octo Roma - 102705 OC41C1SLD - Last Piece - Top Price
RM21,755
Professional dealer
524
DE
Bulgari Yellow gold 35mm Quartz CH 35 G pre-owned
TOP
Bulgari Diagono
RM19,989
Private Seller
 
GR
Bulgari Steel 38mm Automatic SD38SGMT pre-owned
Bulgari Gmt Scuba Diagono
RM10,070
Professional dealer
40
ES
Bulgari Titanium 40mm Automatic BGO40C14TTXTAUTO
Bulgari Octo Finissimo Titanium Extra Thin Grey / Blue 40mm...
RM50,308
Professional dealer
700
US
Bulgari Steel 42mm Automatic N/A pre-owned
Bulgari Diagono Professional Automatic Watch Stainless Steel 42
RM13,993
Professional dealer
 
US
Bulgari Yellow gold 29mm Quartz SQ29GL pre-owned
Bulgari Quadrato 18K (0,750) Gold Unisex Ref. SQ29GL Klassiker
RM12,398

Sold by Chrono24

DE
Bulgari Gold/Steel 33mm Automatic LUP33SG new
Bulgari Lucea
RM37,447
Professional dealer
70
DE
Bulgari Rose gold 42mm Automatic DGP42BGCVDCH new
Bulgari Diagono Chronograph
RM89,570
Professional dealer
15
DE
Bulgari Ceramic Automatic 102428 DG42BSMCVDCH new
Bulgari Diagono
RM17,711
Professional dealer
7
SI
Bulgari Steel 41mm Automatic 102103 BGO41BSLDCH new
Bulgari Octo Velocissimo - 102103 BGO41BSLDCH - Octo - MEGA PRICE
RM34,406
Professional dealer
524
DE

Bvlgari: Italian Luxury Since 1884

Bvlgari watches stand out with their elegant designs and fantastic craftsmanship. While most Bvlgari in-house calibers are extremely flat, many still feature practical complications like a tourbillon, GMT function, or chronograph.

By Chrono24 Last updated on January 20, 2020

5 Reasons to Buy a Bvlgari Watch

  • Fine Italian design
  • Swiss precision and craftsmanship
  • Remarkably flat in-house calibers
  • Top models with a tourbillon, GMT function, or chronograph
  • Women's models with gemstones

Italian Style Meets Swiss Watchmaking

When Greek silversmith Sotirios Voulgaris (or "Sotirio Bulgari" in Italian) opened his jewelry and antique shop in Rome in 1881, he never could have imagined that his small business would one day become one of the world's largest luxury goods brands. However, despite their long history, the company didn't enter the watch scene until almost a century later in 1980 when they opened their production facilities in Switzerland. Since then, Bvlgari has been responsible for some spectacular models.

Bvlgari watches sit at the intersection of Italian design and Swiss precision. While the company initially relied on movements from third parties, such as the Zenith El Primero, they now produce most of their calibers in house. Bvlgari has earned a reputation for crafting extremely flat movements, as seen in the Octo Finissimo Tourbillon. At only 1.95 mm thick, it's one of the world's flattest movements with a flying tourbillon. The Octo Finissimo Minute Repeater and Octo Finissimo Chrono GMT are also among the flattest of their kind.

Despite being made in Switzerland, the look of these watches is perhaps best described as Italian chic. Many designs include concepts from famed watch designer Gérald Genta . Bvlgari has been incorporating Genta's ideas into their watches since acquiring his company in 2000. The clearest examples of this are the Octo collection and certain Bvlgari Bvlgari models.

In addition to stainless steel and gold, the manufacturer builds cases out of materials like titanium or ceramic. Bvlgari also uses state-of-the-art movement technology, such as silicon escapements.


How much do Bvlgari watches cost?

Model Price (approx.) Features
Octo Finissimo Tourbillon 179,000 USD Platinum, very flat, automatic, tourbillon
Bvlgari Bvlgari Tourbillon 83,500 USD Tourbillon, rose gold
Serpenti Tubogas 30,000 USD Diamonds, rose gold, quartz movement
Octo Finissimo Automatic 10,500 USD Very flat, small seconds
Diagono Scuba Chrono 7,100 USD Chronograph, rose gold
Diagono GMT 5,700 USD Second time zone, stainless steel
Octo Roma 4,700 USD Date, stainless steel
Bvlgari Bvlgari Solotempo 4,400 USD Date, rose gold

Octo: Extra-Flat Octagonal Watches

The Octo is Bvlgari's most expansive collection. Its name is a reference to the octagonal design of every model's dial and case. A flattened round bezel tops off each of these remarkably thin timepieces.

The Octo Roma is this collection's entry-level model. This three-hand watch measures 41 mm in diameter and is powered by the in-house caliber BVL 191 Solotempo . Like every Octo model, the dial is pared down to the essentials. Applied line indices mark every hour except for 6 and 12 o'clock, which are represented by Arabic numerals. The only other feature is a date display at 3 o'clock. You can purchase a stainless steel model on a leather strap for as little as 4,600 USD. Prices for rose gold models sit around 14,500 USD.

Flat, flatter, flattest – the Octo Finissimo takes the concept of a flat watch to the next level. For example, the Finissimo Automatic is less than 6 mm thick. This is largely thanks to the automatic caliber BVL138. This movement is only 2.23 mm thick and provides this model with a small seconds at 7 o'clock and a 60-hour power reserve. Thanks to its extra facets, the 40-mm case feels even more futuristic than that of the Roma. The Octo Finissimo Automatic is available in stainless steel, rose gold, titanium, or ceramic. Prices range from 7,800 USD for a stainless steel model to 40,500 USD for the rose gold edition.

However, the true stars of the Octo collection are its more complicated models. Examples include the Octo Finissimo Tourbillon with a flying tourbillon, the Finissimo Chrono GMT with a second time zone and chronograph, and the Finissimo Minute Repeater with a minute repeater. Despite their intricate complications, these watches are extremely flat. Even the Chrono GMT and Minute Repeater are under 7 mm thick. Of course, all this luxury has its price. Plan to spend some 14,500 USD on a titanium chronograph model. If you'd prefer a platinum watch with a tourbillon, be sure to have about 179,000 USD on hand.


The Bvlgari Bvlgari Dress Watch

The most prominent feature of each Bvlgari Bvlgari watch is a wide round bezel with the company's name written in the classical Latin alphabet. Thanks to their round cases, these watches feel more traditional than their Octo counterparts. However, both collections share Arabic numerals at 6 and 12 o'clock, as well as line indices.

Another difference between these two collections is their size. Unlike the Octo, the Bvlgari Bvlgari comes in men's and women's sizes. Most of the 23 and 33-mm Lady models contain a quartz movement. What's more, many of these timepieces feature diamonds on their dials and a cabochon-cut stone on their crowns. There are also automatic women's models, including classic three-hand editions and timepieces with a tourbillon. These watches are typically 37 mm in diameter.

Simple quartz-powered models in stainless steel sell for as little as 2,000 USD. Similar editions with diamonds cost roughly 8,400 USD. Prices for automatic women's watches begin around 3,900 USD and top off at 25,000 USD for especially intricate models.

Bvlgari Bvlgari men's watches are 41 mm in diameter. There are three-hand editions with the Solotempo caliber BVL 191, as well as tourbillon watches with the caliber BVL 263. Three-hand models are available in stainless steel, rose gold, or a two-tone combination of both metals. These timepieces demand between 4,000 and 4,400 USD. On the other hand, the tourbillon models come in rose or white gold. These watches are extremely rare and require an investment of some 83,500 USD.


Diagono: Bvlgari's Sports Watch

Bvlgari ceased production of the Diagono collection in 2017. These watches are the Bvlgari Bvlgari's sportier sister models and have the same wide bezel with a double inscription. They also share Bvlgari's typical dial design. However, lugs integrated into the case and a crown protector make the Diagono a true sports watch. Most of these timepieces are made of stainless steel, though certain editions feature a rose gold bezel. There's also the Diagono Magnesium. Its case is a combination of magnesium and temperature-resistant PEEK (polyether ether ketone). PEEK is commonly used in the aerospace and automotive industries.

The Diagono is available as a three-hand watch or chronograph. The in-house Solotempo caliber BVL 191 ticks away inside most of the three-hand editions. These timepieces range from 38 to 41 mm in diameter and cost anywhere from 1,100 to 4,000 USD depending on the material and edition.

Each of the 42-mm chronographs gets its power from either an ETA movement, such as the 2892-A2, or the Zenith El Primero – as is the case with the Diagono Velocissimo. Plan to spend anywhere from 1,400 to 4,500 USD for one of these timepieces.

The Diagono Scuba sees the addition of a diving watch to the series. This timepiece is water-resistant to 300 m (30 bar, 984 ft) and features a toothed diving bezel. There's also a screw-down crown and case back. The Scuba comes as a three-hand timepiece, chronograph, or watch with a second time zone. Each version is available in stainless steel, rose gold, or as a two-tone edition. Prices start around 1,700 USD for a simple three-hand watch and go up to 11,000 USD or more for a gold chronograph.


Serpenti: Lithe Luxury

Bvlgari blurs the line between high-end watchmaking and luxury jewelry in their Serpenti and High Jewelry collections. As its name implies, the designs of the Serpenti collection are all inspired by snakes. Each case represents the serpent's head, while the band gracefully wraps around the wearer's arm up to seven times. Most models come in white, rose, or yellow gold; however, there's also a handful of stainless steel editions. Many versions also feature diamond-studded bezels or dials. Quartz movements power these exquisite timepieces.

Depending on the material and amount of twists, Serpenti watches cost between 4,900 and 33,500 USD.

Bvlgari turns the glamour dial up another notch in the High Jewelry series. It contains the most luxurious models from other collections, including the Serpenti. These timepieces come exclusively in rose, white, or yellow gold and are encrusted in diamonds, rubies, emeralds, and other gemstones. There are even so-called Serpenti "secret watches" with the watch and its quartz movement hidden away inside the snake's hinged mouth.

The most intricate models can cost upwards of 134,000 USD. Versions with fewer jewels change hands for as little as 39,000 USD.


The History of Bvlgari

Greek silversmith Sotirios Voulgaris founded Bvlgari in Rome in 1884. He had already opened several jewelry and antique shops three years prior. He began operating under the name "Old Curiosity Shop" and mostly sold Art Deco-style jewelry up through the 1930s.

In the 1950s and 60s, Hollywood royalty like Elizabeth Taylor, Clarke Gable, Gary Cooper, Audrey Hepburn, and Sophia Loren discovered the brand, leading to Bvlgari's international breakthrough. By the mid-1970s, the company had stores in New York, Paris, and Monte Carlo.

Bvlgari established itself as a serious producer of luxury watches in 1980 with the foundation of the Bulgari Haute Horlogerie SA in Neuchâtel, Switzerland. They further cemented this status by acquiring Gérald Genta's brand in 2000. Bvlgari has belonged to the LVMH Moët Hennessy – Louis Vuitton SE luxury goods conglomerate since 2011.