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Bulgari Serpenti Steel 33mm Silver Roman numerals
TOP
Bulgari BVLGARI SP35S Serpenti
RM23,295
Verified Dealer
19
HK
Bulgari Serpenti Steel 35mm Black Roman numerals
Bulgari Serpente
RM24,265
Verified Dealer
82
IT
Bulgari Serpenti Ceramic
Bulgari Serpenti Spiga
RM43,266
Free shipping
Verified Dealer
40
CH
Bulgari Serpenti Rose gold 35mm Roman numerals
Bulgari Serpenti
RM200,075
Verified Dealer
 
DE
Bulgari Serpenti Rose gold 16mm Black
Bulgari Serpenti
RM133,019
Verified Dealer
366
US
Bulgari Serpenti Rose gold 35mm Black
Bulgari Serpenti
RM120,350
Verified Dealer
79
US
Bulgari Serpenti Mother of pearl
Bulgari Serpenti
RM30,762
Verified Dealer
2834
DE
Bulgari Serpenti Gold/Steel 35mm Silver Roman numerals
Bulgari Serpenti Tubogas Steel/Pink Gold Quartz
RM45,738
Verified Dealer
954
BE
Bulgari Serpenti 35mm Silver
Bulgari Serpenti Tubogas 1 Spiral Diamond Watch 18k Rose Gold...
RM35,873
Free shipping
Verified Dealer
93
US
Bulgari Serpenti Gold/Steel 35mm Grey
Bulgari Serpenti Tubogas 35mm 102681 sp35c14spgd.1t
RM40,222
Free shipping
Verified Dealer
516
US
Bulgari Serpenti Steel 23mm Silver Roman numerals
Bulgari Serpentine Roestvrij Staal SP35S - W5836
RM26,550
Verified Dealer
56
NL
Bulgari Serpenti Rose gold 30mm Gold No numerals
Bulgari Serpenti
RM124,990
Verified Dealer
 
ES
Bulgari Serpenti Steel Silver
Bulgari Serpenti Tubogas
RM15,937
Verified Dealer
327
IT
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti Tubogas
RM23,014
Verified Dealer
366
US
Bulgari Serpenti Gold/Steel 35mm Silver
Bulgari Serpenti
RM37,794
Verified Dealer
79
US
Bulgari Serpenti Steel 31mm Silver
Bulgari Serpenti diamond bezel
RM26,830
Verified Dealer
6
JP
Bulgari Serpenti Steel 27mm White Roman numerals
Bulgari Serpenti Skin Steel Diamond Bezel MOP Dial White...
RM23,304
Verified Dealer
954
BE
Bulgari Serpenti 35mm Black
Bulgari Diamond Serpenti Double Spiral 18k Rose Gold & Steel...
RM48,541
Free shipping
Verified Dealer
93
US
Bulgari Serpenti Steel 35mm Silver
Bulgari Serpenti Tubogas 35mm sp35c6sds.2t 101910
RM34,205
Free shipping
Verified Dealer
516
US
Bulgari Serpenti Rose gold 20mm White Roman numerals
Bulgari SERPENTI セルペンティ
RM22,986
Verified Dealer
6
JP
Bulgari Serpenti Ceramic 35mm Black
Bulgari Serpenti Spiga
RM41,027
Verified Dealer
327
IT
Bulgari Serpenti Steel 35mm Purple
Bulgari Serpenti Tubogas NEW 2019
RM31,591
Verified Dealer
107
IT
Bulgari Serpenti Rose gold 26mm Red
Bulgari Serpenti
RM102,098
Verified Dealer
50
UK
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti
RM22,803
Verified Dealer
282
US
Bulgari Serpenti Steel 27mm Black Roman numerals
Bulgari Serpenti Skin Black Dial Steel Black Karung Strap
RM14,880
Verified Dealer
954
BE
Bulgari Serpenti 35mm Black
Bulgari Serpenti Tubogas Watch 18k Rose Gold & Steel Ref....
RM27,427
Free shipping
Verified Dealer
93
US
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti 101816
RM27,659
Free shipping
Verified Dealer
433
US
Bulgari Serpenti Ceramic 35mm Black
Bulgari Serpenti Spiga 102885 spc35bcgdbcg.2t
RM38,005
Free shipping
Verified Dealer
516
US
Bulgari Serpenti Rose gold 35mm White
Bulgari Serpenti Tubogas Rose Gold Ladies Watch 102450
RM92,057
Verified Dealer
US
Bulgari Serpenti Gold/Steel 33mm Silver
Bulgari Serpenti
RM22,635
Verified Dealer
327
IT
Bulgari Serpenti Steel 35mm Black
Bulgari Serpenti Tubogas NEW 2019
RM34,338
Verified Dealer
107
IT
Bulgari Serpenti Gold/Steel 35mm Green
Bulgari Serpenti SP35C4SPGD.2T
RM62,724
Verified Dealer
50
UK
Bulgari Serpenti Gold/Steel 33mm White Roman numerals
Bulgari Serpenti
RM24,492
Verified Dealer
282
US
Bulgari Serpenti Rose gold 27mm Mother of pearl Roman numerals
Bulgari Serpenti Pink Gold MOP Dial Diamond Bezel Karung Strap
RM35,666
Verified Dealer
954
BE
Bulgari Serpenti Steel 35mm Silver
Bulgari Serpenti Tubogas Diamond Watch Stainles Steel Ref....
RM22,360
Free shipping
Verified Dealer
93
US
Bulgari Serpenti White gold
Bulgari Serpenti White Yellow gold
RM45,326
Verified Dealer
37
CH
Bulgari Serpenti Steel 27mm Red
Bulgari Serpenti 27mm sps27c9sdl 102780
RM20,586
Free shipping
Verified Dealer
516
US
Bulgari Serpenti Yellow gold 35mm Silver Roman numerals
Bulgari Serpenti Tubogas 35mm sp35c6gdg.1t
RM102,893
Verified Dealer
127
UK
Bulgari Serpenti Rose gold 35mm White
Bulgari Serpenti Spiga
RM35,368
Verified Dealer
327
IT
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti Tubogas 101816
RM25,126
Free shipping
Verified Dealer
751
US
Bulgari Serpenti Steel 31mm Black
Bulgari セルペンティ SP35S
RM37,670
Free shipping
Verified Dealer
525
JP
Bulgari Serpenti Steel 35mm Blue Roman numerals
Bulgari Serpenti
RM41,806
Verified Dealer
282
US
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti Tubogas Steel and Diamonds Quartz
RM31,820
Verified Dealer
954
BE
Bulgari Serpenti Steel 35mm Silver No numerals
Bulgari Serpenti 35mm 1 Row Steel Diamond Bezel Silver Dial ...
RM24,492
Free shipping
Verified Dealer
93
US
Bulgari Serpenti Silver
Bulgari Serpenti Tubogas
RM54,707
Verified Dealer
2834
DE
Bulgari Serpenti Gold/Steel 35mm Purple
Bulgari Serpenti Tubogas 35mm sp35c7spg.1t 102493
RM38,216
Free shipping
Verified Dealer
516
US
Bulgari Serpenti White gold 26mm Mother of pearl
Bulgari Serpenti Jewelery Scaglie 26mm spw26wgd1gd2a.2t
RM378,835
Verified Dealer
127
UK
Bulgari Serpenti Ceramic 35mm Black
Bulgari Serpenti Spiga
RM19,925
Verified Dealer
327
IT
Bulgari Serpenti Rose gold
Bulgari Serpenti Misteriosi Secret Large Rose Gold Diamond...
RM196,412
Verified Dealer
195
UK
Bulgari Serpenti Steel 23mm Black
Bulgari NEW Serpenti Steel Black Diamond Ladies Quartz Watch ...
RM44,340
Verified Dealer
129
US
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti
RM40,961
Verified Dealer
282
US
Bulgari Serpenti Steel 27mm Red Roman numerals
Bulgari Serpenti Red Lacquered Dial Steel Case Diamond Bezel...
RM23,304
Verified Dealer
954
BE
Bulgari Serpenti Rose gold
Bulgari Serpenti 18K Rose Gold & Diamonds & Rubellite Ladies...
RM72,210
Verified Dealer
205
US
Bulgari Serpenti Steel 23mm Silver Roman numerals
Bulgari Serpentine Stainless Steel SP35S - W5836
RM27,506
Verified Dealer
298
UK
Bulgari Serpenti Steel 27mm Mother of pearl
Bulgari Serpenti 27mm 102781 sps27wsdl
RM17,314
Free shipping
Verified Dealer
516
US
Bulgari Serpenti Steel 35mm
Bulgari Serpenti Tubogas Stainless Steel Diamond Ladies Watch...
RM27,470
Verified Dealer
50
UK
Bulgari Serpenti Rose gold Black
Bulgari Serpenti Ladies Watch
RM32,209
Verified Dealer
327
IT
Bulgari Serpenti Steel 35mm Red No numerals
Bulgari Serpenti Tubogas Double Swirl Steel Diamond Red Dial 35mm
RM32,506
Verified Dealer
195
UK
Bulgari Serpenti Steel 35mm Purple
Bulgari Serpenti 35 mm steel Purple dial factory Diamonds
RM22,887
Verified Dealer
594
AT
Bulgari Serpenti Steel 35mm Silver Roman numerals
Bulgari Serpenti
RM40,539
Verified Dealer
282
US
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Bvlgari Serpenti: A Fan Favorite Since 1940

The Bvlgari Serpenti has enjoyed widespread popularity since its debut. Inspired by the sleek body of a snake, the case and band gracefully wind around the wrist. Many pieces blur the line between jewelry and watch thanks to their precious materials.


5 Reasons to Buy a Bvlgari Serpenti

  • A unique snake-inspired design
  • Cult following since 1940
  • Stainless steel, gold, and two-tone models
  • High Jewelry models – more jewelry than watch
  • Precise Swiss quartz movements

A Snake for Your Wrist

The Serpenti is one of the oldest collections from luxury watch and jewelry manufacturer Bvlgari. Originally released in the 1940s, the Serpenti helped propel the brand into the spotlight in the 1960s after appearing on numerous celebrities' wrists. Elizabeth Taylor was a fan of the design and wore a Serpenti while filming Cleopatra.

From its drop-shaped case to its spiral bracelet that gently wraps around the arm, the Serpenti clearly takes its name to heart. However, when crafting the bracelet for the first model, Bvlgari got inspiration from an unlikely source: the flexible gas pipes commonly used in Europe in the 1920s. Current pieces with this bracelet design have the term "Tubogas" in their name. To this day, Bvlgari continues to embrace the mythological symbol of the serpent, offering a wide range of watches and jewelry featuring stylized snakes.

Bvlgari offers Serpenti watches in stainless steel, different shades of gold, or state-of-the-art ceramic. High Jewelry editions are encrusted with innumerable gemstones, such as diamonds, emeralds, amethysts, malachite, or lapis lazuli. Precise Swiss quartz timepieces power these timepieces.


How much does the Bvlgari Serpenti cost?

Model Price (approx.) Feature(s)
Serpenti Secret Watch 131,000 USD Rose gold, diamonds, turquoise, mother-of-pearl
Serpenti Scaglie 44,000 USD Rose gold, diamonds, black sapphire
Serpenti Tubogas Three Gold 32,500 USD Rose, white, and yellow gold; diamonds
Serpenti Seduttori 25,500 USD Rose gold, diamonds
Serpenti Tubogas Two-Tone 14,000 USD Two-tone design, diamonds
Serpenti Spiga 10,500 USD Brown ceramic, diamonds
Serpenti Tubogas Steel 6,000 USD Stainless steel
Serpenti Spiga 5,200 USD Black ceramic
Serpenti 27 3,000 USD Stainless steel, changeable leather strap

Serpenti Tubogas: The Classic Edition

The Serpenti Tubogas series is the direct descendant of the original watch from the 1940s. Its drop-shaped case is 35 mm across at its widest point and looks particularly lifelike thanks to its curves. A quartz caliber powers the central hour and minute hands. Roman numerals mark 6 and 12 o'clock, while applied line indices are used for the other hours. The dial is available in silvery-white, black, gray, red, brown, or purple. Certain models even feature a guilloché sunburst pattern.

Bvlgari crafts the case and integrated bracelet out of polished stainless steel or rose gold. There are also two-tone editions that mix these two materials, as well as a " Three Gold" model in rose, white, and yellow gold. Many timepieces also feature diamond-studded bezels.

Each watch comes on a coiled bracelet with anywhere from one to seven spirals. The more spirals, the higher the snake winds up your arm and the bolder the fashion statement.

Stainless steel models with a single spiral mark the entry point into the Serpenti collection. These versions cost around 3,900 USD. For a piece with a double spiral, be prepared to spend some 5,900 USD. The top stainless steel Serpenti has five spirals and a diamond-studded bezel. This timepiece demands roughly 9,800 USD. Two-tone and gold editions require a larger investment of between 6,600 and 14,000 USD. At about 32,500 USD, the "Three Gold" model in rose, white, and yellow gold sits at the top of the Serpenti Tubogas price range.

Features of the Serpenti Tubogas

  • 35-mm case
  • Stainless steel, gold, or two-tone
  • Up to seven spirals
  • Select models with diamonds
  • Quartz movement

Prices for the Ceramic Serpenti Spiga

There are only two differences between the Serpenti Spiga and the Serpenti Tubogas. First, the Spiga's bracelet is modeled after ears of corn instead of pipes. Second, its case and bracelet are made of white, black, or brown ceramic. The 18-karat rose gold bezel, crown, indices, hands, and individual links offer a stunning contrast. Certain models also feature diamonds on their bezels.

The top Spiga model comes in brown ceramic and has a diamond-studded bezel. You can call this timepiece your own for about 10,000 USD. Black or white versions with a double spiral bracelet cost some 8,800 USD. You can save even more by purchasing a watch with a single spiral. Prices for these models begin around 7,500 USD. The most affordable Spiga watch is made of black ceramic and has a single twist and black ceramic bezel. This variant sells for approximately 5,200 USD.

Features of the Serpenti Spiga

  • 35-mm case
  • Black, white, or brown ceramic
  • Gold accents on the case and bracelet
  • Select models with diamonds
  • Quartz movement

Serpenti 27 with a Changeable Leather Strap

The Serpenti is also available on a leather strap. These bands coil around the arm just like their metal and ceramic counterparts. However, they come with one distinct advantage: They are interchangeable. Color options range from the reserved to the downright bold, so you can match your watch to your mood or outfit.

Despite having a smaller, 27-mm case, the design is identical to that of larger Serpenti models. You can choose between a stainless steel or rose gold case, with or without diamonds.

You can call a stainless steel watch with a simple strap your own for as little as 3,000 USD. The addition of diamonds raises the price to about 5,100 USD. Rose gold editions cost anywhere from 5,700 to 8,400 USD, depending on whether there are diamonds on the bezel.

Features of the Serpenti 27

  • 27-mm case
  • Stainless steel, rose gold, or two-tone editions
  • Select models with diamonds
  • Changeable leather strap
  • Quartz movement

Serpenti Seduttori: The Next Generation

Bvlgari introduced the Serpenti Seduttori at Baselworld 2019. Unlike the other Serpenti models, these watches lack a spiral bracelet. Instead, the more conventional integrated bracelet has hexagonal links that mimic a snake's smooth scales.

The Seduttori has a 33-mm case and follows the same design principles as the rest of the collection. It's available in stainless steel, gold, or as a two-tone watch. There are also models with diamond-set bezels. The silvery-white opaline dial pairs beautifully with the case and features stainless steel or gold hour markers.

As always, the stainless steel versions are the most affordable. These watches change hands for around 4,200 USD. The two-tone edition sells for roughly 6,200 USD without diamonds and 10,000 USD with diamonds. Solid gold watches cost significantly more. Prices depend on whether or not the bezel is diamond-studded. These watches generally sell for between 20,500 and 25,500 USD.

Features of the Serpenti Seduttori

  • 33-mm case
  • Stainless steel, rose gold, or two-tone cases and bracelets
  • Select models with diamonds
  • Integrated metal bracelet
  • Quartz movement

Serpenti High Jewelry: Equal Parts Art and Watch

Bvlgari shows off their jewelry making prowess in the Serpenti High Jewelry series. Perfectly cut and set gemstones and refined gold work transform these watches into true masterpieces.

The so-called " Secret Watches" are especially popular. These timepieces have their quartz movements hidden in the snake's lower jaw. Simply open the serpent's hinged mouth to reveal the dial within. Other popular models include the Serpenti Scaglie with its crocodile-like scales and the Serpenti Incantati with a snake coiled around its round case.

All this luxury comes at a price. Depending on the design and number of gemstones on the base and bracelet, Serpenti High Jewelry watches demand anywhere from 20,500 USD to well over 110,000 USD.

Features of High Jewelry Serpenti Watches

  • Encrusted with gemstones
  • Different shapes and sizes
  • Secret Watches with a "hidden" dial
  • Quartz movement