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Rolex Datejust 28 Everose Diamond President NEW
Top
Rolex Datejust 28 Everose Diamond President NEW
RM137,346
Seller
Juwelier Burger, since 2001
406
NL
Hublot 515.CS.1280.VR.LAL16
Top
Hublot 515.CS.1280.VR.LAL16
price on request
Seller
Deluxe ( Asia ) Ltd
 
HK
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
Top
Cartier Platinum Diamond Enamel Gold HARDSTONE SHUTTER CLOCK
RM170,115
Free shipping
Seller
Watch Hunter
 
US
Hublot Big Bang King  Min Repeater NEW 67% off
Top
Hublot Big Bang King Min Repeater NEW 67% off
RM595,404
Seller
Raffi Boyadjian Watches Inc.
6
US
A. Lange & Söhne Zeitwerk
Top
A. Lange & Söhne Zeitwerk
RM284,509
Seller
WatchesofMayfair.com
178
UK
Patek Philippe 18k W/G Sealed Perpetual Calendar Moonphase...
Top
Patek Philippe 18k W/G Sealed Perpetual Calendar Moonphase...
RM230,527
Free shipping
Seller
Watches & Jewellery of Bond Street Ltd
60
UK
Panerai RADIOMIR 1940 3 DAYS GMT PAM570 Limited 300 ex
Top
Panerai RADIOMIR 1940 3 DAYS GMT PAM570 Limited 300 ex
RM111,403
Free shipping
Seller
RIVIERAWATCH
47
FR
U-Boat 5573 Classico AB 4/2/A 53mm 10ATM
Top
U-Boat 5573 Classico AB 4/2/A 53mm 10ATM
RM7,625
Seller
Timeshop24.de Ltd.
2655
DE
TAG Heuer AQUARACER 300M Ref. WAY201C.FC6395
Top
TAG Heuer AQUARACER 300M Ref. WAY201C.FC6395
RM8,088
Seller
WINGOO WATCHES
180
IT
Sinn 103 St Sa RB Classic Watch Sondermodell
Top
Sinn 103 St Sa RB Classic Watch Sondermodell
RM12,158
Seller
Classic Watch
 
DE
IWC Portuguese F.A. Jones Platina Limited Edition NEW
Top
IWC Portuguese F.A. Jones Platina Limited Edition NEW
RM94,107
Seller
Filipucci Juweliers
264
NL
Chopard 18kt White Gold Internally Flawless Happy Diamond
Top
Chopard 18kt White Gold Internally Flawless Happy Diamond
RM106,322
Free shipping
Seller
Watch Hunter
 
US
Chopard Classic 18kwg Oval Diamonds NEW 60% off
Top
Chopard Classic 18kwg Oval Diamonds NEW 60% off
RM57,839
Seller
Raffi Boyadjian Watches Inc.
6
US
Zenith El Primero Range Rover
Top
Zenith El Primero Range Rover
RM33,624
Seller
WatchesofMayfair.com
178
UK
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
Top
Jaeger-LeCoultre Master Compressor Extreme LAB 2 Limited Edition
RM177,786
Seller
L'Angolo del Tempo by Goldfingers
 
IT
Hublot Big Bang Ferrari  Unico All Black Limited Edition , NEW...
Top
Hublot Big Bang Ferrari Unico All Black Limited Edition , NEW...
RM75,540
Free shipping
Seller
WatchesNorte
15
ES
Franck Muller INFINITY FULL DIAMONDS PAVE
Top
Franck Muller INFINITY FULL DIAMONDS PAVE
RM919,198
Free shipping
Seller
ZEGG & CERLATI
12
MC
Omega Seamaster Aqua Terra 150M Co-Axial 34 MM Ref. 231.15.34....
Top
Omega Seamaster Aqua Terra 150M Co-Axial 34 MM Ref. 231.15.34....
RM38,915
Seller
WINGOO WATCHES
180
IT
Rolex Yacht-Master II
Rolex Yacht-Master II
RM55,888
Seller
Private seller
MY
Patek Philippe 7130g-015 New York
Top
Patek Philippe 7130g-015 New York
RM389,139
Seller
MKS Luxury LLC
US
IWC VINTAGE  1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
Top
IWC VINTAGE 1940 PLATINUM EMERALD DIAMOND CONCEALED LADIES
RM170,115
Free shipping
Seller
Watch Hunter
 
US
Blancpain L-Evolution
Blancpain L-Evolution
RM49,900
Seller
authentic dream trading
MY
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
Top
Jaeger-LeCoultre Master Ultra Thin Moon White Gold
RM75,642
Seller
WatchesofMayfair.com
178
UK
Panerai PAM00029
Panerai PAM00029
RM26,800
Seller
Watch And Watch Gallery
MY
Azimuth SP-1 Spaceship Predator
Azimuth SP-1 Spaceship Predator
RM17,862
Seller
collector's time gallery
MY
De Grisogono Instrumento Uno
Top
De Grisogono Instrumento Uno
RM506,144
Free shipping
Seller
ZEGG & CERLATI
12
MC
Panerai Mare Nostrum PAM 716 [New Model 2017]
Panerai Mare Nostrum PAM 716 [New Model 2017]
RM43,000
Seller
Swiss Connection Watches Pte Ltd
MY
Ball DC1028C-S2J-BK
Ball DC1028C-S2J-BK
RM9,500
Seller
Private seller
MY
Rolex Submariner Ceramic Bezel
Rolex Submariner Ceramic Bezel
RM35,800
Seller
ALL WATCHES
MY
Jaeger-LeCoultre Jaeger Lecoultre 4.5carat 18k WG  VINTAGE 60s...
Top
Jaeger-LeCoultre Jaeger Lecoultre 4.5carat 18k WG VINTAGE 60s...
RM17,012
Free shipping
Seller
Watch Hunter
US
Maurice Lacroix Pontos Chronographe
Maurice Lacroix Pontos Chronographe
RM7,880
Seller
authentic dream trading
MY
Zenith Type 20 GMT Tribute to the Rolling Stones
Top
Zenith Type 20 GMT Tribute to the Rolling Stones
RM26,045
Seller
WatchesofMayfair.com
178
UK
Audemars Piguet 26170ST.OO.D101CR.01
Audemars Piguet 26170ST.OO.D101CR.01
RM69,800
Seller
Watch And Watch Gallery
MY
Hamilton Khaki Aviation
Hamilton Khaki Aviation
RM3,398
Seller
Private seller
MY
De Grisogono POWERBREAKER S05
Top
De Grisogono POWERBREAKER S05
RM121,068
Free shipping
Seller
ZEGG & CERLATI
12
MC
Arnold & Son DBG Steel
Arnold & Son DBG Steel
RM42,061
Seller
collector's time gallery
MY
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
Rolex Oyster Perpetual 36 [NEW] Multiple Dials
RM17,900
Free shipping
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex AIR KING
Rolex AIR KING
RM23,800
Seller
ALL WATCHES
MY
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
Top
Chopard VINTAGE 70S LARGE HAPPY DIAMOND SAUDI KING REF. 2121
price on request
Free shipping
Seller
Watch Hunter
 
US
Rolex Submariner 116613LN
Rolex Submariner 116613LN
RM52,200
Seller
Wing Wah Watch Shop
MY
A. Lange & Söhne Datograph Up/Down
Top
A. Lange & Söhne Datograph Up/Down
RM332,020
Seller
WatchesofMayfair.com
178
UK
Rolex Sea-Dweller Deepsea
Rolex Sea-Dweller Deepsea
RM40,300
Seller
Watch And Watch Gallery
MY
Rolex Daytona
Rolex Daytona
RM57,800
Seller
Swiss Hour Timepiece
MY
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
Top
Girard Perregaux WW.TC ZEGG & CERLATI - LIMITED EDITION
RM57,482
Free shipping
Seller
ZEGG & CERLATI
12
MC
Perrelet Turbine 44mm Double Rotor (White)
Perrelet Turbine 44mm Double Rotor (White)
RM10,164
Seller
collector's time gallery
MY
Rolex Oyster Perpetual 39 [Multiple Dials]
Rolex Oyster Perpetual 39 [Multiple Dials]
RM19,000
Free shipping
Seller
Swiss Connection Watches Pte Ltd
MY
Audemars Piguet Royal Oak Offshore 44 mm 18K Rose Gold Ceramic
Audemars Piguet Royal Oak Offshore 44 mm 18K Rose Gold Ceramic
RM160,000
Seller
ALL WATCHES
MY
Vacheron Constantin VINTAGE  18k WG Diamond Onyx Tuxedo Dial
Top
Vacheron Constantin VINTAGE 18k WG Diamond Onyx Tuxedo Dial
RM74,425
Free shipping
Seller
Watch Hunter
 
US
Rolex Date-Just (Men Size) 116233
Rolex Date-Just (Men Size) 116233
RM33,800
Seller
Wing Wah Watch Shop
MY
A. Lange & Söhne Zeitwerk
Top
A. Lange & Söhne Zeitwerk
RM284,509
Seller
WatchesofMayfair.com
178
UK
Panerai PAM00219
Panerai PAM00219
RM22,800
Seller
Watch And Watch Gallery
MY
Franck Muller Long Island ROSE GOLD DIAMOND LIMITED 166pcs
Franck Muller Long Island ROSE GOLD DIAMOND LIMITED 166pcs
RM47,800
Seller
Swiss Hour Timepiece
MY
Audemars Piguet Royal Oak Chronograph  26320OR NEW
Audemars Piguet Royal Oak Chronograph 26320OR NEW
RM133,785
Seller
MattiaMalchiodiLuxuryRetail
 
CH
Ball DeepQuest Chronometer Titanium Automatic
Ball DeepQuest Chronometer Titanium Automatic
RM8,463
Seller
collector's time gallery
MY
Panerai Luminor Marina 1950 3 Days Auto PAM 1312
Panerai Luminor Marina 1950 3 Days Auto PAM 1312
RM24,300
Free shipping
Seller
Swiss Connection Watches Pte Ltd
MY
Rolex DAYTONA
Rolex DAYTONA
RM105,000
Seller
ALL WATCHES
MY
Rolex Submariner
Rolex Submariner
RM38,152
Seller
Brian&Shelby watches&jewels
 
IT
Rolex Datejust BoySize 178274
Rolex Datejust BoySize 178274
RM42,700
Seller
Wing Wah Watch Shop
MY
Zenith El Primero Range Rover
Top
Zenith El Primero Range Rover
RM33,624
Seller
WatchesofMayfair.com
178
UK
Panerai PAM00417
Panerai PAM00417
RM26,800
Seller
Watch And Watch Gallery
MY
Franck Muller Vanguard
Franck Muller Vanguard
RM77,800
Seller
Swiss Hour Timepiece
MY
Rolex Sea-Dweller ref:126600 "RED"
Rolex Sea-Dweller ref:126600 "RED"
RM63,077
Seller
MattiaMalchiodiLuxuryRetail
 
CH

Brand New Luxury Timepieces

New timepieces make an ideal gift and are often excellent investments, especially models from Rolex or Panerai. Rarer models often increase in value. You can often save money when purchasing your new watch online, but not always.

Highlights

  • Purchase new watches online at affordable prices
  • New Rolex or Panerai watches maintain their value
  • Rare watches have the potential to increase in value
  • Popular brands: Rolex, Omega, Breitling, IWC, TAG Heuer

What to Pay Attention to When Buying a New Watch

When buying a new watch, you're faced with many questions that aren't always easy to answer. It's important that you find the right watch to suit you. Do men's watches, women's watches, or unisex models appeal to you most? Are designer watches your only option, or does the brand not matter? Often, the history of the watch and the brand's prestige play an important role. Once you've decided on a model, you must choose between purchasing it pre-owned or new. If the watch is new, it should be in its original packaging with box and papers. "Unworn" is a synonym that is often used for new. Check to make sure that the dealer is offering all the accessories and documents with the watch. This can be very important if you choose to resell the watch at a later point in time, as having the complete package raises its value. This also reduces your chance of falling victim to a scammer.
Collectors also consider models from Rolex or Panerai to be investment opportunities. If you fancy a watch that will increase in value, take a closer look at models from these two companies. Rolex's Submariner and Daytona are particularly appealing timepieces, as is Panerai's Luminor. You should switch the original Panerai strap with a strap of your choosing to preserve the watch's value. Luckily, it's quite straightforward to change the strap on the Luminor.
Other popular manufacturers include the International Watch Company (IWC), Breitling, Omega, and TAG Heuer. Their most famous models are the IWC Portugieser, Breitling Avenger, Omega Speedmaster, and the TAG Heuer Carrera. Affordable new watches for men and women are available from manufacturers such as the Japanese brand Seiko.

Checklist for Buying a New Watch

  • Is it a complete set? (Box, papers, accessories)
  • Do the details match those of the manufacturer?
  • Is the watch in its original packaging?
  • Is the asking price realistic?

How much do new watches cost?

Prices for new watches on Chrono24 range from a few hundred euros for an affordable quartz watch, to millions of euros for a Patek Philippe Grandes Complications with reference number 6300G-001. The Grandes Complications has multiple complications such as a minute repeater, perpetual calendar, and a grande and petite sonnerie. You should plan on spending around 3 million euros on this timepiece, making it one of the most expensive new watches in the world.
Rolex also offers some affordable new luxury watches. The Genevan manufacturer has every single one of their movements certified by the Official Swiss Chronometer Testing Institute (COSC). Afterwards, the movements undergo an in-house precision test. Thanks to these high quality standards, Rolex watches are considered especially precise, reliable, and long lasting. Furthermore, the brand enjoys a high level of prestige, counting celebrities, economic power houses, and politicians as fans. New Oyster Perpetuals or Air Kings cost as little as 3,500 euros.
Model Price (approx.) Features
Rolex Submariner No Date, Ref. 114060 6,200 euros Without a date display
Rolex Submariner Date, Ref. 116610LN 7,300 euros Date display with Cyclops lens
Rolex Daytona, Ref. 116500LN 15,700 euros In-house chronograph caliber, potential to increase in value
Rolex Sea-Dweller, Ref. 116600 11,500 euros Model no longer produced, potential to increase in value, 40-mm case, date display without Cyclops lens
Rolex Sea-Dweller, Ref. 126600 11,500 euros 2017 Sea-Dweller model with 43-mm case and Cyclops lens, already more expensive than the list price
Breitling Avenger, Ref. A1338012 3,500 euros Chronograph, very rare in new condition
Breitling Avenger II, Ref. A1338111 3,500 euros Chronograph feature
Breitling Superocean, Ref. A17365C9 2,200 euros Diving watch with unidirectional rotatable bezel and date display
Breitling Superocean Chronograph, Ref. A13311C9 3,200 euros Diving chronograph with unidirectional rotatable bezel
IWC Pilot's Watch Mark XVIII, Ref. IW327001 3,200 euros Classic three-hand pilot's watch with date display
IWC Pilot's Watch Chronograph, Ref. IW377709 4,000 euros Pilot's chronograph
IWC Portugieser Chronograph, Ref. IW371446 5,000 euros Classic, elegant chronograph
Hublot Big Bang Unico Titanium, Ref. 411.NX.1170.RX 13,000 euros Titanium case, in-house chronograph caliber
Hublot Big Bang Unico Full Magic Gold 25,000 euros Scratch-resistant Magic Gold case, in-house chronograph caliber

New Rolex Timepieces

The Submariner is one of the most famous diving watches in the world and one of Rolex's most beloved models. The timepiece is available with or without a date display (called "Date" or "No Date," respectively). The No Date version costs around 6,200 euros, while the Date model costs about 7,300 euros.
If a date window is present, the watch also has a magnifying lens, known as a Cyclops lens, to improve readability. This lens makes it easy to distinguish between the Submariner and Sea-Dweller models. However, since 2017, the new 43-mm Sea-Dweller (126600) has featured a Cyclops lens at three o'clock. This model is so popular that its value has already risen: It originally had a list price of 10,350 euros, but that has since risen by about 1,000 euros. Rolex stopped producing its predecessor (116600) in order to allow newer models to become rare in the future. Currently, you can purchase this Rolex diving watch for 11,500 euros new. It's the perfect opportunity for an investment, as its price is predicted to increase over time.
Rolex's famous Daytona chronograph is also highly sought after by collectors. The stainless steel version is an especially solid investment, as these timepieces, like the Sea-Dweller, sell for over their original list price as new watches. This is due to the fact that you often need to wait long periods of time to buy a watch in-store. However, if you buy online on Chrono24, you can get the watch significantly faster. A stainless steel Daytona (116500LN) has a current list price of 11,300 euros. If you can't or don't want to wait, you should plan on paying at least 15,700 euros.

Famous Breitling Models

The watch manufacturer Breitling is world famous for their pilot's watches and chronographs. Their most beloved models include the Avenger and Avenger II. The Avenger was only produced until 2013, making it difficult to find new models. Pre-owned Avengers are available for around 2,500 euros. With a bit of luck, you'll find a new version for only about 1,000 euros more. In contrast, you can find countless new Avenger II timepieces with prices starting at 3,400 euros.
Another popular Breitling timepiece is their Superocean diving watch. New non-chronograph versions are available for around 2,300 euros. If you want a chronograph, however, you should plan on spending at least 3,200 euros.

New IWC Watches

IWC, based in Schaffhausen, Switzerland, is another famous producer of pilot's watches. Their Pilot's Watch collection inspired what is now the standard look of pilot's watches. A classic three-hand watch with a black dial and luminous numerals and hands costs around 3,200. Of course, chronograph versions are also available, which cost around 4,000 euros new.
One of IWC's leading models is the Portugieser, a classic, elegant wristwatch available in different versions with a variety of complications, including a chronograph. You should plan on spending around 5,000 euros on a Portugieser Chronograph .

Hublot's Big Bang

Though the company was only founded in 1980, the brand has already established a large fan base. Their Big Bang collection is especially popular and is defined by its eye-popping, distinctive design and large case. The collection has watches for women as well as men. One big hit is the Big Bang Unico chronograph with an in-house caliber, a perfect choice if you're looking for a gold watch. The timepiece is available in titanium, ceramic, or gold. Hublot offers a unique, patented case material called Magic Gold, a scratch-resistant gold alloy with ceramic mixed in. A titanium Big Bang Unico costs around 13,000 euros, while a Magic Gold watch costs about 25,000 euros.