126 listings including promoted listings
Popular
Rolex GMT-Master
Coke
RM42,674
+ RM445 for shipping
Popular
Rolex GMT-Master II
16710 Coke Good Condition Stahl Steel Diam1476
RM44,512
+ RM639 for shipping
Rolex GMT-Master II
16710 Coke 40mm Black Dial Circa 1994 S Serial
RM47,117
+ RM1,123 for shipping
Rolex GMT-Master II
16710 Coke Jubilee
RM66,336
Excl. shipping
Private Seller
Rolex GMT-Master II
Coke Red Black TIFFANY DIAL Steel Black 40mm 16710 Watch
RM179,650
+ RM2,242 for shipping
Rolex GMT-Master II
16710 Coke K serial
RM42,087
+ RM1,090 for shipping
Rolex GMT-Master II
1988 Rolex GMT-Master 2 Fat Lady Coke Red Black Steel 16760 40mm Watch Box
RM55,216
+ RM579 for shipping
Popular
Rolex GMT-Master II
40mm 'Coke' Stainless Steel Oyster 16710 2001
RM46,505
+ RM479 for shipping
Rolex GMT-Master II
Coke
RM47,662
+ RM435 for shipping
Rolex GMT-Master
Coke
RM44,022
+ RM445 for shipping
Rolex GMT-Master II
Coke 16710 40mm Very Good condition stahl steel Diam1502
RM44,996
+ RM639 for shipping
Rolex GMT-Master II
Pepsi & Coke Lünette Full Set Box + Papiere LC100
RM59,034
Excl. shipping
Private Seller
Rolex GMT-Master II
I 16710 Pepsi with Coke insert
RM69,627
Excl. shipping
Private Seller
Popular
Rolex GMT-Master II
40mm Black Red Coke Bezel Black Dial Steel Men Watch 16710
RM60,418
+ RM579 for shipping
Rolex GMT-Master II
Jubilee seriale T Top Condition Like NOS Coke Bezel cal 3185
RM64,792
Free shipping
Rolex GMT-Master II
Coke revisionato totalmente il 08/24
RM70,163
Excl. shipping
Private Seller
Rolex GMT-Master II
"COKE" Only Swiss Full Set
RM54,190
+ RM968 for shipping
Rolex GMT-Master II
Super collector’s - Rare - GMT-Master II 16710 Coke ERROR dial - 3186 Movement
RM98,600
+ RM1,123 for shipping
Rolex GMT-Master
Red and Black Coke 40mm Oyster Bracelet Year 1991 | FULL SET
RM49,412
+ RM674 for shipping
Rolex GMT-Master II
Coke Black/Red
RM52,082
Free shipping
Rolex GMT-Master II
Black Red Coke Bezel Steel Mens Watch 16710 Box Papers
RM58,936
+ RM674 for shipping
Rolex GMT-Master II
Coke
RM46,695
+ RM435 for shipping
Rolex GMT-Master II
Full Set Rolex GMT Master II Coke
RM54,224
Excl. shipping
Private Seller
Rolex GMT-Master II
SEL NO Holes Red & Black / Coke FULL SET like New
RM62,905
+ RM2,419 for shipping
Rolex GMT-Master II
"Coke" 40mm 16710 Papers + Box
RM55,303
+ RM1,452 for shipping
Rolex GMT-Master II
Coke 40mm Black Dial Stainless Steel Bracelet 16710 Year 1999
RM44,808
+ RM2,246 for shipping
Rolex GMT-Master II
Coke Bezel 16710
RM51,775
Excl. shipping
Private Seller
Rolex GMT-Master
"Pepsi" SWISS ONLY mit neuer orig. "COKE" Lünette
RM60,480
+ RM285 for shipping
Rolex GMT-Master II
Very Good Condition P serial GMT-Master II "Coke" Pre-Ceramic Bezel 16710 FULL SET
RM59,497
+ RM2,017 for shipping
Rolex GMT-Master II
Black Red Coke Bezel Steel Mens Watch 16710
RM48,963
+ RM674 for shipping

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Rolex GMT-Master II
Coke del 2001 doppia ghiera full set top condition con documenti
RM52,259
+ RM3,871 for shipping
Rolex GMT-Master II
"Coke"
RM47,616
+ RM445 for shipping
Rolex GMT-Master II
Coke - Ref 16710 - Year 1998
RM50,808
+ RM968 for shipping
Rolex GMT-Master II
16710 COKE
RM71,566
+ RM2,903 for shipping
Rolex GMT-Master II
coke fat lady
RM54,815
Excl. shipping
Private Seller
Rolex GMT-Master II
ref. 16710 - Coke bezel - Tritium dial
RM47,856
+ RM963 for shipping
Rolex GMT-Master II
16710 Coke 40mm Watch - 1993
RM45,814
+ RM2,695 for shipping
Rolex GMT-Master II
Coke Red Black Stainless Steel Black 40mm 16710 Watch
RM44,889
+ RM2,242 for shipping
Rolex GMT-Master II
Very Good Condition Z serial GMT-Master II "Coke" 16710 2007 No Holes
RM58,374
+ RM2,017 for shipping
Rolex GMT-Master II
Box and papers true coke GMT-Master II GMT Master 2 16710 tritium
RM57,342
+ RM849 for shipping
Rolex GMT-Master II
2 coke
RM49,308
+ RM1,210 for shipping
Rolex GMT-Master II
16710 Coke Red And Black Bezel 40mm Steel Box Paper
RM54,780
+ RM445 for shipping
Rolex GMT-Master II
16710T "Coke" Mens Watch Box Papers
RM58,392
+ RM449 for shipping
Rolex GMT-Master II
coke
RM125,325
Excl. shipping
Private Seller
Rolex GMT-Master II
"Coke"
RM84,308
+ RM679 for shipping
Rolex GMT-Master II
Coke “Fat Lady” 16760 1984 (Full Set)
RM120,729
+ RM242 for shipping
Rolex GMT-Master II
Coke (2004 Full)
RM67,502
Excl. shipping
Private Seller
Rolex GMT-Master II
"Coke" # New Service # Unpolished # Ref 16710 # 2002 # Fullset
RM72,340
+ RM2,419 for shipping
Rolex GMT-Master
"Coke" Ref. 16700 Circa 1995
RM49,412
+ RM1,123 for shipping
Rolex GMT-Master II
16710 Tritium Coke bezel Full Set 1990’s
RM62,663
+ RM581 for shipping
Rolex GMT-Master II
Ref. 16710 Coke
RM48,388
+ RM1,452 for shipping
Rolex GMT-Master II
16710 "Coke" Bezel Mens Watch Box Papers
RM53,900
+ RM449 for shipping
Rolex GMT-Master II
Coke - Rectangular Dial - Full Set
RM69,195
Excl. shipping
Private Seller
Rolex GMT-Master II
ref. 16710 Coke bezel Jubilee original box & Paper unpolished
RM67,502
+ RM479 for shipping
Rolex GMT-Master II
40mm Stainless Steel Red & Black Coke Bezel Ref 16710 - 100% Complete 8/2006
RM69,469
+ RM445 for shipping
Rolex GMT-Master II
16710 Coke 40mm Black Dial Ser. D OFFICIAL SERVICE 02/2024 10057
RM65,319
+ RM1,447 for shipping
Rolex GMT-Master II
16710 Papers + Box Coke Swiss Only Dial
Price on request
+ RM1,108 for shipping
Rolex GMT-Master II
16710 Coke + Pepsi Inlay 'Cream Patina' (1990)
RM56,372
Free shipping
Rolex GMT-Master II
Cal.3186/Stick Dial "COKE" Ref. 16710A - FULL SET
RM87,002
+ RM4,834 for shipping
Rolex GMT-Master II
Coke
RM56,614
+ RM2,419 for shipping
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Rolex Coke: A Refreshing GMT-Master II

The Rolex GMT-Master II Coke is famous for its black and red bezel. This luxury sports watch features a GMT function and has come with a ceramic bezel since 2007. It enjoys widespread popularity and is highly likely to appreciate in value.


A Watch for Pilots and World Travelers

The Rolex Coke has been a favorite of pilots and world travelers since its introduction in 1982. In fact, the very first GMT-Master II that Rolex brought to market belongs to the Coke family. The original bears the reference number 16760, and its most distinctive feature is its black and red bezel. This color combination reminded people of a Coca-Cola can, and fans were quick to nickname this GMT-Master II the "Rolex Coke." However, the 16760 also goes by other names. You may hear people refer to this model as the "Fat Lady" due to its caliber 3085 and the resulting thicker case.

Rolex only produced the 16760 for a few years, meaning this reference is quite rare and coveted among collectors today. The somewhat flatter GMT-Master II (ref. 16710) replaced the "Fat Lady" in the late 1980s and was in production until 2007. Thanks to its long production run, this model is a much more common sight on the market than its predecessor. However, prices for well-maintained timepieces aren't too much lower than those of their rarer counterparts.

Since ceasing production of the 16710, Rolex has yet to release another GMT-Master II Coke watch. Instead, the company has turned their attention to creating new versions of the even more famous GMT-Master II {keyword-rolex pepsi,Pepsi}. As you may have guessed, this watch has a red and blue bezel just like the logo of Coca-Cola's greatest rival.

Reasons to Buy a GMT-Master II Coke

  • High-precision Superlative Chronometer
  • Displays up to three time zones simultaneously
  • One of the most famous GMT watches in the world
  • Highly likely to appreciate in value

Prices at a Glance: Rolex Coke & Others

Reference number Price (approx.) Bezel/Caliber
16760 "Fat Lady" 17,500 USD Coke, thicker case, caliber 3085
16710 17,000 USD Coke, caliber 3185
116710BLNR 16,500 USD Blue and black, caliber 3186
116719BLRO 36,500 USD Pepsi, caliber 3186
126710BLRO 19,000 USD Pepsi, caliber 3285
116710LN 14,500 USD Black, caliber 3186

Rolex Coke: Price and Model Information

If you're interested in purchasing a "Fat Lady" ref. 16760, you will need to have roughly 17,500 USD on hand. Prices for pre-owned pieces in good condition sit around 14,000 USD. Between 2018 and 2020, the "Fat Lady" increased in value by over 30%, making it an intriguing investment opportunity.

Despite being produced in much larger numbers, the Rolex Coke 16710 costs nearly as much as its predecessor. You can purchase a used watch for about 12,000 USD. Never-worn editions also occasionally pop up for sale, and when they do, they tend to sell for some 17,500 USD. Like the "Fat Lady," prices for this model rose by about 30% between 2018 and 2020.

Alternatives to the Coke: Batman and Pepsi

Batman models with the refs. 116710BLNR and 12610BLNR are two possible Rolex Coke alternatives. With a blue and black ceramic bezel, the Batman has a more classic, conservative look. It also goes extremely well with business attire. Rolex retired the 116710BLNR in 2019, replacing it with the 126710BLNR. The latter is in short supply, and acquiring one often comes with a long wait time.

This has caused prices to soar outside of brick-and-mortar shops. For example, the current 126710BLNR on a Jubilee bracelet has a list price of "only" 8,800 CHF (approx. 9,700 USD); however, it actually trades for up to 18,500 USD. Licensed Rolex dealers no longer sell the previous model, the 116710BLNR. This version now demands between 15,000 and 17,000 USD

The Rolex Pepsi series has a much longer history and, thus, offers a wide range of interesting vintage watches with aluminum bezels. One example, the ref. 16750, costs between 14,000 and 17,500 USD, depending on its condition. Rolex began outfitting Pepsi GMT-Master II watches with Cerachrom bezels in 2007. You'll find both stainless steel editions and white gold models like the ref. 116719BLRO. Due to its precious metal case and bracelet, this reference demands around 36,500 USD.

If you like the Pepsi design but prefer stainless steel, you should take a closer look at the ref. 126710BLRO on a Jubilee bracelet. Like all GMT-Master IIs since 2019, this watch gets its power from the in-house caliber 3285 – a certified Superlative Chronometer with a 70-hour power reserve. However, licensed dealers are even less likely to have this watch than the Batman. Regardless of its condition, a stainless steel Pepsi will set you back about 19,000 USD.

There are more affordable ways to get your hands on a GMT-Master II. Take the ref. 116710LN, for instance. It has a solid black bezel and was in production from 2007 to 2019. Prices for mint-condition pieces have been on the rise ever since, having nearly doubled since 2018. Today, you can purchase a new watch for approximately 14,500 USD and a used watch for 12,000 USD.


GMT-Master II: Sapphire Crystal, Ceramic, and a New Caliber

The Rolex GMT-Master II Coke has a decisive advantage over "normal" GMT-Masters: You can independently set its hour hand in hour increments thanks to the caliber 3085. This makes it easier to quickly change the time when you arrive in a new time zone. On the other hand, the caliber 3075 requires you to set the hour, minute, and 24-hour hands together. This movement powers the GMT-Master ref. 16750, among others. The bidirectional rotatable bezel aids in setting the second time zone. With its newer caliber, the GMT-Master II can keep track of three time zones simultaneously. Furthermore, the Rolex Coke with reference number 16760 was the first Rolex GMT watch to feature sapphire crystal.

The successor to the "Fat Lady," the Rolex ref. 16710, is available with three different bezels: black, black and red, or blue and red. The blue and red bezel has been around since the introduction of the first GMT-Master in the 1950s. The 16710's bezel inlay is made of aluminum, which is why you will often find them with faded colors that underscore their vintage look. Rolex outfits current GMT-Master II watches with Cerachrom bezels. Cerachrom is an extremely hard and scratch-resistant ceramic mixture that Rolex produces themselves. Thanks to this material, age-related discolorations are now a thing of the past.

Rolex has been equipping every GMT-Master II with the in-house caliber 3285 since 2019. This movement replaced the 3186, which had been around since 2005. This updated caliber boasts an improved 70-hour power reserve, a blue Parachrom hairspring, and Rolex's Chronergy escapement. The hairspring and escapement provide the movement with its high efficiency and magnetic resistance.