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Rolex Day-Date 40
Rose Gold Chocolate Roman Dial Fluted Bezel 228235
RM230,624
+ RM476 for shipping
Popular
Rolex Day-Date 40
40mm Rose Gold / Chocolate Diagonal Dial - With Box And Papers
RM221,433
+ RM412 for shipping
Popular
Rolex Day-Date 40
228396TBR
RM625,221
+ RM1,303 for shipping
Popular
Rolex Day-Date 40
In Stock 2022 Day-Date 40 Olive Green Roman Dial 228239 18k WG Presidential Bracelet
RM206,577
+ RM841 for shipping
Popular
Rolex Day-Date 40
228206 Platinum 2022 NEW
RM364,712
+ RM464 for shipping
Popular
Rolex Day-Date 40
Olive Dial
RM192,163
+ RM721 for shipping
Popular
Rolex Day-Date 40
mm 18K Yellow Gold Champagne Roman Dial 228238 Complete Set
RM191,706
+ RM721 for shipping
Popular
Rolex Day-Date 40
Presidential Day-Date 40mm Rose Gold Chocolate Motif Dial 228235 Box + Papers
RM187,358
+ RM908 for shipping
Rolex Day-Date 40
2020 UK same day delivery
RM240,184
+ RM516 for shipping
Promoted
Rolex Day-Date 40
18k Rose Gold Olive Green Roman Dial Fluted Bezel 228235
RM269,061
+ RM476 for shipping
Rolex Day-Date 40
Yellow Gold RBR - Green Dial - New - Fullset - 06/2023
RM322,458
+ RM7,815 for shipping
Rolex Day-Date 40
228235
RM242,273
+ RM1,303 for shipping
Rolex Day-Date 40
228238 Silver Motif Dial
RM189,784
+ RM721 for shipping
Rolex Day-Date 40
40mm White Gold Olive Green - Roman Dial / With Box And Papers
RM216,222
+ RM412 for shipping
Rolex Day-Date 40
40mm 228235-0003 Chocolate diamond baguette dial Good Watch Only 2023
RM208,355
Free shipping
Popular
Rolex Day-Date 40
228206 Day-Date 40 mm Platinum Ice Blue Index Dial President Bracelet Complete Set 2021
RM302,213
+ RM721 for shipping
Popular
Rolex Day-Date 40
Olive Green Dial Rose gold NEW 2023
RM249,567
+ RM2,084 for shipping
Rolex Day-Date 40
228235 Olive Green 60th Anniversary Day-Date 40 President Rose Gold 2020 FULL SET
RM262,075
+ RM608 for shipping
Promoted
Rolex Day-Date 40
Rose Gold Day-Date 40 Watch - Fluted Bezel - Chocolate Baguette Diamond Dial - 228235
RM254,647
+ RM476 for shipping
Rolex Day-Date 40
228238 Black Baguette Dial 2018 Like New Full Set
RM229,248
+ RM1,558 for shipping
Rolex Day-Date 40
228238
RM193,831
Free shipping
Popular
Rolex Day-Date 40
Serviced by Rolex Service Stickers Unworn Since 228238 Champagne Roman Numeral
RM176,308
+ RM2,128 for shipping
Rolex Day-Date 40
40mm 228238 Onix Dial 2022 Like New
RM286,560
+ RM464 for shipping
Rolex Day-Date 40
228238
RM218,827
+ RM1,042 for shipping
Rolex Day-Date 40
228238
RM279,404
+ RM516 for shipping
Rolex Day-Date 40
•in Stock•Day-Date•40mm•NEW•Yellow Gold•BlackDial•
RM249,567
+ RM1,303 for shipping
Popular
Rolex Day-Date 40
40mm White Gold Bright Blue Roman Dial Fluted Bezel Watch 228239
RM181,136
+ RM620 for shipping
Promoted
Rolex Day-Date 40
Yellow Gold Day-Date 40 Watch-Yellow Gold Bezel-Champagne Baguette Diamond Dial 228348RBR
RM283,475
+ RM476 for shipping
Rolex Day-Date 40
228238
RM182,114
Free shipping
Rolex Day-Date 40
In Stock 2023 Day-Date 40 Olive Green Roman 228235 18k Everose Gold Presidential Bracelet
RM273,842
+ RM841 for shipping

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Rolex Day-Date 40
228238
RM276,139
+ RM620 for shipping
Rolex Day-Date 40
228238
RM183,581
+ RM521 for shipping
Rolex Day-Date 40
228235 Roségold 40mm Chokolate Diamond Dial B+P 06/2022
RM279,266
+ RM7,815 for shipping
Rolex Day-Date 40
228235
RM255,386
+ RM516 for shipping
Rolex Day-Date 40
Platinum Ice Blue 228206 NEW 2018 Full Set
RM328,236
+ RM151 for shipping
Rolex Day-Date 40
Black Motif Dial Box and Papers 2022 NEW/UNWORN
RM224,952
+ RM516 for shipping
Promoted
Rolex Day-Date 40
Fluted Bezel Sundust Baguette Diamond Dial President Bracelet 228235
RM264,257
+ RM476 for shipping
Rolex Day-Date 40
Platinum Ice Blue Baguette dial 2022 UNWORN
RM337,170
+ RM9,121 for shipping
Rolex Day-Date 40
grün like new aus 2017
RM223,517
+ RM4,689 for shipping
Rolex Day-Date 40
Meteorite Whitegold 228239
RM307,400
+ RM1,824 for shipping
Rolex Day-Date 40
Meteorite Baguette Dial NEW 2023
RM312,605
+ RM1,563 for shipping
Rolex Day-Date 40
228239 Weißgold 40 mm Dark Rhodium Stripe B+P 04/2021
RM209,449
+ RM7,815 for shipping
Rolex Day-Date 40
40mm Ref 228239 18K Whitegold Blue Dial Fullset 2017 LC100
RM182,356
+ RM1,798 for shipping
Popular
Rolex Day-Date 40
Presidential Day-Date 40mm Rose Gold Olive Green Dial 228235 Box + Papers
RM254,623
+ RM908 for shipping
Rolex Day-Date 40
mm 18K Rose Gold Green Dial 228235 Complete Set 2023
RM254,167
+ RM721 for shipping
Promoted
Rolex Day-Date 40
Rose Gold Sundust Roman Dial Fluted Bezel 228235
RM230,624
+ RM476 for shipping
Rolex Day-Date 40
228236 | Blau Baguette | Blue | 2023 | Neu | Full Set
RM461,101
Free shipping
Rolex Day-Date 40
Black Motif Dial 228238 Complete Set
RM218,500
Free shipping
Rolex Day-Date 40
228235-0002
RM201,796
+ RM956 for shipping
Rolex Day-Date 40
Green Olive Dial Full Set Box&Papers Top Condition Ref: 228239
RM196,945
+ RM1,042 for shipping
Rolex Day-Date 40
228235 Day Date 40 18K Rose Gold with Sundust Diamond Baguette Dial
RM239,633
+ RM476 for shipping
Rolex Day-Date 40
228238
RM200,718
+ RM1,118 for shipping
Rolex Day-Date 40
Champagne Baguette Diamond Dial 228238 2023
RM246,409
+ RM253 for shipping
Popular
Rolex Day-Date 40
Yellow Gold Day-Date 40 Watch/Fluted Bezel/Silver Bevelled Roman Dial/President Bracelet
RM166,962
+ RM476 for shipping
Promoted
Rolex Day-Date 40
18k Yellow Gold - Baguette Diamond Dial - Fluted Bezel (Ref# 228238)
RM264,257
+ RM476 for shipping
Rolex Day-Date 40
228238
RM217,451
+ RM2,080 for shipping
Rolex Day-Date 40
Silver Honeycomb 228238 2022 (Full Set)
RM205,802
+ RM261 for shipping
Rolex Day-Date 40
Rose gold | 2023 | Choco Roman Dial | 228235 | NEW | Full Set
RM237,063
+ RM1,037 for shipping
Rolex Day-Date 40
40mm 2022 Chocolate Dial 228235 Complete Set
RM239,646
Free shipping
Rolex Day-Date 40
228236 Day Date 40 Platinum with Olive Green Roman Dial (New Model)
RM364,554
+ RM476 for shipping

Rolex Day-Date 40: An Elegant Investment

The Day-Date 40 is one of Rolex's most popular dress watches. With 40-mm cases crafted from precious metals, these models are suitable for men and women alike. The Day-Date has also proven to be an attractive investment.

By Chrono24

40-mm Precious Metal Case With Day-Date Display

The Day-Date 40 joined the Rolex catalog in 2008. In terms of aesthetics, the 40-mm models are identical to the 36-mm editions introduced back in 1956. The Day-Date 40 models thus have a simple dial design with either diamond indices, baton indices, or Roman numerals. However, the distinctive details on these timepieces are the date display complete with Cyclops lens at 3 o'clock and the day of the week display at the 12 o'clock position. Rolex mounts all versions on a President bracelet.

Similar to all other Day-Date models, the Day-Date 40 is crafted exclusively from platinum or yellow, white, or rose gold. When it comes to the dial, you can choose between classic colors such as black, silver, and gold, or opt for more fashion-forward hues such as ice blue, sundust, and green. For the bezel, Rolex offers a timeless, fluted bezel, or one set with diamonds.

Every Day-Date 40 is powered by the automatic, in-house caliber 3255 with chronometer certification. This movement offers a power reserve of 70 hours and boasts Rolex's patented blue Parachrom hairspring and Chronergy escapement.

All Day-Date 40 models have seen strong value appreciation in recent years. These Rolex watches have thus become attractive investment pieces. The ref. 228239 performed the best financially, appreciating by some 113% in two years. One of the most expensive Day-Date 40 models is the ref. 228396TBR, which as of June 2022, requires an investment of over 175,000 USD.

Reasons to Buy a Rolex Day-Date 40

  • 40-mm case that looks good on nearly every wrist
  • Very likely to appreciate in value
  • Available exclusively in 18-karat gold or platinum
  • Date display, and day of the week written out in full
  • Three-piece link President bracelet
  • In-house caliber 3255 with a 70-hour power reserve

Prices: Rolex Day-Date 40

Day-Date ref. Value appreciation,* price (approx.) Features
228239 113%, 65,000 USD White gold case, fluted bezel, green dial
228235 109%, 69,000 USD Rose gold case, fluted bezel, green dial
228349RBR 100%, 101,500 USD White gold case, diamond bezel, silver dial
228398TBR 96%, 104,500 USD Yellow gold case, diamond bezel, black dial
228396TBR 92%, 178,000 USD Platinum case, diamond bezel, ice-blue dial
228345RBR 49%, 83,500 USD Rose gold case, diamond bezel, brown dial
228238 17%, 52,000 USD Yellow gold case, fluted bezel, gold dial
*between June 2020 and June 2022

How much does a Rolex Day-Date 40 cost?

The yellow gold ref. 228238 costs around 52,000 USD new and is thus a relatively affordable Day-Date 40 model. For roughly 65,000 USD, you can get the white gold ref. 228239 with a green dial. Of course, models featuring diamonds have a heftier price tag. For example, the yellow gold ref. 228398TBR has a bezel set with sapphires, and requires an investment north of 100,000 USD. More extravagant models such as the ref. 228396TBR can even push the 178,000 USD mark. This sum will get you a platinum Day-Date 40 with an ice blue dial.


About the Yellow Gold Day-Date 40

Rolex Day-Date 40 models under the reference number 228238 are made of yellow gold and offer different dial designs. New timepieces with a black dial and gold baton indices cost around 56,000 USD, after appreciating in value by around 83% between June 2020 and June 2022. The white dial version with gold Roman numerals demands slightly less at around 51,000 USD. This model saw a value increase of close to 66% over the same period.

At Baselworld 2022, Rolex introduced the reference number 228238, which features a green dial and gold Roman numerals. Waiting lists for this model at offline retailers are long, and prices on the secondary market are on the rise as a result. While Rolex lists this Day-Date 40 for 37,450 USD, prices on Chrono24 in June 2022 had exceeded 100,000 USD.

A more affordable alternative is the version from 2015 with a gold sunburst dial and baton indices. In June 2022, pieces in mint condition changed hands for around 52,000 USD. Compared with prices in June 2020, this model has seen a value increase of almost 72%.


Rose Gold Day-Date 40

If you like the warm glow of rose gold Day-Date models, check out the ref. 228235. This timepiece features a white dial and Roman numerals coated in rose gold, and cost around 58,000 USD new. Between June 2020 and June 2022, the value of this reference increased by 78%.

Fans of the chocolate brown dial, baton indices, and diamond-set bezel configuration will need to invest around 83,500 USD. This model has also performed well, appreciating by around 82% since June 2020.

The Day-Date 40 ref. 228235 also comes with an olive green sunburst dial with Roman numerals. As of June 2022, you can expect to pay around 78,500 USD for one of these timepieces, which corresponds to a value appreciation of a staggering 126%.

The edition with a pink dial offers both elegance and modernity in equal measure. This timepiece has all but doubled in price since June 2020, and now demands upwards of 60,000 USD. If you are looking for a more refined timepiece, take a look at the rose gold Day-Date 40 with a gray dial. It changes hands for around 64,000 USD new, more than double what it cost in June 2020.


White Gold Day-Date 40 Models

The Day-Date 40 ref. 228349RBR is crafted from white gold and pairs a black sunburst dial with a diamond-set bezel. One of these Rolex watches in mint condition will set you back around 70,000 USD (as of June 2022). The value of this model has increased by 32% in the last two years. If you prefer the silver dial, prices will climb to around 100,000 USD – double what this model was worth in 2020.

If you want your Day-Date 40 to have a green dial, Roman numerals, and a fluted bezel, the ref. 228239 is a good choice. You will need to invest around 66,000 USD in this reference, as it appreciated by 116% between June 2020 and June 2022.

Prices for the version with a silver dial and Roman numerals came in at around 67,500 in June 2022. You can save a couple thousand dollars if you opt instead for the ref. 228239 with a slate gray dial and baton indices. This model sells for around 60,000 USD, which corresponds to a value appreciation of 68%.


Platinum Day-Date 40 Models

In mid-2022, the most expensive Day-Date 40 watch was the platinum edition under the reference number 228396TBR. The ice blue dial is particularly popular, and is complemented by a diamond-set bezel. While Rolex only reveals the price for this model on request, according to prices on the Chrono24 marketplace, you will need at least 175,000 USD to call one of these Rolex watches your own. Compared to 2020, this Day-Date 40 model has almost doubled in value.

In March 2022, Rolex unveiled another platinum Day-Date 40 model under the reference number 228236. The watch giant decided to do away with the diamonds, opting instead for a fluted bezel. There are no surprises inside the case, where you will find the tried-and-tested caliber 3255. Once again, Rolex only discloses the MSRP on request, but it is most likely just over the 60,000 USD mark. At the time of writing in June 2022, there were no listings for this timepiece on Chrono24. Based on experience, the new ref. 228236 is likely to demand considerably higher prices than the official list price once listings do start cropping up.